{"id":3004,"date":"2021-07-01T10:35:25","date_gmt":"2021-07-01T10:35:25","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=3004"},"modified":"2021-07-01T10:35:28","modified_gmt":"2021-07-01T10:35:28","slug":"top-nhung-cau-slogan-do-nhat-moi-thoi-dai","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tac-slogan\/top-nhung-cau-slogan-do-nhat-moi-thoi-dai\/","title":{"rendered":"Top nh\u1eefng c\u00e2u slogan d\u1edf nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i"},"content":{"rendered":"\n

Ng\u00f4n ng\u1eef l\u00e0 m\u1ed9t trong nh\u1eefng k\u00ec quan l\u1edbn nh\u1ea5t c\u1ee7a th\u1ebf gi\u1edbi. Kh\u00f4ng ch\u1ec9 gi\u00fap con ng\u01b0\u1eddi giao ti\u1ebfp v\u00e0 li\u00ean k\u1ebft, n\u00f3 c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng ki\u1ebfn t\u1ea1o l\u00ean n\u1ec1n v\u0103n h\u00f3a c\u1ee7a t\u1eebng d\u00e2n t\u1ed9c. Slogan<\/strong><\/a><\/span> l\u00e0 m\u1ed9t t\u1ed5 h\u1ee3p ng\u00f4n t\u1eeb \u0111\u1ea1i di\u1ec7n cho t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty, lu\u00f4n lu\u00f4n l\u00e0 m\u1ee5c ti\u00eau cho s\u1ef1 kh\u00e1c bi\u1ec7t trong ng\u00f4n ng\u1eef. R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p ch\u1ecbu t\u1ed5n th\u1ea5t v\u00ec h\u1ecd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n ng\u1eef t\u1ea5t c\u1ea3 gi\u00e1 tr\u1ecb c\u1ee7a slogan sang m\u1ed9t ng\u00f4n ng\u1eef kh\u00e1c.<\/span><\/p>\n\n\n\n

Trong b\u00e0i n\u00e0y, ch\u00fang t\u00f4i s\u1ebd n\u00f3i \u0111\u1ebfn nh\u1eefng c\u00e2u slogan d\u1edf nh\u1ea5t t\u1eeb ch\u00ednh nh\u1eefng t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/strong><\/span><\/p>\n\n\n\n

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– B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng Pepsi, m\u1ed9t trong s\u1ed1 nh\u1eefng \u00f4ng l\u1edbn trong l\u00e0ng doanh nghi\u1ec7p th\u1ebf gi\u1edbi v\u1edbi h\u00e0ng ngh\u00ecn chi nh\u00e1nh v\u00e0 h\u00e0ng tri\u1ec7u c\u00f4ng nh\u00e2n, m\u1eafc sai l\u1ea7m trong vi\u1ec7c chuy\u1ec3n ng\u1eef slogan? \u0110\u00f3 l\u00e0 s\u1ef1 th\u1eadt! C\u00e2u slogan g\u1ed1c l\u00e0 \u201cS\u1ed1ng c\u00f9ng th\u1ebf h\u1ec7 Pepsi\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n sang phi\u00ean b\u1ea3n Trung Qu\u1ed1c \u201cPepsi mang \u00f4ng t\u1ed5 c\u1ee7a b\u1ea1n s\u1ed1ng l\u1ea1i\u201d<\/span><\/p>\n\n\n\n

– KFC, n\u1ed5i ti\u1ebfng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u g\u00e0 r\u00e1n, c\u0169ng ch\u1ecbu t\u1ed5n th\u1ea5t t\u01b0\u01a1ng t\u1ef1 khi h\u1ecd tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c l\u1ea7n \u0111\u1ea7u ti\u00ean. \u201cV\u1ecb ngon tr\u00ean t\u1eebng ng\u00f3n tay\u201d \u0111\u00e3 tr\u1edf th\u00e0nh \u201cch\u00fang t\u00f4i s\u1ebd c\u00e1n \u0111\u1ee9t ng\u00f3n tay b\u1ea1n\u201d, nghe \u0111au th\u1eadt \u0111\u1ea5y!<\/span><\/p>\n\n\n\n

– Parker Pen r\u1ea5t n\u1ed5i ti\u1ebfng v\u00ec thi\u1ebft k\u1ebf c\u1ea7u k\u00ec v\u00e0 tinh t\u1ebf cho c\u00e1c d\u00f2ng b\u00fat bi, \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ea1o ra nh\u1eefng slogan d\u1edf nh\u1ea5t khi h\u1ecd tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng Mexico. Trong khi c\u00e2u slogan g\u1ed1c l\u00e0 \u201cB\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd ph\u1ea3i x\u1ea5u h\u1ed5 v\u00ec m\u1ef1c b\u00fat bi\u201d, phi\u00ean b\u1ea3n Mexican l\u00e0 \u201cM\u1ef1c s\u1ebd kh\u00f4ng ch\u1ea3y ra v\u00e0 khi\u1ebfn b\u1ea1n c\u00f3 b\u1ea7u\u201d<\/span><\/p>\n\n\n\n

– U\u1ed1ng bia v\u00e0 b\u1ecb ti\u00eau ch\u1ea3y? \u0110\u00f3 ch\u00ednh l\u00e0 phi\u00ean b\u1ea3n slogan ti\u1ebfng T\u00e2y ban nha d\u1edf nh\u1ea5t c\u1ee7a Bia American Coor Light, d\u00f9 b\u1ea3n g\u1ed1c r\u1ea5t \u00eam tai \u201cH\u00e3y th\u1ea3 l\u1ecfng\u201d<\/span><\/p>\n\n\n\n

– T\u00ecnh hu\u1ed1ng x\u1ea5u nh\u1ea5t c\u00f3 th\u1ec3 x\u1ea3y ra: s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ecb thay \u0111\u1ed5i ho\u00e0n to\u00e0n! \u0110\u00f3 l\u00e0 chuy\u1ec7n x\u1ea3y ra v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a Scheweppes, khi n\u00f3 b\u1ecb \u0111\u1ed5i t\u1eeb \u201cN\u01b0\u1edbc kho\u00e1ng\u201d th\u00e0nh \u201cGi\u1ea5y v\u1ec7 sinh\u201d<\/span><\/p>\n\n\n\n

– Bratiff Airline \u0111\u00e3 tr\u1edf th\u00e0nh tr\u00f2 c\u01b0\u1eddi t\u1ea1i T\u00e2y Ban Nha v\u00e0o n\u0103m 1977 khi c\u00e2u slogan c\u1ee7a h\u1ecd chuy\u1ec3n ng\u1eef m\u1ed9t c\u00e1ch t\u1ec7 h\u1ea1i, t\u1eeb \u201cNh\u1eb9 nh\u01b0 c\u00e1nh chim\u201d, chuy\u1ec3n th\u00e0nh \u201cBay nude\u201d<\/span><\/p>\n\n\n\n

– \u201cKh\u00f4ng c\u00f2n g\u00ec t\u1ec7 h\u01a1n Electrolux\u201d l\u00e0 b\u1ea3n slogan ti\u1ebfng anh c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i Electrolux, h\u1ecd \u0111\u00e3 ngh\u0129 g\u00ec th\u1ebf nh\u1ec9?<\/span><\/p>\n\n\n\n

– Clairol \u0111\u00e3 v\u00f4 c\u00f9ng ng\u1ea1c nhi\u00ean khi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd kh\u00f4ng th\u00e0nh c\u00f4ng t\u1ea1i \u0110\u1ee9c, c\u00f3 l\u1ebd do slogan \u201cQue th\u1eed thai\u201d \u0111\u00e3 b\u1ecb chuy\u1ec3n th\u00e0nh \u201cQue th\u1eed ph\u00e2n\u201d trong ti\u1ebfng \u0110\u1ee9c.<\/span><\/p>\n\n\n\n

M\u1ed7i ng\u00f4n ng\u1eef \u0111\u1ec1u r\u1ea5t ri\u00eang bi\u1ec7t, ch\u1ee9a \u0111\u1ef1ng gi\u00e1 tr\u1ecb v\u00e0 \u00fd ngh\u0129a m\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thay \u0111\u1ed5i slogan. M\u1ed9t doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 v\u00e0 nghi\u00ean c\u1ee9u k\u1ef9 th\u1ecb tr\u01b0\u1eddng h\u1ecd mu\u1ed1n tham gia tr\u01b0\u1edbc khi thay \u0111\u1ed5i slogan cho ph\u00f9 h\u1ee3p v\u1edbi ng\u00f4n ng\u1eef m\u00e0 kh\u00f4ng m\u1ea5t \u0111i \u00fd ngh\u0129a. \u0110\u1eebng t\u1ef1 x\u1ebfp m\u00ecnh v\u00e0o danh s\u00e1ch nh\u1eefng slogan<\/strong> tr\u00ean.<\/span><\/p>\n\n\n\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n\n\n\n

Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n\n\n\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n\n\n\n