{"id":2871,"date":"2013-07-05T14:53:44","date_gmt":"2013-07-05T07:53:44","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=2871"},"modified":"2021-06-30T06:42:32","modified_gmt":"2021-06-30T06:42:32","slug":"mau-thiet-ke-logo-cua-starbucks-qua-cac-thoi-ky","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/mau-thiet-ke-logo-cua-starbucks-qua-cac-thoi-ky\/","title":{"rendered":"M\u1eabu thi\u1ebft k\u1ebf logo c\u1ee7a Starbucks qua c\u00e1c th\u1eddi k\u1ef3"},"content":{"rendered":"\n<p>Th\u00e1ng 2 n\u0103m 2013, th\u01b0\u01a1ng hi\u1ec7u caf\u00e9 n\u1ed5i ti\u1ebfng Starbucks c\u1ee7a M\u1ef9 \u0111\u00e3 ch\u00ednh th\u1ee9c c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam t\u1ea1o n\u00ean 1 phong c\u00e1ch th\u01b0\u1edfng th\u1ee9c caf\u00e9 m\u1edbi trong \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Starbucks l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n l\u00e2u \u0111\u1eddi, trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh Starbucks \u0111\u00e3 c\u00f3 kh\u00f4ng \u00edt l\u1ea7n thay \u0111\u1ed5i m\u1eabu&nbsp;<strong><a title=\"thi\u1ebft k\u1ebf logo\" href=\"http:\/\/logoart.vn\/\">thi\u1ebft k\u1ebf logo<\/a>&nbsp;<\/strong>\u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ho\u00e0n c\u1ea3nh m\u1edbi.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng xem l\u1ea1i c\u00e1c<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\">&nbsp;m\u1eabu thi\u1ebft k\u1ebf logo<\/a><\/span>&nbsp;m\u00e0 Starbucks \u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/logoart.vn\/blog\/wp-content\/uploads\/2013\/07\/logo-starbucks.jpg\" alt=\"logo starbucks S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a logo Starbucks qua c\u00e1c th\u1eddi k\u1ef3\" title=\"S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a logo Starbucks qua c\u00e1c th\u1eddi k\u1ef3\"\/><figcaption>M\u1eabu logo \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c Starbucks s\u1eed d\u1ee5ng n\u0103m 1971 l\u00e0 h\u00ecnh n\u00e0ng ti\u00ean c\u00e1 v\u1edbi 2 chi\u1ebfc \u0111u\u00f4i, s\u1eed d\u1ee5ng 2 m\u00e0u l\u00e0 n\u00e2u v\u00e0 tr\u1eafng.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/logoart.vn\/blog\/wp-content\/uploads\/2013\/07\/logo-starbucks1.jpg\" alt=\"logo starbucks1 S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a logo Starbucks qua c\u00e1c th\u1eddi k\u1ef3\" title=\"S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a logo Starbucks qua c\u00e1c th\u1eddi k\u1ef3\"\/><figcaption>\u00a0Logo Starbucks n\u0103m 1987<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\">N\u0103m 1987 \u0111\u00e1nh d\u1ea5u s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong thi\u1ebft k\u1ebf logo c\u1ee7a Starbucks khi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1eed d\u1ee5ng m\u00e0u m\u1edbi trong thi\u1ebft k\u1ebf logo c\u1ee7a m\u00ecnh: Xanh, \u0111en v\u00e0 tr\u1eafng thay v\u00ec tr\u1eafng v\u00e0 n\u00e2u nh\u01b0 tr\u01b0\u1edbc kia. H\u00ecnh \u1ea3nh n\u00e0ng ti\u00ean c\u00e1 c\u0169ng t\u1ebf nh\u1ecb v\u00e0 k\u00edn \u0111\u00e1o h\u01a1n khi ph\u1ea7n t\u00f3c d\u00e0i \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 che \u0111i ph\u1ea7n ng\u1ef1c \u1edf \u0111\u1eb1ng tr\u01b0\u1edbc. \u0110\u01b0\u1eddng n\u00e9t trong logo c\u0169ng tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n, \u00edt chi ti\u1ebft r\u01b0\u1eddm ra h\u01a1n so v\u1edbi m\u1eabu thi\u1ebft k\u1ebf c\u0169.<\/p>\n\n\n\n<p class=\"has-text-align-left\">N\u0103m 1992, logo c\u1ee7a Starbucks l\u1ea1i&nbsp; 1 l\u1ea7n n\u1eefa thay \u0111\u1ed5i, tuy nhi\u00ean l\u1ea7n thay \u0111\u1ed5i n\u00e0y kh\u00f4ng t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t qu\u00e1 l\u1edbn. V\u1edbi logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i v\u00e0o n\u0103m 1992, h\u00ecnh \u1ea3nh bi\u1ec3u t\u01b0\u1ee3ng n\u00e0ng ti\u00ean c\u00e1 \u0111\u01b0\u1ee3c zoom v\u00e0o c\u1eadn m\u1eb7t h\u01a1n, ph\u1ea7n 2 chi\u1ebfc \u0111u\u00f4i c\u00e1 b\u1ecb \u0111\u01a1n gi\u1ea3n h\u00f3a, c\u1eaft b\u1edbt so v\u1edbi m\u1eabu logo n\u0103m 1987.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/logoart.vn\/blog\/wp-content\/uploads\/2013\/07\/logo-starbucks2.jpg\" alt=\"logo starbucks2 S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a logo Starbucks qua c\u00e1c th\u1eddi k\u1ef3\" title=\"S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a logo Starbucks qua c\u00e1c th\u1eddi k\u1ef3\"\/><\/figure><\/div>\n\n\n\n<p>\u0110\u1ebfn n\u0103m 2011, v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u01a1n gi\u1ea3n h\u1ebft m\u1ee9c c\u00f3 th\u1ec3 <strong>bi\u1ec3u t\u01b0\u1ee3ng logo<\/strong> c\u1ee7a m\u00ecnh nh\u1eb1m ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111\u1ea1i m\u1edbi, Starbucks \u0111\u00e3 l\u01b0\u1ee3c b\u1ecf to\u00e0n b\u1ed9 ph\u1ea7n ch\u1eef t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh ng\u00f4i sao trang tr\u00ed, ch\u1ec9 gi\u1eef l\u1ea1i h\u00ecnh \u1ea3nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ed1t l\u00f5i l\u00e0 n\u00e0ng ti\u00ean c\u00e1. M\u00e0u s\u1eafc c\u1ee7a logo m\u1edbi gi\u1edd \u0111\u00e2y ch\u1ec9 c\u00f2n l\u1ea1i 2 m\u00e0u tr\u1eafng v\u00e0 xanh l\u00e1 c\u00e2y.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, vi\u1ec7c trung th\u00e0nh v\u1edbi 1 m\u1eabu logo c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c 1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t, xuy\u00ean su\u1ed1t t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. Tuy nhi\u00ean, s\u1ef1 thay \u0111\u1ed5i logo \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n, th\u1eddi k\u00ec ph\u00e1t tri\u1ec3n \u0111\u00f4i khi l\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft gi\u00fap cho 1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n. Tr\u00ean th\u1ef1c t\u1ebf c\u00f3 r\u1ea5t \u00edt c\u00f4ng ty, doanh nghi\u1ec7p gi\u1eef m\u00e3i cho m\u00ecnh 1 m\u1eabu thi\u1ebft k\u1ebf logo, kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i. Trong qu\u00e1 tr\u00ecnh kinh doanh, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, n\u1ebfu c\u00f3 1 l\u00fac n\u00e0o \u0111\u00f3 b\u1ea1n c\u1ea3m th\u1ea5y c\u1ea7n c\u00f3 1 m\u1eabu logo m\u1edbi \u0111\u1ed9t ph\u00e1 h\u01a1n, ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i th\u00ec&nbsp;<strong><a title=\"c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u Sao Kim\" href=\"http:\/\/www.saokim.com.vn\/\" target=\"_blank\" rel=\"noopener noreferrer\">c\u00f4ng ty Sao Kim<\/a><\/strong>&nbsp;s\u1ebd r\u1ea5t vui l\u00f2ng tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c gi\u00fap b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c 1 s\u1ef1 thay \u0111\u1ed5i mang chi\u1ec1u h\u01b0\u1edbng t\u00edch c\u1ef1c h\u01a1n. H\u00e3y<strong> <a href=\"http:\/\/www.saokim.com.vn\/lienhe.html\" target=\"_blank\" rel=\"noopener noreferrer\">li\u00ean h\u1ec7<\/a> <\/strong>v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 v\u1ea5n, gi\u00fap \u0111\u1ee1 c\u1ea7n thi\u1ebft!<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/10-quy-tac-vang-trong-thiet-ke-logo\/\">10 quy t\u1eafc v\u00e0ng trong thi\u1ebft k\u1ebf logo<\/a><\/span><\/li><li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/meo-hay-de-tim-duoc-cam-hung-sang-tao-logo\/\">M\u1eb9o hay \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o logo<\/a><\/span><\/li><\/ul>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #Thietkelogo #Logo<\/p>\n\n\n\n<p><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_1367782828\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-catalogue\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalogue\">Thi\u1ebft k\u1ebf catalogue<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p\">Thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/nhandienthuonghieu.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Th\u00e1ng 2 n\u0103m 2013, th\u01b0\u01a1ng hi\u1ec7u caf\u00e9 n\u1ed5i ti\u1ebfng Starbucks c\u1ee7a M\u1ef9 \u0111\u00e3 ch\u00ednh th\u1ee9c c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam t\u1ea1o n\u00ean 1 phong c\u00e1ch th\u01b0\u1edfng th\u1ee9c caf\u00e9 m\u1edbi trong \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Starbucks l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n l\u00e2u \u0111\u1eddi, trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":2932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[346,347,348],"class_list":["post-2871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-logo","tag-logo-starbucks","tag-logo-thuong-hieu-starbucks","tag-starbucks"],"acf":[],"views":3383,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=2871"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/2871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/2932"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=2871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=2871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=2871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}