{"id":295766,"date":"2016-08-08T08:06:44","date_gmt":"2016-08-08T01:06:44","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=295766"},"modified":"2020-02-13T16:49:41","modified_gmt":"2020-02-13T09:49:41","slug":"tieu-chi-de-danh-gia-mot-bo-nhan-dien-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/tieu-chi-de-danh-gia-mot-bo-nhan-dien-thuong-hieu\/","title":{"rendered":"Ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p><span style=\"color: #000000;\">\u0110\u00e1nh gi\u00e1 m\u1ed9t<span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-he-thong-nhan-dien-thuong-hieu\/\"> b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u <\/a><\/strong><\/span>kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n, d\u1ec5 d\u00e0ng. V\u00ec th\u1ebf x\u00e2y d\u1ef1ng m\u1ed9t b\u1ed9 ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y, Sao Kim cung c\u1ea5p m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed quan tr\u1ecdng gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u00e1nh gi\u00e1 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>1. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ed9c \u0111\u00e1o<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, tr\u01b0\u1edbc ti\u00ean ph\u1ea3i \u0111\u1ed9c \u0111\u00e1o v\u00e0 duy nh\u1ea5t. Kh\u00e1ch h\u00e0ng khi nh\u00ecn v\u00e0o th\u01b0\u01a1ng hi\u1ec7u s\u1ebd nh\u1eadn ra \u0111\u00f3 ch\u00ednh l\u00e0 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u1ed1i th\u1ee7 n\u00e0o kh\u00e1c.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/bo-nhan-dien-petimex.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-321398 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/bo-nhan-dien-petimex.jpg\" alt=\"thiet-ke-bo-nhan-dien-thuong-hieu\" width=\"1050\" height=\"750\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/bo-nhan-dien-petimex.jpg 1050w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/bo-nhan-dien-petimex-80x57.jpg 80w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/a><\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>2. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n mang t\u00ednh \u0111\u1eb7c tr\u01b0ng<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ef1c s\u1ef1 ph\u1ea3n \u00e1nh \u0111\u00fang \u0111\u1eb7c \u0111i\u1ec3m c\u0169ng nh\u01b0 v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng th\u00f4ng tin v\u00e0 tinh th\u1ea7n m\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng hay \u0111\u1ed1i t\u00e1c?<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/Nhan-dien-thuong-hieu.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-321397 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/Nhan-dien-thuong-hieu.jpg\" alt=\"Nhan-dien-thuong-hieu-dac-trung\" width=\"1050\" height=\"750\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/Nhan-dien-thuong-hieu.jpg 1050w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/Nhan-dien-thuong-hieu-80x57.jpg 80w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/a><\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>3. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n s\u1ef1 tu\u00e2n th\u1ee7, nh\u1ea5t qu\u00e1n<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ph\u00f9 h\u1ee3p v\u00e0 th\u1ed1ng nh\u1ea5t v\u1edbi v\u0103n h\u00f3a doanh nghi\u1ec7p, h\u00e0nh vi \u1ee9ng x\u1eed, th\u00f4ng \u0111i\u1ec7p ch\u1ee7 \u0111\u1ea1o v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb doanh nghi\u1ec7p mang l\u1ea1i? N\u00f3 c\u00f3 gi\u1ed1ng v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng? M\u1ecdi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111\u00e3 hi\u1ec3u h\u1ebft \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ea1o s\u1ef1 th\u1ed1ng nh\u1ea5t trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, h\u00e0nh vi \u1ee9ng x\u1eed hay ch\u01b0a?<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/E3.png\"><img decoding=\"async\" class=\"aligncenter wp-image-321396 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/E3.png\" alt=\"thiet-ke-bo-nhan-dien-thuong-hieu\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/E3.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/E3-80x42.png 80w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>4. Th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 g\u01b0\u01a1ng m\u1eb7t c\u1ee7a doanh nghi\u1ec7p, ph\u1ea3n \u00e1nh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p ch\u00ednh ch\u00ednh l\u00e0 \u0111i\u1ec3m c\u1ed9ng \u0111\u1ea7u ti\u00ean khi kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/01\/E5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-321394 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/01\/E5.png\" alt=\"thiet-ke-bo-nhan-dien-thuong-hieu\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/01\/E5.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/01\/E5-80x42.png 80w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>5. Th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hay kh\u00f4ng? Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb thu h\u00fat, hay t\u00ecm \u0111\u01b0\u1ee3c l\u00ed do \u0111\u1ec3 h\u1ecd ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n khi nh\u00ecn v\u00e0o b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng? N\u00f3i c\u00e1ch kh\u00e1c, \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o n\u1ed5i b\u1eadt c\u1ee7a doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng?<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-321395 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/1.jpg\" alt=\"thiet-ke-bo-nhan-dien-thuong-hieu\" width=\"2048\" height=\"1072\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/1.jpg 2048w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/1-80x42.jpg 80w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>6. Mang t\u00ednh x\u00e3 h\u1ed9i<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng c\u1ea7n c\u00f3 t\u00ednh x\u00e3 h\u1ed9i. C\u1ee5 th\u1ec3, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 b\u1eaft k\u1ecbp \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng y\u00eau c\u1ea7u trong th\u1eddi \u0111\u1ea1i x\u00e3 h\u1ed9i th\u00f4ng tin hi\u00ean nay hay kh\u00f4ng? N\u00f3 c\u00f3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p gi\u1ed1ng nhau tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin truy\u1ec1n th\u00f4ng, t\u1eeb b\u00e1o \u1ea3nh, t\u1ea1p ch\u00ed, truy\u1ec1n h\u00ecnh \u0111\u1ebfn Internet v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng? Kh\u00e1ch h\u00e0ng c\u00f3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin hay kh\u00f4ng?<\/span><\/p>\n<p><span style=\"color: #000000;\">Nh\u1eefng ti\u00eau ch\u00ed tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng ti\u00eau ch\u00ed c\u01a1 b\u1ea3n m\u00e0 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3. &nbsp;N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u00ec b\u0103n kho\u0103n n\u00e0o v\u1ec1 x\u00e2y d\u1ef1ng <strong>b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> chuy\u00ean nghi\u1ec7p, h\u00e3y li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n c\u1ee7a Sao Kim qua \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p.<\/span><\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n<span style=\"color: #ff0000;\">:<strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">&nbsp;https:\/\/www.saokim.com.vn\/<\/a><\/strong><\/span><\/p>\n<p style=\"text-align: right;\"><strong>Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n<p><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft \u0111\u1eb3ng c\u1ea5p kh\u00e1c:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/10-bi-quyet-hang-dau-de-xay-dung-thuong-hieu-nhat-quan\/\">10 B\u00ed quy\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/tai-sao-website-cua-ban-can-nhat-quan-voi-nhan-dien-thuong-hieu\/\">T\u1ea1i sao website c\u1ee7a b\u1ea1n c\u1ea7n nh\u1ea5t qu\u00e1n v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1561243347\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/thietkecatalog.com\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalog\">Thi\u1ebft k\u1ebf catalog<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/logoart.vn\" target=\"_blank\" rel=\"dofollow\" title=\"c\u00f4ng ty thi\u1ebft k\u1ebf logo\">C\u00f4ng ty thi\u1ebft k\u1ebf logo<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/nhandienthuonghieu.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n, d\u1ec5 d\u00e0ng. V\u00ec th\u1ebf x\u00e2y d\u1ef1ng m\u1ed9t b\u1ed9 ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y, Sao Kim cung c\u1ea5p m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed quan tr\u1ecdng gi\u00fap b\u1ea1n c\u00f3 [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":321394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[369],"class_list":["post-295766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhan-dien-thuong-hieu","tag-bo-nhan-dien-thuong-hieu"],"acf":[],"views":6210,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/295766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=295766"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/295766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321394"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=295766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=295766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=295766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}