{"id":1531,"date":"2011-10-21T15:21:27","date_gmt":"2011-10-21T15:21:27","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=1531"},"modified":"2019-07-23T14:14:06","modified_gmt":"2019-07-23T07:14:06","slug":"gioi-thieu-chien-dich-quang-cao-cua-be-stupid-cua-diesel","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/case-study\/gioi-thieu-chien-dich-quang-cao-cua-be-stupid-cua-diesel\/","title":{"rendered":"Gi\u1edbi thi\u1ec7u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a BE STUPID c\u1ee7a DIESEL"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u qua ti\u1ebfp nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o (<a style=\"color: #000000;\" title=\"Advertising campaign\" href=\"http:\/\/en.wikipedia.org\/wiki\/Advertising_campaign\" rel=\"wikipedia\">ad campaign<\/a>) n\u1ed5i b\u1eadt nh\u1ea5t trong ng\u00f4i \u0111\u1ec1n thi\u00eang c\u1ee7a th\u1eddi trang. Nh\u01b0ng l\u1ea7n n\u00e0y h\u00e3y t\u1ea1m qu\u00ean \u0111i nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p, xa x\u1ec9 v\u00e0 \u0111\u1ebfn v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng \u0111\u1ed9ng h\u01a1n, th\u1ef1c h\u01a1n nh\u01b0: <strong>DIESEL<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Diesel c\u00f3 t\u1edbi h\u01a1n 15 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u1eb1m trong top nh\u1eefng \u201ccampaign\u201d c\u00f3 t\u00ednh \u0111\u1ed9t ph\u00e1 nh\u1ea5t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea9y th\u1eddi trang \u0111\u1ebfn gi\u1edbi h\u1ea1n. Nh\u01b0ng trong b\u00e0i vi\u1ebft n\u00e0y ch\u00fang ta s\u1ebd ch\u1ec9 d\u1eebng l\u1ea1i \u1edf 3 ch\u1eb7ng \u0111\u01b0\u1eddng quan tr\u1ecdng nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y:<!--more--><\/span><\/p>\n<h1 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>LIVE FAST &gt; BE STUPID &gt; LAND OF THE STUPID, HOME OF THE BRAVE<\/strong><\/span><\/h1>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 m\u1ed9t c\u00f4ng ty ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ee9c h\u1ea5p d\u1eabn cho m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi l\u00e0 th\u00f4ng qua nh\u1eefng \u0111o\u1ea1n qu\u1ea3ng c\u00e1o ng\u1eafn, h\u00e0i h\u01b0\u1edbc. B\u1eb1ng c\u00e1ch \u0111\u00f3ng g\u00f3i b\u00e0i qu\u1ea3ng c\u00e1o v\u1edbi c\u00e2u chuy\u1ec7n c\u01b0\u1eddi v\u00e0 h\u1ea1n ch\u1ebf ch\u00fang trong v\u00f2ng m\u1ed9t ph\u00fat, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n \u0111\u1ec3 truy\u1ec1n b\u00e1 chi\u1ebfn d\u1ecbch nh\u01b0 m\u1ed9t th\u1ee9 virus th\u01b0\u01a1ng m\u1ea1i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>LIVE FAST \u2013 <\/strong>Diesel SS08 Ad Campaign<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u1ed9 \u1ea3nh qu\u1ea3ng b\u00e1 chi\u1ebfn d\u1ecbch \u201cLive Fast\u201d cho Diesel SS08 Ad Campaign\u00a0\u0111\u01b0\u1ee3c ch\u1ee5p b\u1edfi nhi\u1ebfp \u1ea3nh gia Laurie Bartley.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/0000hh0t.jpg\"><img fetchpriority=\"high\" decoding=\"async\" title=\"0000hh0t\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/0000hh0t.jpg?w=519&amp;h=338\" alt=\"\" width=\"519\" height=\"338\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>Thank you God for giving me these <a style=\"color: #000000;\" title=\"Diesel\" href=\"http:\/\/www.lyst.com\/diesel\/\" rel=\"lyst\">diesel jeans<\/a>, now I need to do some cardio to look good in them\u2019<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u201cLive Fast\u201d bao g\u1ed3m c\u00e1c b\u1ee9c \u1ea3nh s\u00e1ng t\u1ea1o th\u1ec3 hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi m\u1eabu tuy\u1ec7t \u0111\u1eb9p thay t\u00e3 em b\u00e9 trong khi \u0111ang ch\u1ea1y ho\u1eb7c m\u1ed9t anh ch\u00e0ng v\u1eabn t\u1eadp tr\u00ean m\u00e1y ch\u1ea1y b\u1ed9 trong khi \u0111ang c\u1ea7u nguy\u1ec7n. C\u00f3 th\u1ec3 c\u00f3 \u00fd t\u01b0\u1edfng n\u00e0y ngay l\u1eadp t\u1ee9c l\u00e0m b\u1ea1n nghi ng\u1edd v\u1ec1 th\u00f4ng \u0111i\u1ec7p nh\u01b0ng b\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n \u0111\u1eb7c bi\u1ec7t Diesel \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c m\u1ed9t h\u00ecnh \u1ea3nh h\u1ebft s\u1ee9c d\u00ed d\u1ecfm v\u1ec1 th\u1eddi trang \u0111ang ch\u1ea1y tr\u1ed1n!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Diesel kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 d\u00f2ng s\u1ea3n ph\u1ea9m qu\u1ea7n \u00e1o m\u00e0 h\u1ecd c\u00f2n th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi t\u1eadp th\u1ec3 d\u1ee5c! T\u1ea5t c\u1ea3 nh\u1eefng h\u00ecnh \u1ea3nh m\u00e0 b\u1ea1n nh\u00ecn th\u1ea5y trong chi\u1ebfn d\u1ecbch l\u00e0 ng\u01b0\u1eddi m\u1eabu ch\u1ea1y li\u00ean t\u1ee5c trong nh\u1eefng trang ph\u1ee5c th\u1eddi trang c\u1ee7a h\u1ecd bao g\u1ed3m c\u1ea3 nam gi\u1edbi v\u00e0 ph\u1ee5 n\u1eef. Tr\u00ean h\u1ebft, nh\u1eefng chi\u1ebfc qu\u1ea7n jean b\u1ea1c m\u00e0u, b\u1ee5i b\u1eb7m, b\u1ecb c\u1eaft x\u00e9 hay th\u1eadm ch\u00ed \u0111\u1ea7y m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong chi\u1ebfn d\u1ecbch tuy\u1ec7t v\u1eddi n\u00e0y c\u1ee7a Diesel.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/live_fast_diesel_window2.jpg\"><img decoding=\"async\" title=\"live_fast_diesel_window2\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/live_fast_diesel_window2.jpg?w=519&amp;h=247\" alt=\"\" width=\"519\" height=\"247\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/diesel-live-fast-update.jpeg\"><img decoding=\"async\" title=\"diesel-live-fast-update\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/diesel-live-fast-update.jpeg?w=519&amp;h=339\" alt=\"\" width=\"519\" height=\"339\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u00e2y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ef1 kh\u1edfi \u0111\u1ea7u cho m\u1ed9t Diesel \u0111\u1ea7y n\u1ed5i lo\u1ea1n v\u00e0 b\u01b0\u1edbng b\u1ec9nh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>BE STUPID \u2013 <\/strong>Diesel 2010 Ad Campaign<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/www.diesel.com\/be-stupid\/\">http:\/\/www.diesel.com\/be-stupid\/<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u1ed9 \u1ea3nh qu\u1ea3ng b\u00e1 chi\u1ebfn d\u1ecbch \u201cBe Stupid\u201d cho Diesel 2010 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Anomally v\u00e0 <a style=\"color: #000000;\" title=\"Chris Buck\" href=\"http:\/\/en.wikipedia.org\/wiki\/Chris_Buck\" rel=\"wikipedia\">Chris Buck<\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" title=\"Be-Stupid-19-a\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/be-stupid-19-a.jpg?w=519&amp;h=335\" alt=\"\" width=\"519\" height=\"335\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u201cBe Stupid\u201d c\u1ee7a Diesel c\u00f3 th\u1ec3 x\u1ebfp ngang v\u1edbi b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u1eddi trang n\u00e0o c\u00f3 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. N\u1ebfu \u201cLive Fast\u201d t\u1ea1o ra \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u l\u1eddi b\u00ecnh lu\u1eadn v\u00e0 \u0111\u01b0\u1ee3c nh\u1eafc \u0111i nh\u1eafc l\u1ea1i tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u00ec \u201cBe Stupid\u201d c\u00f2n mang t\u00ednh \u0111\u1ed9t ph\u00e1 cao h\u01a1n n\u1eefa. Ch\u1ec9 c\u1ea7n hai t\u1eeb \u0111\u01a1n gi\u1ea3n \u201cBe Stupid\u201d, Diesel nh\u1ea5n m\u1ea1nh th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch h\u1ebft s\u1ee9c nhanh ch\u00f3ng v\u00e0 d\u1ec5 nh\u1edb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>Q\u00faa tr\u00ecnh h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng v\u00e0 th\u1ef1c hi\u1ec7n<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o d\u1eabn \u0111\u1ea7u b\u1edfi <a style=\"color: #000000;\" title=\"Mike Byrne\" href=\"http:\/\/musicbrainz.org\/artist\/2d5591b9-e2fa-4820-bba6-ea2055e0630e.html\" rel=\"musicbrainz\">Mike Byrne<\/a> \u0111\u00e3 d\u00e0nh ba th\u00e1ng \u0111\u1ed9ng n\u00e3o, vi\u1ebft v\u00e0 ch\u1ec9nh s\u1eeda ti\u00eau \u0111\u1ec1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u201cBe Stupid\u201d c\u1ee7a Diesel. Nh\u00f3m nghi\u00ean c\u1ee9u t\u1ea1o ra m\u1ed9t b\u1ea3n tuy\u00ean ng\u00f4n c\u1ed5 v\u0169 nh\u1eefng \u00fd t\u01b0\u1edfng ng\u1edb ng\u1ea9n v\u00e0 tr\u00ecnh b\u00e0y cho h\u00e3ng qu\u1ea7n jean Diesel, v\u00e0 nh\u01b0 ch\u00fang ta bi\u1ebft, Diesel ngay l\u1eadp t\u1ee9c \u0111em l\u00f2ng y\u00eau \u00fd t\u01b0\u1edfng n\u00e0y. \u201cDiesel kh\u00f4ng th\u1ec3 ch\u1edd \u0111\u1ee3i \u0111\u1ec3 xem b\u1ea3n tuy\u00ean ng\u00f4n s\u1ed1ng c\u00f9ng h\u00ecnh \u1ea3nh nh\u01b0 th\u1ebf n\u00e0o\u201d, \u00f4ng Chris Whalley, Tr\u01b0\u1edfng ph\u00f2ng \u0110i\u1ec1u h\u00e0nh t\u1ea1i Anomally chia s\u1ebb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/be-stupid-21-a.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Be-Stupid-21-a\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/be-stupid-21-a.jpg?w=519&amp;h=335\" alt=\"\" width=\"519\" height=\"335\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sau khi h\u00ecnh th\u00e0nh nh\u1eefng kh\u00e1i ni\u1ec7m \u00fd t\u01b0\u1edfng, Anomally li\u00ean h\u1ec7 v\u1edbi c\u00e1c nhi\u1ebfp \u1ea3nh gia Chris Buck, <a style=\"color: #000000;\" title=\"Melodie McDaniel\" href=\"http:\/\/en.wikipedia.org\/wiki\/Melodie_McDaniel\" rel=\"wikipedia\">Melodie McDaniel<\/a>, v\u00e0 Kristen Vicari \u0111\u1ec3 tr\u00ecnh b\u00e0y h\u00ecnh \u1ea3nh c\u0169ng nh\u01b0 nh\u1eefng ngu\u1ed3n c\u1ea3m h\u1ee9ng cho lo\u1ea1i h\u00ecnh \u1ea3nh m\u00e0 h\u1ecd mu\u1ed1n s\u1eed d\u1ee5ng cho chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Chris Buck, nhi\u1ebfp \u1ea3nh gia \u0111\u01b0\u1ee3c ch\u1ecdn cho chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 phong c\u00e1ch kh\u00e1 ph\u00f4 tr\u01b0\u01a1ng v\u1edbi nh\u1eefng b\u1ee9c ch\u00e2n dung c\u01b0\u1eddng \u0111i\u1ec7u nh\u01b0ng ch\u00e2n th\u1ef1c. \u0110\u01b0\u1ee3c bi\u1ebft ban \u0111\u1ea7u Buck m\u1ea5t 3 ti\u1ebfng \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng m\u00e0 \u00f4ng mu\u1ed1n th\u1ec3 hi\u1ec7n. \u201cM\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb \u1edf \u0111\u00e2y l\u00e0 t\u00f4i kh\u00f4ng ph\u1ea3i m\u1ed9t nhi\u1ebfp \u1ea3nh th\u1eddi trang\u201d. Nh\u01b0ng c\u0169ng v\u00ec s\u1ef1 th\u00fac \u0111\u1ea9y c\u1ee7a chi\u1ebfn d\u1ecbch, Buck c\u1ea3m th\u1ea5y kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec khi t\u00ecm c\u00e1ch th\u00edch nghi v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a Diesel.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/be-stupid-20-a.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Be-Stupid-20-a\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/be-stupid-20-a.jpg?w=519&amp;h=335\" alt=\"\" width=\"519\" height=\"335\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>B\u1ea3o v\u1ec7 \u00fd t\u01b0\u1edfng<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1ed9t v\u00e0i \u201cheadline\u201d cho qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 n\u1eb1m b\u00ean b\u1edd v\u1ef1c v\u00f4 l\u00fd nh\u01b0:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>\u201cSmart may have the brains, but stupid has the balls\u201d<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1ed9t s\u1ed1 kh\u00e1c mang m\u1ed9t c\u1ea3m gi\u00e1c ng\u1ea1c nhi\u00ean v\u1ec1 s\u1ef1 tr\u00ed tu\u1ec7 c\u1ee7a chi\u1ebfn d\u1ecbch:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>\u201cIf we didn\u2019t have stupid thoughts, we\u2019d have no interesting thoughts at all.\u201d<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/be-stupid-2-a.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Be-Stupid-2-a\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/be-stupid-2-a.jpg?w=519&amp;h=335\" alt=\"\" width=\"519\" height=\"335\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/be-stupid-6-a.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Be-Stupid-6-a\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/be-stupid-6-a.jpg?w=519&amp;h=335\" alt=\"\" width=\"519\" height=\"335\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/be-stupid-37-a.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Be-Stupid-37-a\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/be-stupid-37-a.jpg?w=519&amp;h=335\" alt=\"\" width=\"519\" height=\"335\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nh\u1eefng h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o c\u1ee7a \u201cBe Stupid\u201d kh\u00f4ng th\u1ec3 kh\u00f4ng g\u00e2y tranh c\u00e3i. M\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ed9t c\u00f4 g\u00e1i \u0111ang \u0111\u1ee9ng tr\u00ean m\u1ed9t c\u00e1i thang v\u00e0 l\u1ed9 ng\u1ef1c c\u1ee7a c\u00f4 tr\u01b0\u1edbc camera an ninh \u0111\u00e3 l\u00e0m m\u1ed9t b\u00e0 m\u1eb9 t\u1ee9c gi\u1eadn v\u00e0 ph\u1ea3i l\u00ean m\u1ea1ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n m\u1ed1i quan t\u00e2m c\u1ee7a m\u00ecnh v\u1ec1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch: \u201cT\u00f4i \u0111ang b\u1eadn r\u1ed9n c\u1ed1 g\u1eafng \u0111\u1ec3 nu\u00f4i m\u1ed9t c\u00f4 con g\u00e1i bi\u1ebft t\u00f4n tr\u1ecdng m\u00ecnh v\u00e0 t\u1ea1o ra c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh, kh\u00f4ng ph\u1ea3i nh\u1eefng quy\u1ebft \u0111\u1ecbnh g\u00e2y sock ngu ng\u1ed1c\u201d \u2013 Lori Ziganto vi\u1ebft tr\u00ean blog <a style=\"color: #000000;\" title=\"Right Wing News\" href=\"http:\/\/rightwingnews.com\/\" rel=\"homepage\">Right Wing News<\/a>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Tuy nhi\u00ean, Whalley c\u1ea3m th\u1ea5y kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i b\u1ea3o v\u1ec7 chi\u1ebfn d\u1ecbch. \u201cM\u1ecdi ng\u01b0\u1eddi ho\u1eb7c y\u00eau ho\u1eb7c gh\u00e9t ch\u00fang m\u1ed9t c\u00e1ch m\u00e3nh li\u1ec7t!\u201d, \u00f4ng n\u00f3i. \u201cCh\u00fang t\u00f4i y\u00eau chi\u1ebfn d\u1ecbch n\u00e0y, Diesel \u0111\u00e3 ch\u1ea5p nh\u1eadn n\u00f3 v\u1edbi s\u1ef1 nhi\u1ec7t t\u00ecnh \u2013 \u0111\u00f3 l\u00e0 c\u00e2u th\u1ea7n ch\u00fa m\u1edbi c\u1ee7a h\u1ecd\u201d. N\u1ebfu b\u1ea1n gh\u00e9 v\u00e0o trang web c\u1ee7a Diesel th\u1eddi \u0111i\u1ec3m \u0111\u00f3, c\u1eeda h\u00e0ng s\u1ebd m\u1eddi b\u1ea1n \u0111\u1ebfn \u201cki\u1ec3m tra xem Diesel ngu ng\u1ed1c nh\u01b0 th\u1ebf n\u00e0o.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>C\u00e1c TVC c\u1ee7a chi\u1ebfn d\u1ecbch:<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><iframe src=\"http:\/\/www.youtube.com\/embed\/K2OVNRSq8zI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<iframe src=\"http:\/\/www.youtube.com\/embed\/tUUVP5fhIdw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<iframe src=\"http:\/\/www.youtube.com\/embed\/TghGcGBHjhk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<iframe src=\"http:\/\/www.youtube.com\/embed\/HR7VN3zDL1g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u00e1i \u0111\u1ed9 chi\u1ebfn d\u1ecbch mang kh\u00e1 nhi\u1ec1u t\u00ednh ch\u1ea5t: tr\u1ebb, khi\u00eau kh\u00edch, th\u00f4ng minh, v\u00e0 th\u00e1ch th\u1ee9c. Diesel, t\u1ef1 g\u1ecdi m\u00ecnh \u201cstupid\u201d, tr\u00ean th\u1ef1c t\u1ebf h\u1ecd c\u00f3 th\u1ec3 c\u00f3 v\u1ebb \u201cstupid\u201d th\u1eadt. Nh\u01b0ng r\u00f5 r\u00e0ng ch\u00fang ta kh\u00f4ng th\u1ec3 \u0111\u1ecbnh ngh\u0129a \u0111\u01b0\u1ee3c nh\u01b0 th\u1ebf n\u00e0o l\u00e0 ngu ng\u1ed1c c\u00f2n nh\u01b0 th\u1ebf n\u00e0o th\u00ec kh\u00f4ng. V\u00e0 ng\u01b0\u1eddi ta c\u0169ng th\u01b0\u1eddng n\u00f3i: k\u1ebb th\u00f4ng minh lu\u00f4n mu\u1ed1n nh\u1eefng \u0111i\u1ec1u m\u00e0 k\u1ebb ng\u1ed1c l\u00e0m \u0111\u01b0\u1ee3c (smart wants stupid gets).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>LAND OF THE STUPID, HOME OF THE BRAVE \u2013 <\/strong>Diesel 2011 Ad Campaign<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/www.diesel.com\/island\">http:\/\/www.diesel.com\/island<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/dieselfw11campaign4.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"dieselfw11campaign4\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/dieselfw11campaign4.jpg?w=519&amp;h=707\" alt=\"\" width=\"519\" height=\"707\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>Sau nh\u1eefng th\u0103ng tr\u1ea7m c\u1ee7a hai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ea7y th\u00e1ch th\u1ee9c, cu\u1ed1i c\u00f9ng Diesel c\u0169ng \u0111\u00e3 tr\u1edf v\u1ec1 nh\u00e0.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>\u201cWe are creating a new and better nation. Join the morement and become a citizen of diesel.com.\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">L\u1ea7n n\u00e0y h\u1ecd \u0111\u00f3ng h\u1eb3n c\u1ecdc v\u00e0 c\u1edd tr\u00ean m\u1ed9t h\u00f2n \u0111\u1ea3o mang t\u00ean <strong>Diesel Land<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Kh\u00f4ng c\u00f3 t\u00ecnh tr\u1ea1ng thi\u1ebfu n\u01b0\u1edbc tr\u00ean \u0111\u1ea3o Diesel b\u1edfi v\u00ec t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u t\u1eafm theo nh\u00f3m. T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n, v\u00e0 n\u0103ng l\u01b0\u1ee3ng duy nh\u1ea5t m\u00e0 \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y xu\u1ea5t kh\u1ea9u c\u1ee7a c\u00e1c lo\u1ea1i n\u0103ng l\u01b0\u1ee3ng t\u00ecnh d\u1ee5c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u00e2ng, m\u1ed9t chi\u1ebfn d\u1ecbch t\u00e1o b\u1ea1o n\u1eefa t\u1eeb Diesel.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/diesel-campaign1.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"diesel-campaign1\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/diesel-campaign1.jpg?w=519&amp;h=336\" alt=\"\" width=\"519\" height=\"336\" \/><\/a><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/diesel-campaign3.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"diesel-campaign3\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/diesel-campaign3.jpg?w=519&amp;h=336\" alt=\"\" width=\"519\" height=\"336\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/diesel-campaign2.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"diesel-campaign2\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/diesel-campaign2.jpg?w=519&amp;h=335\" alt=\"\" width=\"519\" height=\"335\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">H\u00f2n \u0111\u1ea3o Diesel nghe c\u00f3 v\u1ebb l\u00e0 m\u1ed9t n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ea7y k\u1ef3 th\u00fa nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf kh\u00f4ng t\u1ed3n t\u1ea1i v\u00e0 ho\u00e0n to\u00e0n h\u01b0 c\u1ea5u. Tuy nhi\u00ean, m\u1ed9t th\u1ee9 ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 \u1edf \u0111\u00e2y \u0111\u00f3 l\u00e0 qu\u1ea7n \u00e1o. V\u00e0 t\u1ea5m v\u00e9 v\u00e0o \u0111\u1ea3o duy nh\u1ea5t d\u00e0nh cho b\u1ea1n \u0111\u00f3 l\u00e0: chi ti\u00eau ti\u1ec1n b\u1ea1c. V\u1eady b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng kh\u1edfi h\u00e0nh \u0111\u1ebfn h\u00f2n \u0111\u1ea3o c\u1ee7a Diesel m\u00f9a Xu\u00e2n n\u00e0y ch\u01b0a?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/dieselfw11campaign5.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"dieselfw11campaign5\" src=\"http:\/\/labelandlove.files.wordpress.com\/2011\/09\/dieselfw11campaign5.jpg?w=519&amp;h=707\" alt=\"\" width=\"519\" height=\"707\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nh\u1eefng TVC trong chi\u1ebfn d\u1ecbch:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>K\u1ebft:<\/strong> H\u00ecnh \u1ea3nh v\u00e0 ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o d\u01b0\u1edbi s\u1ef1 nh\u00ecn nh\u1eadn c\u1ee7a m\u1ed7i ng\u01b0\u1eddi l\u1ea1i mang m\u1ed9t th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau. Ch\u00fang c\u00f3 th\u1ec3 mang m\u1ed9t \u00fd ngh\u0129a r\u1ea5t t\u1ed1t hay ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i \u2013 th\u1eadm ch\u00ed v\u00f4 gi\u00e1 tr\u1ecb. Tuy nhi\u00ean, b\u1ea1n c\u00f3 c\u0169ng m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, \u0111\u00f3 l\u00e0 d\u00f9ng c\u1ea3m nh\u1eadn \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi m\u1ed9t h\u00ecnh \u1ea3nh. B\u1ea1n c\u00f3 th\u00edch ch\u00fang kh\u00f4ng?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">H\u1ed3ng V\u00e2n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ngu\u1ed3n b\u00e0i vi\u1ebft: <a style=\"color: #000000;\" href=\"http:\/\/www.toiyeumarketing.com\/think\/diesel-land-of-the-stupid-home-of-the-brave\/\">Toiyeumarketing.com<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n tham kh\u1ea3o: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/10-logo-thu-vi-nhat-tu-%E2%80%8B%E2%80%8Btruoc-den-nay\/\">10 Logo th\u00fa v\u1ecb nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/5-dac-diem-chung-cua-bo-nhan-dien-thuong-hieu-chuyen-nghiep\/\">5 \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/a><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<div class=\"saokim-link-exchange\"><span id=\"link_620727464\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-profile-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf profile c\u00f4ng ty\">Thi\u1ebft k\u1ebf profile c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-catalogue\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalog\">Thi\u1ebft k\u1ebf catalog<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u qua ti\u1ebfp nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o (ad campaign) n\u1ed5i b\u1eadt nh\u1ea5t trong ng\u00f4i \u0111\u1ec1n thi\u00eang c\u1ee7a th\u1eddi trang. Nh\u01b0ng l\u1ea7n n\u00e0y h\u00e3y t\u1ea1m qu\u00ean \u0111i nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p, xa x\u1ec9 v\u00e0 \u0111\u1ebfn v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng \u0111\u1ed9ng h\u01a1n, th\u1ef1c h\u01a1n nh\u01b0: DIESEL. Diesel c\u00f3 t\u1edbi [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219],"tags":[226,227,94],"class_list":["post-1531","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-chien-dich-marketing","tag-chien-dich-quang-cao","tag-qung-cao-sang-to"],"acf":[],"views":4307,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/1531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=1531"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/1531\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=1531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=1531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=1531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}