{"id":2384,"date":"2012-09-09T18:45:50","date_gmt":"2012-09-09T18:45:50","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=2384"},"modified":"2021-07-01T10:36:00","modified_gmt":"2021-07-01T10:36:00","slug":"case-study-dat-ten-va-tai-thiet-ke-thuong-hieu-cho-khach-san-3-sao","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tac-slogan\/case-study-dat-ten-va-tai-thiet-ke-thuong-hieu-cho-khach-san-3-sao\/","title":{"rendered":"Case Study: \u0110\u1eb7t t\u00ean v\u00e0 t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch s\u1ea1n 3 sao"},"content":{"rendered":"\n<p>Trong case study n\u00e0y t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t d\u1ef1 \u00e1n <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-tai-dinh-vi-thuong-hieu\/\">t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> th\u00fa v\u1ecb do Sao Kim th\u1ef1c hi\u1ec7n cho m\u1ed9t kh\u00e1ch s\u1ea1n 3 sao t\u1ea1i H\u00e0 N\u1ed9i. B\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c minh h\u1ecda th\u1ef1c t\u1ebf nh\u01b0 th\u1ebf n\u00e0o. H\u00e3y c\u00f9ng b\u1eaft \u0111\u1ea7u nh\u00e9.<br><em><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/09\/Case-Study-Dat-ten-va-tai-thiet-ke-thuong-hieu-cho-khach-san-3-sao.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download b\u00e0i vi\u1ebft d\u1ea1ng PDF<\/a><\/em><br><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">1. B\u1ed1i c\u1ea3nh chung<\/h2>\n\n\n\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y Vi\u1ec7t Nam \u0111\u00e3 lu\u00f4n c\u1ed1 g\u1eafng \u0111\u1ec3 ph\u00e1t tri\u1ec3n ng\u00e0nh du l\u1ecbch. \u0110\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c thu h\u00fat du kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i. Tuy nhi\u00ean, khi kinh t\u1ebf to\u00e0n c\u1ea7u g\u1eb7p kh\u00f3 kh\u0103n, ng\u00e0nh du l\u1ecbch c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng b\u1edfi kh\u1ee7ng ho\u1ea3ng. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, s\u1ef1 c\u1ea1nh tranh trong ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00f4ng kh\u00f3i n\u00e0y tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n bao gi\u1edd h\u1ebft. C\u00e1c doanh nghi\u1ec7p l\u1eef h\u00e0nh v\u00e0 l\u01b0u tr\u00fa c\u1ea7n t\u00ecm gi\u1ea3i ph\u00e1p \u0111\u1ec3 t\u1ea1o n\u0103ng l\u1ef1c c\u1ea1nh tranh, v\u01b0\u1ee3t l\u00ean \u0111\u1ed1i th\u1ee7 v\u00e0 thu h\u00fat, l\u00f4i cu\u1ed1n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u gi\u00fap doanh nghi\u1ec7p t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh \u0111\u1ed3ng th\u1eddi ghi d\u1ea5u \u1ea5n v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.&nbsp; \u0110\u1ed1i v\u1edbi ng\u00e0nh d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa (kh\u00e1ch s\u1ea1n, resort), x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng h\u01a1n n\u1eefa v\u00ec \u1edf \u0111\u00f3 s\u1ef1 ti\u1ebfp x\u00fac gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u01b0\u1eddng xuy\u00ean v\u00e0 tr\u1ef1c ti\u1ebfp. B\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch s\u1ea1n, b\u1ea1n lu\u00f4n b\u1eaft g\u1eb7p m\u1ed9t ai \u0111\u00f3 hay m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3 ph\u1ee5c v\u1ee5 b\u1ea1n. Trong m\u1ed9t x\u00e3 h\u1ed9i v\u0103n minh, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 du l\u1ecbch n\u00f3i chung v\u00e0 d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa n\u00f3i ri\u00eang.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Th\u00e1ch th\u1ee9c<\/h2>\n\n\n\n<p>Kh\u00e1ch s\u1ea1n 3 sao Ho\u00e0ng T\u1eed (Prince Hotel)&nbsp;n\u1eb1m tr\u00ean \u0111\u01b0\u1eddng L\u00ea Du\u1ea9n &#8211; H\u00e0 N\u1ed9i \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng t\u1eeb h\u00e0ng ch\u1ee5c n\u0103m nay v\u1edbi h\u01a1n 90 ph\u00f2ng \u1ed1c, l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00e1c s\u1ea1n h\u1ea1ng trung \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c \u0111\u1eb7t t\u00ean Prince Hotel \u0111\u00e3 v\u00f4 t\u00ecnh khi\u1ebfn cho kh\u00e1ch s\u1ea1n n\u00e0y b\u1ecb tr\u00f9ng t\u00ean v\u1edbi h\u00e0ng lo\u1ea1t c\u00e1c kh\u00e1ch s\u1ea1n 2 sao kh\u00e1c. S\u1ef1 tr\u00f9ng l\u1eb7p n\u00e0y kh\u00f4ng nh\u1eefng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn c\u1ee7a kh\u00e1ch s\u1ea1n m\u00e0 c\u00f2n khi\u1ebfn kh\u00e1ch s\u1ea1n ch\u1ecbu s\u1ef1 t\u1ed5n th\u1ea5t khi nhi\u1ec1u kh\u00e1ch du l\u1ecbch nh\u1ea7m l\u1eabn gi\u1eefa nh\u1eefng kh\u00e1ch s\u1ea1n c\u00f3 t\u00ean gi\u1ed1ng nhau trong c\u00f9ng khu v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<p>V\u1edbi nh\u1eefng l\u00fd do tr\u00ean, Prince Hotel c\u1ea7n m\u1ed9t c\u00e1i t\u00ean m\u1edbi \u0111\u1ec3 tr\u00e1nh kh\u1ecfi nh\u1eefng thi\u1ec7t h\u1ea1i do nh\u1ea7m l\u1eabn t\u00ean. M\u1eb7t kh\u00e1c \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch s\u1ea1n l\u00e0m m\u1edbi m\u00ecnh th\u00f4ng qua m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Gi\u1ea3i ph\u00e1p v\u00e0 k\u1ebft qu\u1ea3<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. <a rel=\"noopener noreferrer\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/nhan-dien-cot-loi\/dat-ten-thuong-hieu\/\" target=\"_blank\">\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/h3>\n\n\n\n<p><strong>3.1.1. <b>Th\u00f4ng tin v\u1ec1 kh\u00e1ch s\u1ea1n<\/b><\/strong><br>Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c b\u1eb1ng c\u00e1ch t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin c\u00f3 \u0111\u01b0\u1ee3c v\u1ec1 kh\u00e1ch s\u1ea1n. V\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin ch\u00ednh&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ti\u00eau chu\u1ea9n 3 sao<\/li><li>95 ph\u00f2ng<\/li><li>N\u1eb1m tr\u00ean \u0111\u01b0\u1eddng L\u00ea Du\u1ea9n, g\u1ea7n ga H\u00e0 N\u1ed9i<\/li><li>2 nh\u00e0 h\u00e0ng, qu\u1ea7y bar, massage<\/li><li>01 nh\u00e0 h\u00e0ng v\u1edbi c\u00e1c m\u00f3n \u0103n phong c\u00e1ch \u00c1 Ch\u00e2u<\/li><li>N\u1ed9i th\u1ea5t mang phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i<\/li><li>Bu\u1ed3ng ph\u00f2ng c\u00f3 g\u00f3c nh\u00ecn l\u1edbn h\u01b0\u1edbng ra Ga H\u00e0ng C\u1ecf<\/li><li>G\u1ea7n khu trung t\u00e2m ph\u1ed1 c\u1ed5 (ch\u1ec9 m\u1ea5t 5-10 ph\u00fat \u0111i b\u1ed9 \u0111\u1ec3 v\u00e0o trung t\u00e2m ph\u1ed1 c\u1ed5)<\/li><\/ul>\n\n\n\n<p><strong>3.1.2. Ph\u00e2n t\u00edch c\u1ea1nh tranh&nbsp;:<\/strong><\/p>\n\n\n\n<p>V\u1edbi c\u00e1c th\u00f4ng tin tr\u00ean c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 Prince Hotel l\u00e0 kh\u00e1ch s\u1ea1n h\u1ea1ng trung, kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf n\u1ed5i b\u1eadt v\u1ec1 v\u1ecb tr\u00ed hay c\u01a1 s\u1edf v\u1eadt ch\u1ea5t. C\u00e1c ti\u00eau ch\u00ed kh\u00e1c c\u1ee7a kh\u00e1ch s\u1ea1n c\u0169ng ch\u1ec9 \u1edf m\u1ee9c trung b\u00ecnh c\u1ee7a ng\u00e0nh. Do v\u1eady \u0111\u1ec3 t\u00ecm m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u1ed5i tr\u1ed9i t\u1eeb nh\u1eefng y\u1ebfu t\u1ed1 \u201ch\u1eefu h\u00ecnh\u201d l\u00e0 r\u1ea5t kh\u00f3.<\/p>\n\n\n\n<p><strong>3.1.3. \u0110i\u1ec3m m\u1ea1nh<\/strong><br>&#8211; Ph\u00f2ng \u1ed1c \u0111\u1eb9p, hi\u1ec7n \u0111\u1ea1i h\u01a1n so v\u1edbi khu v\u1ef1c ph\u1ed1 c\u1ed5 H\u00e0 N\u1ed9i<br>&#8211; D\u1ecbch v\u1ee5 kh\u00e1 \u0111\u1ea7y \u0111\u1ee7 v\u1edbi nh\u00e0 h\u00e0ng, bar, massage<br>&#8211; \u0110i\u1ec3m nh\u1ea5n l\u00e0 nh\u00e0 h\u00e0ng v\u1edbi c\u00e1c m\u00f3n \u0103n mang phong c\u00e1ch H\u1ed3i gi\u00e1o<br>&#8211; V\u1ecb tr\u00ed t\u01b0\u01a1ng \u0111\u1ed1i y\u00ean t\u0129nh tr\u00ean \u0111\u01b0\u1eddng L\u00ea Du\u1ea9n. Di chuy\u1ec3n kh\u00e1 d\u1ec5 d\u00e0ng<\/p>\n\n\n\n<p><strong>3.1.4. \u0110i\u1ec3m y\u1ebfu<\/strong><br>&#8211; N\u1eb1m xa trung t\u00e2m ph\u1ed1 c\u1ed5 \u0111\u1ed3ng th\u1eddi l\u00e0 trung t\u00e2m du l\u1ecbch c\u1ee7a H\u00e0 N\u1ed9i<\/p>\n\n\n\n<p>Khi ph\u00e2n t\u00edch nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea1nh tranh ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng \u0111\u1ed1i v\u1edbi m\u1ed9t kh\u00e1ch s\u1ea1n ngo\u00e0i c\u00e1c ti\u00eau ch\u00ed nh\u01b0 v\u1ecb tr\u00ed, c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, danh ti\u1ebfng \u2026 th\u00ec m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng lu\u00f4n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao \u0111\u00f3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. V\u00e0 \u0111\u00e2y c\u00f3 th\u1ec3 coi nh\u01b0 m\u1ed9t m\u1ea5u ch\u1ed1t \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 t\u01b0\u01a1ng \u0111\u1ed3ng trong c\u00f9ng khu v\u1ef1c.<\/p>\n\n\n\n<p><strong>3.1.5. Ti\u00eau ch\u00ed \u0111\u1eb7t t\u00ean<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 ti\u1ebfn h\u00e0nh c\u00f4ng vi\u1ec7c \u0111\u1eb7t t\u00ean, nh\u00f3m th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n th\u1ed1ng nh\u1ea5t c\u00e1c ti\u00eau ch\u00ed cho t\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f9ng kh\u00e1ch h\u00e0ng. C\u00e1c ti\u00eau ch\u00ed c\u01a1 b\u1ea3n c\u1ea7n th\u1ecfa m\u00e3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kh\u1ea3 n\u0103ng b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u<\/li><li>T\u00ean ph\u1ea3i mang \u00e2m s\u1eafc ti\u1ebfng Anh<\/li><li>D\u1ec5 d\u00e0ng ph\u00e1t \u00e2m, d\u1ec5 nh\u1edb<\/li><li>Li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n<\/li><li>\u0110\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t<\/li><li>C\u00f3 \u00fd ngh\u0129a h\u1ea5p d\u1eabn<\/li><li>D\u1ec5 d\u00e0ng cho vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Ph\u1ea3i d\u1ec5 d\u00e0ng k\u1ebft h\u1ee3p v\u1edbi slogan \u0111\u1ec3 truy\u1ec1n t\u1ea3i tr\u1ecdn v\u1eb9n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<p><strong>3.1.6. Ph\u01b0\u01a1ng \u00e1n s\u00e1ng t\u1ea1o&nbsp;: <\/strong><\/p>\n\n\n\n<p>B\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a d\u1ef1 \u00e1n l\u00e0 s\u00e1ng t\u1ea1o c\u00e1c ph\u01b0\u01a1ng \u00e1n t\u00ean th\u01b0\u01a1ng hi\u1ec7u. Tr\u01b0\u1edbc ti\u00ean, nh\u00f3m th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n \u0111\u01b0a ra c\u00e1c&nbsp; concept cho vi\u1ec7c \u0111\u1eb7t t\u00ean. \u0110\u1ec3 qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c \u0111\u00fang h\u01b0\u1edbng, ch\u00fang t\u00f4i m\u1eddi \u0111\u1ea1i di\u1ec7n c\u1ee7a kh\u00e1ch s\u1ea1n tham gia qu\u00e1 tr\u00ecnh duy\u1ec7t c\u00e1c concept \u0111\u1eb7t t\u00ean n\u00e0y. Sau \u0111\u00e2y l\u00e0 11 concept \u0111\u1eb7t t\u00ean cho kh\u00e1ch s\u1ea1n&nbsp;:<\/p>\n\n\n\n<p><strong>1)&nbsp;<\/strong><strong>G\u1eafn v\u1edbi h\u00ecnh \u1ea3nh H\u00e0 N\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 H\u00e0 N\u1ed9i x\u01b0a: <\/strong>Kh\u00e1ch s\u1ea1n n\u1eb1m c\u1ea1nh ga H\u00e0ng C\u1ecf (ga H\u00e0 N\u1ed9i ng\u00e0y nay), c\u00f9ng v\u1edbi c\u1ea7u Long Bi\u00ean l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ecba danh l\u1ecbch s\u1eed n\u1ed5i ti\u1ebfng g\u1eafn li\u1ec1n v\u1edbi h\u00ecnh \u1ea3nh H\u00e0 N\u1ed9i. Ngo\u00e0i ra, kh\u00e1ch s\u1ea1n n\u1eb1m k\u1ec1 ngay khu ph\u1ed1 c\u1ed5, c\u00f3 th\u1ec3 ng\u1eafm nh\u00ecn ga xe l\u1eeda c\u1ed5 k\u00ednh t\u1eeb c\u1eeda s\u1ed5 ph\u00f2ng ng\u1ee7. N\u1ebfu l\u1ef1a ch\u1ecdn concept n\u00e0y s\u1ebd \u0111\u1eb7t c\u00e1c ph\u01b0\u01a1ng \u00e1n t\u00ean theo h\u01b0\u1edbng: N\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c v\u00e0 g\u1ea7n g\u0169i nh\u1ea5t 1 g\u00f3c HN x\u01b0a.<\/p>\n\n\n\n<p><strong>2)&nbsp;&nbsp;B\u00ean c\u1ea1nh l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean<\/strong> l\u00e0 g\u1eafn v\u1edbi h\u00ecnh \u1ea3nh H\u00e0 N\u1ed9i c\u1ed5 x\u01b0a, 3 concept sau c\u00f3 \u0111i\u1ec3m chung l\u00e0 nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ef1 hi\u1ec7n \u0111\u1ea1i, tr\u1ebb trung v\u00e0 n\u0103ng \u0111\u1ed9ng c\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n n\u1eb1m trong khu ph\u1ed1 s\u1ea7m u\u1ea5t, \u0111\u00f4ng \u0111\u00fac c\u1ee7a H\u00e0 N\u1ed9i m\u1edbi.<\/p>\n\n\n\n<p><strong>3)&nbsp;Tr\u1ea3i nghi\u1ec7m m\u1edbi: <\/strong>Ngo\u00e0i H\u00e0 N\u1ed9i v\u1edbi nh\u1eefng \u0111\u1eb7c tr\u01b0ng v\u1ed1n c\u00f3, t\u1ea1i \u0111\u00e2y kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m m\u1ed9t H\u00e0 N\u1ed9i \u0111\u1ea7y m\u1edbi l\u1ea1 v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<p><strong>4)&nbsp;Phong c\u00e1ch m\u1edbi:<\/strong> Ngo\u00e0i vi\u1ec7c c\u1ea3m nh\u1eadn m\u1ed9t H\u00e0 N\u1ed9i kh\u00e1c v\u1edbi quan ni\u1ec7m v\u1ed1n c\u00f3, kh\u00e1ch s\u1ea1n s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 m\u1ed9t H\u00e0 N\u1ed9i m\u1edbi b\u1eaft \u0111\u1ea7u t\u1eeb phong c\u00e1ch ph\u1ee5c v\u1ee5, c\u00e1c d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 ti\u1ec7n l\u1ee3i kh\u00e1c.<\/p>\n\n\n\n<p><strong>5)&nbsp;Nh\u1ecbp s\u1ed1ng m\u1edbi: <\/strong>Ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch n\u1ed9i th\u1ea5t contemporary c\u1ee7a kh\u00e1ch s\u1ea1n v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch du l\u1ecbch tr\u1ebb, \u01b0a kh\u00e1m ph\u00e1. N\u01a1i KH c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn nh\u1ecbp s\u1ed1ng m\u1edbi n\u0103ng \u0111\u1ed9ng c\u1ee7a m\u1ed9t th\u00e0nh ph\u1ed1 tr\u1ebb.<\/p>\n\n\n\n<p><strong>6)&nbsp;&nbsp;\u0110i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ecdi h\u00e0nh tr\u00ecnh:<\/strong> Nh\u1eafc nh\u1edf \u0111\u1ebfn v\u1ecb tr\u00ed g\u1ea7n Ga H\u00e0 N\u1ed9i. Kh\u00e1ch s\u1ea1n s\u1ebd l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ecdi h\u00e0nh tr\u00ecnh c\u1ee7a du kh\u00e1ch khi \u0111\u1ebfn Vi\u1ec7t Nam.<\/p>\n\n\n\n<p><strong>7)&nbsp;S\u1ef1 h\u1ed9i t\u1ee5 c\u1ee7a \u00e1nh s\u00e1ng v\u00e0 nh\u1eefng con \u0111\u01b0\u1eddng:<\/strong> Concept n\u00e0y th\u1ec3 hi\u1ec7n \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a kh\u00e1ch s\u1ea1n l\u00e0 n\u01a1i h\u1ed9i t\u1ee5 c\u1ee7a nhi\u1ec1u \u0111i\u1ec3m \u0111\u1ebfn t\u1eeb m\u1ecdi mi\u1ec1n \u0111\u1ea5t n\u01b0\u1edbc \u0111\u1ebfn m\u1ecdi qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi, c\u1ee7a H\u00e0 N\u1ed9i x\u01b0a (ga H\u00e0ng C\u1ecf) v\u00e0 H\u00e0 N\u1ed9i hi\u1ec7n \u0111\u1ea1i, s\u00f4i \u0111\u1ed9ng, gi\u1eefa nh\u1eefng gi\u00e1 tr\u1ecb c\u0169 v\u00e0 m\u1edbi.<\/p>\n\n\n\n<p><strong>8)&nbsp;&nbsp;S\u1ef1 giao thoa c\u1ee7a c\u00e1c n\u1ec1n v\u0103n h\u00f3a: <\/strong> C\u1ee7a m\u1ed9t kh\u00e1ch s\u1ea1n \u0111\u1eadm n\u00e9t \u00c1 Ch\u00e2u ph\u1ee5c v\u1ee5 c\u00e1c du kh\u00e1ch Ph\u01b0\u01a1ng T\u00e2y, pha l\u1eabn c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a v\u0103n h\u00f3a H\u1ed3i Gi\u00e1o qua nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 c\u00e1c m\u00f3n \u0103n H\u1ed3i Gi\u00e1o.<\/p>\n\n\n\n<p><strong>9)&nbsp;Ph\u01b0\u01a1ng \u0110\u00f4ng l\u00f4i cu\u1ed1n, quy\u1ebfn r\u0169, b\u00ed \u1ea9n:<\/strong> Nh\u1eafc \u0111\u1ebfn du l\u1ecbch Vi\u1ec7t Nam n\u00f3i chung v\u00e0 H\u00e0 N\u1ed9i n\u00f3i ri\u00eang, \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1ed9t ph\u01b0\u01a1ng \u0110\u00f4ng ti\u1ec1m \u1ea9n \u0111ang ch\u1edd \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 s\u1ebd d\u1ec5 h\u1ea5p d\u1eabn du kh\u00e1ch.<\/p>\n\n\n\n<p><strong>10)&nbsp; V\u1ecb tr\u00ed \u0111\u1eb7c tr\u01b0ng ri\u00eang c\u1ee7a kh\u00e1ch s\u1ea1n cho view to\u00e0n c\u1ea3nh H\u00e0 N\u1ed9i:<\/strong> T\u1eeb kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ng\u1eafm \u0111\u01b0\u1ee3c to\u00e0n c\u1ea3nh H\u00e0 N\u1ed9i, c\u1ea3 nh\u1eefng g\u00f3c ph\u1ed1 c\u1ed5 x\u01b0a l\u1eabn c\u00e1c t\u00f2a nh\u00e0 cao t\u1ea7ng v\u00e0 \u0111\u01b0\u1eddng ph\u1ed1 t\u1ea5p n\u1eadp.<\/p>\n\n\n\n<p><strong>11)&nbsp;Kh\u00e1ch s\u1ea1n ti\u1ec7n nghi, th\u00e2n thi\u1ec7n:<\/strong> Kh\u00e1ch s\u1ea1n cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng, chu \u0111\u00e1o, th\u00e2n thi\u1ec7n, t\u1ea1o c\u1ea3m gi\u00e1c \u1ea5m \u00e1p, tho\u1ea3i m\u00e1i cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>3.1.7. L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n (Short List)<\/strong><\/p>\n\n\n\n<p>T\u1eeb c\u00e1c concept \u0111\u1eb7t t\u00ean nh\u00f3m s\u00e1ng t\u1ea1o nhanh ch\u00f3ng \u0111\u01b0a ra danh s\u00e1ch t\u00ean. M\u1ed7i concept s\u1ebd c\u00f3 kho\u1ea3ng 3-5 ph\u01b0\u01a1ng \u00e1n t\u00ean t\u01b0\u01a1ng \u1ee9ng. Danh s\u00e1ch t\u1eadp h\u1ee3p \u0111\u01b0\u1ee3c (master list) s\u1ebd c\u00f3 kho\u1ea3ng 30 ph\u01b0\u01a1ng \u00e1n t\u00ean kh\u00e1c nhau.<\/p>\n\n\n\n<p>Sau khi \u0111\u00e3 t\u1eadp h\u1ee3p \u0111\u01b0\u1ee3c Master List, nh\u00f3m ti\u1ebfn h\u00e0nh ch\u1ecdn l\u1ecdc (short list) danh s\u00e1ch n\u00e0y theo c\u00e1c ti\u00eau ch\u00ed \u0111\u1eb7t ra ban \u0111\u1ea7u v\u00e0 l\u1ef1a ch\u1ecdn 5 \u1ee9ng vi\u00ean s\u00e1ng gi\u00e1 nh\u1ea5t \u0111\u1ec3 g\u1eedi cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>3.1.8. Thuy\u1ebft tr\u00ecnh:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"http:\/\/www.saokim.com.vn\/project\/du-an\/tai-thiet-ke-thuong-hieu-cho-khach-san-3-sao-cosiana\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"574\" height=\"249\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/09\/logo-cosina236.jpg\" alt=\"\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n 3 sao\" class=\"wp-image-317232\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/09\/logo-cosina236.jpg 574w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/09\/logo-cosina236-500x217.jpg 500w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Ch\u00fang t\u00f4i g\u1eedi danh s\u00e1ch 5 ph\u01b0\u01a1ng \u00e1n trong \u0111\u00f3 c\u00f3 2 ph\u01b0\u01a1ng \u00e1n \u0111\u01b0\u1ee3c \u0111\u1eb7t k\u1ef3 v\u1ecdng nhi\u1ec1u nh\u1ea5t l\u00e0 HIPP ( Hanoi Intersection of Past and Present \u2013 H\u00e0 N\u1ed9i giao \u0111i\u1ec3m c\u1ee7a qu\u00e1 kh\u1ee9 v\u00e0 hi\u1ec7n t\u1ea1i) v\u00e0 Cosiana ( l\u00e0 m\u1ed9t t\u1eeb gh\u00e9p xu\u1ea5t ph\u00e1t t\u1eeb Cosy &#8211; \u1ea5m c\u00fang, th\u00e2n m\u1eadt v\u00e0 Asian \u2013 n\u00e9t \u00c1 ch\u00e2u).<\/p>\n\n\n\n<p>Sau bu\u1ed5i thuy\u1ebft tr\u00ecnh, kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i r\u1ea5t h\u00e0i l\u00f2ng v\u1edbi ph\u01b0\u01a1ng \u00e1n Cosiana. T\u00ean g\u1ecdi n\u00e0y ngay l\u1eadp t\u1ee9c thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi nghe v\u00ec \u00e2m \u0111i\u1ec7u \u00eam \u00e1i d\u1ec5 nghe, c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n v\u1edbi t\u00ean c\u00e1c kh\u00e1ch s\u1ea1n hi\u1ec7n c\u00f3, \u0111\u1ed3ng th\u1eddi h\u00e0m ch\u1ee9a th\u00f4ng \u0111i\u1ec7p \u00ab&nbsp;kh\u00e1ch s\u1ea1n th\u00e2n thi\u1ec7n&nbsp;\u00bb v\u00e0 \u00ab&nbsp;\u0111\u1eadm n\u00e9t \u00c1 ch\u00e2u&nbsp;\u00bb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. <a rel=\"noopener noreferrer\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/nhan-dien-cot-loi\/sang-tac-slogan\/\" target=\"_blank\">S\u00e1ng t\u00e1c Slogan<\/a><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"591\" height=\"271\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/09\/logo-slogan.jpg\" alt=\"sang-tac-slogan\" class=\"wp-image-2388\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/09\/logo-slogan.jpg 591w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/09\/logo-slogan-500x229.jpg 500w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/figure><\/div>\n\n\n\n<p>B\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a d\u1ef1 \u00e1n l\u00e0 s\u00e1ng t\u00e1c slogan cho kh\u00e1ch s\u1ea1n. Th\u1ef1c ch\u1ea5t vi\u1ec7c \u0111\u1eb7t t\u00ean v\u00e0 slogan c\u00f3 th\u1ec3 l\u00e0 2 giai \u0111o\u1ea1n kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Slogan c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u00e1ng t\u00e1c \u0111\u1ec3 ph\u1ea3n \u00e1nh th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i qua t\u1eebng th\u1eddi k\u1ef3. Nh\u01b0ng m\u1ed9t slogan \u0111\u01b0\u1ee3c t\u1ea1o ra ngay sau khi l\u1ef1a ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 t\u1ed1t nh\u1ea5t. B\u1edfi khi \u0111\u00f3 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, nguy\u00ean v\u1eb9n v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb d\u00e0i l\u00e2u.<\/p>\n\n\n\n<p>C\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang t\u00f4i l\u00e0 t\u00ecm ra m\u1ed9t c\u1ee5m t\u1eeb b\u1eb1ng ti\u1ebfng Anh ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u00e0 kh\u00e1ch s\u1ea1n mu\u1ed1n g\u1eedi g\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch s\u00fac t\u00edch nh\u1ea5t nh\u01b0ng ph\u1ea3i h\u1ea5p d\u1eabn v\u00e0 \u201c\u0111i v\u00e0o l\u00f2ng ng\u01b0\u1eddi\u201d.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111\u01b0a ra m\u1ed9t danh s\u00e1ch d\u00e0i g\u1ed3m g\u1ea7n 20 ph\u01b0\u01a1ng \u00e1n kh\u00e1c nhau trong \u0111\u00f3 c\u00f3 c\u00e1c ph\u01b0\u01a1ng \u00e1n nh\u01b0:<\/p>\n\n\n\n<p>An orient touch in your way<br><span style=\"color: #ff0000;\"><strong>Where cozy memory lasts<\/strong><\/span><br>Not a hotel, a warm heart<br>Amazing Hanoi through window<br>Stay like east, feel like home<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng \u00e1n<span style=\"color: #ff0000;\"> Cosiana \u2013 Where Cozy Memory Lasts<\/span> &nbsp;(<span style=\"color: #0000ff;\">N\u01a1i n\u1ed3ng \u1ea5m \u0111\u1ecdng m\u00e3i<\/span>) \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn kh\u00f4ng n\u1eb1m ngo\u00e0i d\u1ef1 \u0111o\u00e1n c\u1ee7a nh\u00f3m s\u00e1ng t\u1ea1o. Ph\u01b0\u01a1ng \u00e1n n\u00e0y v\u1eeba \u0111\u00e1p \u1ee9ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 m\u1ed9t kh\u00e1ch s\u1ea1n th\u00e2n thi\u1ec7n, v\u1ec1 m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00f3 qu\u00ean c\u1ee7a du kh\u00e1ch khi \u0111\u1ebfn v\u1edbi kh\u00e1ch s\u1ea1n v\u1eeba gi\u00fap di\u1ec5n \u0111\u1ea1t t\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi ng\u00e0nh kinh doanh du l\u1ecbch, kh\u00e1ch s\u1ea1n c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 kh\u00e1c, n\u01a1i m\u00e0 y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0 s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c chi\u1ebfm l\u0129nh s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec vi\u1ec7c qu\u1ea3n l\u00fd s\u1ef1 tr\u1ea3i nghi\u1ec7m t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n c\u1ea7n \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 h\u1ea5p d\u1eabn th\u00f4i th\u00fac h\u1ecd l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 d\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch s\u1ea1n n\u00e0y, vui l\u00f2ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi ch\u00fang t\u00f4i qua email: <a href=\"mailto:contact@www.saokim.com.vn\">contact@www.saokim.com.vn<\/a> ho\u1eb7c g\u1ecdi t\u1edbi 0964.699.499.<\/em><\/p><\/blockquote>\n\n\n\n<p><strong>T\u00e1c gi\u1ea3:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/plus.google.com\/100622884553051462913\"><strong>Nguy\u1ec5n Tu\u1ea5n H\u00f9ng<\/strong><\/a> , <em>Brand Strategy Consultant<\/em><br><strong>C\u00f4ng ty Gi\u1ea3i ph\u00e1p&nbsp;Th\u01b0\u01a1ng hi\u1ec7u Sao Kim<\/strong><\/p>\n\n\n\n<p><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/10-vai-tro-cua-thiet-ke-trong-viec-dua-thuong-hieu-thanh-bieu-tuong\/\">10&nbsp; vai tr\u00f2 c\u1ee7a thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u trong th\u1ef1c t\u1ebf<\/a><\/span><\/li><li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/8-xu-huong-mau-sac-se-rat-hot-trong-thiet-ke-thuong-hieu-nam-2019\/\">8 Xu h\u01b0\u1edbng m\u00e0u s\u1eafc s\u1ebd tr\u1edf n\u00ean r\u1ea5t hot trong t\u01b0\u01a1ng lai<\/a><\/span><\/li><\/ul>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_860853980\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/datten.vn\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Trong case study n\u00e0y t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t d\u1ef1 \u00e1n t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u th\u00fa v\u1ecb do Sao Kim th\u1ef1c hi\u1ec7n cho m\u1ed9t kh\u00e1ch s\u1ea1n 3 sao t\u1ea1i H\u00e0 N\u1ed9i. B\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c minh [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":324198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219,9,13],"tags":[298,4,230,231,299,300,497,15],"class_list":["post-2384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-sang-tac-slogan","category-dat-ten-thuong-hieu","tag-cosiana","tag-dat-ten-thuong-hieu-2","tag-sang-tac-slogan-1","tag-slogan-hay","tag-tai-thiet-ke-thuong-hieu","tag-thiet-ke-thuong-hieu-khach-san","tag-dat-ten-khach-san","tag-dt-ten-thng-hiu"],"acf":[],"views":14652,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=2384"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/324198"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=2384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=2384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=2384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}