{"id":2425,"date":"2012-09-21T18:15:55","date_gmt":"2012-09-21T11:15:55","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=2425"},"modified":"2019-07-15T10:55:28","modified_gmt":"2019-07-15T03:55:28","slug":"phan-biet-giua-thuong-hieu-va-ten-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/dat-ten-thuong-hieu\/phan-biet-giua-thuong-hieu-va-ten-thuong-hieu\/","title":{"rendered":"Ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p>Nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu-cong-ty\/\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span>, ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing chuy\u00ean nghi\u1ec7p \u0111\u00f4i khi c\u0169ng kh\u00f3 ph\u00e2n bi\u1ec7t \u0111i\u1ec1u n\u00e0y. Khi ch\u00fang ta nh\u1eafc \u0111\u1ebfn \u201cCoca-cola\u201d ch\u00fang ta ngh\u0129 r\u1eb1ng c\u00e1i t\u00ean \u0111\u00f3 ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Coca-cola.\u00a0 V\u1eady gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1i t\u00ean c\u00f3 s\u1ef1 ph\u00e2n bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o?<!--more--><\/p>\n<ul>\n<li>M\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00e0 mong mu\u1ed1n g\u1eafn v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t doanh nghi\u1ec7p hay m\u1ed9t t\u1ed5 ch\u1ee9c trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u01b0 v\u1eady kh\u00e1i ni\u1ec7m n\u00e0y cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u1ee9 h\u1eefu h\u00ecnh m\u00e0 n\u00f3 n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, n\u00f3 g\u1eafn b\u00f3 v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m, c\u1ea3m x\u00fac \u2026 nh\u1eefng th\u1ee9 gi\u00fap ng\u01b0\u1eddi ta li\u00ean t\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m hay t\u1ed5 ch\u1ee9c.<\/li>\n<li>C\u00f2n t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00ec sao? R\u1ea5t \u0111\u01a1n gi\u1ea3n n\u00f3 ch\u00ednh l\u00e0 \u2026 m\u1ed9t c\u00e1i t\u00ean. T\u1ee9c l\u00e0 \u0111\u01b0\u1ee3c c\u1ea5u t\u1ea1o b\u1edfi c\u00e1c k\u00fd t\u1ef1, c\u00e1ch ph\u00e1t \u00e2m, c\u00e1ch vi\u1ebft \u2026 T\u00ean th\u01b0\u01a1ng hi\u1ec7u, c\u00f9ng v\u1edbi logo, slogan, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n gi\u00fap kh\u00e1ch h\u00e0ng t\u1ea1o \u0111\u01b0\u1ee3c li\u00ean t\u01b0\u1edfng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. T\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u1ea7u n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 h\u00ecnh dung r\u00f5 \u0111i\u1ec1u n\u00e0y, t\u00f4i s\u1ebd l\u1ea5y Apple l\u00e0m m\u1ed9t v\u00ed d\u1ee5.\u00a0 Khi nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u Apple ch\u00fang ta ngh\u0129 \u0111\u1ebfn \u0111i\u1ec1u g\u00ec? C\u00f3 ph\u1ea3i \u0111\u00f3 l\u00e0 Ipod, Iphone, Ipad, Mac hay Macbook \u2026 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 ho\u00e0n h\u1ea3o v\u00e0 lu\u00f4n d\u1eabn \u0111\u1ea7u xu th\u1ebf th\u1eddi trang? M\u1ed9t s\u1ed1 kh\u00e1c c\u00f3 l\u1ebd ngh\u0129 \u0111\u1ebfn Steve Job \u2013 CEO \u0111\u1ea7y s\u00e1ng t\u1ea1o, th\u00f4ng minh nh\u01b0ng l\u00e0 ng\u01b0\u1eddi c\u1ee9ng r\u1eafn v\u00e0 c\u1ea7u to\u00e0n. T\u1ea5t c\u1ea3 nh\u1eefng h\u00ecnh dung \u0111\u00f3 c\u1ee7a ch\u00fang ta gi\u00fap t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u Apple.<\/p>\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/09\/Apple_logo3.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2426\" title=\"Ph\u00e2n bi\u1ec7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u01b0\u01a1ng hi\u1ec7u\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2012\/09\/Apple_logo3.jpg\" alt=\"\" width=\"400\" height=\"400\" \/><\/a><\/p>\n<p>Th\u1ebf c\u00f2n c\u00e1i t\u00ean th\u00ec sao. R\u1ea5t \u0111\u01a1n gi\u1ea3n n\u00f3 ch\u00ednh l\u00e0 Apple (qu\u1ea3 t\u00e1o) \u2013 m\u1ed9t t\u1eeb c\u00f3 5 k\u00fd t\u1ef1 v\u00e0 2 \u00e2m ti\u1ebft.<\/p>\n<p><strong>T\u00e1c gi\u1ea3:<\/strong><br \/>\n<a href=\"https:\/\/plus.google.com\/100622884553051462913\"><strong>Nguy\u1ec5n Tu\u1ea5n H\u00f9ng<\/strong><\/a> , <em>Brand Strategy Consultant<\/em><br \/>\n<strong>C\u00f4ng ty T\u01b0 v\u1ea5n v\u00e0 S\u00e1ng t\u1ea1o Th\u01b0\u01a1ng hi\u1ec7u Sao Kim<\/strong><\/p>\n<p><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/10-vai-tro-cua-thiet-ke-trong-viec-dua-thuong-hieu-thanh-bieu-tuong\/\">10\u00a0 vai tr\u00f2 c\u1ee7a thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u trong th\u1ef1c t\u1ebf<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/8-xu-huong-mau-sac-se-rat-hot-trong-thiet-ke-thuong-hieu-nam-2019\/\">8 Xu h\u01b0\u1edbng m\u00e0u s\u1eafc s\u1ebd tr\u1edf n\u00ean r\u1ea5t hot trong t\u01b0\u01a1ng lai<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1490081673\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-profile-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf profile chuy\u00ean nghi\u1ec7p\">Thi\u1ebft k\u1ebf profile chuy\u00ean nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkeprofile.net\/thiet-ke-ho-so-nang-luc-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c\">H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-brochure\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf brochure \u0111\u1eb9p\">Thi\u1ebft k\u1ebf brochure \u0111\u1eb9p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing chuy\u00ean nghi\u1ec7p \u0111\u00f4i khi c\u0169ng kh\u00f3 ph\u00e2n bi\u1ec7t \u0111i\u1ec1u n\u00e0y. Khi ch\u00fang ta nh\u1eafc \u0111\u1ebfn \u201cCoca-cola\u201d ch\u00fang ta ngh\u0129 r\u1eb1ng c\u00e1i t\u00ean \u0111\u00f3 ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Coca-cola.\u00a0 V\u1eady gi\u1eefa [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":324310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[4,309,15],"class_list":["post-2425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dat-ten-thuong-hieu","tag-dat-ten-thuong-hieu-2","tag-phan-biet-ten-thuong-hieu-va-thuong-hieu","tag-dt-ten-thng-hiu"],"acf":[],"views":3173,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=2425"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/324310"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=2425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=2425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=2425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}