{"id":317248,"date":"2017-04-26T17:00:02","date_gmt":"2017-04-26T10:00:02","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317248"},"modified":"2019-04-11T11:12:50","modified_gmt":"2019-04-11T04:12:50","slug":"8-cong-cu-ho-tro-marketing-khong-the-thieu-voi-doanh-nghiep-nho","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/copywriting\/8-cong-cu-ho-tro-marketing-khong-the-thieu-voi-doanh-nghiep-nho\/","title":{"rendered":"8 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 marketing kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1edbi doanh nghi\u1ec7p nh\u1ecf"},"content":{"rendered":"

C\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf lu\u00f4n c\u1ea7n duy tr\u00ec s\u1ee9c c\u1ea1nh tranh \u0111\u1ec3 kh\u00f4ng b\u1ecb kh\u00e1ch h\u00e0ng qu\u00ean l\u00e3ng. \u00a08 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 marketing sau \u0111\u00e2y gi\u00fap c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n

1. Profile c\u00f4ng ty<\/strong><\/span><\/h2>\n

Ngay c\u1ea3 khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u1ec9 m\u1edbi th\u00e0nh l\u1eadp, c\u00f3 quy m\u00f4 ch\u01b0a t\u1edbi 10 ng\u01b0\u1eddi hay ch\u01b0a c\u00f3 d\u1ef1 \u00e1n n\u00e0o n\u1ed5i b\u1eadt, b\u1ea1n v\u1eabn c\u1ea7n c\u00f3 profile c\u00f4ng ty. Profile c\u00f4ng ty<\/strong> n\u00f3i l\u00ean doanh nghi\u1ec7p c\u00f3 th\u1ebf m\u1ea1nh, \u01b0u \u0111i\u1ec3m g\u00ec, nh\u1eefng cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 ti\u1ec1m l\u1ef1c v\u00e0 tri\u1ec3n v\u1ecdng ra sao so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 t\u00e0i li\u1ec7u c\u1ee9ng gi\u00fap doanh nghi\u1ec7p t\u00ecm \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u00e1 c v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

\"Vi\u1ebft<\/span><\/p>\n

Profile gi\u00fap doanh nghi\u1ec7p tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 chuy\u00ean nghi\u1ec7p\u00a0trong m\u1eaft kh\u00e1ch h\u00e0ng<\/em><\/span><\/p>\n

2. Brochure s\u1ea3n ph\u1ea9m<\/strong><\/span><\/h2>\n

Brochure<\/strong> l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u mang t\u00ednh linh ho\u1ea1t, n\u00f3 nh\u1ea5n m\u1ea1nh v\u00e0o nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ee7 \u0111\u1ea1o m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p. Brochure \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p ch\u00ednh l\u00e0 m\u1ed9t c\u00e1ch th\u1ec3 hi\u1ec7n m\u1ea1nh m\u1ebd v\u1ec1 m\u1ee9c h\u1ea5p d\u1eabn v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a c\u00f4ng ty, t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn kh\u1ea3 n\u0103ng l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"Thi\u1ebft<\/a><\/span><\/p>\n

Brochure gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a nh\u00e0 h\u00e0ng<\/em><\/span><\/p>\n

3. Website<\/strong><\/span><\/h2>\n

Website<\/strong> l\u00e0 k\u00eanh t\u01b0\u01a1ng t\u00e1c ch\u00ednh th\u1ee9c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Trong th\u1eddi \u0111\u1ea1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u00ean t\u1eed, \u0111\u1ea7u t\u01b0 x\u1ee9ng \u0111\u00e1ng cho website gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. \u0110\u00e2y c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u1eadp nh\u1eadt v\u1ec1 doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh th\u00f4ng b\u00e1o nh\u1eefng tin t\u1ee9c mang t\u00ednh c\u1ed1 \u0111\u1ecbnh.<\/span><\/p>\n

\"Phoi-canh-thiet-ke-website-empire-stone\"<\/span><\/p>\n

4. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n

B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u00f3 th\u1ec3 g\u1ed3m nhi\u1ec1u h\u1ea1ng m\u1ee5c ho\u1eb7c ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng h\u1ea1ng m\u1ee5c ch\u00ednh y\u1ebfu t\u00f9y theo ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng kh\u00f4ng th\u1ec3 kh\u00f4ng c\u00f3.\u00a0 B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ed3ng nh\u1ea5t, th\u1ec3 hi\u1ec7n r\u00f5 \u0111\u1eb7c tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng c\u00f9ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Nh\u1eefng y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n nh\u01b0 logo, slogan, m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u h\u01a1n v\u1ec1 \u201cc\u00e1 t\u00ednh\u201d c\u1ee7a doanh nghi\u1ec7p, v\u00e0 t\u00e1c \u0111\u1ed9ng t\u1edbi quy\u1ebft \u0111\u1ecbnh g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"Bo<\/span><\/p>\n

5. C\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/span><\/h2>\n

Facebook, Pinterest, Youtube\u2026 kh\u00f4ng mang l\u1ea1i doanh thu cho doanh nghi\u1ec7p, nh\u01b0ng mang l\u1ea1i s\u1ee9c s\u1ed1ng cho th\u01b0\u01a1ng hi\u1ec7u. Hi\u1ec7n nay, content marketing \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia x\u00e1c \u0111\u1ecbnh l\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho c\u00e1c doanh nghi\u1ec7p c\u1ee7a th\u1ebf k\u1ef7 21. Ch\u00ednh v\u00ec th\u1ebf, nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 chia s\u1ebb tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u201cs\u1ed1ng\u201d v\u00e0 \u201ck\u1ebft b\u1ea1n\u201d v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

6. Blog<\/strong><\/span><\/h2>\n

Blog<\/strong> \u0111\u01b0\u1ee3c v\u00ed l\u00e0 kho ki\u1ebfn th\u1ee9c gi\u00fap doanh nghi\u1ec7p tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng, v\u00e0 c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap doanh nghi\u1ec7p t\u00ecm \u0111\u1ebfn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00f3 th\u1ec3 th\u1ea5y, c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi th\u01b0\u1eddng c\u00f3 m\u1ee5c blog tr\u00ean trang ch\u1ee7 c\u00f4ng ty \u0111\u1ec3 chia s\u1ebb nh\u1eefng b\u00ed quy\u1ebft, kinh nghi\u1ec7m, t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng mang l\u1ea1i doanh thu tr\u1ef1c ti\u1ebfp nh\u01b0ng gi\u00fap doanh nghi\u1ec7p c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00f4 c\u00f9ng \u0111\u1eafc l\u1ef1c.<\/span><\/p>\n

7. Th\u01b0 \u0111i\u1ec7n t\u1eed<\/strong><\/span><\/h2>\n

Th\u01b0 \u0111i\u1ec7n t\u1eed<\/strong> kh\u00e1c xa v\u1edbi tin nh\u1eafn r\u00e1c. M\u1ed9t th\u01b0 \u0111i\u1ec7n t\u1eed v\u1edbi n\u1ed9i dung t\u1ed1t, chuy\u00ean nghi\u1ec7p v\u00e0 h\u1eefu \u00edch \u0111\u01b0\u1ee3c g\u1eedi \u0111\u00fang \u0111\u1ecba ch\u1ec9 v\u00e0 th\u1eddi \u0111i\u1ec3m s\u1ebd khi\u1ebfn m\u1ed1i li\u00ean k\u1ebft gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c ng\u00e0y m\u1ed9t b\u1ec1n v\u1eefng. Tuy nhi\u00ean, \u0111\u1eebng ph\u1ea1m sai l\u1ea7m kh\u1ee7ng b\u1ed1 th\u01b0 \u0111i\u1ec7n t\u1eed kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t m\u1eadt \u0111\u1ed9 d\u00e0y \u0111\u1eb7c.<\/span><\/p>\n

8. Danh s\u00e1ch kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong><\/span><\/h2>\n

M\u1ecdi kh\u00e1ch h\u00e0ng, d\u00f9 ch\u1ec9 gh\u00e9 qua trang web c\u1ee7a doanh nghi\u1ec7p m\u1ed9t l\u1ea7n c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. \u0110\u1eebng qu\u00ean l\u01b0u l\u1ea1i th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 ng\u00e0y sinh nh\u1eadt, l\u0129nh v\u1ef1c c\u00f4ng t\u00e1c\u2026 \u0111\u1ec3 g\u1eedi \u0111\u1ebfn nh\u1eefng l\u1eddi ch\u00fac, ho\u1eb7c m\u1ed9t th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ebfn h\u1ecd qua th\u01b0 \u0111i\u1ec7n t\u1eed. \u0110\u00e2y ho\u00e0n to\u00e0n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t thao t\u00e1c v\u00f4 b\u1ed5. Nguy\u00ean t\u1eafc \u201cnh\u1eafc nh\u1edb\u201d s\u1ebd kh\u00f4ng th\u1ec3 hi\u1ec7u qu\u1ea3 n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c g\u1eafn b\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

H\u00e3y chia s\u1ebb v\u1edbi Sao Kim nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a doanh nghi\u1ec7p b\u1ea1n trong ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>. \u0110\u1ed9i ng\u0169 chuy\u00ean gia t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a Sao Kim lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh v\u1edbi c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c s\u00e1ng t\u1ea1o nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Ngu\u1ed3n:<\/span> Sao Kim Branding<\/a><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n