{"id":280636,"date":"2015-04-24T17:00:57","date_gmt":"2015-04-24T10:00:57","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=280636"},"modified":"2019-07-08T14:18:43","modified_gmt":"2019-07-08T07:18:43","slug":"7-diem-chung-cua-cac-thuong-hieu-manh","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/7-diem-chung-cua-cac-thuong-hieu-manh\/","title":{"rendered":"7 \u0111i\u1ec3m chung c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh"},"content":{"rendered":"

Trong th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u1edbi v\u00f4 v\u00e0n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111ang c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eebng ng\u00e0y t\u1eebng gi\u1edd, v\u1eabn c\u00f3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u, d\u00f9 \u0111\u00e3 t\u1ed3n t\u1ea1i h\u00e0ng ch\u1ee5c, th\u1eadm ch\u00ed tr\u0103m n\u0103m nay nh\u01b0ng v\u1eabn lu\u00f4n kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u1eady b\u00ed quy\u1ebft c\u1ee7a h\u1ecd l\u00e0 g\u00ec? Ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi nh\u1eefng kinh nghi\u1ec7m g\u00ec t\u1eeb h\u1ecd? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u 7 \u0111i\u1ec3m chung c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/strong> d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/span><\/p>\n

1. Am hi\u1ec3u kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u \u0111\u1ec1u c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u cho th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Ngo\u1ea1i tr\u1eeb nh\u1eefng chu\u1ed7i si\u00eau th\u1ecb kh\u1ed5ng l\u1ed3 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng nh\u01b0 Wal-Mart, c\u00f2n l\u1ea1i h\u1ea7u h\u1ebft \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 theo \u0111u\u1ed5i m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. Vi\u1ec7c th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u ti\u00ean quy\u1ebft b\u1edfi song song v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, n\u00f3 s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 h\u1ed7 tr\u1ee3 cho vi\u1ec7c t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft m\u1eadt thi\u1ebft gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

2. S\u1ef1 kh\u00e1c bi\u1ec7t<\/b><\/span><\/h2>\n

M\u1ecdi th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u1ec1u c\u00f3 m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m chung l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t. \u0110\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng mang t\u00ednh c\u00e1ch m\u1ea1ng m\u00e0 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t, kh\u00e1c l\u1ea1 so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Apple n\u1ed5i ti\u1ebfng to\u00e0n th\u1ebf gi\u1edbi v\u00ec c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u1edbi thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n \u0111\u1ea7y tinh t\u1ebf, hay Domino’s Pizza v\u1edbi cam k\u1ebft giao h\u00e0ng trong v\u00f2ng 30 ph\u00fat, ho\u1eb7c b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn b\u00e1nh mi\u1ec5n ph\u00ed. M\u1ed9t khi \u0111\u00e3 \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a m\u00ecnh, h\u00e3y lu\u00f4n l\u1ea5y \u0111\u00f3 l\u00e0m kim ch\u1ec9 nam cho m\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\"thuong-hieu-logo\"<\/a><\/span><\/p>\n

Kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n v\u00e0 tinh t\u1ebf khi n\u00f3i v\u1ec1 Apple<\/i><\/span><\/p>\n

3. \u0110am m\u00ea<\/b><\/span><\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t th\u1eddi gian ng\u1eafn m\u00e0 kh\u00f4ng c\u1ea7n \u0111am m\u00ea, nh\u01b0ng \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i th\u00ec \u0111am m\u00ea l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. Nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u1ec1u c\u00f3 m\u1ed9t \u0111i\u1ec3m chung l\u00e0 ni\u1ec1m \u0111am m\u00ea c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. \u0110am m\u00ea gi\u00fap h\u1ecd l\u00e0m vi\u1ec7c nhi\u1ec7t huy\u1ebft, hi\u1ec7u qu\u1ea3, ki\u00ean c\u01b0\u1eddng h\u01a1n v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n trong kinh doanh v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1edbi cho nh\u1eefng ng\u01b0\u1eddi xung quanh.<\/span><\/p>\n

4. S\u1ef1 \u1ed5n \u0111\u1ecbnh<\/b><\/span><\/h2>\n

Khi kh\u00e1ch h\u00e0ng c\u00f3 \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng l\u1ea1i m\u1ed9t d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd mong \u0111\u1ee3i nh\u1eadn \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 gi\u1ed1ng nh\u01b0 nh\u1eefng l\u1ea7n tr\u01b0\u1edbc. Kh\u00f4ng ai mu\u1ed1n g\u1eafn b\u00f3 v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 s\u1ef1 \u1ed5n \u0111\u1ecbnh trong ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh d\u1ecbch v\u1ee5, nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n l\u00e0 nh\u1eefng c\u00e1i t\u00ean ti\u00eau bi\u1ec3u cho s\u1ef1 \u1ed5n \u0111\u1ecbnh b\u1edfi h\u1ecd bi\u1ebft r\u1eb1ng d\u00f9 ch\u1ec9 l\u00e0 m\u1ed9t s\u1ef1 k\u00e9m \u1ed5n \u0111\u1ecbnh nh\u1ecf trong ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0o tay c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"thuong-hieu-logo-MC\"<\/a><\/span><\/p>\n

V\u1edbi McDonald’s, b\u1ea1n c\u00f3 th\u1ec3 th\u01b0\u1edfng th\u1ee9c nh\u1eefng chi\u1ebfc Big Mac v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng ho\u00e0n to\u00e0n gi\u1ed1ng nhau d\u00f9 \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u<\/i><\/span><\/p>\n

5. T\u00ednh c\u1ea1nh tranh<\/b><\/span><\/h2>\n

M\u1ed9t khi \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng, s\u1ebd kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o l\u1ea1c quan \u0111\u1ebfn m\u1ee9c ng\u1ed3i kh\u00f4ng \u0111\u1ec3 ch\u1edd \u0111\u1ee3i kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi m\u00ecnh. Ng\u01b0\u1ee3c l\u1ea1i, h\u1ecd v\u1eabn kh\u00f4ng ng\u1eebng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb v\u01b0\u1ee3t ngo\u00e0i mong \u0111\u1ee3i. V\u00ec v\u1eady, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u1eabn kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, c\u1ea1nh tranh v\u00e0 d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd.<\/span><\/p>\n

6. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n

M\u1ed9t \u0111i\u1ec3m chung kh\u00e1c d\u1ec5 nh\u1eadn th\u1ea5y \u1edf nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u1edf nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c nhau. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn r\u00f5 r\u00e0ng s\u1ebd c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 \u0111\u1ed9 “ph\u1ee7 s\u00f3ng” h\u01a1n v\u00ec h\u1ecd c\u00f3 ti\u1ec1m l\u1ef1c kinh t\u1ebf l\u1edbn c\u0169ng nh\u01b0 \u0111\u00e3 c\u00f3 nhi\u1ec1u m\u1ed1i quan h\u1ec7 tr\u01b0\u1edbc \u0111\u00f3. Tuy nhi\u00ean, trong th\u1eddi \u0111\u1ea1i Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i b\u00f9ng n\u1ed5 nh\u01b0 hi\u1ec7n nay, c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf h\u01a1n c\u00f3 th\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1edbi nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 hi\u1ec7n t\u1ea1i. Facebook, Twitter, Linkedin, Pininterest hay c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 b\u1ea1n ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"sang-tao-thuong-hieu\"<\/a><\/span><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/i><\/span><\/p>\n

7. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o<\/b><\/span><\/h2>\n

\u0110\u1eb1ng sau m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 m\u1ed9t l\u00e3nh \u0111\u1ea1o t\u00e0i n\u0103ng. L\u00e3nh \u0111\u1ea1o \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 CEO \u0111\u1ed1i v\u1edbi nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn, hay l\u00e0 ch\u1ee7 c\u1ee7a nh\u1eefng doanh nghi\u1ec7p nh\u1ecf. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o l\u00e0 ng\u01b0\u1eddi ch\u00e8o l\u00e1i con thuy\u1ec1n doanh nghi\u1ec7p, \u0111\u01b0a ra t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c cho th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o t\u00e0i n\u0103ng s\u1ebd bi\u1ebft ph\u00e1t huy t\u1ed1i \u0111a th\u1ebf m\u1ea1nh c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1edbi cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n

\n

Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m chung c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u00e0 m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu mu\u1ed1n th\u00e0nh c\u00f4ng \u0111\u1ec1u c\u1ea7n h\u01b0\u1edbng t\u1edbi. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 h\u1ed9i t\u1ee5 \u0111\u1ee7 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y hay ch\u01b0a? B\u1ea1n c\u00f2n c\u00f3 th\u1eafc m\u1eafc c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p v\u1ec1\u00a0 vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u? H\u00e3y li\u00ean h\u1ec7 v\u1edbi chuy\u00ean gia t\u01b0 v\u1ea5n c\u1ee7a Sao Kim qua s\u1ed1 m\u00e1y 1900.6451<\/strong> ho\u1eb7c email contact@www.saokim.com.vn<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p.<\/span><\/p>\n<\/blockquote>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Hotline: <\/strong>0964 699 499<\/span><\/p>\n

Email<\/strong>:<\/strong> contact@www.saokim.com.vn<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n