{"id":2413,"date":"2012-09-21T17:52:43","date_gmt":"2012-09-21T10:52:43","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=2413"},"modified":"2019-07-15T10:58:13","modified_gmt":"2019-07-15T03:58:13","slug":"nhung-ai-nen-tham-gia-vao-qua-trinh-dat-ten-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/dat-ten-thuong-hieu\/nhung-ai-nen-tham-gia-vao-qua-trinh-dat-ten-thuong-hieu\/","title":{"rendered":"Nh\u1eefng ai n\u00ean tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"<p style=\"text-align: justify;\">\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n. \u0110\u00e1nh gi\u00e1 c\u00e1c ph\u01b0\u01a1ng \u00e1n <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu-cong-ty\/\"><strong>\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> <\/span>c\u0169ng l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n kh\u00f4ng k\u00e9m. Khi th\u1ef1c hi\u1ec7n m\u1ed7i d\u1ef1 \u00e1n \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00fang t\u00f4i th\u01b0\u1eddng \u0111\u1ec1 ngh\u1ecb th\u00e0nh l\u1eadp m\u1ed9t nh\u00f3m tham gia v\u00e0o qu\u00e1 tr\u00ecnh n\u00e0y. Nh\u00f3m n\u00e0y bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn c\u00f4ng vi\u1ec7c \u0111\u1eb7t t\u00ean v\u00e0 ph\u1ea3i c\u00f3 vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh. <!--more--><\/p>\n<p style=\"text-align: justify;\"><strong>C\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m n\u00e0y th\u00f4ng th\u01b0\u1eddng g\u1ed3m:<\/strong><br \/>\n&#8211; Ch\u1ee7 doanh nghi\u1ec7p ho\u1eb7c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh<br \/>\n&#8211; Gi\u00e1m \u0111\u1ed1c marketing ho\u1eb7c gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u<br \/>\n&#8211; Nh\u00f3m th\u00e0nh vi\u00ean c\u1ee7a h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb nh\u01b0ng t\u1ed1i \u0111a kh\u00f4ng qu\u00e1 4 ng\u01b0\u1eddi.<br \/>\nTrong qu\u00e1 tr\u00ecnh \u0111\u1eb7t t\u00ean, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c nhau tuy nhi\u00ean b\u1ea1n c\u1ea7n l\u01b0u \u00fd nh\u1eefng v\u1ea5n \u0111\u1ec1 sau:<br \/>\n&#8211; B\u1ea1n n\u00ean \u0111\u00e1nh gi\u00e1 theo nh\u1eefng ti\u00eau ch\u00ed c\u1ee5 th\u1ec3. N\u1ebfu c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi g\u00f3p \u00fd, h\u00e3y l\u00e0m m\u1ed9t b\u1ea3n survey \u0111\u1ec3 t\u1ed5ng k\u1ebft k\u1ebft qu\u1ea3 (v\u00e0 nh\u1edb ph\u1ea3i b\u1eb1ng \u0111i\u1ec3m s\u1ed1 v\u00e0 s\u1ed1 ng\u01b0\u1eddi tham gia).<br \/>\n&#8211; B\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi th\u00e2n nh\u01b0 v\u1ee3\/ch\u1ed3ng, con b\u1ea1n, \u0111\u1ed3ng nghi\u1ec7p \u2026 nh\u01b0ng b\u1ea1n n\u00ean bi\u1ebft r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u1ea1n th\u00e2n m\u00ecnh. Vi\u1ec7c \u0111\u01b0a ra \u00fd ki\u1ebfn c\u1ee7a h\u1ecd r\u1ea5t thi\u1ebfu kh\u00e1ch quan v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n<p style=\"text-align: justify;\"><strong>T\u00e1c gi\u1ea3:<\/strong><br \/>\n<a href=\"https:\/\/plus.google.com\/100622884553051462913\"><strong>Nguy\u1ec5n Tu\u1ea5n H\u00f9ng<\/strong><\/a> , <em>Brand Strategy Consultant<\/em><br \/>\n<strong>C\u00f4ng ty T\u01b0 v\u1ea5n v\u00e0 S\u00e1ng t\u1ea1o Th\u01b0\u01a1ng hi\u1ec7u Sao Kim<\/strong><\/p>\n<p><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/10-vai-tro-cua-thiet-ke-trong-viec-dua-thuong-hieu-thanh-bieu-tuong\/\">10\u00a0 vai tr\u00f2 c\u1ee7a thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u trong th\u1ef1c t\u1ebf<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/8-xu-huong-mau-sac-se-rat-hot-trong-thiet-ke-thuong-hieu-nam-2019\/\">8 Xu h\u01b0\u1edbng m\u00e0u s\u1eafc s\u1ebd tr\u1edf n\u00ean r\u1ea5t hot trong t\u01b0\u01a1ng lai<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1355533319\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/dattenthuonghieu.com\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean c\u00f4ng ty\">\u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p\">\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/Copywriter.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n. \u0110\u00e1nh gi\u00e1 c\u00e1c ph\u01b0\u01a1ng \u00e1n \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n kh\u00f4ng k\u00e9m. Khi th\u1ef1c hi\u1ec7n m\u1ed7i d\u1ef1 \u00e1n \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00fang t\u00f4i th\u01b0\u1eddng \u0111\u1ec1 ngh\u1ecb th\u00e0nh l\u1eadp m\u1ed9t nh\u00f3m tham gia v\u00e0o qu\u00e1 tr\u00ecnh n\u00e0y. Nh\u00f3m n\u00e0y bao [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":324310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[303,4,15],"class_list":["post-2413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dat-ten-thuong-hieu","tag-ai-nen-tham-gia-dat-ten-thuong-hieu","tag-dat-ten-thuong-hieu-2","tag-dt-ten-thng-hiu"],"acf":[],"views":1763,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=2413"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/324310"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=2413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=2413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=2413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}