{"id":1491,"date":"2011-09-29T14:14:28","date_gmt":"2011-09-29T14:14:28","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=1491"},"modified":"2019-07-23T14:45:50","modified_gmt":"2019-07-23T07:45:50","slug":"ban-hang-cung-nh%c6%b0-nh%e1%bb%afng-cu%e1%bb%99c-h%e1%ba%b9n-ho","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/ban-hang-cung-nh%c6%b0-nh%e1%bb%afng-cu%e1%bb%99c-h%e1%ba%b9n-ho\/","title":{"rendered":"B\u00e1n h\u00e0ng c\u0169ng nh\u01b0 nh\u1eefng cu\u1ed9c h\u1eb9n h\u00f2"},"content":{"rendered":"

C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 ti\u1ebfp di\u1ec5n khi m\u1ed9t giao d\u1ecbch b\u00e1n h\u00e0ng ho\u00e0n t\u1ea5t – v\u00e0 c\u0169ng kh\u00f4ng \u00edt vi\u1ec7c x\u1ea3y ra \u0111\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi th\u1eddi \u0111i\u1ec3m di\u1ec7u k\u1ef3 n\u00e0y khi m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00fat tay v\u00e0o t\u00fai v\u00e0 r\u00fat ti\u1ec1n ra \u0111\u01b0a b\u1ea1n<\/span><\/p>\n

\n

L\u00e0m th\u1ebf n\u00e0o kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00f3? Nh\u1eefng g\u00ec khi\u1ebfn h\u1ecd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong s\u1ed1 v\u00f4 v\u00e0n c\u00e1c s\u1ea3n ph\u1ea9m? C\u00f3 ph\u1ea3i do s\u1ea3n ph\u1ea9m? Do b\u1ea3n th\u00e2n c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m? Hay do t\u00e2m tr\u1ea1ng, do t\u00ednh thuy\u1ebft ph\u1ee5c c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng? H\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t ph\u1ee9c t\u1ea1p, nh\u01b0ng lu\u00f4n c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c b\u01b0\u1edbc \u0111i b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 bi\u1ebfn nh\u1eefng kh\u00e1ch gh\u00e9 th\u0103m th\u00e0nh kh\u00e1ch h\u00e0ng chi\u00ednh th\u1ee9c.
\n<\/em><\/span><\/p>\n

T\u1eebng b\u01b0\u1edbc m\u1ed9t\u2026<\/strong><\/span><\/p>\n

Gi\u1ea3 s\u1eed b\u1ea1n \u0111ang \u1edf m\u1ed9t bu\u1ed5i ti\u1ec7c v\u00e0 th\u1ea5y m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ea5t h\u1ea5p d\u1eabn. B\u1ea1n mu\u1ed1n m\u1ed9t cu\u1ed9c h\u1eb9n h\u00f2 v\u1edbi ng\u01b0\u1eddi \u0111\u00f3 trong khi c\u00e1c k\u1ef9 n\u0103ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n kh\u00f4ng nhi\u1ec1u.<\/span><\/p>\n

\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n n\u00f3i v\u1edbi ng\u01b0\u1eddi n\u00e0y c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0: \u201cXin ch\u00e0o, t\u00ean m\u00ecnh l\u00e0 Jamie, b\u1ea1n c\u00f3 s\u1eb5n l\u00f2ng d\u00f9ng b\u1eefa t\u1ed1i c\u00f9ng m\u00ecnh v\u00e0o th\u1ee9 ba tu\u1ea7n t\u1edbi?\u201d. Thay v\u00e0o \u0111\u00f3, c\u00f3 m\u1ed9t lo\u1ea1t c\u00e1c b\u01b0\u1edbc \u0111i c\u1ea7n thi\u1ebft b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 gia t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng cho cu\u1ed9c h\u1eb9n.<\/span><\/p>\n

B\u00e1n h\u00e0ng c\u0169ng gi\u1ed1ng nh\u01b0 v\u1eady. \u0110\u00e2y l\u00e0 m\u1ed9t quy tr\u00ecnh nhi\u1ec1u b\u01b0\u1edbc mang t\u00ednh h\u1ec7 th\u1ed1ng. C\u00f3 m\u1ed9t v\u00e0i quy tr\u00ecnh h\u1ec7 th\u1ed1ng r\u1ea5t hi\u1ec7u qu\u1ea3, nh\u01b0ng tr\u1ecdng t\u00e2m \u1edf \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t quy tr\u00ecnh h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/span><\/p>\n

1) X\u00e2y d\u1ef1ng M\u1ed1i quan h\u1ec7 v\u00e0 L\u00f2ng tin t\u01b0\u1edfng<\/strong><\/span><\/p>\n

M\u1ecdi ng\u01b0\u1eddi s\u1ebd giao d\u1ecbch kinh doanh v\u1edbi nh\u1eefng ai h\u1ecd y\u00eau m\u1ebfn v\u00e0 c\u00f3 c\u1ea3m gi\u00e1c tin c\u1eady. C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 khi\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u01b0\u1ee3c giao d\u1ecbch kinh doanh v\u1edbi b\u1ea1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng ngh\u0129 v\u1ec1 b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u00f4ng minh, gi\u00e0u c\u00f3, \u0111\u1eb9p trai v\u00e0 th\u1ef1c s\u1ef1 c\u00f3 n\u0103ng khi\u1ebfu ch\u01a1i b\u00f3ng r\u1ed5. V\u1eady ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o? N\u00f3 tu\u1ef3 thu\u1ed9c v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 hay c\u00e1c th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng th\u00edch h\u1ee3p lu\u00f4n h\u01b0\u1edbng t\u1edbi kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng v\u00e0 kh\u00f4ng qu\u00e1 s\u00f4i n\u1ed5i, b\u1ea1n h\u00e3y l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng v\u00e0 kh\u00f4ng qu\u00e1 s\u00f4i n\u1ed5i gi\u1ed1ng h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u00f4i ch\u00fat h\u00e0i h\u01b0\u1edbc v\u00e0 tr\u00f2 chuy\u1ec7n. N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang v\u1ed9i v\u00e3, h\u00e3y c\u1eaft b\u1ecf nh\u1eefng c\u00e2u n\u00f3i r\u01b0\u1eddm r\u00e0 v\u00e0 \u0111i th\u1eb3ng v\u00e0o nhu c\u1ea7u c\u1ee7a h\u1ecd. N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00edch n\u00f3i chuy\u1ec7n v\u1ec1 b\u00f3ng r\u1ed5, h\u00e3y l\u00e0m th\u1ecfa m\u00e3n h\u1ecd.<\/span><\/p>\n

S\u1ef1 th\u00edch nghi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo hai ph\u01b0\u01a1ng di\u1ec7n: 1) nh\u1ecbp \u0111i\u1ec7u (nhanh \u0111\u1ed1i ng\u01b0\u1ee3c v\u1edbi ch\u1eadm) v\u00e0 2) nhi\u1ec7m v\u1ee5 hay m\u1ed1i quan h\u1ec7 (x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 \u0111\u1ed1i ng\u01b0\u1ee3c v\u1edbi \u0111i th\u1eb3ng v\u00e0o kinh doanh). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 bi\u1ec3u \u0111\u1ed3 tham kh\u1ea3m v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o th\u00edch nghi nhanh ch\u00f3ng:<\/span><\/p>\n

B\u1ea1n mu\u1ed1n bi\u1ebft m\u00ecnh l\u00e0 d\u1ea1ng ng\u01b0\u1eddi n\u00e0o? <\/strong><\/span><\/p>\n

NG\u01af\u1edcI L\u00dd TR\u00cd<\/strong><\/span>
\n– X\u00e2y d\u1ef1ng \u0111\u1ed9 tin c\u1eady c\u1ee7a b\u1ea1n<\/span>
\n– \u0110\u01b0a ra s\u1ef1 ch\u1ee9ng th\u1ef1c<\/span>
\n– Nh\u1eadn th\u1ee9c \u0111\u1ecba v\u1ecb chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd<\/span>
\nNG\u01af\u1edcI \u0110\u1ecaNH H\u01af\u1edaNG
\n<\/strong>– Nhanh ch\u00f3ng b\u00e0n b\u1ea1c v\u1ec1 kinh doanh<\/span>
\n– L\u1eafng nghe c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd<\/span>
\n– Lu\u00f4n c\u00e1 nh\u00e2n nh\u01b0ng kh\u00e1 d\u00e8 d\u1eb7t<\/span><\/p>\n

NG\u01af\u1edcI T\u1ed0T B\u1ee4NG
\n<\/strong>– G\u1eafn k\u1ebft v\u1edbi nh\u1eefng c\u00e2u truy\u1ec7n kh\u00f4ng ch\u00ednh th\u1ee9c<\/span>
\n– Th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m t\u1edbi c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd<\/span>
\nNG\u01af\u1edcI T\u00ccNH C\u1ea2M
\n<\/strong>– N\u00f3i chuy\u1ec7n v\u1ec1 con ng\u01b0\u1eddi<\/span>
\n– Th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m t\u1edbi h\u1ecd v\u1ec1 m\u1eb7t c\u00e1 nh\u00e2n<\/span>
\n– \u0110\u1ec3 h\u1ecd n\u00f3i chuy\u1ec7n<\/span>
\n– Lu\u00f4n vui v\u1ebb<\/span><\/p>\n

\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y l\u00e0 th\u00edch h\u1ee3p \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng \u0111\u1ed9 tin c\u1eady trong con m\u1eaft kh\u00e1ch h\u00e0ng. M\u1ed9t v\u00e0i c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u00f3 l\u00e0:<\/span><\/p>\n

\u00b7<\/strong> H\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi chu\u1ea9n x\u00e1c (N\u00f3 cho m\u1ecdi ng\u01b0\u1eddi th\u1ea5y b\u1ea1n c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng).<\/span><\/p>\n

\u00b7 Ch\u00fa \u00fd l\u1eafng nghe m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng nh\u1ea5t.<\/span><\/p>\n

\u00b7 \u0110\u1eebng tr\u1edf th\u00e0nh ng\u01b0\u1eddi bi\u1ebft t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9. \u0110i\u1ec1u \u0111\u00f3 ch\u1ec9 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi l\u00e1nh xa b\u1ea1n.<\/span><\/p>\n

\u00b7 \u0110\u01b0a ra nh\u1eefng cam k\u1ebft, h\u1ee9a h\u1eb9n.<\/span><\/p>\n

\u00b7 H\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi x\u00e1c nh\u1eadn m\u00e0 c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi \u201cc\u00f3\u201d hay \u201ckh\u00f4ng\u201d, v\u00e0 sau \u0111\u00f3 gi\u1ea3i th\u00edch b\u1ea1n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 c\u00e2u h\u1ecfi x\u00e1c nh\u1eadn th\u00edch h\u1ee3p s\u1ebd l\u00e0: \u201cV\u1eady b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t m\u00e1y in m\u00e0u \u0111\u1ec3 in \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng b\u1ea1n kh\u00f4ng ch\u1eafc v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 cho m\u1ed9t v\u00e0i t\u00ednh n\u0103ng b\u1ed5 sung kh\u00e1c?\u201d.<\/span><\/p>\n

2) Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng
\n<\/strong><\/span>
\n\u0110\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 r\u1ea5t s\u00e2u r\u1ed9ng v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ee9c t\u1ea1p. \u1ede \u0111\u00e2y ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng khu v\u1ef1c th\u00f4ng tin m\u00e0 c\u00e1c c\u00f4ng ty c\u00f2n y\u1ebfu nh\u1ea5t.<\/span><\/p>\n

Khu v\u1ef1c \u0111\u1ea7u ti\u00ean li\u00ean quan t\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u00e0 th\u00e1ch th\u1ee9c trong ng\u00e0nh ngh\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ebd r\u1ea5t quan tr\u1ecdng v\u1edbi vi\u1ec7c bi\u1ebft r\u00f5 c\u00e1c tr\u1edf ng\u1ea1i c\u00f3 li\u00ean quan m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t h\u00e0ng ng\u00e0y, bi\u1ebft r\u00f5 c\u00e1c kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd v\u00e0 n\u1ed7 l\u1ef1c hi\u1ec3u \u0111\u01b0\u1ee3c ho\u00e0n c\u1ea3nh c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n

V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng, h\u00e3y bi\u1ebft nh\u1eefng xu h\u01b0\u1edbng n\u00e0o trong ng\u00e0nh ngh\u1ec1 kinh doanh. C\u00f3 ph\u1ea3i ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00f4ng ty ph\u1ea3i thu\u00ea c\u00e1c c\u0103n ph\u00f2ng kh\u00e1ch s\u1ea1n cho nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c? C\u00f3 nh\u1eefng lo ng\u1ea1i t\u00e2m l\u00fd n\u00e0o li\u00ean quan t\u1edbi v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng hay s\u1ee9c kho\u1ebb c\u1ee7a v\u1eadt li\u1ec7u s\u1ea3n xu\u1ea5t?<\/span><\/p>\n

H\u00e3y bi\u1ebft r\u00f5 nh\u1eefng g\u00ec \u0111ang v\u00e0 s\u1ebd di\u1ec5n ra v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft t\u1ed1t c\u00e1c xu h\u01b0\u1edbng hay thay \u0111\u1ed5i h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/span><\/p>\n

M\u1ed9t khu v\u1ef1c kh\u00e1c m\u00e0 c\u00f3 th\u1ec3 th\u00f4ng tin c\u00f2n thi\u1ebfu s\u00f3t \u0111\u00f3 l\u00e0 hi\u1ec3u r\u00f5 c\u00e1c m\u1ee5c ti\u00eau th\u1ef1c ch\u1ea5t v\u00e0 nh\u1eefng gi\u1edbi h\u1ea1n ngu\u1ed3n l\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y l\u1ea5p \u0111\u1ea7y thi\u1ebfu h\u1ee5t n\u00e0y b\u1eb1ng vi\u1ec7c bi\u1ebft r\u00f5 nh\u1eefng l\u1ee3i \u00edch n\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng quan t\u00e2m nh\u1ea5t trong s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. C\u00e1c kh\u00e1ch mua s\u1eafm tr\u00ean c\u01a1 s\u1edf c\u00e1c l\u1ee3i \u00edch, v\u00ec v\u1eady h\u00e3y ch\u1eafc ch\u1eafn b\u1ea1n hi\u1ec3u r\u00f5 ch\u00fang l\u00e0 g\u00ec.<\/span><\/p>\n

C\u0169ng nh\u01b0 v\u1eady, h\u00e3y n\u1ed7 l\u1ef1c bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec \u1ea3nh h\u01b0\u1edfng l\u00ean quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng y\u1ebfu t\u1ed1 t\u00e0i ch\u00ednh hay ch\u00ednh tr\u1ecb n\u00e0o t\u00e1c \u0111\u1ed9ng l\u00ean quy tr\u00ecnh mua s\u1eafm th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd. H\u1ecd s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng c\u00f4ng ty hay c\u00e1 nh\u00e2n? Li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, hay h\u1ecd c\u1ea7n t\u1edbi c\u00e1c th\u00f4ng tin h\u1ea5p d\u1eabn kh\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 tr\u00ecnh ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng t\u1ea1i nh\u00e0 ho\u1eb7c n\u01a1i c\u00f4ng s\u1edf?<\/span><\/p>\n

V\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 kh\u00f4ng t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 h\u1ebft s\u1ee9c c\u01a1 b\u1ea3n nh\u01b0ng c\u00f2n ch\u01b0a \u0111\u01b0\u1ee3c quan t\u00e2m \u0111\u00fang m\u1ee9c. H\u00e3y bi\u1ebft r\u00f5 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111ang n\u1eb1m \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng quan v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

H\u00e3y th\u1eb3ng th\u1eafn khi b\u1ea1n n\u00f3i chuy\u1ec7n v\u1ec1 c\u00e1c l\u1ee3i th\u1ebf t\u01b0\u01a1ng x\u1ee9ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n so v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1ea1n c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh c\u00e1c \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u01b0ng vi\u1ec7c n\u00f3i d\u1ed1i hay th\u1ed5i ph\u1ed3ng qu\u00e1 m\u1ee9c ch\u1ec9 hu\u1ef7 ho\u1ea1i l\u00f2ng tin b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng: c\u00e1c kh\u00e1ch h\u00e0ng mua s\u1eafm v\u00ec nh\u1eefng l\u00fd do c\u1ee7a h\u1ecd, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a b\u1ea1n. \u0110\u1eebng nh\u1ed3i nh\u00e9t s\u1ef1 tuy\u1ec7t v\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. H\u00e3y l\u1eafng nghe nh\u1eefng g\u00ec h\u1ecd quan t\u00e2m nhi\u1ec1u nh\u1ea5t v\u00e0 nh\u1ea5n m\u1ea1nh ch\u00fang.<\/span><\/p>\n

3) \u0110\u1ec1 xu\u1ea5t h\u00e0nh \u0111\u1ed9ng
\n<\/strong><\/span>
\nL\u1eddi \u0111\u1ec1 xu\u1ea5t h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n ph\u1ea7n n\u00e0o li\u00ean quan t\u1edbi vi\u1ec7c mua s\u1eafm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. C\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 l\u00e0 k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi mua quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u truy\u1ec7n? B\u1ea1n \u0111\u1ec1 ngh\u1ecb m\u1ed9t gi\u1ea3i ph\u00e1p v\u00e0 sau \u0111\u00f3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng r\u1eb1ng s\u1ea3n ph\u1ea9m\/gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n kh\u00f4ng nh\u1eefng l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0m m\u00e0 c\u00f2n t\u1ed1t h\u01a1n \u1edf g\u00f3c \u0111\u1ed9 n\u00e0o \u0111\u00f3.<\/span><\/p>\n

Ch\u00eca kho\u00e1 \u1edf \u0111\u00e2y l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng ph\u1ea3i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1ch th\u1ee9c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 di\u1ec5n gi\u1ea3i s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00f3 l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u1ea3i ph\u00e1p \u0111\u1ec1 xu\u1ea5t c\u1ee7a b\u1ea1n lu\u00f4n:<\/span><\/p>\n

\u00b7 Th\u00edch h\u1ee3p v\u1edbi c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u m\u00e0 b\u1ea1n kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c th\u00f4ng qua ch\u1ee7 \u0111\u1ed9ng l\u1eafng nghe v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi trong giai \u0111o\u1ea1n thu th\u1eadp th\u00f4ng tin.<\/span><\/p>\n

\u00b7 Kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m\/gi\u1ea3i ph\u00e1p\/h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u01b0a ra.<\/span><\/p>\n

H\u00e3y gi\u00fap \u0111\u1ee1 c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c l\u00e0m th\u1ebf n\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ecd. V\u00e0 sau \u0111\u00f3 gi\u1ea3i th\u00edch chi ti\u1ebft nh\u1eefng g\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u01b0u vi\u1ec7t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y tr\u1eeb khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 v\u1ecb th\u1ebf v\u1eefng ch\u1eafc v\u00e0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng tr\u1edf n\u00ean r\u1ea5t th\u00e2n quen v\u1edbi c\u00e1c b\u1ea3n b\u1ed1 c\u00e1o th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

4) C\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn k\u1ebft
\n<\/strong><\/span>
\nM\u1ed9t m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft n\u00e0o \u0111\u00f3 l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0o th\u1eddi \u0111i\u1ec3m k\u1ebft th\u00fac c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng. N\u1ebfu b\u1ea1n kh\u00f4ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft th\u00fac m\u1ed9t giao d\u1ecbch b\u00e1n h\u00e0ng l\u00fd t\u01b0\u1edfng, h\u00e3y c\u1ed1 g\u1eafng c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 g\u1eafn k\u1ebft n\u00e0o \u0111\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ch\u01b0a s\u1eb5n s\u00e0ng cho m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o Levi b\u1ea1n cung c\u1ea5p, h\u00e3y c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn k\u1ebft v\u1edbi h\u1ecd b\u1eb1ng vi\u1ec7c \u0111\u01b0a ra m\u1ed9t ch\u00e0o h\u00e0ng \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3, hay th\u1eadm ch\u00ed l\u00e0 \u0111\u1eb7t ra cu\u1ed9c h\u1eb9n v\u1edbi h\u1ecd \u0111\u1ebfn v\u0103n ph\u00f2ng c\u1ee7a b\u1ea1n, th\u1eed nghi\u1ec7m c\u00e1c m\u1eb7t h\u00e0ng m\u1edbi v\u00e0 b\u00e0n th\u1ea3o v\u1ec1 nh\u1eefng l\u1ef1a ch\u1ecdn kh\u00e1c nhau.<\/span><\/p>\n

Tr\u00ean con \u0111\u01b0\u1eddng \u0111\u1ebfn v\u1edbi s\u1ef1 g\u1eafn k\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi nh\u1eefng ph\u1ea3n \u0111\u1ed1i , th\u1eadm ch\u00ed c\u1ea3 c\u00e1u gi\u1eadn. \u0110\u1ec3 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c n\u00e0y, b\u1ea1n c\u1ea7n:<\/span><\/p>\n

\u00b7 Tr\u01b0\u1edbc khi b\u00e1n h\u00e0ng, h\u00e3y l\u00ean danh s\u00e1ch c\u00e1c ph\u1ea3n \u0111\u1ed1i c\u00f3 th\u1ec3 l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng gi\u1ea3i ph\u00e1p cho ch\u00fang.<\/span><\/p>\n

\u00b7 Lu\u00f4n th\u1eeba nh\u1eadn v\u00e0 gi\u1ea3i th\u00edch r\u1eb1ng b\u1ea1n hi\u1ec3u s\u1ef1 ph\u1ea3n \u0111\u1ed1i.<\/span><\/p>\n

\u00b7 Hi\u1ec3u r\u1eb1ng nh\u1eefng c\u1ea3n tr\u1edf xu\u1ea5t hi\u1ec7n l\u00e0 b\u00ecnh th\u01b0\u1eddng b\u1edfi v\u00ec c\u00e1c kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c h\u1ecd c\u00f3 th\u1ec3 \u201cthua\u201d ph\u1ea7n n\u00e0o \u0111\u00f3.<\/span><\/p>\n

\u00b7 S\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0: \u201cLi\u1ec7u c\u00f3 g\u00ec khi\u1ebfn qu\u00fd v\u1ecb kh\u00f4ng ch\u1eafc ch\u1eafn?\u201d.<\/span><\/p>\n

M\u1ed9t khi b\u1ea1n hi\u1ec3u r\u00f5 nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 ph\u1ea3n \u0111\u1ed1i, b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb t\u1ed1t \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi n\u00f3.<\/span><\/p>\n

M\u1ed9t v\u00e0i suy ngh\u0129 sau c\u00f9ng
\n<\/strong><\/span>
\nC\u00e1c kh\u00e1ch h\u00e0ng lu\u00f4n c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng nh\u1ea5t; v\u00e0 nh\u1eefng nhu c\u1ea7u c\u1ee7a h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. B\u1ea1n c\u1ea7n ph\u1ea3i l\u1eafng nghe h\u1ecd, bi\u1ebft r\u00f5 nh\u1eefng l\u1ee3i \u00edch h\u1ecd quan t\u00e2m t\u1edbi, nh\u1eefng lo l\u1eafng c\u1ee7a h\u1ecd l\u00e0 g\u00ec \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c nh\u00e2n t\u1ed1 n\u00e0y.<\/span><\/p>\n

H\u00e3y lu\u00f4n linh \u0111\u1ed9ng v\u00e0 th\u00edch nghi v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng, \u0111\u1eebng mong \u0111\u1ee3i h\u1ecd th\u00edch nghi v\u1edbi b\u1ea1n. V\u00e0 cu\u1ed1i c\u00f9ng, b\u1ea1n c\u1ea7n nh\u1edb r\u1eb1ng n\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1ed9t ai \u0111\u00f3 ngo\u00e0i kia s\u1ebd thay b\u1ea1n l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n

(Theo BWPortal)<\/em><\/span><\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n