{"id":2545,"date":"2012-10-30T18:04:54","date_gmt":"2012-10-30T18:04:54","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=2545"},"modified":"2021-04-21T16:49:49","modified_gmt":"2021-04-21T16:49:49","slug":"case-study-thiet-ke-thuong-hieu-chuoi-sieu-thi-noi-that-cao-cap-molux","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/case-study\/case-study-thiet-ke-thuong-hieu-chuoi-sieu-thi-noi-that-cao-cap-molux\/","title":{"rendered":"Case study: Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u chu\u1ed7i si\u00eau th\u1ecb n\u1ed9i th\u1ea5t cao c\u1ea5p MOLUX"},"content":{"rendered":"<p>Trong d\u1ef1 \u00e1n n\u00e0y Sao Kim th\u1ef1c hi\u1ec7n vi\u1ec7c <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\">s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> gi\u00fap t\u00e1i \u0111\u1ecbnh v\u1ecb m\u1ed9t c\u00f4ng ty ph\u00e2n ph\u1ed1i n\u1ed9i th\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t chu\u1ed7i si\u00eau th\u1ecb n\u1ed9i th\u1ea5t cao c\u1ea5p. C\u00f4ng vi\u1ec7c bao g\u1ed3m t\u1eeb \u0111\u1eb7t t\u00ean c\u00f4ng ty, s\u00e1ng t\u00e1c slogan, thi\u1ebft k\u1ebf logo &amp; h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>nowadays, people say that the youngger should be required to do free work in their leisure time to hep society.<br \/>\n<!--more--><\/p>\n<h2>B\u1ed1i c\u1ea3nh d\u1ef1 \u00e1n<\/h2>\n<p>Kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t bao g\u1ed3m: n\u1ed9i th\u1ea5t gia \u0111\u00ecnh, thi\u1ebft b\u1ecb v\u1ec7 sinh, thi\u1ebft b\u1ecb chi\u1ebfu s\u00e1ng \u2026 Doanh nghi\u1ec7p kinh doanh t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng c\u00e1c t\u1ec9nh \u0110\u00f4ng B\u1eafc v\u1edbi th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng tr\u00ean 20 n\u0103m.<\/p>\n<p>Vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng khi\u1ebfn doanh nghi\u1ec7p b\u0103n kho\u0103n khi s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u0169 cho c\u00e1c si\u00eau th\u1ecb n\u1ed9i th\u1ea5t l\u1edbn, hi\u1ec7n \u0111\u1ea1i v\u00e0 cao c\u1ea5p. C\u00e1i t\u00ean \u00a0\u201cD\u0169ng H\u00e0 Plaza\u201d kh\u00f4ng c\u00f2n th\u00edch h\u1ee3p v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1edbi v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do c\u1ea7n thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i l\u00e0m m\u1edbi m\u00ecnh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2>Gi\u1ea3i ph\u00e1p v\u00e0 k\u1ebft qu\u1ea3<\/h2>\n<h3>\u0110\u1eb7t t\u00ean c\u00f4ng ty<\/h3>\n<p>Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng nh\u1eb1m x\u00e1c l\u1eadp \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Qua \u0111\u00f3 h\u00ecnh th\u00e0nh n\u00ean c\u00e1c ti\u00eau ch\u00ed c\u01a1 b\u1ea3n cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi nh\u01b0 \u201chi\u1ec7n \u0111\u1ea1i\u201d, \u201csang tr\u1ecdng\u201d, \u201cd\u1ecbch v\u1ee5 cao c\u1ea5p\u201d \u2026<\/p>\n<p>B\u01b0\u1edbc ti\u1ebfp theo t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t. <strong>Molux<\/strong> l\u00e0 t\u1eeb gh\u00e9p c\u1ee7a <strong>Mo<\/strong>dern (hi\u1ec7n \u0111\u1ea1i) v\u00e0 <strong>Lux<\/strong>ury (sang tr\u1ecdng) m\u1ed9t c\u00e1ch di\u1ec5n \u0111\u1ea1t v\u1eeba &#8220;v\u1eeba kh\u00edt&#8221; v\u1edbi \u0111\u1eb7c tr\u01b0ng th\u01b0\u01a1ng hi\u1ec7u v\u1eeba gi\u00fap t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi h\u1ea5p d\u1eabn k\u1ef3 l\u1ea1.<br \/>\n<img decoding=\"async\" src=\"http:\/\/localhost\/blogsaokim\/wp-content\/uploads\/2015\/09\/phuong-an-1-pc.jpg\" alt=\"\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t cao c\u1ea5p MOLUX\" width=\"580\" \/><\/p>\n<p>\u0110\u1ec3 \u0111\u0103ng k\u00fd t\u00ean cho ph\u00e1p nh\u00e2n m\u1edbi, ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t t\u00ean c\u00f4ng ty l\u00e0 \u201c<strong>C\u00f4ng ty TNHH Molux Vi\u1ec7t Nam<\/strong>\u201d, tr\u01b0\u1edbc m\u1eaft v\u1edbi 02 chi nh\u00e1nh \u201cMolux H\u1ea1 Long\u201d v\u00e0 \u201cMolux H\u00e0 N\u1ed9i\u201d.<\/p>\n<h3>S\u00e1ng t\u00e1c slogan<\/h3>\n<p>Nh\u1eb1m l\u00e0m s\u00e2u s\u1eafc th\u00eam \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t cao c\u1ea5p, ch\u00fang t\u00f4i \u0111\u1ec1 xu\u1ea5t slogan <strong>\u201cTr\u1ea3i nghi\u1ec7m ti\u1ec7n nghi\u201d <\/strong>cho Molux.<\/p>\n<p>Tr\u1ea3i nghi\u1ec7m ti\u1ec7n nghi cu\u1ed9c s\u1ed1ng v\u1ed1n l\u00e0 mong \u01b0\u1edbc c\u1ee7a t\u1ea5t c\u1ea3 ch\u00fang ta. Slogan n\u00e0y \u0111\u00e3 ch\u1ea1m \u0111\u1ebfn \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1t khao c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ec9 b\u1eb1ng m\u1ed9t c\u1ee5m t\u1eeb ng\u1eafn g\u1ecdn. \u201cTr\u1ea3i nghi\u1ec7m\u201d \u1edf \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 \u201cnh\u00ecn qua\u201d m\u00e0 l\u00e0 \u201cth\u1ef1c s\u1ef1 s\u1ed1ng trong n\u00f3\u201d l\u00e0 m\u1ed9t l\u1ee3i \u00edch h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng khi \u0111\u1ebfn v\u1edbi Molux. H\u01a1n n\u1eefa khi g\u1eafn Molux ( n\u1ed9i th\u1ea5t hi\u1ec7n \u0111\u1ea1i \u2013 sang tr\u1ecdng) v\u1edbi kh\u00eda c\u1ea1nh \u201cti\u1ec7n nghi\u201d m\u00e0 slogan \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t li\u00ean k\u1ebft to\u00e0n di\u1ec7n: sang tr\u1ecdng \u2013 hi\u1ec7n \u0111\u1ea1i \u2013 ti\u1ec7n nghi.<\/p>\n<h3>Thi\u1ebft k\u1ebf logo &amp; nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p><img decoding=\"async\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/molux0_1351592118.jpg\" alt=\"M\u1eabu thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t cao c\u1ea5p Molux\" width=\"580\" \/><br \/>\n\u00dd t\u01b0\u1edfng ch\u00ednh c\u1ee7a logo l\u00e0 c\u00e1ch \u0111i\u1ec7u 2 ch\u1eef c\u00e1i \u0111\u1ea7u c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u M v\u00e0 L \u0111\u1ea1i di\u1ec7n cho Mordern (hi\u1ec7n \u0111\u1ea1i) v\u00e0 Luxury (sang tr\u1ecdng) \u0111\u1ec3 t\u1ea1o ra ch\u1eef h\u00ecnh \u1ea3nh ch\u1eef c\u00e1i X (Unique, Different \u2013 \u0110\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t). V\u00e0 qua \u0111\u00f3 th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i v\u00e0 sang tr\u1ecdng \u0111\u00e3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n<p>Logo s\u1eed d\u1ee5ng font ch\u1eef kh\u00f4ng ch\u00e2n, v\u1edbi kh\u1ea9u \u0111\u1ed9 r\u1ed9ng t\u1ea1o c\u1ea3m gi\u00e1c hi\u1ec7n \u0111\u1ea1i v\u00e0 \u0111\u1ed9c \u0111\u00e1o. C\u00e1c \u0111\u01b0\u1eddng bo tr\u00f2n c\u1ee7a font ch\u1eef l\u00e0m t\u0103ng ch\u1ea5t m\u1ef9 thu\u1eadt c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t cao c\u1ea5p.<\/p>\n<h3>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>C\u00e1c \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Molux \u0111\u01b0\u1ee3c tri\u1ec3n khai ngay sau \u0111\u00f3. S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nh\u1eefng \u0111\u01b0\u1eddng n\u00e9t tinh t\u1ebf, c\u1ed9ng th\u00eam s\u1ef1 n\u1ed5i b\u1eadt khi ph\u1ed1i h\u1ee3p c\u00e1c tone m\u1ea7u v\u00e0ng, \u0111en, tr\u1eafng l\u00e0m n\u00ean b\u1ed9 nh\u1eadn di\u1ec7n Molux h\u1ebft s\u1ee9c \u1ea5n t\u01b0\u1ee3ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i h\u00ecnh \u1ea3nh minh h\u1ecda.<br \/>\n<img decoding=\"async\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/molux4_1351592119.jpg\" alt=\"Namecard Molux\" width=\"580\" align=\"middle\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/molux3_1351592119.jpg\" alt=\"Thi\u1ebft k\u1ebf namecard Molux\" width=\"580\" align=\"middle\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/molux2_1351592119.jpg\" alt=\"\u1ee8ng d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Molux\" width=\"580\" align=\"middle\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/molux6_1351592119.jpg\" alt=\"\u1ee8ng d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u MOLUX\" width=\"580\" align=\"middle\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/molux7_1351592119.jpg\" alt=\"Th\u1ebb kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft MOLUX\" width=\"580\" align=\"middle\" \/><br \/>\n<img decoding=\"async\" src=\"http:\/\/www.saokim.com.vn\/images\/gallery\/molux1_1351592119.jpg\" alt=\"B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u MOLUX\" width=\"580\" align=\"middle\" \/><\/p>\n<h3>Share your mind<\/h3>\n<p>B\u1ea1n ngh\u0129 sao v\u1ec1 d\u1ef1 \u00e1n n\u00e0y, h\u00e3y chia s\u1ebb v\u1edbi ch\u00fang t\u00f4i c\u1ea3m nh\u1eadn c\u1ee7a b\u1ea1n v\u1ec1 d\u1ef1 \u00e1n. C\u00f2n n\u1ebfu, b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 vi\u1ec7c s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p m\u00ecnh, t\u00f4i tin ch\u1eafc r\u1eb1ng Sao Kim c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n. H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 chia s\u1ebb th\u00e1ch th\u1ee9c m\u00e0 b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i nh\u00e9.<\/p>\n<p><strong><a href=\"http:\/\/localhost\/blogsaokim\/wp-content\/uploads\/2013\/04\/CASE-STUDY-MOLUX.pdf\">Download case study Si\u00eau th\u1ecb n\u1ed9i th\u1ea5t Molux<\/a><\/strong><\/p>\n<p><strong>B\u1ea5m <a href=\"http:\/\/www.saokim.com.vn\/lienhe.html\">v\u00e0o \u0111\u00e2y \u0111\u1ec3 li\u00ean h\u1ec7 v\u1edbi chuy\u00ean gia<\/a>..<\/strong><\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n tham kh\u1ea3o: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/thiet-ke-nhan-dien-thuong-hieu-benh-vien-the-nao\/\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u b\u1ec7nh vi\u1ec7n th\u1ebf n\u00e0o<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/10-vai-tro-cua-thiet-ke-trong-viec-dua-thuong-hieu-thanh-bieu-tuong\/\">10 Vai tr\u00f2 c\u1ee7a thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u01b0a m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_181602746\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-catalogue\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalogue\">Thi\u1ebft k\u1ebf catalogue<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/lamphim.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"l\u00e0m phim qu\u1ea3ng c\u00e1o\">L\u00e0m phim qu\u1ea3ng c\u00e1o<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/nhan-dien-thuong-hieu-doanh-nghiep\/\" target=\"_blank\" rel=\"dofollow\" title=\"nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Trong d\u1ef1 \u00e1n n\u00e0y Sao Kim th\u1ef1c hi\u1ec7n vi\u1ec7c s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u00e1i \u0111\u1ecbnh v\u1ecb m\u1ed9t c\u00f4ng ty ph\u00e2n ph\u1ed1i n\u1ed9i th\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t chu\u1ed7i si\u00eau th\u1ecb n\u1ed9i th\u1ea5t cao c\u1ea5p. C\u00f4ng vi\u1ec7c bao g\u1ed3m t\u1eeb \u0111\u1eb7t t\u00ean c\u00f4ng ty, s\u00e1ng t\u00e1c slogan, thi\u1ebft k\u1ebf logo &amp; [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":324822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219],"tags":[221,4,324,230,152,133],"class_list":["post-2545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-case-study-2","tag-dat-ten-thuong-hieu-2","tag-molux","tag-sang-tac-slogan-1","tag-thiet-ke-logo-3","tag-thiet-ke-thuong-hieu"],"acf":[],"views":4860,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=2545"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/324822"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=2545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=2545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=2545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}