{"id":302,"date":"2009-09-20T16:42:31","date_gmt":"2009-09-20T09:42:31","guid":{"rendered":"http:\/\/blog.saokimad.com\/?p=302"},"modified":"2019-07-29T14:05:24","modified_gmt":"2019-07-29T07:05:24","slug":"vtv-4-phong-van-dai-dien-sao-kim-ve-sang-tao-logo","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/ban-tin\/vtv-4-phong-van-dai-dien-sao-kim-ve-sang-tao-logo\/","title":{"rendered":"VTV 4 ph\u1ecfng v\u1ea5n \u0111\u1ea1i di\u1ec7n Sao Kim v\u1ec1 s\u00e1ng t\u1ea1o Logo"},"content":{"rendered":"

Th\u1ee9 2, ng\u00e0y 14\/09\/2009 v\u1eeba qua ch\u01b0\u01a1ng tr\u00ecnh Ch\u00e0o Vi\u1ec7t Nam c\u1ee7a VTV4 \u0111\u00e3 c\u00f3 bu\u1ed5i ph\u1ecfng v\u1ea5n \u0111\u1ea1i di\u1ec7n Sao Kim (\u0110D Sao Kim) v\u1ec1 vai tr\u00f2 \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c thi\u1ebft k\u1ebf logo<\/a><\/strong><\/span> cho doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u1ed1i doanh nghi\u1ec7p ng\u00e2n h\u00e0ng. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng v\u00e0o 19h50′ ( ch\u01b0\u01a1ng tr\u00ecnh Ch\u00e0o Vi\u1ec7t Nam) ng\u00e0y th\u1ee9 6 (18\/09\/2009) tr\u00ean s\u00f3ng VTV4 – \u0110\u00e0i truy\u1ec1n h\u00ecnh Vi\u1ec7t Nam. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00f3m t\u1eaft bu\u1ed5i ph\u1ecfng v\u1ea5n.
\n
\nPV: \u00d4ng \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 nhu c\u1ea7u thi\u1ebft k\u1ebf logo v\u00e0 slogan ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c DN hi\u1ec7n nay?<\/em><\/strong><\/p>\n

\u0110DSK:<\/strong> Logo l\u00e0 d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft quan tr\u1ecdng nh\u1ea5t trong h\u1ec7 th\u1ed1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. Logo xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp n\u01a1i, t\u1eeb letterhead cho t\u1edbi website c\u1ee7a b\u1ea1n, v\u00e0 \u0111\u01b0\u1ee3c quan s\u00e1t b\u1edfi t\u1ea5t c\u1ea3 c\u00f4ng ch\u00fang, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c cu\u1ea3 doanh nghi\u1ec7p. Do v\u1eady n\u00f3 l\u00e0 \u1ea5n t\u01b0\u1ee3ng th\u1ecb gi\u00e1c \u0111\u1ea7u ti\u00ean v\u1ec1 doanh nghi\u1ec7p. Gi\u1ed1ng nh\u01b0 vi\u1ec7c c\u00f3 m\u1ed9t c\u00e1i t\u00ean \u0111\u1ec3 g\u1ecdi, doanh nghi\u1ec7p \u2013 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u01b0\u1ee3c nh\u1eadn ra c\u1ea7n c\u00f3 m\u1ed9t logo \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 t\u1ea1o d\u1ef1ng \u1ea5n t\u01b0\u1ee3ng, c\u1ea3m x\u00fac d\u00e0i l\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

PV: Xin \u00f4ng cho bi\u1ebft\u00a0 nh\u1eefng \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd nh\u1ea5t khi thi\u1ebft k\u1ebf logo v\u00e0 slogan l\u00e0 g\u00ec?<\/em><\/strong><\/p>\n

\u0110D Sao Kim: <\/strong>Khi thi\u1ebft k\u1ebf Logo c\u1ea7n tu\u00e2n th\u1ee7 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n:
\n– \u0110\u01a1n gi\u1ea3n: ch\u1ec9 gi\u1eef l\u1ea1i nh\u1eefng n\u00e9t tinh tu\u00fd nh\u1ea5t.
\n– Ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c c\u00f4ng ty m\u1ed9t c\u00e1c trung th\u1ef1c
\n– \u0110\u1ea3m b\u1ea3o s\u1eed d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau nh\u01b0 \u0111en tr\u1eafng, ph\u00f3ng to thu nh\u1ee7, in \u1ea5n tr\u00ean c\u00e1c ch\u1ea5t li\u1ec7u kh\u00e1c nhau.
\n– \u0110\u1ea3m b\u1ea3o logo ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c quy lu\u1eadt \u0111\u1ed3 ho\u1ea1 c\u01a1 b\u1ea3n nh\u01b0: s\u1ef1 c\u00e2n b\u1eb1ng, h\u00e0i h\u00f2a, c\u00f3 nh\u1ecbp \u0111i\u1ec7u v\u00e0 c\u00e1c quy lu\u1eadt phong th\u1ee7y.
\nV\u1ec1 Slogan<\/strong>
\nC\u00e2u kh\u1ea9u hi\u1ec7u g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft v\u00e0 l\u01b0u l\u1ea1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u trong tr\u00ed nh\u1edb kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch nh\u1ea5n m\u1ea1nh v\u00e0 l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

C\u00e2u kh\u1ea9u hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem nh\u01b0 y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u linh ho\u1ea1t v\u00e0 d\u1ec5 chuy\u1ec3n \u0111\u1ed5i nh\u1ea5t theo th\u1eddi gian. Tuy nhi\u00ean, khi thay \u0111\u1ed5i m\u1ed9t c\u00e2u kh\u1ea9u hi\u1ec7u, ch\u00fang ta c\u1ea7n c\u00e2n nh\u1eafc xem li\u1ec7u:
\n– C\u00e2u kh\u1ea9u hi\u1ec7u hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o qua vi\u1ec7c t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u00e0 h\u00ecnh \u1ea3nh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u;
\n– Nh\u1eefng \u0111\u00f3ng g\u00f3p n\u00e0y c\u00f3 nhi\u1ec1u kh\u00f4ng v\u00e0 do \u0111\u00f3 c\u00f3 c\u1ea7n ph\u1ea3i ti\u1ebfp t\u1ee5c duy tr\u00ec c\u00e2u kh\u1ea9u hi\u1ec7u n\u00e0y kh\u00f4ng;
\n– N\u1ebfu thay \u0111\u1ed5i, c\u00e2u kh\u1ea9u hi\u1ec7u m\u1edbi c\u1ea7n c\u1ed1 g\u1eafng k\u1ebf th\u1eeba nh\u1eefng \u01b0u \u0111i\u1ec3m n\u1ed5i tr\u1ed9i c\u1ee7a c\u00e2u kh\u1ea9u hi\u1ec7u c\u0169.
\n– \u0110\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, c\u00e2u kh\u1ea9u hi\u1ec7u c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u1eb3ng \u0111\u1ecbnh uy t\u00edn v\u00e0 v\u1ecb tr\u00ed (\u0111\u1ecbnh v\u1ecb).<\/p>\n

PV:\u00a0 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 m\u1ed9t logo v\u00e0 slogan \u0111\u1eb9p v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng, \u0111\u1eb7c bi\u1ec7t trong kh\u1ed1i DN ng\u00e2n h\u00e0ng?<\/em><\/strong>
\n\u0110D Sao Kim:<\/strong> Ng\u00e2n h\u00e0ng l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p c\u00f3 s\u1ef1\u00a0 giao ti\u1ebfp r\u1ea9t l\u1edbn v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c do v\u1eady vi\u1ec7c t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p l\u00e0 y\u1ebfu t\u1ed1 t\u0103ng s\u1ee9c c\u1ea1nh tranh l\u00ean r\u1ea5t nhi\u1ec1u.<\/p>\n

Thi\u1ebft k\u1ebf logo hay kh\u1ea9u hi\u1ec7u l\u00e0 c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c nghi\u00eam t\u00fac v\u00e0 khoa h\u1ecdc. \u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ch\u00fa \u00fd:
\n– L\u1ef1a ch\u1ecdn m\u1ed9t \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n, thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p.
\n– X\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng ti\u00eau ch\u00ed r\u00f5 r\u00e0ng l\u00e0m \u0111\u1ecbnh h\u01b0\u1edbng cho vi\u1ec7c thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u0169ng l\u00e0 ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1ng gi\u00e1 k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n.
\n– Ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin nhanh ch\u00f3ng, k\u1ecbp th\u1eddi.
\n– N\u00ean huy \u0111\u1ed9ng s\u1ef1 \u0111\u00e1nh gi\u00e1, nh\u1eadn x\u00e9t c\u1ee7a t\u1eadp th\u1ec3 khi c\u00f3 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng.<\/p>\n

PV:\u00a0 V\u00e2ng, xin c\u1ea3m \u01a1n \u00f4ng v\u1ec1 bu\u1ed5i trao \u0111\u1ed5i n\u00e0y.
\n<\/em><\/strong><\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c<\/strong><\/span><\/p>\n