{"id":1711,"date":"2011-12-12T13:24:52","date_gmt":"2011-12-12T13:24:52","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=1711"},"modified":"2019-07-23T14:04:06","modified_gmt":"2019-07-23T07:04:06","slug":"sang-tao-thuong-hieu-san-pham-nuoc-tang-luc-zap","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/case-study\/sang-tao-thuong-hieu-san-pham-nuoc-tang-luc-zap\/","title":{"rendered":"S\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m n\u01b0\u1edbc t\u0103ng l\u1ef1c ZAP"},"content":{"rendered":"<figure id=\"attachment_1890\" aria-describedby=\"caption-attachment-1890\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/06\/zap.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1890\" title=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u cho nh\u00e3n n\u01b0\u1edbc t\u0103ng l\u1ef1c ZAP\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/06\/zap.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u cho nh\u00e3n n\u01b0\u1edbc t\u0103ng l\u1ef1c ZAP\" width=\"600\" height=\"311\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/06\/zap.jpg 600w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/06\/zap-500x259.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-1890\" class=\"wp-caption-text\"><\/span> <span style=\"color: #000000;\">D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u cho nh\u00e3n n\u01b0\u1edbc t\u0103ng l\u1ef1c ZAP<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\n<span style=\"color: #000000;\">Trong d\u1ef1 \u00e1n n\u00e0y, Sao Kim th\u1ef1c hi\u1ec7n vi\u1ec7c s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m n\u01b0\u1edbc t\u0103ng l\u1ef1c c\u1ee7a VIBECO. C\u00f4ng vi\u1ec7c bao g\u1ed3m <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu-cong-ty\/\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span>,<span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\"> thi\u1ebft k\u1ebf log<\/a><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\">o<\/a><\/strong>, <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\">h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span>, <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-san-pham\/\">bao b\u00ec nh\u00e3n m\u00e1c<\/a><\/strong><\/span> v\u00e0 tri\u1ec3n khai c\u00e1c \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng cho nh\u00e3n hi\u1ec7u m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng.<!--more--><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>T\u1ed5ng quan:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Trong d\u1ef1 \u00e1n n\u00e0y, Sao Kim \u0111\u01b0\u1ee3c \u0111\u1ec1 ngh\u1ecb t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a C\u00f4ng ty CP R\u01b0\u1ee3u bia Vi\u1ec7t Tr\u00ec bao g\u1ed3m m\u1ed9t d\u1ea3i r\u1ed9ng c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb n\u01b0\u1edbc tinh khi\u1ebft, tr\u00e0 xanh \u0111\u00f3ng chai, n\u01b0\u1edbc t\u0103ng l\u1ef1c, n\u01b0\u1edbc hoa qu\u1ea3 \u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Th\u00e1ch th\u1ee9c:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Ti\u1ebfp t\u1ee5c ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, Viger c\u1ea7n t\u00ean g\u1ecdi cho s\u1ea3n ph\u1ea9m n\u01b0\u1edbc t\u0103ng l\u1ef1c. Y\u00eau c\u1ea7u c\u1ee7a t\u00ean g\u1ecdi ph\u1ea3i \u0111\u1ed9c \u0111\u00e1o, di\u1ec7n m\u1ea1o m\u1edbi l\u1ea1 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 gi\u1edbi tr\u1ebb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Gi\u1ea3i ph\u00e1p:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Ch\u00fang t\u00f4i \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 gi\u1edbi tr\u1ebb v\u00e0 t\u00ecm m\u1ed9t c\u00e1i t\u00ean \u0111\u1ed9c \u0111\u00e1o d\u00e0nh ri\u00eang cho h\u1ecd. ZAP d\u01b0\u1eddng nh\u01b0 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u n\u00e0y r\u1ea5t t\u1ed1t. T\u1eeb ch\u1eef Z kh\u00f4ng c\u00f3 trong b\u1ea3ng ch\u1eef c\u00e1i Vi\u1ec7t nh\u01b0ng l\u1ea1i hay \u0111\u01b0\u1ee3c d\u00f9ng trong giao ti\u1ebfp c\u1ee7a gi\u1edbi tr\u1ebb, cho \u0111\u1ebfn c\u00e1c ph\u00e1t \u00e2m ZAP c\u00f3 ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi RAP th\u1ec3 hi\u1ec7n s\u1ef1 ph\u1ea5n kh\u00edch, s\u00f4i \u0111\u1ed9ng.<\/span><br \/>\n<span style=\"color: #000000;\">V\u1ec1 ng\u1eef ngh\u0129a, Zap trong ti\u1ebfng Anh c\u00f3 ngh\u0129a l\u00e0 s\u1ef1 ph\u1ea5n kh\u1edfi d\u1ea1t d\u00e0o. Th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p cho m\u1ed9t s\u1ea3n ph\u1ea9m n\u01b0\u1edbc t\u0103ng l\u1ef1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" src=\"http:\/\/datten.vn\/wp-content\/uploads\/2012\/03\/zap.jpg\" alt=\"\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m n\u01b0\u1edbc t\u0103ng l\u1ef1c ZAP\" width=\"540\" \/><\/span><br \/>\n<span style=\"color: #000000;\"><img decoding=\"async\" src=\"..\/..\/images\/gallery\/zap1_1326378132.jpg\" alt=\"M\u1eabu bao b\u00ec s\u1ea3n ph\u1ea9m n\u01b0\u1edbc t\u0103ng l\u1ef1c ZAP\" width=\"540\" \/><\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #000000;\">Tham kh\u1ea3o th\u00eam v\u1ec1 d\u1ef1 \u00e1n n\u00e0y <a style=\"color: #000000;\" href=\"http:\/\/www.saokim.com.vn\/zap-gm422.html\">t\u1ea1i \u0111\u00e2y<\/a>.<\/span><\/h4>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n tham kh\u1ea3o: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/10-logo-thu-vi-nhat-tu-%E2%80%8B%E2%80%8Btruoc-den-nay\/\">10 Logo th\u00fa v\u1ecb nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/5-dac-diem-chung-cua-bo-nhan-dien-thuong-hieu-chuyen-nghiep\/\">5 \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_58673362\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-profile-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf profile\">Thi\u1ebft k\u1ebf profile<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Trong d\u1ef1 \u00e1n n\u00e0y, Sao Kim th\u1ef1c hi\u1ec7n vi\u1ec7c s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m n\u01b0\u1edbc t\u0103ng l\u1ef1c c\u1ee7a VIBECO. C\u00f4ng vi\u1ec7c bao g\u1ed3m \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf logo, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, bao b\u00ec nh\u00e3n m\u00e1c v\u00e0 tri\u1ec3n khai c\u00e1c \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng cho nh\u00e3n hi\u1ec7u m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219],"tags":[588,237,230,238,152,239],"class_list":["post-1711","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-case-study","tag-dat-ten","tag-sang-tac-slogan-1","tag-sang-to-thng-hiu","tag-thiet-ke-logo-3","tag-zap"],"acf":[],"views":2259,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/1711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=1711"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/1711\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=1711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=1711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=1711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}