{"id":277158,"date":"2016-08-24T14:07:13","date_gmt":"2016-08-24T07:07:13","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=277158"},"modified":"2019-07-01T14:09:23","modified_gmt":"2019-07-01T07:09:23","slug":"10-loi-khuyen-xay-dung-thuong-hieu-cho-doanh-nghiep-sme","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/10-loi-khuyen-xay-dung-thuong-hieu-cho-doanh-nghiep-sme\/","title":{"rendered":"10 l\u1eddi khuy\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME"},"content":{"rendered":"

B\u1ea1n l\u00e0 ch\u1ee7 m\u1ed9t doanh nghi\u1ec7p SME (doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf) \u0111ang mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh nh\u01b0ng ch\u01b0a bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u00e0 nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y t\u00ecm hi\u1ec3u 10 l\u1eddi khuy\u00ean<\/strong> d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME nh\u00e9.<\/span><\/p>\n

1. B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/b><\/span><\/h2>\n

\u0110\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n cung c\u1ea5p, x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n c\u00e1c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u0111\u00f3 n\u1eafm gi\u1eef tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nghi\u00ean c\u1ee9u nhu c\u1ea7u c\u0169ng nh\u01b0 c\u00e1c m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 x\u00e1c\u00a0 \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i t\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

2. \u00a0X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/span><\/h2>\n

\"80-20_chart\"C\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u1ebfn quy t\u1eafc “80\/20”,\u00a0 hay 80% l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb 20% kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng muc ti\u00eau l\u00e0 quan tr\u1ecdng s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 c\u00f9ng m\u1ed9t s\u1edf th\u00edch, nhu c\u1ea7u hay th\u00f3i quen. L\u00fac n\u00e0y, nhi\u1ec7m v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 k\u1ebft n\u1ed1i h\u1ecd l\u1ea1i v\u1edbi nhau.<\/span><\/p>\n

3. T\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n

Kh\u00f4ng n\u00ean th\u1ed5i ph\u1ed3ng kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd mong \u0111\u1ee3i \u1edf b\u1ea1n qu\u00e1 nhi\u1ec1u. \u0110i\u1ec1u n\u00e0y s\u1ebd d\u1ec5 d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u1ed1i k\u1ecb trong kinh doanh l\u00e0 th\u1ea5t t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y t\u1ea1o ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch trung th\u1ef1c – lu\u00f4n n\u00f3i r\u00f5 b\u1ea1n l\u00e0 ai v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 mang l\u1ea1i nh\u1eefng g\u00ec cho h\u1ecd.<\/span><\/p>\n

4. Mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng d\u1ecbch v\u1ee5 ho\u00e0n h\u1ea3o<\/b><\/span><\/h2>\n

\"dich-vu-hoan-hao\"Theo m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 Marketing, 55% kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u m\u1ed9t doanh nghi\u1ec7p cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c l\u00e0 do h\u00e0i l\u00f2ng v\u1ec1 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, h\u00e3y cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c ho\u00e0n h\u1ea3o v\u00e0 coi \u0111\u00f3 nh\u01b0 m\u1ed9t gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 x\u1ee9ng \u0111\u00e1ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

5. T\u1ea1o s\u1ef1 thu h\u00fat \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n

\u0110\u1eebng c\u1ed1 g\u1eafng ph\u00f4 tr\u01b0\u01a1ng t\u1ea5t c\u1ea3 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch g\u01b0\u1ee3ng \u00e9p. Thay v\u00e0o \u0111\u00f3, h\u00e3y kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. M\u1ed9t l\u00fac n\u00e0o \u0111\u00f3, ch\u00ednh nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd v\u00f4 t\u00ecnh tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh.<\/b><\/span><\/p>\n

6. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n

\"tuong-tac\"Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 th\u00f4ng tin, vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1c h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n di\u1ec5n ra tr\u1ef1c ti\u1ebfp hay qua \u0111i\u1ec7n tho\u1ea1i. C\u00e1c website, Youtube, Facebook, Linkedin hay c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng theo nhi\u1ec1u c\u00e1ch. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u0111o\u1ea1n video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p tr\u00ean Youtube, l\u00e0 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m hay s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n

7. X\u00e2y d\u1ef1ng t\u00ean v\u00e0 logo h\u1ee3p l\u00ed<\/b><\/span><\/h2>\n

\"think\"<\/a>Vi\u1ec7c x\u00e2y d\u1ef1ng t\u00ean v\u00e0 logo c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c l\u00e0m b\u00e0i b\u1ea3n ngay t\u1eeb ban \u0111\u1ea7u. T\u00ean v\u00e0 logo c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i d\u1ec5 nh\u1eadn bi\u1ebft, c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c t\u00ednh ch\u1ea5t kinh doanh, v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

8. Kh\u00f4ng b\u1eaft ch\u01b0\u1edbc h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/b><\/span><\/h2>\n

\u0110\u1eebng bao gi\u1edd c\u1ed1 g\u1eafng nh\u00e1i l\u1ea1i h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, thay v\u00e0o \u0111\u00f3, b\u1ea1n h\u00e3y t\u1ea1o m\u1ed9t h\u00ecnh \u1ea3nh ri\u00eang bi\u1ec7t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Tr\u00ean th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean tinh t\u1ebf h\u01a1n. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nguy\u00ean b\u1ea3n v\u00e0 \u0111\u1ed9c \u0111\u00e1o s\u1ebd thu h\u00fat v\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u00a0“nh\u00e1i” m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn n\u00e0o \u0111\u00f3.<\/span><\/p>\n

9. \u0110\u1ed3ng b\u1ed9 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n

\"Mau<\/a>Vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9 d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c. T\u1eeb m\u1eb7t h\u00ecnh \u1ea3nh nh\u01b0 logo, card visit, email qu\u1ea3ng c\u00e1o c\u00f9ng c\u00e1c \u1ea5n ph\u1ea9m kh\u00e1c c\u1ee7a doanh nghi\u1ec7p cho \u0111\u1ebfn v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p, t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ea3i c\u00f3\u00a0 nh\u1eefng \u0111i\u1ec3m chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn ra ngay khi nh\u00ecn v\u00e0o.<\/span><\/p>\n

10. \u00a0M\u1ed7i nh\u00e2n vi\u00ean l\u00e0 m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n

\"dai-su-thuong-hieu\"<\/a>Ch\u00ednh nh\u00e2n vi\u00ean, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, mang h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1c h\u00e0ng. V\u00ec v\u1eady, m\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 \u00fd ngh\u0129a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 h\u1ecdc c\u00e1ch gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ebfn v\u1edbi m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

10 l\u1eddi khuy\u00ean tr\u00ean \u0111\u00e2y ch\u1eafc h\u1eb3n \u0111\u00e3 gi\u00fap b\u1ea1n ph\u1ea7n n\u00e0o h\u00ecnh dung \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec c\u01a1 b\u1ea3n c\u1ea7n l\u00e0m cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME. \u0110\u1ec3 c\u00f3 nh\u1eefng t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u h\u01a1n t\u1eeb c\u00e1c chuy\u00ean gia thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u h\u01a1n, h\u00e3y li\u00ean l\u1ea1c v\u1edbi ch\u00fang t\u00f4i qua s\u1ed1 m\u00e1y 0964.699.499<\/strong> ho\u1eb7c email contact@www.saokim.com.vn<\/a>.<\/span><\/p><\/blockquote>\n

Ngu\u1ed3n\u00a0<\/strong>tham kh\u1ea3o:<\/strong><\/span><\/p>\n

1\/ http:\/\/www.marketingdonut.co.uk\/marketing\/marketing-strategy\/branding\/ten-ways-to-build-a-brand-for-your-small-business<\/em><\/span>
\n2\/ https:\/\/www.sba.gov\/blogs\/10-tips-help-you-build-and-grow-stand-out-small-business-brand<\/em><\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n