{"id":317440,"date":"2016-01-11T13:16:28","date_gmt":"2016-01-11T06:16:28","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317399"},"modified":"2019-07-05T16:04:42","modified_gmt":"2019-07-05T09:04:42","slug":"nhin-lai-chien-luoc-truyen-thong-cua-top-10-thuong-hieu-manh-nhat-the-gioi-2015","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/nhin-lai-chien-luoc-truyen-thong-cua-top-10-thuong-hieu-manh-nhat-the-gioi-2015\/","title":{"rendered":"Nh\u00ecn l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a top 10 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t th\u1ebf gi\u1edbi 2015"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u1ea3ng x\u1ebfp h\u1ea1ng sau \u0111\u00e2y\u00a0v\u1ec1\u00a0<strong>10 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t th\u1ebf gi\u1edbi 2015<\/strong> do Brand Finance c\u00f4ng b\u1ed1 (\u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean Forbes), kh\u00e1c v\u1edbi b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a Interbrand \u1edf ch\u1ed7 r\u1eb1ng\u00a0danh s\u00e1ch n\u00e0y ch\u1ec9 \u0111\u00e1nh gi\u00e1 t\u1eadp trung v\u00e0o s\u1ee9c m\u1ea1nh marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u (m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 v\u00e0o marketing v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a marketing t\u1edbi c\u00f4ng vi\u1ec7c kinh doanh). H\u00e3y c\u00f9ng Sao Kim nh\u00ecn l\u1ea1i nh\u1eefng<span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-truyen-thong-thuong-hieu\/\"> chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/a><\/strong><\/span> n\u1ed5i b\u1eadt g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00ecnh \u0111\u00e1m n\u00e0y.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">1. LEGO<\/span><\/h2>\n<p><span style=\"color: #000000;\">Trong th\u00e1ng 4 n\u0103m 2015, h\u00e3ng \u0111\u1ed3 ch\u01a1i Lego \u0111\u00e3 ph\u1ed1i h\u1ee3p c\u00f9ng Facebook \u0111\u1ec3 s\u00e1ng t\u1ea1o chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng mang t\u00ean <strong><em>Kronkiwongi<\/em><\/strong>, nh\u1eb1m t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eefng \u00f4ng b\u1ed1 b\u00e0 m\u1eb9 hay post \u1ea3nh v\u00e0 video chia s\u1ebb v\u1ec1 con c\u00e1i. Trong clip c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u01b0a ra m\u1ed9t th\u1eed th\u00e1ch cho kh\u00e1ch h\u00e0ng l\u00e0 h\u00e3y l\u1eafp &#8220;m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 ch\u01b0a t\u1eebng t\u1ed3n t\u1ea1i&#8221; (hay c\u00f2n g\u1ecdi l\u00e0 Kronkiwongi) v\u00e0 sau \u0111\u00f3 chia s\u1ebb th\u00e0nh qu\u1ea3 c\u1ee7a m\u00ecnh qua m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0Lars Silberbauer Andersen, gi\u00e1m \u0111\u1ed1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a Lego cho bi\u1ebft t\u1eeb Kronkiwongi \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb\u00a0k\u00ed \u1ee9c th\u1eddi th\u01a1 \u1ea5u c\u1ee7a \u00f4ng. Chi\u1ebfn d\u1ecbch n\u00e0y n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Lego ch\u00fa tr\u1ecdng t\u1edbi vi\u1ec7c h\u1ee3p t\u00e1c \u0111\u1ed3ng s\u00e1ng t\u1ea1o v\u00e0 s\u1eed d\u1ee5ng n\u1ed9i dung t\u1eeb ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed3ng th\u1eddi, Jill Gray, qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o c\u1ee7a Facebook c\u0169ng cho hay l\u00e0 qua vi\u1ec7c h\u1ee3p t\u00e1c th\u1ef1c hi\u1ec7n\u00a0nh\u1eefng chi\u1ebfn d\u1ecbch nh\u01b0 th\u1ebf n\u00e0y th\u00ec Facebook c\u0169ng \u0111ang v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c t\u1eadp trung chuy\u1ec3n h\u01b0\u1edbng sang ch\u1ee9c n\u0103ng truy\u1ec1n th\u00f4ng giao ti\u1ebfp qua h\u00ecnh \u1ea3nh (visual communication) nhi\u1ec1u h\u01a1n.<\/span><br \/>\n<span style=\"color: #000000;\"><object id=\"flashObj\" width=\"480\" height=\"270\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=9,0,47,0\"><param name=\"movie\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&amp;isUI=1\" \/><param name=\"bgcolor\" value=\"#FFFFFF\" \/><param name=\"flashVars\" value=\"videoId=4205818487001&amp;playerID=2757547599001&amp;playerKey=AQ~~,AAACgRebHDE~,7ZLwnNkuuFJPAqHiFXtkxT6c99_LO7j9&amp;domain=embed&amp;dynamicStreaming=true\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"swLiveConnect\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><embed src=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&amp;isUI=1\" bgcolor=\"#FFFFFF\" flashvars=\"videoId=4205818487001&amp;playerID=2757547599001&amp;playerKey=AQ~~,AAACgRebHDE~,7ZLwnNkuuFJPAqHiFXtkxT6c99_LO7j9&amp;domain=embed&amp;dynamicStreaming=true\" base=\"http:\/\/admin.brightcove.com\" name=\"flashObj\" width=\"480\" height=\"270\" seamlesstabbing=\"false\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" swliveconnect=\"true\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\" \/><\/object><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">2. PwC<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u0169ng trong th\u00e1ng 4 n\u0103m v\u1eeba qua, chi\u1ebfn d\u1ecbch <em><strong>The world is in beta<\/strong> <\/em>c\u1ee7a h\u00e3ng t\u01b0 v\u1ea5n ki\u1ec3m to\u00e1n v\u00e0 t\u00e0i ch\u00ednh h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi PwC \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eed l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch Digital t\u1ed1t nh\u1ea5t trong gi\u1ea3i th\u01b0\u1edfng c\u1ee7a Vi\u1ec7n Marketing Anh qu\u1ed1c. Gi\u1ea3i th\u01b0\u1edfng \u0111\u01b0\u1ee3c trao h\u00e0ng n\u0103m \u0111\u1ec3 c\u00f4ng nh\u1eadn nh\u1eefng chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng nh\u1ea5t. Trong chi\u1ebfn d\u1ecbch marketing n\u1ed9i dung n\u00e0y, PwC mu\u1ed1n \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t h\u00e3ng t\u01b0 v\u1ea5n c\u00f3 chuy\u00ean m\u00f4n h\u00e0ng \u0111\u1ea7u, linh ho\u1ea1t v\u00e0 lu\u00f4n \u0111\u1ed5i m\u1edbi trong th\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1. PwC \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t microsite v\u00e0 5 phim ng\u1eafn n\u00f3i v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c t\u01b0\u01a1ng lai, h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng doanh nghi\u1ec7p v\u00e0 \u0111\u00e3 \u0111\u1ea1t 30 tri\u1ec7u reach qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/0GbQjTb7kUk\" width=\"484\" height=\"484\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">3. Red Bull<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">Ti\u1ebfp n\u1ed1i \u00fd t\u01b0\u1edfng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y s\u1ee9c m\u1ea1nh v\u00e0 c\u1ea3m h\u1ee9ng, n\u01b0\u1edbc t\u0103ng l\u1ef1c Red Bull v\u1eabn ti\u1ebfp t\u1ee5c duy tr\u00ec th\u00f4ng \u0111i\u1ec7p <strong><em>Red Bull gives you wings &#8211; Red Bull ch\u1eafp c\u00e1nh cho b\u1ea1n,\u00a0<\/em><\/strong>khai th\u00e1c nh\u1eefng h\u00ecnh \u1ea3nh s\u1ea3ng kho\u00e1i v\u00e0 g\u1ee3i c\u1ea3m h\u1ee9ng c\u0103ng tr\u00e0n c\u1ee7a cu\u1ed9c s\u1ed1ng. Red Bull \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t d\u1ef1 \u00e1n c\u00f3 t\u00ean l\u00e0 Stratos Jump \u00a0c\u00f9ng v\u1edbi v\u1eadn \u0111\u1ed9ng vi\u00ean nh\u1ea3y d\u00f9 ng\u01b0\u1eddi \u00dac Felix Baumgartner, trong \u0111\u00f3 anh th\u1ef1c hi\u1ec7n m\u1ed9t c\u00fa nh\u1ea3y ngo\u1ea1n m\u1ee5c v\u1edbi \u0111\u1ed9 cao 39 km t\u1eeb tr\u00ean kh\u00f4ng trung xu\u1ed1ng Tr\u00e1i \u0111\u1ea5t. 8 tri\u1ec7u ng\u01b0\u1eddi \u0111\u00e3 theo d\u00f5i s\u1ef1 ki\u1ec7n n\u00e0y. H\u00e0ng lo\u1ea1t nh\u1eefng video v\u00e0 b\u00e0i b\u00e1o \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u00f3, khi\u1ebfn cho c\u00e2u chuy\u1ec7n v\u1ec1 tinh th\u1ea7n \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u00e0 c\u1ea3m h\u1ee9ng chinh ph\u1ee5c lan r\u1ed9ng kh\u1eafp n\u01a1i, t\u1ea5t nhi\u00ean l\u00e0 c\u00f9ng v\u1edbi c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u Red Bull. Red Bull Stratos th\u1eadm ch\u00ed \u0111\u00e3 c\u00f3 h\u1eb3n m\u1ed9t trang ri\u00eang tr\u00ean Wikipedia.<\/span><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/OcU5Duvp7JI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">4. McKinsey &amp; Company<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">McKinsey chuy\u00ean t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c cho 90 tr\u00ean 100 c\u00f4ng ty l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, 80 tr\u00ean 100 c\u00f4ng ty l\u1edbn nh\u1ea5t t\u1ea1i M\u1ef9, h\u01a1n 30 ch\u00ednh ph\u1ee7 thu\u1ed9c OECD v\u00e0 45 ch\u00ednh ph\u1ee7 c\u1ee7a c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n. V\u1edbi \u0111\u1ecbnh v\u1ecb l\u00e0 nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng \u0111\u1ea7u, McKinsey lu\u00f4n n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t &#8220;nh\u00e0 m\u00e1y tri th\u1ee9c&#8221;, th\u00f4ng qua r\u1ea5t nhi\u1ec1u k\u00eanh qu\u1ea3ng b\u00e1 kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0 l\u00e0\u00a0<strong><em>McKinsey Quarterly<\/em><\/strong>&#8211;<strong>\u00a0<\/strong>m\u1ed9t t\u1ea1p ch\u00ed kinh doanh c\u1ee7a ri\u00eang McKinsey\u00a0chuy\u00ean \u0111\u0103ng t\u1ea3i c\u00e1c b\u00e1o c\u00e1o v\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a h\u00e3ng, v\u00e0\u00a0<strong><em>Voices on Society-\u00a0<\/em><\/strong>m\u1ed9t blog chuy\u00ean \u0111\u0103ng t\u1ea3i c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 to\u00e0n c\u1ea7u c\u1ee7a nh\u1eefng chuy\u00ean gia n\u1ed5i ti\u1ebfng c\u0169ng nh\u01b0 nh\u1eefng t\u01b0 v\u1ea5n vi\u00ean c\u1ee7a McKinsey. H\u00e3ng c\u0169ng \u0111\u00e3 ph\u00e2n ph\u1ed1i c\u00e1c \u1ea5n ph\u1ea9m c\u1ee7a m\u00ecnh qua k\u00eanh app c\u1ee7a iStore v\u00e0 Android.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Kh\u00f4ng ch\u1ec9 v\u1eady, h\u00e3ng c\u00f2n t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi trao \u0111\u1ed5i tri th\u1ee9c gi\u1eefa c\u00e1c chuy\u00ean gia chi\u1ebfn l\u01b0\u1ee3c l\u1edbn nh\u1ea5t trong s\u1ed1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. H\u00e3ng th\u00e0nh l\u1eadp vi\u1ec7n nghi\u00ean c\u1ee9u McKinsey to\u00e0n c\u1ea7u nh\u1eb1m th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u mang quy m\u00f4 l\u1edbn, th\u00fac \u0111\u1ea9y trao \u0111\u1ed5i gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a h\u00e3ng \u1edf nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau \u0111\u1ec3 trao \u0111\u1ed5i ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m, t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh chung v\u00e0 uy t\u00edn c\u1ee7a h\u00e3ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-317459 aligncenter\" src=\"http:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/01\/mckinsey-quarterly-500x319.jpg\" alt=\"mckinsey-quarterly\" width=\"704\" height=\"449\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/01\/mckinsey-quarterly-500x319.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/01\/mckinsey-quarterly.jpg 719w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">5. Unilever<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">L\u00e0 m\u1ed9t c\u00f4ng ty s\u1edf h\u1eefu s\u1ed1 l\u01b0\u1ee3ng danh m\u1ee5c s\u1ea3n ph\u1ea9m\u00a0thu\u1ed9c lo\u1ea1i nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, m\u1ed7i n\u0103m Unilever \u0111\u1ec1u tung ra h\u00e0ng tri\u1ec7u m\u1eabu qu\u1ea3ng c\u00e1o cho t\u1eebng th\u01b0\u01a1ng hi\u1ec7u con c\u1ee7a m\u00ecnh. \u0110\u1ed1i v\u1edbi truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp \u0111o\u00e0n th\u00ec Unilever t\u1eadp trung v\u00e0o m\u1ea3ng\u00a0tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p nhi\u1ec1u h\u01a1n. T\u1eeb n\u0103m 2013 \u0111\u1ebfn nay, Unilever \u0111\u00e3 b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch <strong><em>Bright Future<\/em><\/strong> v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u1ec1 m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng h\u01a1n cho th\u1ebf h\u1ec7\u00a0sau.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ti\u1ebfp t\u1ee5c duy tr\u00ec chi\u1ebfn d\u1ecbch n\u00e0y, n\u0103m v\u1eeba qua t\u1eadp \u0111o\u00e0n n\u00e0y \u0111\u00e3 tham gia H\u1ed9i ngh\u1ecb v\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu c\u1ee7a Li\u00ean H\u1ee3p Qu\u1ed1c t\u1ea1i Paris v\u00e0o th\u00e1ng 12 v\u1edbi m\u1ed9t b\u1ed9 phim \u0111\u1ec3 truy\u1ec1n th\u00f4ng v\u1ec1 t\u00e1c h\u1ea1i c\u1ee7a vi\u1ec7c ph\u00e1 r\u1eebng t\u1edbi vi\u1ec7c n\u00f3ng l\u00ean c\u1ee7a Tr\u00e1i \u0111\u1ea5t. \u0110o\u1ea1n phim mang t\u1ef1a \u0111\u1ec1 <strong><em>L\u1eddi v\u0129nh bi\u1ec7t r\u1eebng c\u00e2y<\/em><\/strong>, k\u1ec3 v\u1ec1 m\u1ed9t c\u00e2y xanh b\u01b0\u1edbc \u0111i bu\u1ed3n b\u00e3 gi\u1eefa th\u00e0nh ph\u1ed1 v\u1edbi th\u00f4ng \u0111i\u1ec7p cu\u1ed1i c\u00f9ng l\u00e0 &#8220;M\u1ed9t c\u00e2y xanh c\u00f2n an to\u00e0n khi \u1edf gi\u1eefa th\u00e0nh ph\u1ed1 h\u01a1n l\u00e0 khi \u1edf trong r\u1eebng nhi\u1ec7t \u0111\u1edbi&#8221; (n\u01a1i n\u00f3 thu\u1ed9c v\u1ec1). \u0110o\u1ea1n phim g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 \u0111\u00f3ng g\u00f3p kh\u00f4ng nh\u1ecf v\u00e0o h\u00ecnh \u1ea3nh v\u1ec1 tr\u00e1ch nhi\u1ec7m c\u1ed9ng \u0111\u1ed3ng c\u1ee7a Unilever.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/xTQXnFsAFXI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">6. L&#8217;Oreal<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u1edbi c\u00e1c h\u00e3ng m\u1ef9 ph\u1ea9m nh\u01b0 L&#8217;Oreal th\u00ec m\u1ed9t quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng trong c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u. N\u0103m qua, h\u00e3ng \u0111\u00e3 t\u1eadp trung v\u00e0o qu\u1ea3ng b\u00e1 d\u00f2ng ph\u1ea5n n\u1ec1n <em><strong>True Match<\/strong><\/em> c\u1ee7a m\u00ecnh v\u1edbi 33 t\u00f4ng m\u00e0u, ph\u00f9 h\u1ee3p cho m\u1ecdi lo\u1ea1i da c\u1ee7a ph\u1ee5 n\u1eef. H\u00e3ng \u0111\u00e3 ch\u1ecdn c\u00e1c ng\u01b0\u1eddi m\u1eabu l\u00e0\u00a0Natasha Poly, Bianca Balti and Liya Kebede trong\u00a0chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho <strong><em>True Match<\/em><\/strong>. Trong n\u1ed7 l\u1ef1c lan r\u1ed9ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i ch\u00e2u \u00c1, L&#8217;Oreal c\u0169ng \u0111\u00e3 c\u00f4ng b\u1ed1 ch\u1ecdn Soo Joo Park l\u00e0 \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ng\u01b0\u1eddi M\u1ef9 lai ch\u00e2u \u00c1 \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh. Th\u00f4ng \u0111i\u1ec7p c\u1ee7a True Match c\u0169ng \u0111\u00e3 ph\u1ea7n n\u00e0o truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh c\u1ee7a L&#8217;Oreal nh\u01b0 l\u00e0 m\u1ed9t chuy\u00ean gia v\u1ec1 s\u1eafc \u0111\u1eb9p ch\u0103m s\u00f3c t\u1edbi t\u1eebng chi ti\u1ebft\u00a0ri\u00eang\u00a0bi\u1ec7t nh\u1ea5t c\u1ee7a m\u1ed7i m\u1ed9t\u00a0ng\u01b0\u1eddi ph\u1ee5 n\u1eef.<\/span><\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.fashiongonerogue.com\/wp-content\/uploads\/2015\/04\/loreal-paris-true-match-makeup-ads01.jpg\" alt=\"\" width=\"800\" height=\"522\" \/><figcaption class=\"wp-caption-text\"><\/span> <span style=\"color: #000000;\">Qu\u1ea3ng c\u00e1o ph\u1ea5n n\u1ec1n True Match<\/span><\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">7. Burberry<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Gi\u00e1ng sinh n\u0103m 2015, Burberry \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi l\u1ea1 v\u1edbi b\u1ed9 phim k\u1ec9 ni\u1ec7m 15 n\u0103m v\u1edf\u00a0nh\u1ea1c k\u1ecbch n\u1ed5i ti\u1ebfng Billy Elliot c\u1ee7a n\u01b0\u1edbc Anh v\u00e0 c\u1ea3 th\u1ebf gi\u1edbi, v\u1edbi vi\u1ec7c m\u1eddi d\u00e0n di\u1ec5n vi\u00ean tham gia \u0111\u00f3ng b\u1ed9 phim qu\u1ea3ng c\u00e1o n\u00e0y. B\u1ed9 phim \u0111\u01b0\u1ee3c d\u1ef1ng v\u1edbi kh\u00f4ng kh\u00ed l\u1ec5 h\u1ed9i t\u01b0ng b\u1eebng, \u0111\u1ed3ng th\u1eddi c\u0169ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh hi\u1ec7n \u0111\u1ea1i, \u0111\u1ea7y s\u00e1ng t\u1ea1o m\u00e0 Burberry \u0111\u00e3 x\u00e2y d\u1ef1ng bao n\u0103m qua v\u1edbi nh\u1eefng h\u1ecda ti\u1ebft s\u1ecdc \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, kh\u00e1c bi\u1ec7t v\u1edbi \u0111a s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u1ed5 \u0111i\u1ec3n xu\u1ea5t x\u1ee9 t\u1eeb ch\u00e2u \u00c2u.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/961k-cHjMLk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">8. Rolex<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">H\u00e3ng \u0111\u1ed3ng h\u1ed3 Th\u1ee5y S\u1ef9 n\u0103m nay \u0111\u00e3 t\u00e0i tr\u1ee3 cho cu\u1ed9c \u0111ua thuy\u1ec1n t\u1ed5 ch\u1ee9c b\u1edfi C\u00e2u l\u1ea1c b\u1ed9 \u0111ua thuy\u1ec1n Ho\u00e0ng Gia, mang t\u00ean <strong><em>Rolex Fasnest Race<\/em><\/strong>, thu h\u00fat c\u00e1c \u0111\u1ed9i \u0111ua t\u1edbi t\u1eeb 25 qu\u1ed1c gia. Cu\u1ed9c thi c\u00f3 ri\u00eang m\u1ed9t website, blog, k\u00eanh radio, v\u00e0 c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i ri\u00eang v\u00e0 l\u00e0 ch\u1ee7 \u0111\u1ec1 th\u1ea3o lu\u1eadn c\u1ee7a v\u00f4 s\u1ed1 c\u00e1c di\u1ec5n \u0111\u00e0n v\u1ec1 thuy\u1ec1n bu\u1ed3m ho\u1eb7c \u0111ua thuy\u1ec1n kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. Rolex \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng nam gi\u1edbi thu\u1ed9c ph\u00e2n kh\u00fac cao c\u1ea5p.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/Eqj2Kz6B8p8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">9. Ferrari<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ferrari t\u1eeb l\u00e2u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\u00a0si\u00eau xe th\u1ec3 thao sang tr\u1ecdng v\u00e0o lo\u1ea1i b\u1eadc nh\u1ea5t th\u1ebf gi\u1edbi. \u0110\u1ec3 duy tr\u00ec h\u00ecnh \u1ea3nh n\u00e0y, s\u1ef1 \u0111\u1ed9c quy\u1ec1n lu\u00f4n l\u00e0 m\u1ed9t b\u00ed quy\u1ebft, do v\u1eady s\u1ebd l\u00e0 th\u1ea3m h\u1ecda n\u1ebfu h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c qu\u00e1 nhi\u1ec1u chi\u1ebfc xe. Ferrari c\u00f3 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a xe cho kh\u00e1ch h\u00e0ng, nh\u01b0ng kh\u00f4ng gi\u1ed1ng c\u00e1c h\u00e3ng xe kh\u00e1c \u0111\u00e1p \u1ee9ng m\u1ecdi y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, Ferrari \u0111\u00f4i khi kh\u00f4ng ng\u1ea1i t\u1eeb ch\u1ed1i nh\u1eefng y\u00eau c\u1ea7u qu\u00e1 kh\u00e1c th\u01b0\u1eddng c\u1ee7a kh\u00e1ch c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0\u201cCh\u00fang t\u00f4i kh\u00f4ng b\u00e1n \u00f4 t\u00f4, ch\u00fang t\u00f4i b\u00e1n nh\u1eefng gi\u1ea5c m\u01a1\u201d &#8211; c\u1ef1u gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Ferrari Luca di Montezemolo t\u1eebng tuy\u00ean b\u1ed1 nh\u01b0 th\u1ebf. C\u00f2n t\u1ea1i l\u1ec5 ra m\u1eaft chi\u1ebfc xe th\u1ec3 thao m\u1edbi nh\u1ea5t Ferrari 488 GTB di\u1ec5n ra \u1edf Geneva Motor Show, Enrico Galliera cho bi\u1ebft: \u201cTr\u1ecdng tr\u00e1ch to l\u1edbn c\u1ee7a t\u00f4i l\u00e0 lu\u00f4n ph\u1ea3i duy tr\u00ec gi\u1ea5c m\u01a1 mang t\u00ean Ferrari cho gi\u1edbi m\u1ed9 \u0111i\u1ec7u \u00f4 t\u00f4 th\u1ec3 thao\u201d.<\/span><\/p>\n<figure id=\"attachment_317457\" aria-describedby=\"caption-attachment-317457\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-317457\" src=\"http:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/01\/1-1.jpg\" alt=\"1 (1)\" width=\"670\" height=\"398\" \/><figcaption id=\"caption-attachment-317457\" class=\"wp-caption-text\"><\/span> <span style=\"color: #000000;\">Ra m\u1eaft chi\u1ebfc xe th\u1ec3 thao m\u1edbi nh\u1ea5t Ferrari 488 GTB<\/span><\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">10. Nike<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong n\u0103m v\u1eeba qua, h\u00e3ng th\u1ec3 thao Nike \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ee5 n\u1eef l\u1edbn nh\u1ea5t t\u1eeb tr\u01b0\u1edbc t\u1edbi nay mang t\u00ean Better for it. Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 kh\u00e1c v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng truy\u1ec1n th\u00f4ng c\u1ee7a Nike t\u1eeb tr\u01b0\u1edbc t\u1edbi nay. B\u1ed9 phim qu\u1ea3ng c\u00e1o g\u1ee3i c\u1ea3m h\u1ee9ng cho nh\u1eefng n\u1eef v\u1eadn \u0111\u1ed9ng trong qu\u00e1 tr\u00ecnh t\u1eadp luy\u1ec7n c\u1ee7a m\u00ecnh, nh\u01b0ng mang t\u00ednh nh\u1eb9 nh\u00e0ng vui v\u1ebb h\u01a1n nh\u1eefng qu\u1ea3ng c\u00e1o truy\u1ec1n c\u1ea3m h\u1ee9ng nghi\u00eam t\u00fac tr\u01b0\u1edbc \u0111\u00e2y. C\u00e2u tagline Better for it c\u0169ng kh\u00f4ng m\u1ea1nh m\u1ebd quy\u1ebft li\u1ec7t nh\u01b0 Just do it, v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n l\u00e0 c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean b\u00e1n chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/zzbjEMaDjrk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/meo-hay-de-tim-duoc-cam-hung-sang-tao-logo\/\">M\u1eb9o hay \u0111\u1ec3 t\u00ecm c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o logo<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/9-logo-duoc-thiet-ke-lai-xuat-sac-cua-nhung-thuong-hieu-noi-tieng\/\">9 Logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i xu\u1ea5t s\u1eafc c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng<\/a><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_749227613\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/nhandienthuonghieu.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-he-thong-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p\">Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>B\u1ea3ng x\u1ebfp h\u1ea1ng sau \u0111\u00e2y\u00a0v\u1ec1\u00a010 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t th\u1ebf gi\u1edbi 2015 do Brand Finance c\u00f4ng b\u1ed1 (\u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean Forbes), kh\u00e1c v\u1edbi b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a Interbrand \u1edf ch\u1ed7 r\u1eb1ng\u00a0danh s\u00e1ch n\u00e0y ch\u1ec9 \u0111\u00e1nh gi\u00e1 t\u1eadp trung v\u00e0o s\u1ee9c m\u1ea1nh marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u (m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 v\u00e0o marketing v\u00e0 t\u00e1c [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":317367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[387,10],"tags":[23,381,388],"class_list":["post-317440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-truyen-thong-thuong-hieu","category-xay-dung-thuong-hieu","tag-brand-building","tag-brand-strategy","tag-communication"],"acf":[],"views":9207,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/317440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=317440"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/317440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/317367"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=317440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=317440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=317440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}