{"id":1701,"date":"2012-03-12T12:08:02","date_gmt":"2012-03-12T12:08:02","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=1701"},"modified":"2019-07-23T10:50:11","modified_gmt":"2019-07-23T03:50:11","slug":"sang-tac-slogan-cho-tong-cong-ty-nong-nghiep-sai-gon","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/case-study\/sang-tac-slogan-cho-tong-cong-ty-nong-nghiep-sai-gon\/","title":{"rendered":"S\u00e1ng t\u00e1c slogan cho T\u1ed5ng c\u00f4ng ty n\u00f4ng nghi\u1ec7p S\u00e0i G\u00f2n"},"content":{"rendered":"

Sagri \u2013 C\u00f4ng ngh\u1ec7 xanh v\u00ec cu\u1ed9c s\u1ed1ng<\/strong><\/span><\/p>\n

\"S\u00e1ng<\/span><\/p>\n

Trong d\u1ef1 \u00e1n n\u00e0y ch\u00fang t\u00f4i ti\u1ebfn h\u00e0nh vi\u1ec7c s\u00e1ng t\u00e1c slogan<\/a><\/strong><\/span> cho Sagri – T\u1ed5ng c\u00f4ng ty n\u00f4ng nghi\u1ec7p S\u00e0i G\u00f2n – m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb d\u1eabn \u0111\u1ea7u c\u1ee7a ng\u00e0nh n\u00f4ng nghi\u1ec7p Vi\u1ec7t Nam.<\/span>
\n<\/span><\/p>\n

Gi\u1edbi thi\u1ec7u Sagri<\/strong><\/span><\/h2>\n

Sagri ho\u1ea1t \u0111\u1ed9ng \u0111a ng\u00e0nh v\u1edbi l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t kinh doanh: n\u00f4ng -l\u00e2m – th\u1ee7y – h\u1ea3i s\u1ea3n, ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng – c\u00f4ng nghi\u1ec7p (thu\u1ed1c tr\u1eeb s\u00e2u, thu\u1ed1c th\u00fa y, th\u1ee9c \u0103n gia s\u00fac\u2026), cho thu\u00ea kho b\u00e3i, kinh doanh xu\u1ea5t nh\u1eadp kh\u1ea9u, b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Tuy nhi\u00ean, tr\u1ed3ng tr\u1ecdt v\u00e0 ch\u0103n nu\u00f4i v\u1eabn l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a Sagri, trong \u0111\u00f3 tr\u1ecdng t\u00e2m l\u00e0 cung c\u1ea5p c\u00e2y gi\u1ed1ng, con gi\u1ed1ng ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t cho n\u00f4ng d\u00e2n v\u00e0 ch\u1ee7 trang tr\u1ea1i. \u0110\u1eb7c bi\u1ec7t, tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam v\u00e0 th\u1ebf gi\u1edbi trong th\u1eddi gian qua, Sagri v\u1eabn v\u1eefng v\u00e0ng \u0111\u1ea3m b\u1ea3o an ninh l\u01b0\u01a1ng th\u1ef1c, c\u0169ng nh\u01b0 g\u00f3p ph\u1ea7n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf ng\u00e0nh n\u00f4ng nghi\u1ec7p Vi\u1ec7t Nam tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/span><\/p>\n

Trong nh\u1eefng n\u0103m qua, Sagri \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn t\u1eeb kh\u00e2u th\u1ee9c \u0103n – con gi\u1ed1ng – ch\u0103n nu\u00f4i – gi\u1ebft m\u1ed5 – ch\u1ebf bi\u1ebfn – ph\u00e2n ph\u1ed1i. \u0110\u00e2y l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a Sagri v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/p>\n

L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh<\/strong><\/em><\/span><\/p>\n

\u2022\u00a0\u00a0\u00a0 1996: Th\u00e0nh l\u1eadp T\u1ed5ng C\u00f4ng ty N\u00f4ng nghi\u1ec7p S\u00e0i G\u00f2n theo quy\u1ebft \u0111\u1ecbnh s\u1ed1 6178\/Q\u0110-UBND c\u1ee7a \u1ee6y ban Nh\u00e2n d\u00e2n th\u00e0nh ph\u1ed1 H\u1ed3 CH\u00ed Minh.<\/span>
\n\u2022\u00a0\u00a0\u00a0 7\/1997: T\u1ed5ng C\u00f4ng ty N\u00f4ng nghi\u1ec7p S\u00e0i G\u00f2n ch\u00ednh th\u1ee9c \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng.<\/span>
\n\u2022\u00a0\u00a0\u00a0 2007: Chuy\u1ec3n \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh c\u00f4ng ty m\u1eb9 – con v\u1edbi 6 \u0111\u01a1n v\u1ecb ph\u1ee5 thu\u1ed9c, 8 c\u00f4ng ty con v\u00e0 15 c\u00f4ng ty li\u00ean k\u1ebft<\/span>
\n\u2022\u00a0\u00a0\u00a0 2010: Ch\u00ednh th\u1ee9c chuy\u1ec3n th\u00e0nh C\u00f4ng ty TNHH m\u1ed9t th\u00e0nh vi\u00ean ho\u1ea1t \u0111\u1ed9ng theo lu\u1eadt doanh nghi\u1ec7p theo Quy\u00ea\u0301t \u0111i\u0323nh s\u00f4\u0301 3945\/Q\u0110-UBND c\u1ee7a \u1ee6y ban Nh\u00e2n d\u00e2n th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh.<\/span>
\n\u2022\u00a0\u00a0\u00a0 Hi\u1ec7n nay, t\u1ed5ng s\u1ed1 lao \u0111\u1ed9ng c\u1ee7a Sagri g\u1ed3m 6.500 ng\u01b0\u1eddi, ho\u1ea1t \u0111\u1ed9ng theo m\u1ed9t c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c th\u1ed1ng nh\u1ea5t v\u00e0 r\u1ea5t hi\u1ec7u qu\u1ea3. T\u1eadp th\u1ec3 CBCNV Sagri\u00a0 m\u1ed9t l\u00f2ng chung tay ki\u1ebfn t\u1ea1o Sagri ng\u00e0y m\u1ed9t l\u1edbn m\u1ea1nh.<\/span><\/p>\n

Th\u00e1ch th\u1ee9c:<\/strong><\/span>
\nT\u1ed5ng c\u00f4ng ty n\u00f4ng nghi\u1ec7p S\u00e0i G\u00f2n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Sagri l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb d\u1eabn \u0111\u1ea7u c\u1ee7a ng\u00e0nh n\u00f4ng nghi\u1ec7p Vi\u1ec7t Nam. Sagri lu\u00f4n t\u1ef1 h\u00e0o v\u1edbi c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, m\u00e1y m\u00f3c trang thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i v\u00e0 \u0111\u1eb7c bi\u1ec7t m\u00f4i quy tr\u00ecnh c\u00f4ng ngh\u1ec7 kh\u00e9p k\u00edn t\u1eeb \u201ccon gi\u1ed1ng \u2013 nu\u00f4i tr\u1ed3ng \u2013 ch\u1ebf bi\u1ebfn \u2013 ph\u00e2n ph\u1ed1i\u201d \u0111\u1ea3m b\u1ea3o cho s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 tuy\u1ec7t \u0111\u1ed1i an to\u00e0n \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Sagri mong mu\u1ed1n s\u00e1ng t\u1ea1o m\u1ed9t slogan truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean cho c\u00f4ng ch\u00fang c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Gi\u1ea3i ph\u00e1p c\u1ee7a Sao Kim:<\/strong><\/span>
\n\u201cSagri \u2013 C\u00f4ng ngh\u1ec7 xanh v\u00ec cu\u1ed9c s\u1ed1ng\u201d \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u tr\u00ean. Qua ph\u00e2n t\u00edch c\u1ea1nh tranh ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y y\u1ebfu t\u1ed1 quy tr\u00ecnh kh\u00e9p k\u00edn c\u1ee7a Sagri l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 truy\u1ec1n t\u1ea3i s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00f3. Ch\u00fang t\u00f4i g\u1ecdi quy tr\u00ecnh c\u00f4ng ngh\u1ec7 n\u00e0y l\u00e0 \u201cc\u00f4ng ngh\u1ec7 xanh\u201d m\u1ed9t c\u1ee5m t\u1eeb c\u00f3 \u0111\u1ee7 s\u1ee9c truy\u1ec1n t\u1ea3i r\u1ed9ng r\u00e3i nh\u1eefng \u00fd ngh\u0129a nh\u01b0: th\u00e2n thi\u1ec7n, c\u00f3 l\u1ee3i cho m\u00f4i tr\u01b0\u1eddng, c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe. Ngo\u00e0i ra, s\u1ee9 m\u1ec7nh ph\u1ee5c v\u1ee5 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a Sagri \u0111\u01b0\u1ee3c \u0111\u1ea9y cao h\u01a1n m\u1ed9t m\u1ee9c tr\u1edf th\u00e0nh \u201cv\u00ec cu\u1ed9c s\u1ed1ng\u201d.<\/span><\/p>\n

\u0110\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 d\u1ef1 \u00e1n n\u00e0y vui l\u00f2ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi Sao Kim ho\u1eb7c g\u1eedi y\u00eau c\u1ea7u qua email: contact@www.saokim.com.vn<\/em><\/span><\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n