{"id":1208,"date":"2011-01-12T15:27:16","date_gmt":"2011-01-12T15:27:16","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=1208"},"modified":"2022-04-14T07:42:32","modified_gmt":"2022-04-14T07:42:32","slug":"ky-niem-sinh-nhat-cong-ty","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/ban-tin\/ky-niem-sinh-nhat-cong-ty\/","title":{"rendered":"K\u1ef7 ni\u1ec7m ng\u00e0y th\u00e0nh l\u1eadp c\u00f4ng ty 13\/01\/2011"},"content":{"rendered":"\n
\"Sao<\/figure><\/div>\n\n\n\n

V\u1eady l\u00e0 Sao Kim Branding<\/strong><\/a> l\u1ea1i th\u00eam m\u1ed9t tu\u1ed5i m\u1edbi. Tu\u1ed5i c\u1ee7a s\u1ee9c ph\u00e1t tri\u1ec3n v\u00e0 t\u01b0 duy s\u00e2u s\u1eafc. Nh\u00e2n \u00f4n l\u1ea1i k\u1ef7 ni\u1ec7m ng\u00e0y th\u00e0nh l\u1eadp c\u00f4ng ty xin chia s\u1ebb \u0111\u00f4i \u0111i\u1ec1u.<\/span><\/p>\n\n\n\n

Ngay trong n\u0103m \u0111\u1ea7u ti\u00ean, Sao Kim \u0111\u00e3 nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n v\u1edbi m\u1ed1c 200 kh\u00e1ch h\u00e0ng (cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m cu\u1ed1i n\u0103m 2010 v\u00e0 v\u01b0\u1ee3t l\u00ean 500+ kh\u00e1ch h\u00e0ng v\u00e0o n\u0103m 2011). \u0110\u00e2y l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf l\u1edbn khi \u0111\u1ed9i ng\u0169 c\u1ee7a m\u1ed9t Agency c\u00f3 c\u01a1 h\u1ed9i c\u1ecd x\u00e1t li\u00ean t\u1ee5c trong c\u00e1c d\u1ef1 \u00e1n \u0111a d\u1ea1ng c\u1ea3 v\u1ec1 y\u00eau c\u1ea7u l\u1eabn l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng. Qua nh\u1eefng d\u1ef1 \u00e1n n\u00e0y \u0111\u1ed9i ng\u0169 c\u1ee7a Sao Kim nhanh ch\u00f3ng tr\u01b0\u1edfng th\u00e0nh v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng ph\u1ea9m ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a ng\u01b0\u1eddi l\u00e0m s\u00e1ng t\u1ea1o.<\/span><\/p>\n\n\n\n

Trong m\u1ed9t kho\u1ea3n th\u1eddi gian ng\u1eafn, Sao Kim \u0111\u00e3 tr\u1edf th\u00e0nh c\u00e1i t\u00ean quen thu\u1ed9c trong l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o. Nh\u01b0ng v\u1edbi b\u1ea3n th\u00e2n m\u00ecnh, Sao Kim kh\u00f4ng l\u1ea5y chuy\u00ean m\u00f4n trong l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o l\u00e0m t\u00f4n ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng. S\u1ee9 m\u1ec7nh c\u1ee7a Sao Kim \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh l\u00e0 gi\u00fap cho doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u1ecbnh h\u01b0\u1edbng chuy\u1ec3n t\u1eeb kinh doanh thu\u1ea7n t\u00fay sang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n

Cha \u0111\u1ebb c\u1ee7a n\u1ec1n qu\u1ea3n tr\u1ecb h\u1ecdc hi\u1ec7n \u0111\u1ea1i – Peter Ducker cho r\u1eb1ng ch\u1ee9c n\u0103ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p l\u00e0 “Marketing & c\u1ea3i ti\u1ebfn”<\/strong>. C\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111ang n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n kinh doanh, c\u1ea3i ti\u1ebfn s\u1ea3n xu\u1ea5t, quy tr\u00ecnh l\u00e0m vi\u1ec7c, \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 … \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n, quy tr\u00ecnh b\u00e0i b\u1ea3n h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 l\u00e0m cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a doanh nghi\u1ec7p tr\u1edf l\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n. Tuy nhi\u00ean, h\u00e3y th\u1eed nh\u00ecn l\u1ea1i v\u00ec sao c\u00e1c nh\u00e3n hi\u1ec7u c\u1ee7a ch\u00fang ta, m\u1eb7c d\u00f9 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m “n\u1ed5i ti\u1ebfng” kh\u00e1c nh\u01b0ng v\u1eabn kh\u00f4ng th\u1ec3 c\u1ea1nh tranh n\u1ed5i, ho\u1eb7c ch\u1ec9 b\u00e1n \u0111\u01b0\u1ee3c v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n, trong v\u00e0i tr\u01b0\u1eddng h\u1ee3p gi\u00e1 th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi s\u1ea3n ph\u1ea9m “c\u00f3 th\u01b0\u01a1ng hi\u1ec7u”.  N\u1ebfu nh\u01b0 b\u1ea1n \u0111ang t\u1eadp trung v\u00e0o “c\u1ea3i ti\u1ebfn” b\u1ea1n m\u1edbi l\u00e0m m\u1ed9t n\u1eeda ch\u1ee9c n\u0103ng c\u1ee7a doanh nghi\u1ec7p m\u00e0 Peter Ducker nh\u1eafc \u0111\u1ebfn.<\/span><\/p>\n\n\n\n

M\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t m\u1ed9t c\u00e1ch t\u1ef1 n\u00f3 l\u00e0 ch\u01b0a \u0111\u1ee7<\/em><\/span><\/strong>, c\u00e1i b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 t\u1ea1o ra cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 t\u1ed1t<\/strong><\/em>.  Khi \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1ebd m\u1eb7c nhi\u00ean ch\u1ea5p nh\u1eadn mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n b\u1edfi v\u00ec h\u1ecd ngh\u0129 r\u1eb1ng n\u00f3 t\u1ed1t.  L\u00fac \u0111\u00f3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e3 “c\u00f3 th\u01b0\u01a1ng hi\u1ec7u”.<\/span><\/p>\n\n\n\n

Nh\u01b0 v\u1eady doanh nghi\u1ec7p c\u1ea7n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c h\u1ecd kh\u00f4ng ch\u1ec9 “l\u00e0m kinh doanh” m\u00e0 c\u00f2n c\u00f3 ch\u1ee9c n\u0103ng “t\u1ea1o ra nh\u1eadn th\u1ee9c v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/span><\/em>” t\u1ee9c “l\u00e0m th\u01b0\u01a1ng hi\u1ec7u”. V\u1edbi t\u01b0 duy \u0111\u00f3, Sao Kim x\u00e2y d\u1ef1ng \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng t\u01b0 v\u1ea5n v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p \u0111\u1ec3 t\u1ea1o l\u1eadp gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t.  Gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n t\u1eeb kinh doanh thu\u1ea7n t\u00fay sang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n

Kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u00e3 gi\u00fap Sao Kim kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 chuy\u00ean m\u00f4n. V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 hi\u1ec7u qu\u1ea3 ch\u1eafc ch\u1eafn Sao Kim s\u1ebd c\u00f2n g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng h\u01a1n n\u1eefa v\u00e0 \u0111\u00f3ng g\u00f3p x\u00e2y d\u1ef1ng ng\u00e0y c\u00e0ng nhi\u1ec1u h\u01a1n cho c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, c\u00f3 t\u1ea7m v\u01b0\u01a1n xa.<\/span><\/p>\n\n\n\n

H\u00e0 N\u1ed9i, 13\/01\/2011<\/span>
Nguy\u1ec5n Thanh Tu\u1ea5n<\/span><\/p>\n\n\n\n

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Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i: <\/strong><\/p>\n\n\n\n

Blog Sao Kim<\/a><\/strong>, C\u1ea9m Nang Sao Kim<\/a> <\/strong><\/p>\n\n\n\n

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#PR #PRPlan #KeHoachTruyenThong #SaoKim #SaoKimBranding<\/p>\n\n\n\n

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❐ Tham kh\u1ea3o th\u00eam: Thi\u1ebft k\u1ebf profile c\u00f4ng ty<\/a> <\/span>, Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, Thi\u1ebft k\u1ebf profile<\/a> <\/span><\/span><\/div>
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V\u1eady l\u00e0 Sao Kim Branding l\u1ea1i th\u00eam m\u1ed9t tu\u1ed5i m\u1edbi. Tu\u1ed5i c\u1ee7a s\u1ee9c ph\u00e1t tri\u1ec3n v\u00e0 t\u01b0 duy s\u00e2u s\u1eafc. Nh\u00e2n \u00f4n l\u1ea1i k\u1ef7 ni\u1ec7m ng\u00e0y th\u00e0nh l\u1eadp c\u00f4ng ty xin chia s\u1ebb \u0111\u00f4i \u0111i\u1ec1u.<\/p>\n","protected":false},"author":54,"featured_media":332561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[168],"class_list":["post-1208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-tin","tag-saokimer"],"acf":[],"views":4136,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/1208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=1208"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/1208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/332561"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=1208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=1208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=1208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}