{"id":2320,"date":"2012-08-29T09:58:15","date_gmt":"2012-08-29T02:58:15","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=2320"},"modified":"2019-07-15T11:26:58","modified_gmt":"2019-07-15T04:26:58","slug":"6-cach-viet-dong-tieu-de-hap-dan","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/copywriting\/6-cach-viet-dong-tieu-de-hap-dan\/","title":{"rendered":"6 c\u00e1ch vi\u1ebft d\u00f2ng ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn"},"content":{"rendered":"

D\u00f2ng ti\u00eau \u0111\u1ec1 (hay headline) c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean, m\u00e0 r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc, b\u1edfi trung b\u00ecnh c\u1ee9 10 ng\u01b0\u1eddi li\u1ebfc m\u1eaft qua headline ch\u1ec9 2 ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea7n ti\u1ebfp theo. N\u1ebfu headline c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, th\u00ec th\u1ef1c ra ph\u1ea7n c\u00f2n l\u1ea1i vi\u1ebft g\u00ec c\u0169ng kh\u00f4ng quan tr\u1ecdng n\u1eefa. \u0110\u1ec3 ki\u1ec3m tra l\u1ea1i \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a headline, sau khi vi\u1ebft xong b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a cho m\u1ed9t v\u00e0i ng\u01b0\u1eddi \u0111\u1ecdc. N\u1ebfu h\u1ecd li\u1ebfc m\u1eaft qua headline r\u1ed3i m\u00e0 c\u00f2n h\u1ecfi: \u201cTh\u1ebf b\u00e0i n\u00e0y vi\u1ebft v\u1ec1 c\u00e1i g\u00ec?\u201d, b\u1ea1n n\u00ean thay headline \u0111i.<\/span><\/p>\n

H\u00e3y tham kh\u1ea3o nh\u1eefng c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 m\u1ed9t headline h\u1ea5p d\u1eabn.<\/strong><\/span><\/p>\n

1.HEADLINE B\u1eaeT \u0110\u1ea6U B\u1eb0NG NH\u1eeeNG CON S\u1ed0<\/span><\/h2>\n

\u201cT\u1ea1i sao nhi\u1ec1u ng\u01b0\u1eddi th\u1ea5t b\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n?\u201d, \u201cKhi n\u00e0o n\u00ean b\u1eaft \u0111\u1ea7u ki\u1ebfm ti\u1ec1n tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n?\u201d, \u201cAi l\u00e0 ng\u01b0\u1eddi ki\u1ebfm ti\u1ec1n gi\u1ecfi nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n Vi\u1ec7t Nam?\u201d<\/em>,\u2026<\/span><\/p>\n

Ng\u01b0\u1eddi \u0111\u1ecdc headline tr\u00ean s\u1ebd n\u1ea3y ra \u00fd ngh\u0129 trong \u0111\u1ea7u: \u201c\u1eea nh\u1ec9, t\u1ea1i sao?Ai? Khi n\u00e0o? M\u00ecnh ph\u1ea3i \u0111\u1ecdc xem t\u1ea1i sao m\u1edbi \u0111\u01b0\u1ee3c\u201d<\/em>. Lo\u00e0i ng\u01b0\u1eddi lu\u00f4n c\u00f3 xu h\u01b0\u1edbng \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi khi c\u00f3 c\u00e2u h\u1ecfi \u0111\u1eb7t ra cho h\u1ecd.<\/span><\/p>\n

T\u01b0\u01a1ng t\u1ef1 v\u1edbi ki\u1ec3u c\u00e2u h\u1ecfi mang t\u00ednh khi\u00eau kh\u00edch, nh\u01b0 \u201cB\u1ea1n c\u00f3 m\u1eafc ph\u1ea3i 6 l\u1ed7i n\u00e0y trong b\u1ea3n b\u00e1o c\u00e1o thu\u1ebf kh\u00f4ng?\u201d, \u201cC\u00f3 ph\u1ea3i b\u1ea1n th\u01b0\u1eddng xuy\u00ean nh\u1eadn \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o mu\u1ed9n?\u201d<\/em>,\u2026 C\u1ea7n ph\u1ea3i \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 n\u1ebfu \u0111\u1ed9c gi\u1ea3 kh\u00f4ng tr\u1ea3 l\u1eddi \u201cC\u00f3\u201d<\/em> th\u00ec \u00edt nh\u1ea5t c\u0169ng l\u00e0 \u201cT\u00f4i c\u0169ng kh\u00f4ng r\u00f5\u2026nh\u01b0ng c\u1ee9 \u0111\u1ecdc th\u1eed xem sao\u201d<\/em>.<\/span><\/p>\n

2.HEADLINE CH\u1ec8 D\u1eaaN PH\u01af\u01a0NG PH\u00c1P<\/span><\/h2>\n

\u0110\u00f3 l\u00e0 headline theo d\u1ea1ng \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng ngay l\u1ea7n g\u1eb7p \u0111\u1ea7u ti\u00ean\u201d<\/em>, \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed hi\u1ec7u qu\u1ea3\u201d, \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ecf thu\u1ed1c l\u00e1 trong 15 ng\u00e0y\u201d<\/em>,\u2026. Lo\u00e0i ng\u01b0\u1eddi l\u00e0 m\u1ed9t sinh v\u1eadt l\u01b0\u1eddi bi\u1ebfng, h\u1ecd lu\u00f4n th\u00edch nh\u1eefng g\u00ec c\u00f3 s\u1eb5n, \u0111\u01b0\u1ee3c l\u00e0m s\u1eb5n mang \u0111\u1ebfn t\u1eadn n\u01a1i v\u00e0 h\u1ecd ch\u1ec9 c\u1ea7n c\u1ea7m l\u1ea5y, c\u1ea3m \u01a1n, h\u1ebft. Headline d\u1ea1ng n\u00e0y h\u1ee9a h\u1eb9n v\u1edbi h\u1ecd r\u1eb1ng: \u0111\u00e2y, t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec anh c\u1ea7n \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 \u1edf \u0111\u00e2y, \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng nhanh nh\u1ea5t r\u1ed3i.<\/span><\/p>\n

Ch\u1ec9 c\u1ea7n \u0111\u1ecdc ph\u1ea7n ti\u1ebfp theo th\u00f4i.<\/span><\/p>\n

N\u1ebfu v\u1eabn c\u00f2n nghi ng\u1edd v\u1ec1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3, b\u1ea1n c\u00f3 nh\u1edb m\u1ed9t cu\u1ed1n s\u00e1ch n\u1ed5i ti\u1ebfng c\u1ee7a Dale Carnegie kh\u00f4ng? \u201cHow to Win Friends and Influence People<\/em>\u201d (L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 nhi\u1ec1u b\u1ea1n v\u00e0 \u0111\u01b0\u1ee3c l\u00f2ng ng\u01b0\u1eddi \u2013 b\u1ea3n d\u1ecbch ti\u1ebfng Vi\u1ec7t c\u1ee7a Nguy\u1ec5n Hi\u1ebfn L\u00ea \u0111\u1ec3 t\u1ef1a \u0111\u1ec1 \u201c\u0110\u1eafc nh\u00e2n t\u00e2m<\/em>\u201d). \u0110\u01b0\u01a1ng nhi\u00ean n\u1ed9i dung s\u00e1ch vi\u1ebft r\u1ea5t hay, nh\u01b0ng n\u1ebfu t\u1ef1a \u0111\u1ec1 kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, ng\u01b0\u1eddi ta s\u1ebd kh\u00f4ng bi\u1ebft \u0111i\u1ec1u \u0111\u00f3 v\u00e0 s\u00e1ch kh\u00f4ng th\u1ec3 tr\u1edf n\u1eb1m trong danh s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i \u0111\u01b0\u1ee3c.<\/span><\/p>\n

3.HEADLINE C\u00d3 NH\u1eeeNG CON S\u1ed0<\/span><\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 v\u1ebd ra m\u1ed9t gi\u1edbi h\u1ea1n cho \u0111\u1ed9c gi\u1ea3, khi\u1ebfn h\u1ecd th\u1ea5y b\u00e0i vi\u1ebft ng\u1eafn g\u1ecdn, m\u1ea1ch l\u1ea1c, kh\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ecdc. Thay v\u00ec vi\u1ebft \u201cNh\u1eefng c\u00e1ch \u0111\u1ec3\u2026<\/em>\u201d, b\u1ea1n h\u00e3y vi\u1ebft \u201c10 c\u00e1ch \u0111\u1ec3\u2026<\/em>\u201d, \u201c16 b\u00ed quy\u1ebft \u0111\u1ec3\u2026<\/em>\u201d. Nh\u1eefng con s\u1ed1 c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c r\u1ea5t cao.<\/span><\/p>\n

4.HEADLINE \u0110I TH\u1eb2NG V\u00c0O L\u1ee2I \u00cdCH NG\u01af\u1edcI \u0110\u1eccC<\/span><\/h2>\n

Khi vi\u1ebft headline nh\u01b0 th\u1ebf, n\u1ebfu ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 kh\u00f4ng d\u00e0nh th\u1eddi gian \u0111\u1ecdc ti\u1ebfp, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch khi \u0111\u1ebfn v\u1edbi b\u1ea1n. V\u00ed d\u1ee5:<\/span><\/p>\n

\u201cThi\u1ebft k\u1ebf namecard, poster, banner ch\u1ec9 trong v\u00e0i ph\u00fat!\u201d<\/em><\/span>
\n \u201cT\u1eb7ng ngay m\u1ed9t t\u00fai x\u00e1ch khi mua tr\u00ean 3 s\u1ea3n ph\u1ea9m\u201d<\/em><\/span><\/p>\n

5.HEADLINE C\u00d3 M\u1ed8T TIN T\u1ee8C TH\u00da V\u1eca<\/span><\/h2>\n

V\u00ec sao ng\u01b0\u1eddi ta mua b\u00e1o \u0111\u1ecdc? V\u00ec lo\u00e0i ng\u01b0\u1eddi th\u00edch nh\u1eefng tin t\u1ee9c m\u1edbi. N\u1ebfu headline c\u1ee7a b\u1ea1n cung c\u1ea5p m\u1ed9t tin t\u1ee9c m\u1edbi m\u1ebb, th\u00fa v\u1ecb cho \u0111\u1ed9c gi\u1ea3, h\u1ecd s\u1ebd \u0111\u1ecdc.<\/span>
\nKh\u00f4ng ch\u1ec9 c\u00f3 th\u1ebf, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1ee9ng minh cho \u0111\u1ed9c gi\u1ea3 bi\u1ebft m\u00ecnh c\u00f3 m\u1ed9t \u0111i\u1ec1u m\u00e0 \u0111\u1ed9c gi\u1ea3 kh\u00f4ng ch\u1ec9 MU\u1ed0N bi\u00eat, m\u00e0 c\u00f2n C\u1ea6N PH\u1ea2I bi\u1ebft, v\u00ec n\u00f3 r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n

\u201cC\u00e1c nh\u00e0 khoa h\u1ecdc M\u1ef9 cu\u1ed1i c\u00f9ng \u0111\u00e3 t\u00ecm ra ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3m c\u00e2n hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 nhanh nh\u1ea5t cho m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng\u201d<\/em><\/span>
\n \u201cC\u00e0i \u0111\u1eb7t ch\u01b0\u01a1ng tr\u00ecnh TV ch\u1ec9 b\u1eb1ng gi\u1ecdng n\u00f3i\u201d<\/em><\/span><\/p>\n

6.HEADLINE N\u00caU M\u1ed8T \u0110I\u1ec0U \u0110\u00c3 \u0110\u01af\u1ee2C CH\u1ee8NG NH\u1eacN<\/span><\/h2>\n

\u201cCh\u1ebf \u0111\u1ed9 gi\u1ea3m c\u00e2n n\u00e0y th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 cho t\u00f4i \u2013 ch\u1eafc ch\u1eafn b\u1ea1n c\u0169ng s\u1ebd h\u00e0i l\u00f2ng\u201d<\/em><\/span>
\n \u201c\u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch vi\u1ebft v\u1ec1 t\u00e0i ch\u00ednh c\u00f3 \u00fd ngh\u0129a nh\u1ea5t v\u1edbi s\u1ef1 nghi\u1ec7p c\u1ee7a t\u00f4i\u201d<\/em><\/span><\/p>\n

Ki\u1ec3u headline n\u00e0y mang l\u1ea1i \u00edt nh\u1ea5t hai l\u1ee3i \u00edch cho b\u1ea1n. Th\u1ee9 nh\u1ea5t, n\u00f3 cung c\u1ea5p cho \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n r\u1eb1ng, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0y ho\u00e0n to\u00e0n ch\u00ednh x\u00e1c v\u00e0 kh\u00e1ch quan v\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng. Th\u1ee9 hai, lo\u00e0i ng\u01b0\u1eddi th\u00edch \u0111\u01b0\u1ee3c bi\u1ebft nh\u1eefng g\u00ec ng\u01b0\u1eddi kh\u00e1c bi\u1ebft.<\/span><\/p>\n

C\u00f2n r\u1ea5t nhi\u1ec1u c\u00e1ch kh\u00e1c n\u1eefa \u0111\u1ec3 vi\u1ebft headline, nh\u01b0ng d\u00f9 b\u1ea1n ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111i n\u1eefa c\u0169ng \u0111\u1eebng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh qu\u00e1 nhanh. H\u00e3y d\u00e0nh th\u1eddi gian cho vi\u1ec7c t\u00ecm \u00fd t\u01b0\u1edfng v\u00e0 vi\u1ebft ra h\u00e0ng t\u00e1, th\u1eadm ch\u00ed h\u00e0ng tr\u0103m n\u1ebfu c\u1ea7n. B\u1ea1n kh\u00f4ng bao gi\u1edd bi\u1ebft ch\u00ednh x\u00e1c b\u1ea1n mu\u1ed1n n\u00f3i g\u00ec cho \u0111\u1ebfn khi b\u1ea1n n\u00f3i h\u1eb3n \u0111i\u1ec1u \u0111\u00f3 ra, v\u00ec th\u1ebf t\u1ef1 \u0111\u01b0a cho m\u00ecnh nhi\u1ec1u ph\u01b0\u01a1ng \u00e1n l\u1ef1a ch\u1ecdn s\u1ebd l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 vi\u1ebft headline hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

T\u00e1c gi\u1ea3:<\/strong><\/span>
\nNguy\u1ec5n V\u0169 H\u01b0\u01a1ng Tr\u00e0<\/em><\/strong><\/span>
\n Copywriter<\/em><\/strong><\/span>
\nC\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u Sao Kim<\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: Ch\u1ee5p h\u00ecnh s\u1ea3n ph\u1ea9m<\/a> <\/span>, L\u00e0m phim gi\u1edbi thi\u1ec7u c\u00f4ng ty<\/a> <\/span>, \u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

D\u00f2ng ti\u00eau \u0111\u1ec1 (hay headline) c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean, m\u00e0 r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc, b\u1edfi trung b\u00ecnh c\u1ee9 10 ng\u01b0\u1eddi li\u1ebfc m\u1eaft qua headline ch\u1ec9 2 ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea7n ti\u1ebfp theo. N\u1ebfu headline c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn, th\u00ec […]<\/p>\n","protected":false},"author":24,"featured_media":324198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[287,288,289,290],"class_list":["post-2320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","tag-headline","tag-viet-dong-tieu-de","tag-viet-headline","tag-viet-headline-hap-dan"],"acf":[],"views":4687,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=2320"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/324198"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=2320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=2320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=2320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}