{"id":317252,"date":"2017-04-26T17:51:02","date_gmt":"2017-04-26T10:51:02","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317252"},"modified":"2019-04-11T11:08:02","modified_gmt":"2019-04-11T04:08:02","slug":"10-yeu-to-doanh-nghiep-phai-lam-de-tung-ra-san-pham-moi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/10-yeu-to-doanh-nghiep-phai-lam-de-tung-ra-san-pham-moi\/","title":{"rendered":"10 y\u1ebfu t\u1ed1 doanh nghi\u1ec7p ph\u1ea3i l\u00e0m \u0111\u1ec3 tung ra s\u1ea3n ph\u1ea9m m\u1edbi"},"content":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> khi tung s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng lu\u00f4n l\u00e0 m\u1ed9t cu\u1ed9c phi\u00eau l\u01b0u c\u1ee7a doanh nghi\u1ec7p m\u00e0 ngay c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi c\u0169ng v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng th\u1ea5t b\u1ea1i. H\u00e3y xem 10 \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c \u0111\u1ec3 s\u1ea3n ph\u1ea9m m\u1edbi<\/strong> tung ra \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o an to\u00e0n cao nh\u1ea5t.<\/span><\/p>\n

\"chien-luon-thuong-hieu\"<\/a><\/p>\n

10 Y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n c\u00f3 khi ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n
    \n
  1. T\u1ed5ng h\u1ee3p \u00fd t\u01b0\u1edfng h\u00ecnh th\u00e0nh s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1n ngu\u1ed3n, bao g\u1ed3m c\u1ea3 kh\u00e1ch quan v\u00e0 ch\u1ee7 quan v\u00e0 chi ti\u1ebft k\u1ebf ho\u1ea1ch t\u1ed1i \u0111a.<\/span><\/li>\n
  2. \u0110\u00e1nh gi\u00e1 c\u00e1c \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng nh\u1ea5t trong gi\u1edbi h\u1ea1n chi ph\u00ed c\u1ee7a d\u1ef1 \u00e1n. Kh\u00f4ng qu\u00ean t\u00ednh c\u1ea3 chi ph\u00ed duy tr\u00ec trong th\u1eddi gian l\u00e0m quen th\u1ecb tr\u01b0\u1eddng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/li>\n
  3. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u1ecdng y\u1ebfu, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh k\u00eanh b\u00e1nh h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ea1o.<\/span><\/li>\n
  4. L\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho d\u1ef1 \u00e1n, chi ti\u1ebft t\u1ed1i \u0111a c\u00e1c ch\u1eb7ng ph\u00e1t tri\u1ec3n v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng \u1ee9ng, ho\u1ea1ch \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng th\u1ee9c v\u00e0 chu tr\u00ecnh l\u1eb7p ho\u1eb7c nh\u1ea5n m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed7i giai \u0111o\u1ea1n.<\/span><\/li>\n
  5. D\u1ef1 tr\u00f9 nh\u1eefng r\u1ee7i ro, x\u00e1c \u0111\u1ecbnh th\u1ebf m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u00f3 th\u1ec3 b\u1ecb t\u1ea5n c\u00f4ng t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 ho\u1eb7c c\u00e1ch th\u1ee9c \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng t\u1ef1 b\u1ea3o v\u1ec7 tr\u01b0\u1edbc r\u1ee7i ro c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m.<\/span><\/li>\n
  6. \u01af\u1edbc t\u00ednh gi\u00e1 b\u00e1n c\u1ee7a s\u1ea3n ph\u1ea9m cho nh\u1eefng k\u00eanh b\u00e1n h\u00e0ng, \u0111\u1eb7t kho\u1ea3ng chi ph\u00ed ph\u00e1t sinh trong qu\u00e1 tr\u00ecnh tung ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ef1 tr\u00f9 kinh ph\u00ed ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng.<\/span><\/li>\n
  7. Thi\u1ebft k\u1ebf bao b\u00ec, \u0111\u1eb7t t\u00ean, \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9, chu\u1ea9n b\u1ecb c\u00e1c c\u00f4ng c\u1ee5 marketing c\u01a1 b\u1ea3n cho s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00e3 nghi\u00ean c\u1ee9u tr\u00ean.<\/span><\/li>\n
  8. Ph\u00e1t tri\u1ec3n m\u1eabu th\u1eed nghi\u1ec7m v\u00e0 \u0111o l\u01b0\u1eddng ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc khi tung ra s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.<\/span><\/li>\n
  9. \u0110\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh hi\u1ec7u qu\u1ea3\/ chi ph\u00ed c\u1ee7a c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i. Thu th\u1eadp \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c\/ nh\u00e2n vi\u00ean \u0111\u1ec3 ho\u00e0n ch\u1ec9nh, thay \u0111\u1ed5i k\u1ecbp th\u1eddi c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n tr\u01b0\u1edbc khi tung ra ch\u00ednh th\u1ee9c.<\/span><\/li>\n
  10. Ra m\u1eaft s\u1ea3n ph\u1ea9m tr\u00ean quy m\u00f4 l\u1edbn h\u01a1n, ti\u1ebfp t\u1ee5c \u0111\u00e1nh gi\u00e1 v\u00e0 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<\/ol>\n

    C\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a Sao Kim lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p nh\u1eadn di\u1ec7n, thi\u1ebft k\u1ebf hi\u1ec7u qu\u1ea3, h\u1eefu \u00edch.<\/span><\/p>\n

    Ngu\u1ed3n:<\/span> Sao Kim Branding<\/a><\/span><\/p>\n

    Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

    Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/p>\n