{"id":1944,"date":"2012-07-28T11:50:50","date_gmt":"2012-07-28T04:50:50","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=1944"},"modified":"2019-07-16T09:33:37","modified_gmt":"2019-07-16T02:33:37","slug":"5-buoc-thiet-ke-thuong-hieu-cho-doanh-nghiep-moi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-buoc-thiet-ke-thuong-hieu-cho-doanh-nghiep-moi\/","title":{"rendered":"5 b\u01b0\u1edbc thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p m\u1edbi"},"content":{"rendered":"

\"Thi\u1ebft<\/a><\/p>\n

L\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n b\u0103n kho\u0103n kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span>? 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n nhanh ch\u00f3ng x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p. <\/p>\n

B\u01b0\u1edbc 1. L\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean h\u1ea5p d\u1eabn:<\/h2>\n

\u201cC\u00f3 danh r\u1ed3i m\u1edbi c\u00f3 l\u1ee3i\u201d \u2013 c\u00e1i t\u00ean bao gi\u1edd c\u0169ng l\u00e0 quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u trong l\u00fac kh\u1edfi nghi\u1ec7p. T\u00ean doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u1ec3 g\u1ecdi m\u00e0 n\u00f3 l\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean, \u0111i\u1ec3m ti\u1ebfp x\u00fac nhi\u1ec1u nh\u1ea5t v\u00e0 l\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n. M\u1ed9t hoa h\u1eadu kh\u00f4ng th\u1ec3 mang m\u1ed9t c\u00e1i t\u00ean \u201chai l\u00faa\u201d, c\u0169ng nh\u01b0 v\u1eady, m\u1ed9t th\u01b0\u01a1ng\u00a0 hi\u1ec7u mu\u1ed1n h\u1ea5p d\u1eabn kh\u00f4ng th\u1ec3 c\u00f3 m\u1ed9t c\u00e1i t\u00ean t\u1ed3i.<\/p>\n

H\u01a1n t\u1ea5t c\u1ea3 m\u1ecdi vi\u1ec7c kh\u00e1c, ngay t\u1eeb khi kh\u1edfi nghi\u1ec7p b\u1ea1n h\u00e3y d\u00e0nh th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c kinh doanh c\u1ee7a m\u00ecnh v\u00e0 mang \u00fd ngh\u0129a h\u1ea5p d\u1eabn, d\u1ec5 \u0111\u1ecdc, d\u1ec5 nh\u1edb \u2026 C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111\u1eb7t t\u00ean c\u00f4ng ty t\u1eeb \u0111\u1eb7t t\u00ean theo t\u00ean ng\u01b0\u1eddi s\u00e1ng l\u1eadp, \u0111\u1eb7t t\u00ean b\u1eb1ng ch\u1eef c\u00e1i vi\u1ebft t\u1eaft, \u0111\u1eb7t t\u00ean g\u1ee3i li\u00ean t\u01b0\u1edfng, \u0111\u1eb7t t\u00ean b\u1eb1ng nh\u1eefng t\u1eeb ch\u01b0a c\u00f3 trong t\u1eeb \u0111i\u1ec3n \u2026 N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft \u201c7 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t t\u00ean c\u00f4ng ty ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/a>\u201d.<\/p>\n

B\u01b0\u1edbc 2. S\u00e1ng t\u00e1c m\u1ed9t slogan \/ tagline<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 cho r\u1eb1ng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n slogan. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00fang v\u00ec c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng s\u1eed d\u1ee5ng slogan. Nh\u01b0ng n\u00f3 sai \u1edf ch\u1ed7, doanh nghi\u1ec7p \u0111\u00f3 kh\u00f4ng s\u1eed d\u1ee5ng slogan ch\u1ec9 v\u00ec h\u1ecd kh\u00f4ng th\u1ec3 s\u00e1ng t\u00e1c slogan cho ri\u00eang m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua slogan nh\u01b0ng b\u1ea1n s\u1ebd m\u1ea5t \u0111i nhi\u1ec1u th\u1ee9 m\u00e0 slogan c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0:<\/p>\n

– Nhanh ch\u00f3ng cho ng\u01b0\u1eddi nghe bi\u1ebft b\u1ea1n l\u00e0m g\u00ec: v\u00ed d\u1ee5 \u201cnh\u00e0 s\u1ea3n xu\u1ea5t d\u01b0\u1ee3c ph\u1ea9m h\u00e0ng \u0111\u1ea7u\u201d, \u201cAmazon – M\u1ea1ng mua b\u00e1n tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi\u201d\u2026<\/em><\/p>\n

– Ch\u1ec9 ra \u01b0u th\u1ebf n\u1ed5i tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m \u201cP\/S \u2013 ng\u1eeba s\u00e2u r\u0103ng\u201d, \u201cOmo \u2013 \u0111\u00e1nh b\u1eadt 10 lo\u1ea1i v\u1ebft b\u1ea9n c\u1ee9ng \u0111\u1ea7u\u201d, \u201cSunsilk \u2013 \u00f3ng m\u01b0\u1ee3t nh\u01b0 t\u01a1\u201d \u2026<\/em><\/p>\n

– Truy\u1ec1n t\u1ea3i tri\u1ebft l\u00fd kinh doanh c\u1ee7a doanh nghi\u1ec7p: \u201cViettel \u2013 h\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n\u201d , \u00a0\u201cSagri \u2013 c\u00f4ng ngh\u1ec7 xanh v\u00ec cu\u1ed9c s\u1ed1ng\u201d , \u201cPrudential \u2013 lu\u00f4n lu\u00f4n l\u1eafng nghe, lu\u00f4n lu\u00f4n th\u1ea5u hi\u1ec3u\u201d, \u201cApple \u2013 Ngh\u0129 kh\u00e1c bi\u1ec7t\u201d\u2026<\/em><\/p>\n

– Truy\u1ec1n t\u1ea3i s\u1ee9 m\u1ec7nh ph\u1ee5c v\u1ee5 c\u1ee7a doanh nghi\u1ec7p: \u201cNokia \u2013 k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi\u201d, \u201cTrung Nguy\u00ean \u2013 kh\u01a1i ngu\u1ed3n s\u00e1ng t\u1ea1o\u201d, \u201cFedEx – T\u1edbi n\u01a1i an to\u00e0n, \u0111\u00fang h\u1eb9n” \u2026<\/em><\/p>\n

– Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng h\u00ecnh \u1ea3nh t\u1ed1t \u0111\u1eb9p: \u201cLG \u2013 Life\u2019s Good\u201d, \u201cKFC \u2013 So good\u201d, \u201cCoca-cola \u2013 Open Happiness\u201d \u2026<\/em><\/p>\n

V\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c m\u00e0 slogan c\u00f3 th\u1ec3 t\u1ea1o ra. C\u00f3 th\u1ec3 n\u00f3i slogan nh\u01b0 m\u1ed9t s\u1ee9 gi\u1ea3 truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u. V\u00ec th\u1ebf h\u00e3y s\u1eed d\u1ee5ng slogan \u0111\u1ec3 ph\u00e1t huy hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

B\u01b0\u1edbc 3. Thi\u1ebft k\u1ebf logo & nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng b\u1ed9 & nh\u1ea5t qu\u00e1n<\/h2>\n

Logo l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c \u0111\u00edch c\u1ee7a logo l\u00e0 t\u1ea1o ra s\u1ef1 nh\u1eadn bi\u1ebft t\u1ee9c th\u00ec \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p hay s\u1ea3n ph\u1ea9m g\u1eafn n\u00f3 l\u00ean. \u00a0Trong th\u1ef1c t\u1ebf logo \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf t\u1ea5t c\u1ea3 m\u1ecdi n\u01a1i t\u1eeb danh thi\u1ebfp, t\u00e0i li\u1ec7u kinh doanh, bao b\u00ec nh\u00e3n m\u00e1c, \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o, tr\u00ean TV, tr\u00ean billboard \u2026 V\u00ec logo \u0111\u1ea1i di\u1ec7n cho h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u00ean n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf g\u1eafn ch\u1eb7t v\u1edbi doanh nghi\u1ec7p hay s\u1ea3n ph\u1ea9m m\u00e0 n\u00f3 \u0111\u1ea1i di\u1ec7n.<\/p>\n

C\u00e1ch th\u1ee9c t\u1ed1t nh\u1ea5t \u0111\u1ec3 thi\u1ebft k\u1ebf logo & h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng b\u1ed9 l\u00e0 tr\u1ea3i qua c\u00e1ch b\u01b0\u1edbc sau:<\/strong><\/p>\n

– X\u00e1c \u0111\u1ecbnh r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/p>\n

– X\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n \u0111\u1ecbnh h\u01b0\u1edbng s\u00e1ng t\u1ea1o gi\u00fap cho vi\u1ec7c thi\u1ebft k\u1ebf logo lu\u00f4n \u0111\u00fang h\u01b0\u1edbng<\/p>\n

– X\u00e2y d\u1ef1ng c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u (brand guidelines) gi\u00fap cho vi\u1ec7c s\u1eed d\u1ee5ng logo trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00fang c\u00e1ch v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n

Khi th\u1ef1c hi\u1ec7n t\u1ed1t nh\u1eefng \u0111i\u1ec1u n\u00e0y b\u1ea1n \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y s\u1ebd gi\u00fap nh\u1eefng n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 t\u00e1c d\u1ee5ng b\u1ed3i \u0111\u1eafp, t\u00edch l\u0169y cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

B\u01b0\u1edbc 4. \u0110\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a<\/h2>\n

\u0110\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o kinh doanh b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a. Vi\u1ec7c \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u, m\u1eabu logo, nh\u00e3n m\u00e1c bao b\u00ec s\u1ea3n ph\u1ea9m \u2026 nh\u1eb1m x\u00e1c l\u1eadp quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a tr\u00ean. N\u1ebfu kh\u00f4ng th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p nhi\u1ec1u r\u1ee7i ro b\u1ea5t tr\u1eafc trong qu\u00e1 tr\u00ecnh kinh doanh v\u00ec s\u1ef1 tranh ch\u1ea5p c\u00f3 th\u1ec3 x\u1ea3y ra sau n\u00e0y.<\/p>\n

Vi\u1ec7c \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a gi\u1edd \u0111\u00e2y c\u0169ng kh\u00e1 \u0111\u01a1n gi\u1ea3n. B\u1ea1n ch\u1ec9 c\u1ea7n ho\u00e0n t\u1ea5t 1 v\u00e0i th\u1ee7 t\u1ee5c v\u00e0 \u0111\u1ee3i kho\u1ea3ng 12 \u2013 18 th\u00e1ng cho vi\u1ec7c c\u1ea5p v\u0103n b\u1eb1ng b\u1ea3o h\u1ed9. \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam, xin m\u1eddi xem t\u1ea1i \u0111\u00e2y.<\/p>\n

B\u01b0\u1edbc 5. X\u00e2y d\u1ef1ng v\u00e0 \u0111\u01b0a v\u00e0o ho\u1ea1t \u0111\u1ed9ng website c\u00f4ng ty<\/h2>\n

Sau khi \u0111\u00e3 x\u00e1c l\u1eadp xong c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00ean g\u1ecdi, slogan v\u00e0 logo \u2026vi\u1ec7c quan tr\u1ecdng c\u1ea7n l\u00e0m ti\u1ebfp theo l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t website.\u00a0 \u0110\u1ed1i v\u1edbi m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7n nay, website lu\u00f4n n\u1eb1m \u1edf v\u1ecb tr\u00ed trung t\u00e2m. Website v\u1eeba l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, l\u1ea1i v\u1eeba c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n h\u00e0ng. V\u00ec th\u1ebf, website lu\u00f4n n\u1eb1m trong danh s\u00e1ch c\u00e1c c\u00f4ng vi\u1ec7c quan tr\u1ecdng c\u1ea7n l\u00e0m ngay c\u1ee7a doanh nghi\u1ec7p m\u1edbi.<\/p>\n

\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p m\u1edbi, vi\u1ec7c thi\u1ebft k\u1ebf website c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 04 ti\u00eau ch\u00ed sau:<\/strong>
\n– Website c\u1ea7n \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n v\u1edbi h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u
\n– Website c\u1ea7n c\u00f3 t\u00ednh n\u0103ng th\u00e2n thi\u1ec7n, h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng
\n– Website ph\u1ea3i \u0111\u1eb7c bi\u1ec7t t\u1ed1i \u01b0u cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm
\n– Website c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 th\u01b0\u1eddng xuy\u00ean<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t doanh nghi\u1ec7p m\u1edbi. Th\u1ef1c hi\u1ec7n t\u1ed1t c\u00e1c b\u01b0\u1edbc n\u00e0y trong th\u1ef1c t\u1ebf s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p trong con m\u1eaft kh\u00e1ch h\u00e0ng, c\u00f4ng ch\u00fang v\u00e0 t\u1ea1o ra c\u01a1 h\u1ed9i kinh doanh mang l\u1ea1i l\u1ee3i nhu\u1eadn. H\u00e3y lu\u00f4n ghi nh\u1edb: h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p n\u00ean ngay t\u1eeb khi kh\u1edfi \u0111\u1ea7u h\u00e3y ch\u0103m ch\u00fat cho h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u00f3 nh\u1eefng l\u1ee3i \u00edch to l\u1edbn d\u00e0i l\u00e2u.<\/p>\n

T\u00e1c gi\u1ea3: Nguy\u1ec5n Tu\u1ea5n H\u00f9ng, Brand Strategy Consultant<\/em>
\nC\u00f4ng ty T\u01b0 v\u1ea5n v\u00e0 S\u00e1ng t\u1ea1o Th\u01b0\u01a1ng hi\u1ec7u Sao Kim<\/strong><\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf logo<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n