{"id":1760,"date":"2012-02-12T16:00:34","date_gmt":"2012-02-12T16:00:34","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=1760"},"modified":"2019-07-23T10:58:40","modified_gmt":"2019-07-23T03:58:40","slug":"doanh-nghiep-truyen-thong-lam-thuong-hieu-case-study-che-thai-nguyen","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/case-study\/doanh-nghiep-truyen-thong-lam-thuong-hieu-case-study-che-thai-nguyen\/","title":{"rendered":"Doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng l\u00e0m th\u01b0\u01a1ng hi\u1ec7u &#8211; Case study: Ch\u00e8 Th\u00e1i Nguy\u00ean"},"content":{"rendered":"<figure id=\"attachment_1878\" aria-describedby=\"caption-attachment-1878\" style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/06\/che-thai-nguyen_banner_022.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1878\" title=\"Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u Ch\u00e8 Th\u00e1i Nguy\u00ean\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/06\/che-thai-nguyen_banner_022.jpg\" alt=\"Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u Ch\u00e8 Th\u00e1i Nguy\u00ean\" width=\"600\" height=\"307\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/06\/che-thai-nguyen_banner_022.jpg 600w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/06\/che-thai-nguyen_banner_022-500x256.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-1878\" class=\"wp-caption-text\">Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u Ch\u00e8 Th\u00e1i Nguy\u00ean<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">C\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng &#8211; \u00fd c\u1ee7a ng\u01b0\u1eddi vi\u1ebft l\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u1ed3n t\u1ea1i kh\u00e1 l\u00e2u (30 &#8211; 50 n\u0103m) v\u00e0 c\u00f3 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i l\u00e0 doanh nghi\u1ec7p qu\u1ed1c doanh &#8211; c\u0169ng \u0111\u00e3 d\u1ea7n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ea1nh tranh. \u0110\u1eb7c bi\u1ec7t, trong nh\u1eefng ng\u00e0nh ch\u1ecbu s\u1ef1 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0 m\u1ea1nh m\u1ebd c\u1ee7a kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng.<br \/>\n<!--more--><br \/>\nTh\u1ef1c t\u1ebf, c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng s\u1edf h\u1eefu r\u1ea5t nhi\u1ec1u l\u1ee3i th\u1ebf t\u1eeb ngu\u1ed3n l\u1ef1c, c\u01a1 ch\u1ebf h\u1ed7 tr\u1ee3, l\u1ecbch s\u1eed l\u00e2u n\u0103m &#8230; v\u00e0 khi doanh nghi\u1ec7p nhanh nh\u1ea1y trong vi\u1ec7c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng, ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh th\u00ec s\u1ee9c m\u1ea1nh c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p s\u1ebd nhanh ch\u00f3ng t\u0103ng l\u00ean nhi\u1ec1u l\u1ea7n.<\/p>\n<p style=\"text-align: justify;\">Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u01a1n gi\u1ea3n nh\u1ea5t, vi\u1ec7c thay \u0111\u1ed5i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, bao b\u00ec nh\u00e3n m\u00e1c s\u1ea3n ph\u1ea9m c\u0169ng \u0111\u00e3 \u0111\u1ee7 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p. Case study d\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i minh h\u1ecda vi\u1ec7c thay \u0111\u1ed5i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng nh\u01b0 th\u1ebf.<\/p>\n<p style=\"text-align: justify;\"><strong>C\u00f4ng ty CP Ch\u00e8 Th\u00e1i Nguy\u00ean<\/strong><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/cong-ty-cp-che-thai-nguyen0_1311797809.jpg\" alt=\"M\u1eabu thi\u1ebft k\u1ebf logo Ch\u00e8 Th\u00e1i Nguy\u00ean\" width=\"580\" \/><\/p>\n<p style=\"text-align: justify;\">CH\u00c8 TH\u00c1I NGUY\u00caN l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Ch\u00e8 truy\u1ec1n th\u1ed1ng \u0111\u00e3 \u0103n s\u00e2u v\u00e0o ti\u1ec1m th\u1ee9c \u1ea9m th\u1ef1c c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam nh\u01b0ng \u0111\u00e3 b\u1ecb mai m\u1ed9t m\u1ed9t c\u00e1ch nhanh ch\u00f3ng do s\u1ef1 c\u1ea1nh tranh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Ch\u00e8 cao c\u1ea5p xu\u1ea5t hi\u1ec7n \u0111\u1ea7y d\u1eaby tr\u00ean th\u1ecb tr\u01b0\u1eddng. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00f4i ph\u1ee5c l\u1ea1i th\u1ecb tr\u01b0\u1eddng cho d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ea7y t\u00ednh v\u0103n h\u00f3a n\u00e0y l\u00e0 \u0111i\u1ec1u tr\u0103n tr\u1edf m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i chia s\u1ebb v\u1edbi Sao Kim.<\/p>\n<p style=\"text-align: justify;\">Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u01b0 v\u1ea5n thay \u0111\u1ed5i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u cho Ch\u00e8 Th\u00e1i Nguy\u00ean. D\u1ef1a tr\u00ean vi\u1ec7c c\u01a1 c\u1ea5u h\u1ee3p l\u00fd danh m\u1ee5c s\u1ea3n ph\u1ea9m, ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u chung cho t\u1ea5t c\u1ea3 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. Ti\u1ebfp \u0111\u00f3, thi\u1ebft k\u1ebf l\u1ea1i logo, bao b\u00ec nh\u00e3n m\u00e1c cho t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Ch\u00e8 Th\u00e1i Nguy\u00ean.<\/p>\n<p style=\"text-align: justify;\">M\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1c thi\u1ebft k\u1ebf n\u00e0y l\u00e0 t\u1ea1o cho Ch\u00e8 Th\u00e1i Nguy\u00ean m\u1ed9t h\u00ecnh \u1ea3nh m\u1edbi n\u0103ng \u0111\u1ed9ng, hi\u1ec7n \u0111\u1ea1i h\u01a1n, c\u00f4ng nghi\u1ec7p h\u01a1n v\u00e0 b\u1eaft m\u1eaft \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i t\u1eeb vi\u1ec7c ph\u00e2n ph\u1ed1i qua b\u00e1n l\u1ebb trong d\u00e2n gian \u0111\u01b0\u1eddng ho\u00e0ng b\u01b0\u1edbc v\u00e0o gi\u00e1 k\u1ec7 c\u1ee7a si\u00eau th\u1ecb.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/cong-ty-cp-che-thai-nguyen2_1311797810.jpg\" alt=\"M\u1eabu thi\u1ebft k\u1ebf bao b\u00ec Ch\u00e8 Th\u00e1i Nguy\u00ean\" width=\"580\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/cong-ty-cp-che-thai-nguyen3_1311797810.jpg\" alt=\"M\u1eabu thi\u1ebft k\u1ebf bao b\u00ec Ch\u00e8 Th\u00e1i Nguy\u00ean\" width=\"580\" \/><br \/>\n(Bao b\u00ec d\u00f2ng s\u1ea3n ph\u1ea9m &#8220;T\u1ee9 \u0111\u1ea1i danh tr\u00e0&#8221; c\u1ee7a Ch\u00e8 Th\u00e1i Nguy\u00ean).<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/cong-ty-cp-che-thai-nguyen4_1311797810.jpg\" alt=\"M\u1eabu thi\u1ebft k\u1ebf bao b\u00ec Ch\u00e8 Th\u00e1i Nguy\u00ean\" width=\"580\" \/> (Bao b\u00ec d\u00f2ng s\u1ea3n ph\u1ea9m &#8220;Tr\u00e0 T\u00fai&#8221; c\u1ee7a Ch\u00e8 Th\u00e1i Nguy\u00ean).<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/cong-ty-cp-che-thai-nguyen1_1311797810.jpg\" alt=\"M\u1eabu thi\u1ebft k\u1ebf bao b\u00ec Ch\u00e8 Th\u00e1i Nguy\u00ean\" width=\"580\" \/><\/p>\n<p style=\"text-align: justify;\">(Bao b\u00ec d\u00f2ng s\u1ea3n ph\u1ea9m &#8220;Tr\u00e0 bi\u1ebfu cao c\u1ea5p&#8221; c\u1ee7a Ch\u00e8 Th\u00e1i Nguy\u00ean).<\/p>\n<p style=\"text-align: justify;\">Ngay sau b\u01b0\u1edbc s\u00e1ng t\u1ea1o h\u00ecnh \u1ea3nh, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Ch\u00e8 Th\u00e1i Nguy\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1ea3n xu\u1ea5t tr\u00ean d\u00e2y chuy\u1ec1n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 m\u1edbi (do \u0111\u1ed1i t\u00e1c n\u01b0\u1edbc ngo\u00e0i cung c\u1ea5p) v\u00e0 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong c\u00e1c k\u1ef3 h\u1ed9i ch\u1ee3 v\u00e0 tri\u1ec3n l\u00e3m ng\u00e0nh. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p hy v\u1ecdng v\u00e0o m\u1ed9t t\u01b0\u01a1ng lai m\u1edbi \u0111\u1ea7y s\u00e1ng s\u1ee7a. \u0110\u01a1n gi\u1ea3n v\u00ec h\u1ecd \u0111\u00e3 k\u1ecbp th\u1eddi thay \u0111\u1ed5i khi th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f2n ch\u1ed7 cho s\u1ef1 tr\u00ec tr\u1ec7.<\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n tham kh\u1ea3o: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/10-quy-tac-vang-trong-thiet-ke-logo\/\">10 Quy t\u1eafc v\u00e0ng trong thi\u1ebft k\u1ebf Logo<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/meo-hay-de-tim-duoc-cam-hung-sang-tao-logo\/\">M\u1eb9o hay \u0111\u1ec3 t\u00ecm c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o Logo<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_322294490\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/dattenthuonghieu.com\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/nhandienthuonghieu.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m\">Thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>C\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng &#8211; \u00fd c\u1ee7a ng\u01b0\u1eddi vi\u1ebft l\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u1ed3n t\u1ea1i kh\u00e1 l\u00e2u (30 &#8211; 50 n\u0103m) v\u00e0 c\u00f3 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i l\u00e0 doanh nghi\u1ec7p qu\u1ed1c doanh &#8211; c\u0169ng \u0111\u00e3 d\u1ea7n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ea1nh tranh. \u0110\u1eb7c bi\u1ec7t, trong nh\u1eefng ng\u00e0nh ch\u1ecbu s\u1ef1 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0 m\u1ea1nh m\u1ebd c\u1ee7a kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219],"tags":[588,253,121,254],"class_list":["post-1760","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-case-study","tag-che-thai-nguyen","tag-thiet-ke-bao-bi","tag-thiet-ke-thuong-hieu-che-thai-nguyen"],"acf":[],"views":3846,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/1760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=1760"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/1760\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=1760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=1760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=1760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}