{"id":296156,"date":"2015-07-23T10:16:58","date_gmt":"2015-07-23T03:16:58","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=296156"},"modified":"2022-08-30T16:06:57","modified_gmt":"2022-08-30T09:06:57","slug":"5-that-bai-noi-tieng-trong-viec-tai-dinh-vi-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/5-that-bai-noi-tieng-trong-viec-tai-dinh-vi-thuong-hieu\/","title":{"rendered":"5 Th\u1ea5t b\u1ea1i n\u1ed5i ti\u1ebfng trong vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><span style=\"color: #000000;\"><strong>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft n\u1ebfu nh\u01b0 doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n. N\u1ebfu \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n t\u1ed1t v\u00e0 ti\u1ebfn h\u00e0nh b\u00e0i b\u1ea3n, ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn nh\u1eefng th\u00e0nh c\u00f4ng ngo\u00e0i s\u1ee9c t\u01b0\u1edfng t\u01b0\u1ee3ng.<\/span><\/p>\n\n\n\n<p>D\u0129 nhi\u00ean, m\u1ed9t chi\u1ebfn d\u1ecbch t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c thay \u0111\u1ed5i m\u1ed9t b\u1ea3n thi\u1ebft k\u1ebf logo hay bao b\u00ec. Tuy nhi\u00ean, c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan ph\u1ea3n \u00e1nh m\u1ed9t ph\u1ea7n ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb. \u0110\u1eb7c bi\u1ec7t, khi ho\u1ea1t \u0111\u1ed9ng t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u1eddng di\u1ec5n ra khi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 v\u1ecb th\u1ebf, m\u1ed9t y\u1ebfu t\u1ed1 sai l\u1ea7m nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 d\u1eabn t\u1edbi th\u1ea5t b\u1ea1i l\u1edbn.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/5-that-bai-noi-tieng-trong-viec-tai-dinh-vi-thuong-hieu.jpg\" alt=\"5 Th\u1ea5t b\u1ea1i n\u1ed5i ti\u1ebfng trong vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-332645\" title=\"5 Th\u1ea5t b\u1ea1i n\u1ed5i ti\u1ebfng trong vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/5-that-bai-noi-tieng-trong-viec-tai-dinh-vi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/5-that-bai-noi-tieng-trong-viec-tai-dinh-vi-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 <strong>5 th\u1ea5t b\u1ea1i ti\u00eau bi\u1ec3u trong vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> cho ch\u00fang ta nhi\u1ec1u b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. MasterCard: \u0110\u01a1n gi\u1ea3n l\u00e0 1 logo x\u1ea5u x\u00ed<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/07\/MasterCardOldNew.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">MasterCard \u0111\u00e3 c\u1ed1 g\u1eafng gi\u1edbi thi\u1ec7u logo m\u1edbi v\u00e0o n\u0103m 2006. Kh\u00f4ng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 b\u1ecb ph\u1ea3n \u1ee9ng gay g\u1eaft v\u1edbi h\u00ecnh \u1ea3nh m\u1edbi, nh\u01b0ng kh\u00e1ch h\u00e0ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n ngh\u0129: \u201cThi\u1ebft k\u1ebf n\u00e0y tr\u00f4ng th\u1eadt t\u1ec7\u201d.M\u1ed9t ng\u01b0\u1eddi c\u00f2n b\u00ecnh lu\u1eadn: \u201cC\u00e1i v\u00f2ng tr\u00f2n trung t\u00e2m\u2026. qu\u00e1 to, qu\u00e1 n\u00e2u, qu\u00e1 m\u1edd, qu\u00e1 t\u1ea1p nham\u201d hay \u201cQu\u00e1 kh\u1ee7ng khi\u1ebfp, x\u1ea5u, x\u1ea5u.. t\u1ea1p nham&#8230;\u201d<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Cu\u1ed1i c\u00f9ng, MasterCard l\u1ea1i ph\u1ea3i quay tr\u1edf v\u1ec1 v\u1edbi logo c\u0169. H\u00e3ng \u0111\u00e3 kh\u00f4ng ph\u1ea3i h\u1ed1i h\u1eadn v\u1ec1 quy\u1ebft \u0111\u1ecbnh n\u00e0y khi cho \u0111\u1ebfn nay logo \u0111\u00e3 \u0111i kh\u1eafp h\u00e0ng c\u00f9ng ng\u00f5 h\u1ebbm, b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u MasterCard \u0111\u1eb7t ch\u00e2n \u0111\u1ebfn.<\/span><\/p>\n\n\n\n<p>V\u00e0 hi\u1ec7n t\u1ea1i, khi Mastercard thay \u0111\u1ed5i logo m\u1edbi, \u0111\u01a1n gi\u1ea3n h\u00f3a 2 h\u00ecnh tr\u00f2n th\u00ec \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng \u1ee7ng h\u1ed9 h\u01a1n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/logo-moi-cua-mastercard.jpg\" alt=\"Logo m\u1edbi c\u1ee7a Mastercard\" class=\"wp-image-332644\" title=\"Logo m\u1edbi c\u1ee7a Mastercard\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/logo-moi-cua-mastercard.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/logo-moi-cua-mastercard-667x500.jpg 667w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Logo m\u1edbi c\u1ee7a Mastercard<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. Vegemite: Ch\u1ecdn 1 c\u00e1i t\u00ean kh\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 h\u1ee9ng ch\u1ecbu ph\u1ea3n \u0111\u1ed1i<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/07\/240312-Vegemite.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Khi <strong>Karft Foods<\/strong> mu\u1ed1n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vegemite v\u00e0o n\u0103m 2009, h\u1ecd \u0111\u00e3 t\u1ed5 ch\u1ee9c h\u1eb3n m\u1ed9t cu\u1ed9c thi \u0111\u1ec3 l\u1ea5y \u00fd ki\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c ch\u1ecdn ra t\u00ean m\u1edbi. Tho\u1ea1t \u0111\u1ea7u, chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 c\u00f3 v\u1ebb kh\u00f4ng ph\u1ea3i ch\u1ecbu ph\u1ea3n \u0111\u1ed1i c\u1ee7a c\u00f4ng ch\u00fang, nh\u01b0ng t\u1ea5t c\u1ea3 tr\u1edf n\u00ean v\u00f4 ngh\u0129a khi Kraft ch\u1ecdn c\u00e1i t\u00ean iSnack 2.0.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Theo Nick Foley, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a trung t\u00e2m t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u Landor Associates: \u201cH\u1ecd \u0111\u00e3 \u0111\u01b0a v\u00e0o ch\u1eef \u2018 i \u2018, ch\u1eef c\u00e1i l\u00e0m m\u1ecdi ng\u01b0\u1eddi li\u00ean t\u01b0\u1edfng \u0111\u1ebfn iPod, c\u00f2n 2.0 l\u1ea1i l\u00e0m g\u1ee3i nh\u1edb \u0111\u1ebfn nh\u1eefng th\u1ee9 li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7. Nh\u01b0ng nh\u1eefng th\u1ee9 \u0111\u00f3 th\u00ec c\u00f3 li\u00ean quan g\u00ec t\u1edbi th\u1ef1c ph\u1ea9m?\u201d<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u00e2y \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t \u201cphi\u00ean b\u1ea3n Australia\u201d c\u1ee7a b\u00e0i h\u1ecdc New Coke, v\u00e0 Kraft \u0111\u00e3 \u0111\u1ed5i Vegemite v\u1ec1 t\u00ean c\u0169 ch\u1ec9 trong v\u00f2ng 5 ng\u00e0y.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. GAP: Logo m\u1edbi khi\u1ebfn c\u00f4ng ch\u00fang c\u1ea3m th\u1ea5y v\u1ecb x\u00fac ph\u1ea1m<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/07\/240312-Gap-logo.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Khi Gap c\u1ed1 g\u1eafng l\u00e0m m\u1edbi l\u1ea1i logo c\u1ee7a m\u00ecnh v\u00e0o th\u00e1ng 10 n\u0103m 2010, h\u1ecd \u0111\u00e3 g\u1eb7p ph\u1ea3i s\u1ef1 ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i \u0111\u1ebfn n\u1ed7i ph\u1ea3i ngay l\u1eadp t\u1ee9c quay v\u1ec1 v\u1edbi logo c\u0169 ch\u1ec9 trong v\u00f2ng 1 tu\u1ea7n<\/span> (V\u00e0 s\u1eed d\u1ee5ng n\u00f3 cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i).<\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>M\u1ed9t v\u00e0i s\u1ef1 c\u00f4ng k\u00edch c\u00f3 n\u1ed9i dung nh\u01b0:<\/strong><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">M\u1ed9t ng\u01b0\u1eddi d\u00f9ng Twitter \u0111\u00e3 t\u1ef1 thi\u1ebft k\u1ebf 1 logo m\u1edbi cho Gap v\u00e0 n\u00f3i m\u00f3c r\u1eb1ng n\u1ebfu c\u00f4ng ty ch\u1ecbu kh\u00f3 \u0111i xem phim t\u00e0i li\u1ec7u nhi\u1ec1u h\u01a1n th\u00ec \u0111\u00e3 c\u00f3 th\u1ec3 c\u00f3 1 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/span><\/li><li><span style=\"color: #000000;\">M\u1ed9t website v\u1edbi slogan \u201cH\u00e3y t\u1ef1 ph\u00e1 ho\u1ea1i logo c\u1ee7a b\u1ea1n\u201d \u0111\u00e3 \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng t\u1ef1 <strong>thi\u1ebft k\u1ebf logo<\/strong> d\u1ef1a tr\u00ean c\u1ea3m h\u1ee9ng t\u1eeb Gap.<\/span><\/li><li><span style=\"color: #000000;\">Tom Scocca t\u1edbi t\u1eeb Slate n\u00f3i: \u201c Tr\u00f4ng n\u00f3 gi\u1ed1ng v\u1edbi 1 bi\u1ec3u t\u01b0\u1ee3ng th\u1ea5t b\u1ea1i c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ee5 \u0103n theo t\u00ean tu\u1ed5i 1 h\u00e3ng m\u00e1y bay l\u1edbn\u201d<\/span><\/li><li><span style=\"color: #000000;\">AdAge ch\u1ec9 tr\u00edch r\u1eb1ng: \u201c\u0110a s\u1ed1 c\u00e1c \u00fd ki\u1ebfn c\u00f3 \u0111\u1ed3ng quan \u0111i\u1ec3m r\u1eb1ng tr\u00f4ng n\u00f3 gi\u1ed1ng v\u1edbi th\u1ee9 g\u00ec \u0111\u00f3 m\u00e0 1 \u0111\u1ee9a tr\u1ebb t\u1ea1o ra v\u1edbi vi\u1ec7c ngh\u1ecbch clip-art\u201d<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Coca-Cola: Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o m\u1edbi m\u1ebb c\u0169ng l\u00e0 t\u1ed1t<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/07\/coke.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Trong 1 chi\u1ebfn d\u1ecbch m\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi ph\u1ed5 bi\u1ebfn v\u1edbi c\u00e1i t\u00ean &#8216;sai l\u1ea7m marketing c\u1ee7a th\u1ebf k\u1ef7 20&#8217;, Coca-Cola \u0111\u00e3 c\u1ed1 g\u1eafng thay th\u1ebf th\u01b0\u01a1ng hi\u1ec7u Coca-Cola c\u1ed5 \u0111i\u1ec3n b\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u New Coke v\u00e0o th\u00e1ng 4 n\u0103m 1985.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Th\u1eddi \u0111i\u1ec3m \u0111\u00f3, c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a Coca-cola \u0111ang b\u1ecb \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1eeb chi\u1ebfn d\u1ecbch Pepsi Challenge c\u1ee7a \u0111\u1ed1i th\u1ee7 truy\u1ec1n ki\u1ebfp Pepsico, do v\u1eady c\u00f4ng ty ngh\u0129 r\u1eb1ng thay \u0111\u1ed5i c\u00f4ng th\u1ee9c c\u0169 \u0111\u1ec3 cho ra h\u01b0\u01a1ng v\u1ecb m\u1edbi s\u1ebd l\u00e0 1 h\u00e0nh \u0111\u1ed9ng th\u00f4ng minh. Nh\u01b0ng \u0111\u00f3 qu\u1ea3 th\u1ef1c l\u00e0 1 suy ngh\u0129 sai l\u1ea7m. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 &#8216;n\u1ed5i \u0111i\u00ean&#8217;.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Phil Mooney, chuy\u00ean vi\u00ean l\u01b0u tr\u1eef v\u0103n th\u01b0 c\u1ee7a Coca-Cola cho bi\u1ebft, \u0111\u00e3 c\u00f3 nh\u1eefng cu\u1ed9c bi\u1ec3u t\u00ecnh ph\u1ea3n \u0111\u1ed1i c\u1ee7a &#8216;Hi\u1ec7p h\u1ed9i b\u1ea3o t\u1ed3n gi\u00e1 tr\u1ecb th\u1eadt v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u01b0a th\u00edch Coca-cola c\u1ed5 \u0111i\u1ec3n c\u1ee7a n\u01b0\u1edbc M\u1ef9&#8217;. Th\u1eadm ch\u00ed 1 ng\u01b0\u1eddi \u0111\u00e0n c\u00f4ng t\u1eeb San Antonio c\u00f2n l\u00e1i xe \u0111\u1ebfn 1 nh\u00e0 m\u00e1y \u0111\u00f3ng chai \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 mua 1000 USD Coca-cola &#8216;c\u0169&#8217; v\u1edbi m\u1ee5c \u0111\u00edch d\u1ef1 tr\u1eef.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00f4ng ty bu\u1ed9c ph\u1ea3i \u0111\u01b0a v\u1ec1 c\u00f4ng th\u1ee9c nguy\u00ean b\u1ea3n c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c v\u00e0o th\u00e1ng 7 n\u0103m 1985.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. Tropicana: C\u1ed1 g\u1eafng thay \u0111\u1ed5i bao b\u00ec nh\u01b0ng v\u1eabn ph\u1ea3i quay l\u1ea1i v\u1edbi tr\u00e1i cam c\u1ed5 \u0111i\u1ec3n<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/07\/240312-tropicana.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Khi PepsiCo quy\u1ebft \u0111\u1ecbnh t\u00e1i c\u1ea5u tr\u00fac to\u00e0n b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u Tropicana, h\u1ecd \u0111\u00e3 \u0111\u00e1nh gi\u00e1 th\u1ea5p m\u1ed1i li\u00ean k\u1ebft gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi h\u00ecnh \u1ea3nh truy\u1ec1n th\u1ed1ng c\u1ee7a Tropicana tr\u01b0\u1edbc \u0111\u00f3: Tr\u00e1i cam v\u1edbi chi\u1ebfc \u1ed1ng h\u00fat c\u1eafm l\u1ec7ch. V\u00e0 khi nh\u1eefng chi\u1ebfc h\u1ed9p carton m\u1edbi \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean c\u00e1c k\u1ec7 v\u00e0o th\u00e1ng 11 n\u0103m 2009, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 ph\u1ea3n \u1ee9ng r\u1ea5t ti\u00eau c\u1ef1c.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Theo ghi ch\u00e9p c\u1ee7a t\u1edd The New York Times: \u201cnhi\u1ec1u l\u1eddi ch\u1ec9 tr\u00edch \u0111\u00e3 mi\u00eau t\u1ea3 bao b\u00ec m\u1edbi l\u00e0 \u2018ngu xu\u1ea9n\u2019 v\u00e0 \u2018x\u1ea5u x\u00ed\u2019, v\u00e0 n\u00f3 l\u00e0m h\u1ecd li\u00ean t\u01b0\u1edfng t\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u2018h\u00e0ng ch\u1ee3\u2019 \u201c.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Sau \u0111\u00fang 1 th\u00e1ng nh\u1eadn \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 l\u1eddi ph\u00e0n n\u00e0n c\u0169ng nh\u01b0 s\u1ef1 s\u1ee5t gi\u1ea3m t\u1eadn 20% doanh thu, PepsiCo ph\u1ea3i tuy\u00ean b\u1ed1 s\u1ebd mang thi\u1ebft k\u1ebf c\u0169 v\u1ec1.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eefng v\u00ed d\u1ee5 tr\u00ean l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c <strong>t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> ch\u01b0a bao gi\u1edd l\u00e0 m\u1ed9t chuy\u1ec7n d\u1ec5 d\u00e0ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u00e0 suy t\u00ednh th\u1eadt s\u00e1ng su\u1ed1t tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh n\u1ebfu kh\u00f4ng th\u00ec h\u1eadu qu\u1ea3 s\u1ebd v\u00f4 c\u00f9ng nghi\u00eam tr\u1ecdng. N\u1ebfu ch\u01b0a c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c n\u00e0y, t\u00ecm m\u1ed9t \u0111\u1ed1i t\u00e1c <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-tai-dinh-vi-thuong-hieu\/\" target=\"_blank\"><strong>T\u01af V\u1ea4N T\u00c1I \u0110\u1ecaNH V\u1eca<\/strong><\/a> chuy\u00ean nghi\u1ec7p nh\u01b0 Sao Kim s\u1ebd l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn th\u00f4ng minh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p>Li\u00ean h\u1ec7 ngay <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0969.699.499<\/a><\/strong> ho\u1eb7c <strong><a href=\"mailto:contact@saokim.com.vn\">contact@saokim.com.vn<\/a><\/strong> n\u1ebfu b\u1ea1n c\u1ea7n h\u1ed7 tr\u1ee3 \u0111\u1ed3ng h\u00e0nh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/vi-du-tai-dinh-vi-thuong-hieu\/\" target=\"_blank\"><strong>9 V\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u00e0nh c\u00f4ng, th\u1ea5t b\u1ea1i<\/strong><\/a><\/li><li>8 B\u01b0\u1edbc vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/tuyen-ngon-dinh-vi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb<\/strong><\/a> thu h\u00fat kh\u00e1ch h\u00e0ng<\/li><li><span style=\"color: #ff6600;\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-website\/20-thiet-ke-trang-lien-he-cua-website-truyen-cam-hung\/\" target=\"_blank\"><strong>20 thi\u1ebft k\u1ebf trang li\u00ean h\u1ec7 c\u1ee7a website truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong><\/a><\/span><\/li><li><span style=\"color: #ff6600;\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-website\/5-luu-y-giup-thiet-ke-website-tang-chuyen-doi-mua-le-tet\/\" target=\"_blank\"><strong>5 l\u01b0u \u00fd thi\u1ebft k\u1ebf website t\u0103ng t\u1ed1c doanh thu m\u00f9a l\u1ec5 t\u1ebft<\/strong><\/a><\/span><\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng v\u00ed d\u1ee5 tr\u00ean l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a bao gi\u1edd l\u00e0 m\u1ed9t chuy\u1ec7n d\u1ec5 d\u00e0ng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u00e0 suy t\u00ednh th\u1eadt s\u00e1ng su\u1ed1t<\/p>\n","protected":false},"author":24,"featured_media":332645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,10],"tags":[],"class_list":["post-296156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhan-dien-thuong-hieu","category-xay-dung-thuong-hieu"],"acf":[],"views":8207,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/296156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=296156"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/296156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/332645"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=296156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=296156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=296156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}