Company Slogans and Taglines

The Difference Between Slogans and Taglines

Slogan writing is the art of creating the corporate or commercial identity and formulating a simple, dynamic phrase that evokes an emotion or represents a brand. For example, Nikes "Just Do It" is a slogan because it evokes a certain feeling.

Taglines are more descriptive phrases, usually ranging from four to eight words, that tell what the company or organization does. WebSiteTexts tagline, "Well-Written Words for the World Wide Web" briefly describes the business or website purpose so would not be considered a company slogan.

The purpose of having a company slogan or product tagline is to give your customers another reason to remember your business. Everyone remembers famous slogans and the products they represent, such as:

• Good to the Last Drop
• Dont Leave Home Without it
• Just Do it
• Leave the Driving to Us
• Things Go Better With Coke

Its difficult to imagine these products without their winning slogans, which greatly contributed to their successful marketing campaigns.

At WebSiteText, our goal is to create catchy slogans and winning taglines that will not only please the staff but contribute to increased sales and repeat customers.

Slogan writing is a funny business. What works and what is right may not always be the same. When we write a draft of 10 slogan or tagline samples, we try to include some unconventional slogan choices, just to get the client to think out of the box. We try to avoid popular taglines, such as:

• "One Stop Shop"
• "Your Resource for ..."
• "The Best ... "
• "Your Choice for ..."

Some clients have a preconceived notion of what a slogan "should" and "should not" be. We encourage clients to let go of their preconceptions and think out-of-the box. This will yields in a more successful product.

Slogans and Taglines (at a glance):

• Slogans should not be confused with taglines. In a sense, taglines are easier to create because they simply describe what the company does.

• Slogans, in general, can be used across industries. For example, "That was easy", Staples slogan, says nothing about office supplies.

• Slogans, to be effective, should create the desired feeling while not straying from the company image. For example, a criminal defense law firm might not want a slogan that evokes a sense of excitement (i.e., "Just Do It").

• Slogans should generally not include words that are more than four syllables. For example, trying to use "profitability" in a slogan creates a cumbersome phrase, no matter how you word it.

• Slogans are most effective if they are easy to remember.

Please contact us to begin the slogan / tagline creation process.