{"id":296356,"date":"2017-08-26T14:21:10","date_gmt":"2017-08-26T07:21:10","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=296356"},"modified":"2019-04-05T16:31:56","modified_gmt":"2019-04-05T09:31:56","slug":"nhung-cau-hoi-thuong-gap-khi-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/nhung-cau-hoi-thuong-gap-khi-xay-dung-thuong-hieu\/","title":{"rendered":"Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong gi\u1edbi kinh doanh v\u1eabn t\u1ed3n t\u1ea1i quan ni\u1ec7m: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u201c\u0111\u1eb7c s\u1ea3n\u201d c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn, c\u00f2n nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u1ec3 b\u1ecf qua b\u01b0\u1edbc <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/xay-dung-quy-che-thuong-hieu\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> khi kh\u1edfi nghi\u1ec7p. Th\u1ef1c t\u1ebf c\u00f3 ph\u1ea3i nh\u01b0 v\u1eady ch\u0103ng? H\u00e3y c\u00f9ng xem qua nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 vai tr\u00f2 c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 xem m\u00f3n \u201c\u0111\u1eb7c s\u1ea3n\u201d n\u00e0y ai c\u1ea7n h\u01a1n ai.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/Brand-Strategy1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-296361 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/Brand-Strategy1.jpg\" alt=\"Brand-Strategy1\" width=\"600\" height=\"371\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/Brand-Strategy1.jpg 600w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/Brand-Strategy1-500x309.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">1. <strong>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Doanh nghi\u1ec7p \u0111\u01b0\u1ee3c l\u1ee3i g\u00ec khi s\u1edf h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/branding-strategy-building-strong-brands-8-638.jpg\"><img decoding=\"async\" class=\"wp-image-296359 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/branding-strategy-building-strong-brands-8-638.jpg\" alt=\"branding-strategy-building-strong-brands-8-638\" width=\"638\" height=\"359\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/branding-strategy-building-strong-brands-8-638.jpg 638w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/branding-strategy-building-strong-brands-8-638-500x281.jpg 500w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn v\u00e0 tr\u1ef1c di\u1ec7n nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n, t\u00ecm ki\u1ebfm, c\u1eadp nh\u1eadt th\u00f4ng tin \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean internet, th\u00ec doanh nghi\u1ec7p n\u00e0o c\u00f3 t\u00ean g\u1ecdi d\u1ec5 nh\u1edb, website chuy\u00ean nghi\u1ec7p, h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb\u2026 ch\u1eafc ch\u1eafn s\u1ebd chi\u1ebfm \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m h\u01a1n trong vi\u1ec7c \u201c\u1edf l\u1ea1i l\u00e2u h\u01a1n\u201d trong t\u00e2m tr\u00ed v\u00e0 c\u00f3 \u01b0u th\u1ebf h\u01a1n trong quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ef1 ch\u0103m ch\u00fat v\u00e0 \u0111\u1ea7u t\u01b0 x\u1ee9ng \u0111\u00e1ng cho th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch th\u1ec3 hi\u1ec7n cho kh\u00e1ch h\u00e0ng th\u1ea5y doanh nghi\u1ec7p t\u1ef1 h\u00e0o v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 t\u00f4n tr\u1ecdng kh\u00e1ch h\u00e0ng.<strong> X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> chu \u0111\u00e1o, b\u00e0i b\u1ea3n ngay t\u1eeb \u0111\u1ea7u gi\u00fap doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u1ea5t l\u1edbn v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 ch\u1ec9 \u0111\u1ea9y m\u1ea1nh sale m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u0169ng nh\u01b0 t\u00ednh c\u00e1ch. Starbucks v\u00e0 KFC l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111i\u1ec3n h\u00ecnh, t\u1eeb m\u1ed9t kh\u1edfi \u0111\u1ea7u khi\u00eam t\u1ed1n nh\u01b0ng bi\u1ebft c\u00e1ch t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>2. Ch\u00fang t\u00f4i ch\u1eb3ng c\u1ea7n qu\u1ea3ng c\u00e1o c\u0169ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn, v\u1eady c\u00f2n c\u1ea7n \u0111\u1ea7u t\u01b0 cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u00e0m g\u00ec?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/brand-equity-pyramid_lg.gif\"><img decoding=\"async\" class=\"wp-image-296357 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/brand-equity-pyramid_lg.gif\" alt=\"brand-equity-pyramid_lg\" width=\"710\" height=\"560\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Kinh doanh kh\u00f4ng ph\u1ea3i c\u00e2u chuy\u1ec7n m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. M\u1ed7i ng\u00e0y l\u1ea1i c\u00f3 th\u00eam bi\u1ebft bao \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi xu\u1ea5t hi\u1ec7n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn cho nh\u1eefng nhu c\u1ea7u c\u1ee7a m\u00ecnh. R\u00f5 r\u00e0ng, ngay c\u1ea3 trong giao ti\u1ebfp \u0111\u1eddi th\u01b0\u1eddng, con ng\u01b0\u1eddi c\u0169ng c\u00f3 xu h\u01b0\u1edbng th\u00edch ti\u1ebfp c\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 cao nh\u1eefng g\u01b0\u01a1ng m\u1eb7t s\u00e1ng s\u1ee7a, vui v\u1ebb v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n h\u00f3m h\u1ec9nh v\u00e0 thi\u1ec7n c\u1ea3m h\u01a1n khi ng\u01b0\u1eddi \u0111\u1ed1i di\u1ec7n bi\u1ebft l\u1eafng nghe v\u00e0 nh\u1edb \u0111\u01b0\u1ee3c nh\u1eefng chi ti\u1ebft nh\u1ecf nh\u1eb7t nh\u01b0 th\u00f3i quen u\u1ed1ng c\u00e0 ph\u00ea s\u1eefa m\u1ed7i s\u00e1ng, th\u00edch nu\u00f4i ch\u00f3 vv\u2026 vv c\u1ee7a m\u00ecnh. V\u1eady t\u1ea1i sao b\u1ea1n l\u1ea1i kh\u00f4ng bi\u1ebfn doanh nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t th\u1ef1c th\u1ec3 c\u00f3 t\u00ednh c\u00e1ch th\u00fa v\u1ecb, chu \u0111\u00e1o, ngo\u1ea1i h\u00ecnh \u01b0a nh\u00ecn\u2026 th\u00f4ng qua vi\u1ec7c <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng quen c\u0169ng nh\u01b0 thu h\u00fat m\u1ea1nh m\u1ebd c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng?<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>3. V\u1eady m\u1ed9t doanh nghi\u1ec7p m\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t bao l\u00e2u?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/Branding.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-296358 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/Branding.jpg\" alt=\"Branding\" width=\"729\" height=\"486\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/Branding.jpg 729w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/Branding-500x333.jpg 500w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p m\u1edbi ho\u1eb7c c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf s\u1ebd m\u1ea5t kho\u1ea3ng 6 th\u00e1ng \u0111\u1ebfn m\u1ed9t n\u0103m \u0111\u1ec3 <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng c\u0169ng nh\u01b0 \u0111\u1ed9 tin c\u1eady v\u1edbi b\u1ea5t c\u1ee9 kh\u00e1ch h\u00e0ng n\u00e0o. Tuy nhi\u00ean, nh\u1eefng ch\u1ea5t li\u1ec7u \u0111\u1ea7u ti\u00ean \u0111\u1ec3 l\u00e0m n\u1ec1n t\u1ea3ng cho qu\u00e1 tr\u00ecnh \u0111\u00f2i h\u1ecfi nhi\u1ec1u ki\u00ean nh\u1eabn n\u00e0y l\u1ea1i kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n hay t\u1ed1n nhi\u1ec1u chi ph\u00ed.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean th\u01b0\u01a1ng m\u1ea1i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u00fd ngh\u0129a g\u1eafn v\u1edbi doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ec5 nh\u1edb. Nh\u1edb c\u1ea9n tr\u1ecdng trong vi\u1ec7c b\u1ea3o h\u1ed9 t\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 tr\u00e1nh nh\u1eefng r\u1eafc r\u1ed1i c\u00f3 th\u1ec3 x\u1ea3y \u0111\u1ebfn khi b\u1ecb nh\u1ea7m l\u1eabn t\u00ean v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong c\u00f9ng l\u0129nh v\u1ef1c.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">Thi\u1ebft k\u1ebf logo ph\u00f9 h\u1ee3p. \u0110\u1eebng qu\u00ean \u0111\u00e2y ch\u00ednh l\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n l\u00e2u b\u1ec1n nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 c\u0169ng t\u00e1c \u0111\u1ed9ng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn \u1ea5n t\u01b0\u1ee3ng, t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ed3ng b\u1ed9 h\u00f3a b\u1ed9 nh\u1eadn di\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 th\u1ed1ng nh\u1ea5t khi ti\u1ebfp c\u1eadn doanh nghi\u1ec7p t\u1eeb m\u1ecdi g\u00f3c \u0111\u1ed9. Th\u1eed h\u00ecnh dung m\u1ed9t doanh nghi\u1ec7p m\u1edbi c\u1ed1 g\u1eafng t\u1ea1o cho m\u00ecnh s\u1ef1 chuy\u00ean nghi\u1ec7p nh\u01b0ng l\u1ea1i c\u00f3 business card qu\u00e1 s\u01a1 s\u00e0i hay s\u1eed d\u1ee5ng phong b\u00ec th\u01b0 c\u1ee7a b\u01b0u \u0111i\u1ec7n \u0111\u1ec3 g\u1eedi t\u00e0i li\u1ec7u cho kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng website th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh chuy\u00ean nghi\u1ec7p, hi\u1ec7n \u0111\u1ea1i. B\u00ean c\u1ea1nh hotline v\u00e0 email th\u00ec website l\u00e0 k\u00eanh th\u00f4ng tin c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>4. Logo c\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft v\u1edbi doanh nghi\u1ec7p?<\/strong><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/sb-corp-members-gold-silver-500x400.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-296362 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2015\/09\/sb-corp-members-gold-silver-500x400.jpg\" alt=\"sb-corp-members-gold-silver-500x400\" width=\"500\" height=\"400\" \/><\/a><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n n\u00e2ng cao t\u00ednh chuy\u00ean nghi\u1ec7p v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh cho th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1p n\u00ean b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, logo c\u00f2n t\u0103ng \u0111\u1ed9 b\u1ea3o v\u1ec7 cho \u0111\u0103ng k\u00fd th\u01b0\u01a1ng m\u1ea1i nh\u00e3n hi\u1ec7u. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 lu\u00f4n \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00fa \u00fd ch\u00ednh l\u00e0 h\u00ecnh \u1ea3nh. V\u1ec1 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1eddng d\u00e0i, logo v\u00e0 t\u00ean ch\u00ednh l\u00e0 s\u1edf h\u1eefu c\u1ed1 \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p n\u00ean h\u00e3y tr\u00e1nh xa vi\u1ec7c nay thay mai \u0111\u1ed5i. \u0110\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u theo c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t, h\u00e3y \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1i t\u00ean hay v\u00e0 m\u1ed9t logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf k\u1ef9 l\u01b0\u1ee1ng, th\u1ea9m m\u1ef9.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u1edbi kinh nghi\u1ec7m chuy\u00ean s\u00e2u trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf v\u00e0<strong> x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>, Sao Kim lu\u00f4n s\u1eb5n s\u00e0ng t\u01b0 v\u1ea5n h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p nh\u1eb1m t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf Th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/mat-bao-lau-de-xay-dung-thuong-hieu-thanh-cong\/\">M\u1ea5t bao l\u00e2u \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/4-buoc-danh-gia-nhanh-hien-trang-thuong-hieu-doanh-nghiep\/\">4 B\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 nhanh hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1388737296\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/thietkebaobi.vn\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p\">Thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p\">\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkelichtet.com\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf l\u1ecbch t\u1ebft\">Thi\u1ebft k\u1ebf l\u1ecbch t\u1ebft<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Trong gi\u1edbi kinh doanh v\u1eabn t\u1ed3n t\u1ea1i quan ni\u1ec7m: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u201c\u0111\u1eb7c s\u1ea3n\u201d c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn, c\u00f2n nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u1ec3 b\u1ecf qua b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u khi kh\u1edfi nghi\u1ec7p. Th\u1ef1c t\u1ebf c\u00f3 ph\u1ea3i nh\u01b0 v\u1eady ch\u0103ng? H\u00e3y c\u00f9ng xem qua nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":296358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[114,133,19],"class_list":["post-296356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-nhn-din-thng-hiu","tag-thiet-ke-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":7091,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/296356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=296356"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/296356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/296358"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=296356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=296356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=296356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}