{"id":296078,"date":"2016-08-21T12:02:18","date_gmt":"2016-08-21T05:02:18","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=296078"},"modified":"2019-07-01T14:10:50","modified_gmt":"2019-07-01T07:10:50","slug":"vai-tro-cua-viec-xay-dung-thuong-hieu-doi-voi-doanh-nghiep-nho","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/vai-tro-cua-viec-xay-dung-thuong-hieu-doi-voi-doanh-nghiep-nho\/","title":{"rendered":"Vai tr\u00f2 c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u1ecf"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Doanh nghi\u1ec7p c\u1ee7a t\u00f4i\u00a0 ch\u1ec9 c\u00f3 quy m\u00f4 nh\u1ecf, li\u1ec7u \u0111\u1ea7u t\u01b0 cho vi\u1ec7c <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/xay-dung-quy-che-thuong-hieu\/\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 t\u1ed1n k\u00e9m v\u00e0 l\u00e3ng ph\u00ed hay kh\u00f4ng? Khi n\u00f3i \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 b\u0103n kho\u0103n r\u1ea5t nhi\u1ec1u v\u1ec1 vi\u1ec7c n\u00e0y. V\u1eady th\u1ef1c s\u1ef1\u00a0 \u0111\u1ea7u t\u01b0 cho th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1eadt s\u1ef1 quan tr\u1ecdng? Ch\u00fang ta h\u00e3y th\u1eed t\u00ecm hi\u1ec3u <strong>10 vai tr\u00f2<\/strong> d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u1ecf nh\u00e9.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> Ch\u1ee9ng minh s\u1ef1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng chuy\u00ean nghi\u1ec7p s\u1ebd cho th\u1ea5y cam k\u1ebft nghi\u00eam t\u00fac c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u1ed1i v\u1edbi ch\u00ednh doanh nghi\u1ec7p cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. Kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd c\u1ea3m th\u1ea5y b\u1ea1n lu\u00f4n hi\u1ec7n h\u1eefu v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> Thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm nh\u1eefng c\u00f4ng ty c\u00f3 th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat. Vi\u1ec7c &#8220;nh\u00ecn v\u00e0 c\u1ea3m nh\u1eadn&#8221; c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng ti\u00eau ch\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> T\u1ea1o uy t\u00edn<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng chuy\u00ean nghi\u1ec7p s\u1ebd l\u00e0m t\u0103ng uy t\u00edn c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c. Kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd c\u00f3 c\u1ea3m gi\u00e1c &#8220;chuy\u00ean nghi\u1ec7p&#8221;.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> D\u1ec5 nh\u1edb h\u01a1n<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi trong s\u1ed1 ch\u00fang ta s\u1ebd d\u1ec5 nh\u1edb nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y h\u01a1n l\u00e0 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c nghe hay \u0111\u1ecdc. V\u00ec v\u1eady, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> T\u0103ng t\u00ednh c\u1ea1nh tranh<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1ed9t logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ho\u00e0n h\u1ea3o c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt l\u00ean so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u1ea5t l\u00e0 khi \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1eb1ng nh\u1eefng chi\u1ebfn d\u1ecbch marketing m\u1ea1nh m\u1ebd.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> Gi\u1ea3i<\/strong> <strong>th\u00edch v\u00e0 k\u1ebft n\u1ed1i t\u00ean doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u1ebfu t\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 t\u1eeb vi\u1ebft t\u1eaft hay m\u1ed9t t\u1eeb n\u00e0o \u0111\u00f3 \u00edt ph\u1ed5 bi\u1ebfn, logo v\u00e0 c\u00e1c t\u00e0i li\u1ec7u li\u00ean quan s\u1ebd gi\u00fap gi\u1ea3i th\u00edch \u00fd ngh\u0129a c\u1ee7a c\u00e1i t\u00ean \u0111\u00f3. H\u01a1n n\u1eefa, n\u1ebfu t\u00ean c\u1ee7a doanh nghi\u1ec7p kh\u00f3 nh\u1edb hay kh\u00f3 \u0111\u1ecdc, m\u1ed9t logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf h\u01a1p l\u00ed s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3i \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n n\u00e0y.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> M\u00f4 t\u1ea3 m\u1ed9t vi\u1ec7c kinh doanh \u0111\u1eb7c th\u00f9<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng kinh doanh phi truy\u1ec1n th\u1ed1ng, ho\u1eb7c trong m\u1ed9t l\u0129nh v\u1ef1c kinh doanh kh\u00f3 gi\u1ea3i th\u00edch, m\u1ed9t logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u00f3 c\u00e1c h\u00ecnh \u1ea3nh li\u00ean quan c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3i th\u00edch r\u00f5 h\u01a1n v\u1ec1 lo\u1ea1i h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-296079\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/05\/cpd-limited.jpg\" alt=\"cpd limited\" width=\"297\" height=\"211\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c logo gi\u00fap l\u00e0m r\u00f5 h\u01a1n v\u1ec1 lo\u1ea1i h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> Truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n v\u1ec1 doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ho\u00e0n h\u1ea3o c\u00f3 th\u1ec3 mang nhi\u1ec1u \u00fd ngh\u0129a v\u00e0 truy\u1ec1n t\u1ea3i nhi\u1ec1u c\u00e2u chuy\u1ec7n, t\u1eeb vi\u1ec7c kinh doanh c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o, \u0111\u1ebfn \u0111i\u1ec1u g\u00ec t\u1ea1o s\u01b0 kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> Ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ed1i v\u1edbi nhi\u1ec1u l\u0129nh v\u1ef1c kinh doanh, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ea5t y\u1ebfu c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. B\u1ea1n s\u1ebd kh\u00f3\u00a0 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng, hay m\u1ed9t ng\u00e2n h\u00e0ng n\u00e0o l\u1ea1i kh\u00f4ng c\u00f3 logo c\u1ee7a ri\u00eang m\u00ecnh, v\u00ec \u0111\u00f3 l\u00e0 ti\u00eau chu\u1ea9n c\u01a1 b\u1ea3n c\u1ee7a m\u1ecdi doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c \u0111\u00f3.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong> Ph\u1ea3n \u00e1nh cam k\u1ebft c\u1ee7a b\u1ea1n<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00e1n \u00e1nh s\u1ef1 nghi\u00eam t\u00fac c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi gi\u00fap b\u1ea1n th\u00eam t\u1ef1 tin v\u00e0o c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh. N\u00f3i c\u00e1ch kh\u00e1c, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 gi\u00fap \u00edch cho ch\u00ednh b\u1ea3n th\u00e2n b\u1ea1n v\u00e0 doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Tr\u00ean \u0111\u00e2y l\u00e0 <strong>10 vai tr\u00f2 n\u1ed5i b\u1eadt v\u00e0 c\u01a1 b\u1ea3n c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p nh\u1ecf. N\u1ebfu b\u1ea1n ch\u1ea7n ch\u1eeb trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang cho doanh nghi\u1ec7p c\u0169ng c\u00f3 ngh\u0129a b\u1ea1n \u0111ang \u0111\u00e1nh m\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i v\u1ec1 tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh. H\u00e3y li\u00ean h\u1ec7 v\u1edbi Sao Kim t\u1ea1i \u0111\u00e2y \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p ngay t\u1eeb b\u00e2y gi\u1edd.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n:<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/chien-luoc-thuong-hieu-danh-cho-spa-salon\/\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho salon &#8211; spa<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/tai-sao-can-co-chien-luoc-truyen-thong\/\">T\u1ea1i sao c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1588818828\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/thietkelichtet.com\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf l\u1ecbch\">Thi\u1ebft k\u1ebf l\u1ecbch<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-he-thong-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/datten.vn\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Doanh nghi\u1ec7p c\u1ee7a t\u00f4i\u00a0 ch\u1ec9 c\u00f3 quy m\u00f4 nh\u1ecf, li\u1ec7u \u0111\u1ea7u t\u01b0 cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 t\u1ed1n k\u00e9m v\u00e0 l\u00e3ng ph\u00ed hay kh\u00f4ng? Khi n\u00f3i \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 b\u0103n kho\u0103n r\u1ea5t nhi\u1ec1u v\u1ec1 vi\u1ec7c n\u00e0y. V\u1eady th\u1ef1c s\u1ef1\u00a0 \u0111\u1ea7u t\u01b0 cho th\u01b0\u01a1ng [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":296080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,10],"tags":[364,19],"class_list":["post-296078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem","category-nhan-dien-thuong-hieu","category-xay-dung-thuong-hieu","tag-doanh-nghiep-nho","tag-xay-dng-thng-hiu"],"acf":[],"views":3865,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/296078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=296078"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/296078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/296080"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=296078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=296078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=296078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}