{"id":2188,"date":"2012-08-07T23:24:28","date_gmt":"2012-08-07T16:24:28","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=2188"},"modified":"2019-07-16T09:24:00","modified_gmt":"2019-07-16T02:24:00","slug":"18-cau-hoi-giup-ban-dat-ten-thuong-hieu-dung","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/18-cau-hoi-giup-ban-dat-ten-thuong-hieu-dung\/","title":{"rendered":"18 c\u00e2u h\u1ecfi gi\u00fap b\u1ea1n \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00e1i t\u00ean c\u00f3 th\u1ec3 l\u00e0m n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0m ti\u00eau tan doanh nghi\u1ec7p b\u1ea1n. Do v\u1eady m\u00e0 s\u1edf h\u1eefu m\u1ed9t <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu-cong-ty\/\">t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> h\u1ea5p d\u1eabn ch\u00ednh l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n to l\u1edbn gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c marketing m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng (ch\u1ec9 th\u00f4ng qua c\u00e1i t\u00ean!). C\u00e1i t\u00ean \u0111\u1ed9c \u0111\u00e1o gi\u00fap b\u1ea1n kh\u00e1c bi\u1ec7t kh\u1ecfi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch \u0111\u1ea7y c\u1ea3m x\u00fac. Ch\u00ednh v\u00ec nh\u1eefng l\u00fd do nh\u01b0 v\u1eady m\u00e0 vi\u1ec7c \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang tr\u1edf th\u00e0nh th\u00e1ch th\u1ee9c \u0111au \u0111\u1ea7u c\u1ee7a kh\u00f4ng \u00edt doanh nh\u00e2n. 18 c\u00e2u h\u1ecfi t\u00f4i li\u1ec7t k\u00ea d\u01b0\u1edbi \u0111\u00e2y hy v\u1ecdng s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00fang cho vi\u1ec7c \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<!--more--><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Khi b\u1ea1n b\u1eaft \u0111\u1ea7u \u0111\u1eb7t t\u00ean cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh h\u00e3y h\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi sau:<\/strong><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai?<\/span><\/li>\n<li><span style=\"color: #000000;\">V\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i l\u00e0 g\u00ec v\u00e0 b\u1ea1n gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft ra sao?<\/span><\/li>\n<li><span style=\"color: #000000;\">Danh s\u00e1ch 5 l\u1ee3i \u00edch l\u1edbn nh\u1ea5t m\u00e0 b\u1ea1n d\u00e0nh cho kh\u00e1ch h\u00e0ng?<\/span><\/li>\n<li><span style=\"color: #000000;\">T\u00ean 5 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li><span style=\"color: #000000;\">D\u00e1nh s\u00e1ch 3-5 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/span><\/li>\n<li><span style=\"color: #000000;\">5 t\u00ednh t\u1eeb m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sau khi \u0111\u00e3 tr\u1ea3 l\u1eddi xong nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, t\u00f4i ch\u1eafc r\u1eb1ng b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 brainstorm (s\u00e1ng t\u1ea1o theo ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9ng n\u00e3o) ra m\u1ed9t m\u1ed9t danh s\u00e1ch c\u00e1c ph\u01b0\u01a1ng \u00e1n t\u00ean th\u01b0\u01a1ng hi\u1ec7u. Danh s\u00e1ch \u01b0a th\u00edch c\u1ee7a t\u00f4i th\u01b0\u1eddng l\u00e0 10 ph\u01b0\u01a1ng \u00e1n. C\u00f2n b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t danh s\u00e1ch 4-5 ph\u01b0\u01a1ng \u00e1n t\u00ean c\u0169ng \u0111\u01b0\u1ee3c. <strong>B\u00e2y gi\u1edd b\u1ea1n c\u1ea7n &#8220;th\u1eed l\u1eeda&#8221; c\u00e1c ph\u01b0\u01a1ng \u00e1n t\u00ean c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch d\u00f9ng nh\u1eefng c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y<\/strong>:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">T\u00ean \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t ph\u00e1t \u00e2m c\u00f3 d\u1ec5 d\u00e0ng kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #000000;\">M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ecdc n\u00f3 nhanh v\u1ec1 d\u1ec5 d\u00e0ng kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #000000;\">Khi b\u1ea1n n\u00f3i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 hi\u1ec3u ngay m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u00e1nh v\u1ea7n?<\/span><\/li>\n<li><span style=\"color: #000000;\">T\u00ean \u0111\u1ec1 xu\u1ea5t c\u00f3 ph\u00e1t \u00e2m gi\u1ed1ng nh\u01b0 vi\u1ebft kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #000000;\">T\u00ean c\u00f3 d\u00e0i qu\u00e1 kh\u00f4ng? (chuy\u00ean gia khuy\u00ean r\u1eb1ng ch\u1ec9 n\u00ean c\u00f3 \u00edt h\u01a1n 11 k\u00fd t\u1ef1 v\u00e0 3 \u00e2m ti\u1ebft)<\/span><\/li>\n<li><span style=\"color: #000000;\">N\u00f3 c\u00f3 ch\u1ee9a \u00fd ngh\u0129a ti\u00eau c\u1ef1c n\u00e0o kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #000000;\">N\u00f3 c\u00f3 \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #000000;\">N\u00f3 c\u00f3 khu\u1ea5y \u0111\u1ed9ng s\u1ef1 quan t\u00e2m hay kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #000000;\">C\u00f3 c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn n\u00e0o \u0111\u1eb1ng sau n\u00f3?<\/span><\/li>\n<li><span style=\"color: #000000;\">N\u00f3 c\u00f3 n\u00f3i l\u00ean b\u1ea1n l\u00e0 ai kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #000000;\">N\u00f3 c\u00f3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #000000;\">B\u1ea1n \u0111\u00e3 h\u1ecfi \u00fd ki\u1ebfn nh\u00e2n vi\u00ean ch\u01b0a? H\u1ecd c\u00f3 t\u1ef1 h\u00e0o khi nh\u1eafc t\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n \u0111\u1ec1 xu\u1ea5t kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ebfn \u0111\u00e2y b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi cho ph\u01b0\u01a1ng \u00e1n t\u00ean \u0111\u1ec1 xu\u1ea5t c\u1ee7a m\u00ecnh. H\u00e3y l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n t\u00ean t\u1ed1t nh\u1ea5t trong list tr\u00ean. Tuy nhi\u00ean, t\u00ean \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u1ea7n ph\u1ea3i th\u1ecfa m\u00e3n t\u1eeb 6-7 \u0111i\u1ec3m khi \u0111\u01b0\u1ee3c ki\u1ec3m tra b\u1eb1ng c\u00e1c c\u00e2u h\u1ecfi tr\u00ean. \u0110\u1eebng c\u1ed1 l\u1ef1a ch\u1ecdn m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 v\u00ec b\u1ea1n \u0111\u00e3 ngh\u0129 h\u1ebft c\u00e1ch. N\u00ean nh\u1edb r\u1eb1ng, kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t l\u00e2u \u0111\u00e0i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 s\u1ed9 tr\u00ean m\u1ed9t n\u1ec1n m\u00f3ng thi\u1ebfu v\u1eefng v\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u00e0 sau h\u1ebft, n\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a nh\u00e0 t\u01b0 v\u1ea5n \u0111\u1ec3 lu\u00f4n \u0111i \u0111\u00fang \u0111\u01b0\u1eddng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>T\u00e1c gi\u1ea3:<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/plus.google.com\/100622884553051462913\"><strong>Nguy\u1ec5n Tu\u1ea5n H\u00f9ng<\/strong><\/a> , <em>Brand Strategy Consultant<\/em><\/span><br \/>\n<span style=\"color: #000000;\"><strong>C\u00f4ng ty T\u01b0 v\u1ea5n v\u00e0 S\u00e1ng t\u1ea1o Th\u01b0\u01a1ng hi\u1ec7u Sao Kim<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n tham kh\u1ea3o: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf logo<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/khong-phan-loai\/5-nguyen-tac-de-thiet-ke-logo-hieu-qua\/\">5 Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ec3 thi\u1ebft k\u1ebf logo hi\u1ec7u qu\u1ea3<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/tai-sao-can-co-chien-luoc-truyen-thong\/\">T\u1ea1i sao c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1386214313\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/tuvanthuonghieu.vn\" target=\"_blank\" rel=\"dofollow\" title=\"x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-brochure\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf brochure chuy\u00ean nghi\u1ec7p\">Thi\u1ebft k\u1ebf brochure chuy\u00ean nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/nhandienthuonghieu.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>C\u00e1i t\u00ean c\u00f3 th\u1ec3 l\u00e0m n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0m ti\u00eau tan doanh nghi\u1ec7p b\u1ea1n. Do v\u1eady m\u00e0 s\u1edf h\u1eefu m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn ch\u00ednh l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n to l\u1edbn gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c marketing m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng (ch\u1ec9 th\u00f4ng qua c\u00e1i t\u00ean!). C\u00e1i [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":324310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,13],"tags":[4,15],"class_list":["post-2188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sang-tao-thuong-hieu","category-dat-ten-thuong-hieu","tag-dat-ten-thuong-hieu-2","tag-dt-ten-thng-hiu"],"acf":[],"views":3538,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=2188"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/324310"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=2188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=2188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=2188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}