{"id":1516,"date":"2011-10-14T10:19:32","date_gmt":"2011-10-14T03:19:32","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=1516"},"modified":"2023-11-15T09:14:04","modified_gmt":"2023-11-15T02:14:04","slug":"brand-gap","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/tai-lieu-tham-khao\/brand-gap\/","title":{"rendered":"The Brand Gap – Kho\u1ea3ng C\u00e1ch"},"content":{"rendered":"\n

\u0110\u00e2y l\u00e0 t\u00e0i li\u1ec7u t\u00f3m t\u1eaft The Brand Gap – cu\u1ed1n s\u00e1ch n\u00f3i v\u1ec1 c\u00e1ch n\u1ed1i li\u1ec1n “kho\u1ea3ng c\u00e1ch” gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a t\u00e1c gi\u1ea3 MARTY NEUMEIER<\/p>\n\n\n\n

1. Trong h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng t\u1ea1o th\u01b0\u1eddng b\u1ecb chia t\u00e1ch b\u1edfi m\u1ed9t v\u1ef1c th\u1eb3m r\u1ea5t l\u1edbn.
2. Khi kho\u1ea3ng c\u00e1ch \u0111\u00f3 trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n n\u1eefa, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00f4i cu\u1ed1n.
3. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00f4i cu\u1ed1n l\u00e0 b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 t\u1ed5 ch\u1ee9c n\u00e0o m\u00e0 m\u1ecdi ng\u01b0\u1eddi tin t\u01b0\u1edfng l\u00e0 kh\u00f4ng c\u00f3 c\u00e1i n\u00e0o kh\u00e1c \u0111\u1ec3 thay th\u1ebf.
4. Nh\u01b0ng quan tr\u1ecdng, b\u1ea1n c\u1ea7n n\u1eafm v\u1eefng n\u0103m nguy\u00ean t\u1eafc trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n

The Brand Gap<\/strong><\/a> (Ngu\u1ed3n SlideShare)<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i: <\/strong><\/p>\n\n\n\n

Blog Sao Kim<\/strong><\/a>, C\u1ea9m Nang Sao Kim<\/strong><\/a> <\/p>\n\n\n\n

Facebook:<\/strong> Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n

Case study Behance<\/strong>: Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n

#SaoKim #SaoKimBranding #Branding #<\/mark><\/p>\n\n\n\n

<\/p>\n

❐ Tham kh\u1ea3o th\u00eam: C\u00f4ng ty thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span>, S\u00e1ng t\u00e1c slogan<\/a> <\/span>, \u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

\u0110\u00e2y l\u00e0 t\u00e0i li\u1ec7u t\u00f3m t\u1eaft The Brand Gap – cu\u1ed1n s\u00e1ch n\u00f3i v\u1ec1 c\u00e1ch n\u1ed1i li\u1ec1n “kho\u1ea3ng c\u00e1ch” gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a t\u00e1c gi\u1ea3 MARTY NEUMEIER 1. Trong h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng t\u1ea1o th\u01b0\u1eddng b\u1ecb chia t\u00e1ch b\u1edfi m\u1ed9t v\u1ef1c th\u1eb3m r\u1ea5t l\u1edbn.2. Khi kho\u1ea3ng c\u00e1ch […]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[898],"tags":[64,225],"class_list":["post-1516","post","type-post","status-publish","format-standard","hentry","category-tai-lieu-tham-khao","tag-ebook","tag-the-brand-gap"],"acf":[],"views":3239,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/1516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=1516"}],"version-history":[{"count":3,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/1516\/revisions"}],"predecessor-version":[{"id":333954,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/1516\/revisions\/333954"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=1516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=1516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=1516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}