{"id":282602,"date":"2015-07-27T21:30:42","date_gmt":"2015-07-27T14:30:42","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=282602"},"modified":"2019-07-08T11:31:48","modified_gmt":"2019-07-08T04:31:48","slug":"nhung-loi-de-mac-phai-khi-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/nhung-loi-de-mac-phai-khi-xay-dung-thuong-hieu\/","title":{"rendered":"Nh\u1eefng l\u1ed7i d\u1ec5 m\u1eafc ph\u1ea3i khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c v\u00f4 c\u00f9ng quan tr\u1ecdng, khi\u1ebfn doanh nghi\u1ec7p hao t\u00e2m t\u1ed5n tr\u00ed, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u1eb7t nhi\u1ec1u t\u00e2m huy\u1ebft v\u00e0 k\u1ef3 v\u1ecdng nh\u1ea5t. Tuy v\u1eady, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o m\u1ecdi vi\u1ec7c c\u0169ng di\u1ec5n ra su\u00f4n s\u1ebb. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd chia s\u1ebb nh\u1eefng l\u1ed7i d\u1ec5 m\u1eafc ph\u1ea3i \u0111\u1ec3 m\u1ecdi doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ecbp th\u1eddi tr\u00e1nh v\u00e0 ch\u1ea5n ch\u1ec9nh trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n

1. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u thi\u1ebfu nh\u1ea5t qu\u00e1n<\/b><\/span><\/h2>\n

Sai l\u1ea7m m\u00e0 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p hay m\u1eafc ph\u1ea3i l\u00e0 kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n trong m\u1ecdi h\u00ecnh \u1ea3nh, tinh th\u1ea7n, th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t c\u00f4ng ty c\u1ea7n s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t t\u00ean, logo v\u00e0 tag line trong moi giao d\u1ecbch trong v\u00e0 ngo\u00e0i c\u00f4ng ty. T\u00ean c\u1ee7a c\u00f4ng ty \u1edf ngo\u00e0i bi\u1ec3n hi\u1ec7u c\u0169ng ph\u1ea3i gi\u1ed1ng v\u1edbi t\u00ean \u1edf tr\u00ean website, hay trong danh thi\u1ebfp c\u1ee7a b\u1ea1n. Phong c\u00e1ch giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng, d\u00f9 qua \u0111i\u1ec7n tho\u1ea1i, email, website hay giao d\u1ecbch tr\u1ef1c ti\u1ebfp \u0111\u1ec1u ph\u1ea3i nh\u1ea5t qu\u00e1n trong v\u0103n phong, l\u1eddi n\u00f3i. ….Ch\u1ec9 khi c\u00f3 s\u1ef1 nh\u1ea5t qu\u00e1n m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

2. H\u00ecnh \u1ea3nh ngh\u00e8o n\u00e0n<\/b><\/span><\/h2>\n

N\u1ebfu b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y lu\u00f4n nh\u1edb r\u1eb1ng h\u00ecnh \u1ea3nh quan tr\u1ecdng h\u01a1n nhi\u1ec1u l\u1ea7n l\u1eddi n\u00f3i. Sai l\u1ea7m c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh, ho\u1eb7c h\u00ecnh \u1ea3nh kh\u00f4ng nh\u1ea5t qu\u00e1n, thi\u1ebfu \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y tham kh\u1ea3o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, b\u1ea1n s\u1ebd th\u1ea5y h\u1ecd kh\u00f4ng bao gi\u1edd xem nh\u1eb9 vi\u1ec7c s\u00e1ng t\u1ea1o n\u00ean nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u00f3 t\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"kfc\"\u00a0Nh\u1eafc \u0111\u1ebfn KFC, h\u00ecnh \u1ea3nh \u00f4ng gi\u00e0 t\u00f3c b\u1ea1c \u0111eo k\u00ednh s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn \u0111\u1ea7u ti\u00ean<\/i><\/span><\/p>\n

3. Thi\u1ebfu s\u1ef1 kh\u00e1c bi\u1ec7t<\/b><\/span><\/h2>\n

M\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn kh\u00e1c c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 thi\u1ebfu s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 kh\u00e1c bi\u1ec7t. N\u1ebfu b\u1ea1n mu\u1ed1n n\u1ed5i b\u1eadt h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1eebng s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng th\u1ee9c chung chung, l\u1ed7i th\u1eddi khi x\u00e2y d\u1ef1ng logo, website hay b\u1ea5t k\u00ec y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. \u0110i\u1ec1u n\u00e0y s\u1ebd ch\u1ec9 k\u00e9o b\u1ea1n ngang h\u00e0ng v\u00e0 ch\u00ecm trong nh\u1eefng doanh nghi\u1ec7p c\u1ea1nh tranh kh\u00e1c m\u00e0 th\u00f4i.<\/span><\/p>\n

4. Kh\u00f4ng t\u1eadn d\u1ee5ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/b><\/span><\/h2>\n

M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 marketing h\u1eefu hi\u1ec7u nh\u1ea5t ch\u00ednh l\u00e0 WOM (qu\u1ea3ng c\u00e1o truy\u1ec1n mi\u1ec7ng). H\u00e3y h\u1ecfi \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng hay \u0111\u1ed1i t\u00e1c v\u1ec1 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o hay chi\u1ebfn d\u1ecbch marketing m\u1edbi c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd v\u1ec1 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xin \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec3 tr\u00edch d\u1eabn c\u00e1c nh\u1eadn x\u00e9t c\u1ee7a h\u1ecd tr\u00ean brochure hay qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\u00a0\"khachhang-daisuthuonghieu\"<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 n\u1ebfu h\u1ecd h\u00e0i l\u00f2ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/i><\/span><\/p>\n

5. S\u1eed d\u1ee5ng \u1ea3nh ch\u1ee5p<\/b><\/span><\/h2>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng \u1ea3nh ch\u1ee5p tr\u00ean thi\u1ebft k\u1ebf logo c\u1ee7a m\u00ecnh th\u01b0\u1eddng r\u1ea5t kh\u00f3, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 chuy\u00ean nghi\u1ec7p. Ti\u00eau chu\u1ea9n cho nh\u1eefng thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng b\u1ea5t k\u00ec h\u00ecnh th\u1ee9c \u1ea3nh ch\u1ee5p n\u00e0o, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1ea3nh c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i th\u1ea5p. H\u00e3y nh\u00ecn v\u00e0o nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u01b0 Nike, Apple, Chanel…, b\u1ea1n s\u1ebd th\u1ea5y r\u00f5 \u0111i\u1ec1u \u0111\u00f3. V\u00ec v\u1eady, thay v\u00ec vi\u1ec7c \u0111au \u0111\u1ea7u ch\u1ecdn \u1ea3nh ch\u1ee5p \u0111\u1ec3 l\u1ed3ng v\u00e0o trong logo, b\u1ea1n h\u00e3y ch\u1ecdn m\u1ed9t thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda chuy\u00ean nghi\u1ec7p cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n

6. Ph\u1ee9c t\u1ea1p h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n

C\u00e1c doanh nghi\u1ec7p \u0111ang trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u1ea5y Coca-cola nh\u01b0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho nguy\u00ean t\u1eafc “\u0111\u01a1n gi\u1ea3n l\u00e0 s\u1ef1 tinh t\u1ebf t\u1ed1i th\u01b0\u1ee3ng”. Th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t h\u00e0ng \u0111\u1ea7u n\u00e0y \u0111\u00e3 c\u00f3 h\u01a1n 100 n\u0103m l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n, nh\u01b0ng so v\u1edbi h\u00ecnh \u1ea3nh logo v\u1edbi d\u00f2ng ch\u1eef Coca-cola \u0111\u01a1n gi\u1ea3n t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u th\u00e0nh l\u1eadp, logo hi\u1ec7n nay c\u1ee7a h\u00e3ng h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 nhi\u1ec1u s\u1ef1 kh\u00e1c bi\u1ec7t. H\u00e3y lu\u00f4n nh\u1edb r\u1eb1ng, h\u00ecnh \u1ea3nh c\u00e0ng \u0111\u01a1n gi\u1ea3n, kh\u00e1ch h\u00e0ng s\u1ebd c\u00e0ng d\u1ec5 nh\u1edb \u0111\u1ebfn b\u1ea1n h\u01a1n.<\/span><\/p>\n

\"cocacola\"<\/span><\/p>\n

Qua nhi\u1ec1u th\u1eddi k\u1ef3, logo \u0111\u01a1n gi\u1ea3n c\u1ee7a Coca-cola kh\u00f4ng c\u00f3 nhi\u1ec1u s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3<\/i><\/span><\/p>\n

7. H\u00ecnh \u1ea3nh truy\u1ec1n th\u00f4ng thi\u1ebfu nh\u1ea5t qu\u00e1n<\/b><\/span><\/h2>\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00f4ng r\u1ea5t b\u1eaft m\u1eaft tr\u00ean brochure hay b\u00e1o gi\u1ea5y, nh\u01b0ng tr\u00ean website l\u1ea1i\u00a0 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1edd nh\u1ea1t, th\u1eadm ch\u00ed l\u1ed9n x\u1ed9n. Kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau v\u00e0 s\u1ebd c\u1ea3m th\u1ea5y b\u1ecb “r\u1ed1i”. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng \u0111i\u1ec7p gi\u1ed1ng nhau v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng \u0111\u1ed5i tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

8. Slogan thi\u1ebfu ch\u00e2n th\u1ef1c<\/b><\/span><\/h2>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 \u0111i si\u00eau th\u1ecb Big C kh\u00f4ng d\u01b0\u1edbi 3 l\u1ea7n v\u00e0 \u0111\u1ec1u th\u1ea5y gi\u00e1 c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng \u0111\u1eaft \u0111\u1ecf h\u01a1n so v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng hay si\u00eau th\u1ecb kh\u00e1c, ch\u1eafc h\u1eb3n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n tin t\u01b0\u1edfng v\u00e0o slogan “Gi\u00e1 r\u1ebb cho m\u1ecdi nh\u00e0” c\u1ee7a h\u1ecd. N\u1ebfu nh\u01b0 nh\u1eefng c\u00e2u slogan, tag line kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u00fang th\u1ef1c t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng tin t\u01b0\u1edfng b\u1ea1n, v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c marketing sau n\u00e0y s\u1ebd c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/span><\/p>\n

\"bigc\"<\/span><\/p>\n

Big C t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00ec th\u1ef1c hi\u1ec7n \u0111\u00fang slogan “Gi\u00e1 r\u1ebb cho m\u1ecdi nh\u00e0”<\/i><\/span><\/p>\n

9. Kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb \u0111\u00e2u<\/b><\/span><\/p>\n

M\u1ed9t \u0111i\u1ec1u kh\u00f4ng m\u1edbi nh\u01b0ng l\u1ea1i th\u01b0\u1eddng b\u1ecb c\u00e1c doanh nghi\u1ec7p b\u1ecf qua, \u0111\u00f3 l\u00e0 b\u1ea1n kh\u00f4ng t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n ch\u1ec9 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. Ch\u1ec9 c\u00f3 b\u1ea1n m\u1edbi hi\u1ec3u r\u00f5 h\u01a1n ai h\u1ebft th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh l\u00e0 g\u00ec, v\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p g\u00ec t\u1edbi kh\u00e1ch h\u00e0ng. Ch\u00ednh b\u1ea1n v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty m\u1edbi l\u00e0 nh\u1eefng \u0111\u1ea1i s\u1ee9 t\u00e2m huy\u1ebft v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi m\u1ecdi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\n

Tr\u00ean \u0111\u00e2y l\u00e0 9 l\u1ed7i d\u1ec5 m\u1eafc ph\u1ea3i khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> s\u1ebd c\u00f2n c\u00f3 th\u1ec3 n\u1ea3y sinh r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 m\u00e0 b\u00e0i vi\u1ebft n\u00e0y ch\u01b0a th\u1ec3 \u0111\u1ec1 c\u1eadp h\u1ebft. N\u1ebfu b\u1ea1n mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng chia s\u1ebb chuy\u00ean s\u00e2u t\u1eeb c\u00e1c chuy\u00ean gia trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y li\u00ean h\u1ec7 v\u1edbi Sao Kim qua s\u1ed1 m\u00e1y 1900.6451 ho\u1eb7c email contact@www.saokim.com.vn.<\/span><\/p>\n<\/blockquote>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n