{"id":2225,"date":"2012-08-11T23:38:40","date_gmt":"2012-08-11T16:38:40","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=2225"},"modified":"2019-07-15T15:01:27","modified_gmt":"2019-07-15T08:01:27","slug":"sang-tac-slogan-khong-la-so-1-ban-van-dan-dau","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tac-slogan\/sang-tac-slogan-khong-la-so-1-ban-van-dan-dau\/","title":{"rendered":"S\u00e1ng t\u00e1c slogan: kh\u00f4ng l\u00e0 “s\u1ed1 1”, b\u1ea1n v\u1eabn d\u1eabn \u0111\u1ea7u"},"content":{"rendered":"

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 b\u1ea1n kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn nh\u1eefng m\u1ef9 t\u1eeb nh\u01b0 \u201ch\u1ea1ng nh\u1ea5t\u201d, \u201ch\u00e0ng \u0111\u1ea7u\u201d hay \u201cs\u1ed1 m\u1ed9t\u201d.<\/span><\/p>\n

L\u00e0 ch\u1ee7 doanh nghi\u1ec7p, b\u1ea1n lu\u00f4n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng. Slogan<\/a><\/strong><\/span> l\u00fac n\u00e0y \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n h\u1eefu hi\u1ec7u gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i \u1ea5y. Th\u1ef1c t\u1ebf, kh\u00f4ng \u00edt c\u00f4ng ty \u00a0\u0111\u00e3 ch\u1ecdn nh\u1eefng m\u1ef9 t\u1eeb nh\u01b0 \u201ch\u00e0ng \u0111\u1ea7u\u201d, \u201ctuy\u1ec7t \u0111\u1ec9nh\u201d, \u201cs\u1ed1 m\u1ed9t\u201d\u00a0 \u0111\u1ec3 mi\u00eau t\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng r\u00fat v\u00ed. Tuy nhi\u00ean khi th\u1ecb tr\u01b0\u1eddng c\u00f3 qu\u00e1 nhi\u1ec1u doanh nghi\u1ec7p t\u1ef1 nh\u1eadn m\u00ecnh l\u00e0 \u201c ho\u00e0n h\u1ea3o\u201d, \u201ckh\u00f4ng ai b\u00ec k\u1ecbp\u201d th\u00ec vi\u1ec7c \u201cm\u1ea1nh m\u1ed3m\u201d tuy\u00ean b\u1ed1 m\u00ecnh c\u0169ng \u0111\u1eb3ng c\u1ea5p nh\u01b0 h\u1ecd, d\u1ec5 l\u00e0m kh\u00e1ch h\u00e0ng ngh\u0129 r\u1eb1ng b\u1ea1n \u0111ang c\u01b0\u1eddng \u0111i\u1ec7u qu\u00e1 m\u1ee9c. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u1eb7c \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i, d\u1eabn \u0111\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng \u201cn\u1ed5\u201d m\u1ed9t c\u00e1ch ph\u1ea3n c\u1ea3m. Nh\u1eefng slogan d\u01b0\u1edbi \u0111\u00e2y s\u1ebd m\u00e1ch n\u01b0\u1edbc gi\u00f9m b\u1ea1n \u0111i\u1ec1u n\u00e0y.<\/span>
\n<\/span><\/p>\n

Bia Heineken \u2013 Ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0 Heineken<\/span><\/h2>\n

\"Slogan<\/span><\/p>\n

T\u1ef1 tin tuy\u00ean b\u1ed1 v\u1ecb tr\u00ed \u0111\u1ed9c t\u00f4n c\u1ee7a m\u00ecnh \u1edf th\u1ecb tr\u01b0\u1eddng bia h\u01a1i, h\u00e3ng\u00a0 Heineken \u0111\u00e3 \u201c\u0111\u00e1nh b\u1ea1i\u201d nhi\u1ec1u slogan t\u01b0\u01a1ng t\u1ef1 b\u1eb1ng c\u1ee5m t\u1eeb \u201cch\u1ec9 c\u00f3 th\u1ec3\u201d \u0111\u1ea7y qu\u1ea3 quy\u1ebft, r\u1eafn r\u1ecfi. B\u1ecf qua l\u1ed1i n\u00f3i so s\u00e1nh b\u1eadc nh\u1ea5t v\u1ed1n \u0111\u00e3 r\u1ea5t quen thu\u1ed9c, nh\u00e0m tai \u00a0nh\u01b0 \u201c cam k\u1ebft t\u1ed1t nh\u1ea5t\u201d, \u201cch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng \u0111\u1ea7u\u201d, slogan\u00a0 g\u1ee3i l\u00ean th\u00f4ng \u0111i\u1ec7p ch\u1ec9 h\u00e3ng bia Heineken m\u1edbi c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i nh\u01b0 v\u1eady v\u00e0 ch\u1eafc ch\u1eafn kh\u00f4ng m\u1ed9t \u0111\u1ed1i th\u1ee7 n\u00e0o c\u00f3 th\u1ec3\u00a0 b\u1eaft ch\u01b0\u1edbc, \u0103n theo. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao nhi\u1ec1u ng\u01b0\u1eddi thu\u1ed9c l\u00e0u l\u00e0u c\u00e2u slogan n\u00e0y trong khi h\u1ecd ch\u1eb3ng h\u1ec1 nh\u1edb \u0111\u1ebfn clip qu\u1ea3ng c\u00e1o\u00a0 n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec<\/span><\/p>\n

D\u1ecbch v\u1ee5 cho thu\u00ea xe Avis \u2013 Ch\u00fang t\u00f4i lu\u00f4n c\u1ed1 g\u1eafng h\u01a1n n\u1eefa<\/span><\/h2>\n

\"Slogan<\/span><\/p>\n

Gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng cho thu\u00ea xe kh\u00e1 mu\u1ed9n, Avis \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u201ctheo sau\u201d. Thay v\u00ec ch\u1ee9ng t\u1ecf m\u00ecnh l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t, Avis kh\u00f4ng ng\u1ea1i cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 h\u00e3ng s\u1ebd ph\u1ea3i c\u1ed1 g\u1eafng h\u01a1n n\u1eefa \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd.\u00a0 R\u00f5 r\u00e0ng s\u1ef1 th\u00e0nh th\u1eadt \u1edf \u0111\u00e2y \u0111\u00e3 \u201c\u0103n \u0111i\u1ec3m\u201d. N\u00f3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1eb3ng c\u00f2n quan t\u00e2m ho\u1eb7c d\u01b0\u1eddng nh\u01b0 \u0111ang qu\u00ean m\u1ea5t m\u1ed9t \u0111i\u1ec1u r\u1eb1ng\u00a0 Avis l\u00e0 h\u00e3ng cho thu\u00ea xe \u201cb\u1eadc 2\u201d. T\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u00a0l\u00fac n\u00e0y ch\u1ec9 c\u00f2n nh\u1edb \u0111\u1ebfn m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u01b0\u01a1ng lai \u00a0v\u1ec1 \u0111\u00edch s\u1edbm nh\u1ea5t m\u00e0 th\u00f4i.<\/span><\/p>\n

\u00a0M\u1ef9 ph\u1ea9m Dove – Kh\u00f4ng ai hi\u1ec3u l\u00e0n da b\u1ea1n h\u01a1n Dove<\/span><\/h2>\n

\"Slogan<\/span>
\nL\u1ed1i n\u00f3i \u201ckh\u00f4ng ai t\u1ed1t h\u01a1n m\u00ecnh\u201d, \u201cch\u1eb3ng ai s\u00e2u s\u1eafc b\u1eb1ng\u2026\u201d th\u01b0\u1eddng mang \u0111\u1ebfn \u00a0c\u1ea3m gi\u00e1c kh\u00f3 ch\u1ecbu, th\u1eadm ch\u00ed gh\u00e9t b\u1ecf v\u00ec s\u1ef1 ph\u1ee7 \u0111\u1ecbnh m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n. Tuy nhi\u00ean, \u00a0v\u1edbi slogan tr\u00ean, h\u00e3ng Dove ch\u1eb3ng nh\u1eefng \u201cd\u1eadp t\u1eaft\u201d suy ngh\u0129\u00a0 ti\u00eau c\u1ef1c \u1ea5y m\u00e0 c\u00f2n d\u1ea5y l\u00ean c\u1ea3m gi\u00e1c n\u01a1i ng\u01b0\u1eddi nghe r\u1eb1ng: ch\u00fang t\u00f4i l\u00e0 ng\u01b0\u1eddi b\u1ea1n kh\u00f4ng th\u1ec3 thay th\u1ebf c\u1ee7a ch\u1ecb em ph\u1ee5 n\u1eefa. M\u1ed9t ph\u1ea7n c\u1ee7a s\u1ef1 dung h\u00f2a \u1ea5y l\u00e0 nh\u1edd \u0111\u1ed9ng t\u1eeb \u201chi\u1ec3u\u201d \u0111i k\u00e8m, khi\u1ebfn slogan nghe nh\u01b0 l\u1eddi th\u1ee7 th\u1ec9, t\u00e2m t\u00ecnh h\u01a1n l\u00e0 m\u1ed9t tuy\u00ean ng\u00f4n t\u1ef1 phong m\u00ecnh l\u00e0 \u201c nh\u1ea5t\u201d.\u00a0 N\u00f3i t\u00f3m l\u1ea1i, v\u1edbi kh\u1ea9u hi\u1ec7u n\u00e0y,\u00a0 Dove th\u1ef1c s\u1ef1 d\u1eabn \u0111\u1ea7u theo c\u00e1ch c\u1ee7a\u00a0 ri\u00eang h\u1ecd.<\/span><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i chia s\u1ebb c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 t\u00e2m l\u00fd mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh l\u00e0 s\u1ed1 m\u1ed9t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay. B\u1ea1n c\u00f3 suy ngh\u0129 g\u00ec v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y? H\u00e3y c\u00f9ng chia s\u1ebb quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh\u00a0 v\u1edbi Sao Kim \u1edf b\u00ean d\u01b0\u1edbi nh\u00e9.<\/span><\/p>\n

T\u00e1c gi\u1ea3: Xu\u00e2n H\u01b0ng, Copywriter<\/em>
\nC\u00f4ng ty T\u01b0 v\u1ea5n v\u00e0 s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u Sao Kim<\/strong><\/span><\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf Th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n