Sao Kims News on 23/Sep/2011
Sao Kim has the honor of representing that on 23rd September, Sao Kim Brand Creation and consultancy Company and Population services international (PSI) have officially come to an agreement of contract. In this contract, Sao Kim will be engaged by PSI to perform the service of graphic and POSM development supporting Number One Plus Lubricant.
PSI is a leading global health organization with programs targeting malaria, child survival, HIV, reproductive health and non-communicable disease. Working in partnership within the public and private sectors, and harnessing the power of the markets, PSI provides life-saving products, clinical services and behavior change communications that empower the worlds most vulnerable populations to lead healthier lives.
PSI was founded in 1970 to improve reproductive health using commercial marketing strategies. For its first 15 years, PSI worked mostly in family planning (hence the name Population Services International). In 1985, it started promoting oral rehydration therapy. PSI’s first HIV prevention project — which promoted abstinence, fidelity and condoms — began in 1988. PSI added malaria and safe water to its portfolio in the 1990s and tuberculosis in 2004.
The mission of PSI is to measurably improve the health of poor and vulnerable people in the developing world, principally through social marketing of family planning and health products and services, and health communications. Social marketing engages private sector resources and uses private sector techniques to encourage healthy behavior and make markets work for the poor.
(by Hà Linh)
Marketing Sao Kim
