{"id":1807,"date":"2012-09-02T17:24:08","date_gmt":"2012-09-02T10:24:08","guid":{"rendered":"http:\/\/blog.logoart.vn\/?p=1807"},"modified":"2019-07-15T11:20:52","modified_gmt":"2019-07-15T04:20:52","slug":"10-nguyen-tac-vang-trong-thiet-ke-logo-cua-cac-chuyen-gia","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/10-nguyen-tac-vang-trong-thiet-ke-logo-cua-cac-chuyen-gia\/","title":{"rendered":"10 nguy\u00ean t\u1eafc v\u00e0ng trong thi\u1ebft k\u1ebf logo c\u1ee7a c\u00e1c chuy\u00ean gia"},"content":{"rendered":"

C\u00e1c b\u1eadc l\u00e3o l\u00e0ng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p thi\u1ebft k\u1ebf logo<\/strong><\/a><\/span> \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd v\u00ec v\u00e0i l\u00fd do. Kinh nghi\u1ec7m, s\u00e1ng t\u1ea1o, s\u1ee9c l\u1ef1c \u2026 Nh\u01b0ng d\u00f9 th\u1ebf n\u00e0o h\u1ecd c\u0169ng lu\u00f4n trung th\u00e0nh v\u1edbi 10 nguy\u00ean t\u1eafc v\u00e0ng trong thi\u1ebft k\u1ebf logo.<\/p>\n

1. \u0110\u1ea3m b\u1ea3o nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t b\u1ea3n m\u00f4 t\u1ea3 t\u00f3m t\u1eaft k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 logo s\u1ebd nh\u1eadn.<\/h3>\n

V\u1edbi thi\u1ebft k\u1ebf logo th\u00ec m\u1ed9t ph\u00e1c th\u1ea3o t\u00f3m t\u1eaft nh\u1eefng mong mu\u1ed1n c\u1ee7a kh\u00e1c h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. N\u00f3 gi\u00fap cho c\u00e1c thi\u1ebft k\u1ebf \u0111i \u0111\u00fang m\u1ee5c ti\u00eau c\u1ea7n thi\u1ebft.<\/p>\n

M\u1ed9t b\u1ea3ng t\u00f3m t\u1eaft v\u1ec1 s\u1ea3n ph\u1ea9m s\u1ebd ch\u1eafc ch\u1eafn khi\u1ebfn b\u1ea1n kh\u00f4ng l\u00e3ng ph\u00ed th\u1eddi gian, v\u00e0 b\u1ea1n d\u1ec5 d\u00e0ng nh\u1eafm \u0111\u00fang m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng. Ph\u1ea7n t\u00f3m t\u1eaft y\u00eau c\u1ea7u gi\u00fap ta t\u1eadp trung ch\u00fa \u00fd v\u00e0o c\u00e1c l\u0129nh v\u1ef1c kinh doanh c\u1ee7a doanh nghi\u1ec7p, gi\u00fap h\u1ecd h\u00e0i l\u00f2ng khi th\u1ea5y k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng.<\/p>\n

David Airey, m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf logo \u0111\u1ebfn t\u1eeb Ireland cho bi\u1ebft:<\/p>\n

Khi b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t d\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo \u0111i\u1ec1u quan tr\u1ecdng ph\u1ea3i ph\u00e1c th\u1ea3o ra m\u1ecdi th\u1ee9 t\u1eeb ban \u0111\u1ea7u.<\/p>\n

Th\u1ee9 nh\u1ea5t n\u00f3 \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p bi\u1ebft r\u1eb1ng b\u1ea1n \u0111ang v\u00e0 s\u1ebd l\u00e0m g\u00ec.<\/p>\n

Th\u1ee9 hai, c\u00e1c b\u1ea3n ph\u00e1c th\u1ea3o, m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn gi\u00fap nh\u00e0 thi\u1ebft k\u1ebf lu\u00f4n \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p><\/blockquote>\n

\"thiet<\/p>\n

2. Nghi\u00ean c\u1ee9u r\u00f5 l\u0129nh v\u1ef1c m\u00e0 logo s\u1ebd s\u1eed d\u1ee5ng<\/h3>\n

M\u1ed9t ki\u1ebfn th\u1ee9c to\u00e0n di\u1ec7n v\u1ec1 l\u0129nh v\u1ef1c m\u00e0 kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng t\u1ed1t. Kh\u00f4ng nh\u1eefng mi\u00eau t\u1ea3 ch\u00ednh x\u00e1c th\u00f4ng \u0111i\u1ec7p, m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt.<\/p>\n

Jon Sandruck l\u00e0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda t\u1ef1 do sinh s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i Dallas \/ Fort Worth Metroplex cho bi\u1ebft suy ngh\u0129 c\u1ee7a \u00f4ng khi thi\u1ebft k\u1ebf logo cho Alliance Business Insurance. (L\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m)<\/p>\n

\u0110i\u1ec1u l\u00e0m t\u00f4i ch\u00fa \u00fd l\u00e0 c\u00f4ng ty b\u1ea3o hi\u1ec3m cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng\u2026H\u1ecd t\u1ea1o th\u00e0nh li\u00ean minh. B\u1edfi v\u1eady t\u00f4i t\u1eadp trung v\u00e0o \u00fd t\u01b0\u1edfng l\u1eafp r\u00e1p nhi\u1ec1u ph\u1ea7n v\u00e0o m\u1ed9t kh\u1ed1i.<\/p>\n

C\u00e1c c\u00f4ng ty c\u00f3 s\u1ef1 li\u00ean minh, v\u00e0 h\u00ecnh tam gi\u00e1c bi\u1ec3u hi\u1ec7n cho s\u1ef1 \u1ed5n \u0111\u1ecbnh, c\u00e2n b\u1eb1ng, (v\u1eefng nh\u01b0 ki\u1ec1ng ba ch\u00e2n) n\u00f3 l\u00e0 thu\u1ed9c t\u00ednh quan tr\u1ecdng nh\u1ea5t c\u1ee7a ng\u00e0nh b\u1ea3o hi\u1ec3m. V\u00ec th\u1ebf t\u00f4i quy\u1ebft \u0111\u1ecbnh t\u1eadp trung v\u00e0o c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng t\u1ea1o th\u00e0nh ch\u1eef A.<\/p><\/blockquote>\n

\"thi\u1ebft<\/p>\n

<\/h3>\n

3. S\u1eed d\u1ee5ng gi\u1ea5y \u0111\u1ec3 ph\u00e1c th\u1ea3o nhanh nh\u1eefng \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u<\/h3>\n

M\u00e1y t\u00ednh l\u00e0 trung t\u00e2m c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i. Tuy nhi\u00ean vi\u1ec7c t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u tr\u00ean m\u00e1y t\u00ednh l\u1ea1i kh\u00f4ng ti\u1ec7n l\u1ee3i. Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng tr\u00ean gi\u1ea5y gi\u00fap b\u1ea1n nhanh ch\u00f3ng xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1c \u00fd t\u01b0\u1edfng.<\/p>\n

Dainis Graveris l\u00e0 m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf t\u1eeb Latvia:<\/p>\n

Ph\u00e1c th\u1ea3o kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e3ng ph\u00ed th\u1eddi gian m\u00e0 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u01b0a ra \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n t\u1eeb c\u00e1i \u0111\u1ea7u l\u00ean t\u1edd gi\u1ea5y. Sau \u0111\u00f3 s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n khi thi\u1ebft k\u1ebf n\u00f3 tr\u00ean m\u00e1y t\u00ednh. V\u1ebd ph\u00e1c th\u1ea3o b\u1eb1ng tay gi\u00fap ph\u00e1t tri\u1ec3n tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.<\/p><\/blockquote>\n

\"thiet<\/p>\n

<\/h3>\n

4. Thi\u1ebft k\u1ebf logo trong m\u1ed9t m\u00e0u duy nh\u1ea5t<\/h3>\n

Bi\u1ec3u tr\u01b0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u1ed9t ph\u1ea1m vi r\u1ed9ng l\u1edbn, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng tr\u00ean c\u00e1c ch\u1ea5t li\u1ec7u, c\u00e1c k\u00edch th\u01b0\u1edbc, nhi\u1ec1u khi h\u1ea1n ch\u1ebf m\u00e0u s\u1eafc, do \u0111\u00f3 h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng logo c\u1ee7a b\u1ea1n nh\u00ecn t\u1ed1t trong \u0111\u1ecbnh d\u1ea1ng mono (v\u00f4 s\u1eafc)<\/p>\n

Theo Patrick Winfield th\u00ec:<\/p>\n

T\u00f4i th\u00edch l\u00e0m vi\u1ec7c ban \u0111\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m tr\u1eafng \u0111en, xem x\u00e9t n\u00f3 t\u1eeb s\u1ef1 \u0111\u01a1n gi\u1ea3n. M\u00e0u s\u1eafc c\u00f3 \u00fd ngh\u0129a ch\u1ee7 quan v\u00e0 theo c\u1ea3m x\u00fac c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m ph\u00e2n t\u00e2m t\u1edbi thi\u1ebft k\u1ebf t\u1ed5ng th\u1ec3.<\/p>\n

T\u00f4i th\u1eadm ch\u00ed kh\u00f4ng \u0111\u1ec1 xu\u1ea5t m\u1ed9t m\u00e0u s\u1eafc n\u00e0o khi tr\u00ecnh b\u00e0y cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec1 ngh\u1ecb h\u1ecd k\u00fd t\u1eaft v\u00e0o b\u1ea3n logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111en tr\u1eafng.<\/p><\/blockquote>\n

\"thiet<\/p>\n

<\/h3>\n

5. T\u1ea1o bi\u1ec3u t\u01b0\u1ee3ng trong \u0111\u1ecbnh d\u1ea1ng Vector<\/h3>\n

\u0110\u1ecbnh d\u1ea1ng Vector t\u1eeb c\u00e1c ph\u1ea7n m\u1ec1m nh\u01b0 Illustrator hay Corel t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi m\u1ecdi k\u00edch c\u1ee1. N\u00f3 s\u1ebd kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng khi b\u1ea1n ph\u00f3ng to hay thu nh\u1ecf.<\/p>\n

Chris Spooner m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda cho bi\u1ebft.<\/p>\n

Lu\u00f4n lu\u00f4n b\u1eaft \u0111\u1ea7u tr\u00ean m\u00e1y \u0111\u1ec3 thi\u1ebft k\u1ebf logo v\u1edbi ph\u1ea7n m\u1ec1m Illustrator hay Corel, ch\u1ee9 kh\u00f4ng ph\u1ea3i Photoshop. L\u00fd do logo ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c k\u00edch th\u01b0\u1edbc, v\u00e0 in r\u00f5 r\u00e0ng tr\u00ean danh thi\u1ebfp.<\/p><\/blockquote>\n

\"Thi\u1ebft<\/p>\n

<\/h3>\n

6. Cho kh\u00e1ch h\u00e0ng xem nh\u1eefng concept t\u1ed1t nh\u1ea5t.<\/h3>\n

Sau khi c\u00e1c \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o h\u00ecnh, \u0111\u00f3 l\u00e0 l\u00fac ch\u1ecdn nh\u1eefng v\u00ed d\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng xem x\u00e9t. Giai \u0111o\u1ea1n n\u00e0y \u1edf gi\u1eefa qu\u00e1 tr\u00ecnh c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n

Angela Ferraro-Fanning n\u00f3i:<\/p>\n

C\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a t\u00f4i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u01b0a h\u1ecd 3 v\u00ed d\u1ee5 concept. T\u00f4i c\u1ed1 g\u1eafng t\u1ea1o ra 3 thi\u1ebft k\u1ebf kh\u00e1c nhau \u0111\u1ec3 cho h\u1ecd xem. D\u00f9 tr\u01b0\u1edbc \u0111\u00f3 qu\u1ea3 th\u1eadt t\u00f4i \u0111\u00e3 v\u1ebd t\u1edbi 35 thi\u1ebft k\u1ebf.<\/p><\/blockquote>\n

\"thi\u1ebft<\/p>\n

<\/h3>\n

7. Ch\u1ec9 ra c\u00e1ch logo xu\u1ea5t hi\u1ec7n trong c\u00e1c ho\u00e0n c\u1ea3nh<\/h3>\n

Logo s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho nhi\u1ec1u m\u1ee5c \u0111\u00edch, tr\u00ean v\u0103n ph\u00f2ng ph\u1ea9m, tr\u00ean t\u01b0\u1eddng, tr\u00ean \u00e1p ph\u00edch, xe c\u1ed9, gi\u1ea5y t\u1edd v.v. H\u00e3y ch\u1ec9 ra cho kh\u00e1ch h\u00e0ng logo s\u1ebd th\u1ebf n\u00e0o n\u1ebfu xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau.<\/p>\n

\"thi\u1ebft<\/p>\n

<\/h3>\n

8. Gi\u1eef n\u00f3 th\u1eadt \u0111\u01a1n gi\u1ea3n<\/h3>\n

M\u1ed9t nguy\u00ean t\u1eafc ph\u1ed5 bi\u1ebfn c\u1ee7a gi\u1edbi thi\u1ebft k\u1ebf l\u00e0 KISS (Keep It Simple, Stupid). \u00dd ngh\u0129a c\u1ee7a n\u00f3 l\u00e0 h\u01b0\u1edbng t\u1edbi s\u1ef1 \u0111\u01a1n gi\u1ea3n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 ph\u1ee9c t\u1ea1p kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n

Jeff Fisher cho bi\u1ebft:<\/p>\n

Khi h\u1ecdc t\u1ea1i tr\u01b0\u1eddng v\u00e0o nh\u1eefng n\u0103m 70. T\u00f4i \u0111\u01b0\u1ee3c h\u1ecdc v\u1ec1 KISS \u2013 Keep It Simple, Stupid. N\u00f3 n\u00f3i r\u1eb1ng truy\u1ec1n t\u1ea3i n\u1ed9i dung c\u1ee7a thi\u1ebft k\u1ebf r\u1ea5t quan tr\u1ecdng. Nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01a1n gi\u1ea3n th\u01b0\u1eddng d\u1ec5 nh\u1eadn ra v\u00ec n\u00f3 d\u1ec5 nh\u1edb v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p.<\/p>\n

M\u1ed9t thi\u1ebft k\u1ebf c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u n\u1ebfu b\u1ea1n ph\u00f3ng qua n\u00f3 v\u1edbi v\u1eadn t\u1ed1c 70km\/h.<\/p><\/blockquote>\n

\"thi\u1ebft<\/p>\n

<\/h3>\n

9. L\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc d\u1ec5 nh\u1edb<\/h3>\n

M\u00e0u s\u1eafc l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea5t k\u1ef3 thi\u1ebft k\u1ebf n\u00e0o. \u00dd ngh\u0129a c\u1ee7a m\u1ed7i m\u00e0u c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 \u0111em t\u1edbi nh\u1eefng h\u1ea5p d\u1eabn cho thi\u1ebft k\u1ebf.<\/p>\n

V\u1edbi c\u00e1c logo, m\u00e0u s\u1eafc \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn r\u1ea5t quan tr\u1ecdng. (\u1ede Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p c\u00f2n ch\u1ecdn m\u00e0u s\u1eafc theo phong th\u1ee7y, b\u1edfi v\u1eady h\u00e3y h\u1ecfi r\u00f5 kh\u00e1ch h\u00e0ng v\u1ec1 \u0111i\u1ec1u n\u00e0y)<\/p>\n

Theo Ryan Nichols khi thi\u1ebft k\u1ebf logo FOWA FOOA and FOWD<\/p>\n

Ch\u00fang t\u00f4i tin r\u1eb1ng m\u00e0u s\u1eafc l\u00e0 c\u00f4ng c\u1ee5 giao ti\u1ebfp quan tr\u1ecdng. N\u00f3 \u0111\u00f3ng g\u00f3p r\u1ea5t nhi\u1ec1u v\u00e0o th\u00f4ng \u0111i\u1ec7p ph\u00eda sau m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u1eeb nh\u1eefng th\u00f4ng tin thu nh\u1eadp \u0111\u01b0\u1ee3c trong giai \u0111o\u1ea1n thi\u1ebft k\u1ebf, t\u00f4i bi\u1ebft r\u1eb1ng h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3 n\u0103ng l\u01b0\u1ee3ng, t\u1ea1o s\u1ef1 t\u00e1o b\u1ea1o, n\u1ed5i b\u1eadt v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean ch\u00fang t\u00f4i c\u1ea7n \u0111\u01b0a ra nh\u1eefng c\u1ea3m x\u00fac t\u00e2m l\u00fd khi nh\u00ecn nh\u1eefng m\u00e0u n\u00e0o.<\/p>\n

Cu\u1ed1i c\u00f9ng ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng m\u00e0u xanh k\u1ebft h\u1ee3p v\u1edbi m\u00e0u socola. \u0110i\u1ec1u n\u00e0y khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e1i nh\u00ecn m\u1edbi m\u1ebb, trong khi m\u00e0u n\u00e2u t\u1ea1o s\u1ef1 c\u00e2n b\u1eb1ng.<\/p><\/blockquote>\n

\"thi\u1ebft<\/p>\n

<\/h3>\n

10. T\u00e1i t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u \u2013 Rebrand<\/h3>\n

Logo c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf gi\u00fap n\u00f3 c\u00f3 th\u1ec3 t\u1ed1t trong h\u00f4m nay v\u00e0 trong nhi\u1ec1u n\u0103m t\u1edbi. Ngay nay nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhu c\u1ea7u l\u00e0m m\u1edbi. Hai nh\u00e3n hi\u1ec7u thay \u0111\u1ed5i trong n\u0103m qua kh\u00e1 n\u1ed5i ti\u1ebfng l\u00e0 Metallica v\u00e0 Saks Fifth Avnue.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u00fa \u00fd \u0111\u1ebfn l\u1ecbch s\u1eed, m\u1ee5c ti\u00eau c\u1ee7a thi\u1ebft k\u1ebf ban \u0111\u1ea7u, t\u00ednh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

David Turner ng\u01b0\u1eddi \u0111\u1ee9ng sau th\u01b0\u01a1ng hi\u1ec7u Metallica, \u0111\u1ed3ng th\u1eddi ch\u00ednh l\u00e0 t\u00e1c gi\u1ea3 c\u1ee7a logo Coca Cola v\u00e0 Amazon. \u00d4ng n\u00f3i v\u1ec1 nh\u1eefng suy ngh\u0129 khi t\u00e1i t\u1ea1o l\u1ea1i Metallica.<\/p>\n

B\u1ea3n th\u00e2n logo l\u00e0 s\u1ef1 th\u1ecfa thu\u1eadn l\u1edbn, n\u00f3 thuy\u1ebft ph\u1ee5c t\u00f4i r\u1eb1ng n\u00f3 \u0111\u00e3 ph\u00f9 h\u1ee3p v\u1edbi Metallica. Ch\u00fang ta nh\u00ecn v\u00e0o l\u1ecbch s\u1eed c\u1ee7a n\u00f3, l\u00e0m th\u1ebf n\u00e0o c\u00f4ng ch\u00fang th\u00edch nghi v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng khi n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/p>\n

Th\u1eadt th\u00fa v\u1ecb khi t\u00f4i \u0111\u1eb7t logo m\u1edbi l\u00ean web, c\u00e1c ph\u1ea3n \u1ee9ng t\u1eeb ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u1ec1u r\u1ea5t tuy\u1ec7t v\u1eddi, \u0111\u1ed1i v\u1edbi h\u1ecd n\u00f3 r\u1ea5t quan tr\u1ecdng. Bi\u1ec3u t\u01b0\u1ee3ng ch\u1eef M k\u1ebft h\u1ee3p t\u1ed1t v\u1edbi ti\u00eau \u0111\u1ec1 c\u1ee7a Album. T\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u00f9 h\u1ee3p.<\/p><\/blockquote>\n

\"thiet<\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady Michael Bierut ng\u01b0\u1eddi thi\u1ebft k\u1ebf l\u1ea1i logo Saks Fifth Avenue \u0111\u00e3 l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb bi\u1ec3u t\u01b0\u1ee3ng ban \u0111\u1ea7u:<\/p>\n

Xem x\u00e9t l\u1ecbch s\u1eed c\u1ee7a h\u1ecd, t\u00f4i th\u1ea5y c\u00e1c c\u1eeda h\u00e0ng n\u00e0y s\u1eed d\u1ee5ng ngh\u0129a \u0111en c\u1ee7a logo t\u1eeb khi th\u00e0nh l\u1eadp. Trong s\u1ed1 n\u00e0y, logo \u0111\u01b0\u1ee3c v\u1ebd b\u1edfi Tom Carnese n\u0103m 1973 \u0111\u01b0\u1ee3c chuy\u1ec3n th\u1ec3 t\u1eeb m\u1ed9t ch\u1eef k\u00fd gi\u1edbi thi\u1ec7u g\u1ea7n 20 n\u0103m tr\u01b0\u1edbc. Trong t\u00e2m tr\u00ed nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e2y v\u1eabn l\u00e0 logo Saks<\/p>\n

Kh\u00f4i ph\u1ee5c l\u1ea1i m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng 30 tu\u1ed5i l\u00e0 ch\u01b0a \u0111\u1ee7. Saks r\u1ea5t h\u1ea1nh ph\u00fac khi truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh, n\u00f3 t\u1ed1t h\u01a1n mong \u0111\u1ee3i, v\u00e0 l\u00e0 t\u00edn hi\u1ec7u \u0111ang t\u00ecm ki\u1ebfm trong t\u01b0\u01a1ng lai, n\u01a1i c\u00f3 s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c.<\/p><\/blockquote>\n

\"thiet<\/p>\n

(ST)<\/p>\n

Ngu\u1ed3n: LogoArt.vn – Chuy\u00ean gia thi\u1ebft k\u1ebf logo<\/a><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/p>\n