{"id":317288,"date":"2015-12-24T09:27:35","date_gmt":"2015-12-24T02:27:35","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317288"},"modified":"2019-07-08T11:22:08","modified_gmt":"2019-07-08T04:22:08","slug":"8-xu-huong-thiet-ke-logo-trong-nam-2016","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/8-xu-huong-thiet-ke-logo-trong-nam-2016\/","title":{"rendered":"8 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo trong n\u0103m 2016"},"content":{"rendered":"

Vi\u1ec7c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo<\/a><\/strong><\/span> h\u00e0ng n\u0103m gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n, c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh th\u00edch h\u1ee3p v\u1ec1 logo, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n c\u00f3 m\u1ed9t nh\u1eadn di\u1ec7n c\u00f3 th\u1ea9m m\u1ef9, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a c\u00f4ng ch\u00fang. Sao Kim m\u1eddi b\u1ea1n tham kh\u1ea3o m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo cho n\u0103m t\u1edbi qua b\u00e0i t\u1ed5ng h\u1ee3p ph\u00e2n t\u00edch sau \u0111\u00e2y.<\/span><\/p>\n

1. Bi\u1ec3u t\u01b0\u1ee3ng \u0110a gi\u00e1c\u00a0<\/b><\/span><\/h2>\n

Kh\u1edfi ngu\u1ed3n t\u1eeb nh\u1eefng ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf m\u00f4 h\u00ecnh 3D nh\u01b0 l\u00e0 C4D, Maya v\u00e0 3D Studio max, bi\u1ec3u t\u01b0\u1ee3ng \u0111a gi\u00e1c \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 s\u1ebd tr\u1edf l\u1ea1i trong n\u0103m 2016. \u0110i k\u00e8m v\u1edbi nh\u1eefng h\u00ecnh h\u1ecdc \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1c ch\u1ea5t li\u1ec7u \u0111\u01b0\u1ee3c b\u1ed5 sung th\u00eam \u0111\u1ec3 t\u0103ng t\u00ednh tinh t\u1ebf v\u00e0 s\u1ef1 h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c cho logo.<\/span><\/p>\n

\"cong-ty-tho-i-trang-so-mi-han-quoc_1284076884_\"
<\/span> Logo S\u01a1 mi nam H\u00e0n Qu\u1ed1c do Sao Kim thi\u1ebft k\u1ebf. Xem th\u00eam d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/span><\/figcaption><\/figure>\n

2. Nh\u1eefng y\u1ebfu t\u1ed1\u00a0x\u1ebfp\u00a0l\u1edbp<\/strong><\/span><\/h2>\n

Khi m\u00e0 xu h\u01b0\u1edbng ti\u1ebft gi\u1ea3n c\u00e1c chi ti\u1ebft \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng th\u00ec vi\u1ec7c d\u00f9ng c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp l\u1edbp ch\u1ed3ng l\u00ean nhau s\u1ebd v\u1eeba t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng c\u1ea7n thi\u1ebft l\u1ea1i v\u1eeba khi\u1ebfn logo kh\u00f4ng b\u1ecb r\u1ed1i r\u1eafm. Nh\u1eefng y\u1ebfu t\u1ed1 x\u1ebfp l\u1edbp s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng 3D, c\u1ea3m gi\u00e1c v\u1ec1 \u0111\u1ed9 s\u00e2u v\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng cho logo. Ch\u00ednh \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap logo tr\u00f4ng sinh \u0111\u1ed9ng v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng h\u01a1n v\u1edbi ng\u01b0\u1eddi xem.<\/span><\/p>\n

\"gtel-ict0_1325689909\"
<\/span> Logo Sao Kim thi\u1ebft k\u1ebf cho GTEL ICT, m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a T\u1ed5ng C\u00f4ng ty Vi\u1ec5n th\u00f4ng To\u00e0n c\u1ea7u (GTEL) \u2013 c\u01a1 quan ch\u1ee7 qu\u1ea3n c\u1ee7a m\u1ea1ng di \u0111\u1ed9ng Beeline. Xem th\u00eam v\u1ec1 d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/span><\/figcaption><\/figure>\n

3. Logo ph\u1eb3ng<\/strong><\/span><\/h2>\n

C\u00f9ng v\u1edbi xu h\u01b0\u1edbng thi\u1ebft k\u1ebf ph\u1eb3ng<\/strong> \u0111\u1ebfn t\u1eeb s\u1ef1\u00a0ph\u1ed5 bi\u1ebfn c\u1ee7a\u00a0marketing online v\u00e0 marketing\u00a0tr\u00ean m\u1ea1ng di \u0111\u1ed9ng, thi\u1ebft k\u1ebf logo c\u0169ng kh\u00f4ng n\u1eb1m ngo\u1ea1i l\u1ec7. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u1ea7n l\u00e0m sao \u0111\u1ec3 logo c\u00f3 th\u1ec3 hi\u1ec7n th\u1ecb t\u1ed1t nh\u1ea5t tr\u00ean website v\u00e0 m\u00e0n h\u00ecnh di \u0111\u1ed9ng. Thi\u1ebft k\u1ebf ph\u1eb3ng h\u1ee9a h\u1eb9n v\u1eabn ti\u1ebfp t\u1ee5c ng\u1ef1 tr\u1ecb trong nh\u1eefng n\u0103m t\u1edbi nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 t\u00ednh \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3. \u0110\u1ec3 tr\u00e1nh s\u1ef1 \u0111\u01a1n \u0111i\u1ec7u c\u00f3 th\u1ec3 c\u00f3 ho\u1eb7c l\u00e0 c\u1ea3m gi\u00e1c qu\u00e1 th\u1ef1c d\u1ee5ng m\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf th\u01b0\u1eddng \u0111i\u1ec3m xuy\u1ebft cho c\u00e1c logo n\u00e0y b\u1eb1ng c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng, minh h\u1ecda hay l\u00e0 s\u1ef1 ph\u00e1 c\u00e1ch c\u1ee7a con ch\u1eef \u0111\u1ec3 mang l\u1ea1i th\u00eam c\u1ea3m x\u00fac cho logo.<\/span><\/p>\n

\"logo
<\/span> Logo c\u00f4ng ty v\u1eadn t\u1ea3i B\u00e1ch Vi\u1ec7t do Sao Kim thi\u1ebft k\u1ebf. Xem th\u00eam v\u1ec1 d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/span><\/figcaption><\/figure>\n

\n

4. \u0110\u1ed3 h\u1ecda ch\u1eef v\u00e0 wordmarks<\/strong><\/span><\/h2>\n

Trong n\u0103m t\u1edbi, ngh\u1ec7 thu\u1eadt \u0111\u1ed3 h\u1ecda ch\u1eef (typography) s\u1ebd v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda n\u00f3i chung v\u00e0 s\u1ebd l\u00ean ng\u00f4i\u00a0trong thi\u1ebft k\u1ebf logo. \u0110i\u1ec3m nh\u1ea5n thay v\u00ec \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng \u00a0th\u00ec nay s\u1ebd chuy\u1ec3n sang font ch\u1eef v\u00e0 nh\u1eefng n\u00e9t bi\u1ebfn th\u1ec3 c\u1ee7a ch\u1eef, gi\u00fap t\u1ea1o n\u00ean t\u00ednh c\u00e1ch \u0111\u1eb7c tr\u01b0ng cho ch\u00ednh t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap ch\u00fang d\u1ec5 \u0111\u01b0\u1ee3c nh\u1edb t\u1edbi h\u01a1n trong t\u00e2m tr\u00ed c\u00f4ng ch\u00fang. Xu h\u01b0\u1edbng n\u00e0y l\u00e0 \u1ea3nh h\u01b0\u1edfng theo sau t\u1eeb xu h\u01b0\u1edbng t\u1ed1i gi\u1ea3n (minimalism) \u0111\u00e3 ng\u1ef1 tr\u1ecb trong nh\u1eefng n\u0103m v\u1eeba qua.<\/span><\/p>\n

\"Print\"
<\/span> Logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f4ng s\u1edf d\u00e0nh cho ph\u1ee5 n\u1eef Charis do Sao Kim thi\u1ebft k\u1ebf. Xem th\u00eam v\u1ec1 d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/span><\/figcaption><\/figure>\n

\n

5. Font ch\u1eef \u0111i\u1ec1u ch\u1ec9nh<\/strong><\/span><\/h2>\n

Khi m\u00e0 wordmarks v\u00e0 typography l\u00ean ng\u00f4i th\u00ec vi\u1ec7c c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1ebd \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u00e1i thi\u1ebft k\u1ebf m\u1ed9t font ch\u1eef c\u1ed1 \u0111\u1ecbnh l\u00e0 kh\u00f4ng th\u1ec3\u00a0thi\u1ebfu. Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m ngo\u00e1i khi m\u00e0 Google ti\u1ebft l\u1ed9 logo m\u1edbi c\u1ee7a m\u00ecnh v\u1edbi font ch\u1eef m\u1edbi g\u1ecdi l\u00e0 Product Sans, v\u00e0 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau th\u00edch c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang. N\u0103m 2016 t\u1edbi \u0111\u00e2y h\u1ee9a h\u1eb9n s\u1ebd ch\u1ee9ng ki\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng c\u00e1c font ch\u1eef m\u1edbi \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft k\u1ebf nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/p>\n

\"dribbble-fullsizebygalshir-by-gal-shir-1441176249kn8g4-770x578\"
<\/span> Logo m\u1edbi c\u1ee7a Google<\/span><\/figcaption><\/figure>\n

6. Th\u01b0 ph\u00e1p v\u00e0 ch\u1eef vi\u1ebft tay<\/strong><\/span><\/h2>\n

C\u00f9ng v\u1edbi typography, th\u01b0 ph\u00e1p (calligraphy) v\u00e0 ch\u1eef vi\u1ebft tay c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n trong thi\u1ebft k\u1ebf \u0111\u1ec3 th\u1ec3 hi\u1ec7n t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 s\u1ef1 th\u00e2n thi\u1ec7n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a h\u00ecnh th\u1ee9c n\u00e0y trong thi\u1ebft k\u1ebf logo s\u1ebd xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi phong c\u00e1ch s\u1ed1ng v\u00e0 v\u0103n h\u00f3a, ch\u1eb3ng h\u1ea1n nh\u01b0 ki\u1ebfn tr\u00fac, n\u1ed9i th\u1ea5t, ti\u1ec7n nghi gia \u0111\u00ecnh, th\u1eddi trang, \u1ea9m th\u1ef1c, nh\u00e0 h\u00e0ng kh\u00e1ch s\u1ea1n, du l\u1ecbch v.v.<\/span><\/p>\n

\"\"
<\/span> Logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u0103n ga g\u1ed1i \u0111\u1ec7m Trendi do Sao Kim thi\u1ebft k\u1ebf. Xem th\u00eam v\u1ec1 d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/span><\/figcaption><\/figure>\n

7. Phong c\u00e1ch monoline v\u00e0 vintage<\/strong><\/span><\/h2>\n

C\u00f9ng v\u1edbi phong c\u00e1ch vintage \u0111ang th\u1ecbnh h\u00e0nh th\u00ec phong c\u00e1ch monoline c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n h\u01a1n. \u0110\u00e2y c\u00f3 th\u1ec3 coi l\u00e0 hi\u1ec7u \u1ee9ng c\u1ee7a vi\u1ec7c nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng nh\u1ecf xinh (emojis, memes) \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ng\u00e0y m\u1ed9t nhi\u1ec1u tr\u00ean m\u00f4i tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nh\u00f3m chat (Facebook, Twitter, Viber, hay \u1edf Vi\u1ec7t Nam l\u00e0 Zalo). Vintage th\u00ec ho\u00e0i c\u1ed5, monoline th\u00ec hi\u1ec7n \u0111\u1ea1i, tuy nhi\u00ean ch\u00fang \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m chung l\u00e0 mang l\u1ea1i c\u1ea3m gi\u00e1c “cool” t\u1eeb nh\u1eefng h\u00ecnh \u1ea3nh “nh\u1ecf xinh”, n\u00ean \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e1c b\u1ea1n tr\u1ebb \u01b0a th\u00edch.\u00a0Do \u0111\u00f3\u00a0logo vintage s\u1ebd th\u00edch h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 gi\u1edbi tr\u1ebb, nh\u01b0ng c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i h\u01a1n. C\u0169ng nh\u01b0 th\u01b0 ph\u00e1p v\u00e0 ch\u1eef vi\u1ebft tay, phong c\u00e1ch vintage v\u00e0 monoline s\u1ebd \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng t\u1ed1t trong logo c\u1ee7a c\u00e1c ng\u00e0nh h\u00e0ng thu\u1ed9c v\u1ec1 phong c\u00e1ch s\u1ed1ng.<\/span><\/p>\n

\"logo\"
<\/span> Logo c\u1ee7a chu\u1ed7i c\u1eeda h\u00e0ng cafe \u0111\u1ed3 u\u1ed1ng La Fruta do Sao Kim thi\u1ebft k\u1ebf. Xem th\u00eam v\u1ec1 d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/span><\/figcaption><\/figure>\n

8. Kh\u00f4ng gian \u00e2m<\/strong><\/span><\/h2>\n

Kh\u00f4ng gian \u00e2m v\u1eabn ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t th\u1ee7 thu\u1eadt thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c y\u00eau th\u00edch trong thi\u1ebft k\u1ebf logo nh\u1eefng n\u0103m t\u1edbi b\u1edfi t\u00ednh c\u00f4 \u0111\u1ecdng s\u00fac t\u00edch v\u00e0 kh\u1ea3 n\u0103ng g\u1ee3i li\u00ean t\u01b0\u1edfng c\u0169ng nh\u01b0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u1edbi ng\u01b0\u1eddi xem. Thay v\u00ec t\u00f4 \u0111i\u1ec3m cho logo b\u1eb1ng qu\u00e1 nhi\u1ec1u chi ti\u1ebft, vi\u1ec7c s\u1eed d\u1ee5ng kh\u00f4ng gian \u00e2m gi\u00fap cho logo th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n m\u00e0 s\u00e1ng t\u1ea1o h\u01a1n.<\/span><\/p>\n

\"\"
<\/span> Logo th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n b\u00f3n v\u00e0 thu\u1ed1c b\u1ea3o v\u1ec7 th\u1ef1c v\u1eadt Rich Farm do Sao Kim thi\u1ebft k\u1ebf. Xem th\u00eam d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/span><\/figcaption><\/figure>\n

Qua b\u00e0i vi\u1ebft n\u00e0y, Sao Kim mong b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng\u00a0thi\u1ebft k\u1ebf logo<\/strong> c\u1ee7a n\u0103m t\u1edbi ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p m\u00ecnh. \u0110\u1ec3 nh\u1eadn th\u00eam c\u00e1c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u t\u1eeb c\u00e1c chuy\u00ean gia thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i t\u1ea1i \u0111\u00e2y<\/a><\/span><\/p>\n

Bi\u00ean t\u1eadp & t\u1ed5ng h\u1ee3p t\u1eeb Think Design, Logo Lounge, Logo Garden, Design Taxi.<\/em><\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n