{"id":317442,"date":"2016-01-07T13:25:41","date_gmt":"2016-01-07T06:25:41","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317442"},"modified":"2019-07-05T16:35:34","modified_gmt":"2019-07-05T09:35:34","slug":"8-buoc-de-xac-dinh-usp-cho-san-pham-cua-ban","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/8-buoc-de-xac-dinh-usp-cho-san-pham-cua-ban\/","title":{"rendered":"8 b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh USP cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n"},"content":{"rendered":"

USP (Unique selling point) \u00a0l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh \u0111\u1ec3 kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n\u00a0v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed7i ng\u00e0y kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c bi\u1ebft bao nhi\u00eau th\u00f4ng \u0111i\u1ec7p, th\u00f4ng tin b\u00e1n h\u00e0ng t\u1eeb th\u1ecb tr\u01b0\u1eddng. N\u1ebfu b\u1ea1n kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh th\u00ec r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd ch\u00ecm l\u1eabn trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u1ed3ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c USP cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"USP\"<\/span><\/p>\n

1. Hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/span><\/h2>\n

L\u00ean danh s\u00e1ch nh\u1eefng \u0111\u1eb7c t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, bao g\u1ed3m c\u00e1c th\u00f3i quen, s\u1edf th\u00edch, mong mu\u1ed1n, n\u1ed7i lo l\u1eafng v\u00e0 v\u1ea5n \u0111\u1ec1 quan t\u00e2m, h\u1ecd ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb ai, v.v.<\/span><\/p>\n

2. Hi\u1ec3u s\u1ea3n ph\u1ea9m<\/span><\/h2>\n

L\u00ean danh d\u00e1ch nh\u1eefng l\u1ee3i \u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c. Nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y c\u00f3 th\u1ec3\u00a0s\u1ebd l\u00e0 nh\u1eefng USP ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

3. Hi\u1ec3u \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n

So s\u00e1nh nh\u1eefng gi\u00e1 tr\u1ecb tr\u00ean v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 c\u00e1c xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. G\u1ea1ch b\u1ecf b\u1edbt nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 s\u1eed d\u1ee5ng, v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu ti\u00eau d\u00f9ng. Nh\u1eefng gi\u00e1 tr\u1ecb c\u00f2n l\u1ea1i s\u1ebd l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t m\u00e0 ch\u1ec9 b\u1ea1n m\u1edbi c\u00f3.<\/span><\/p>\n

4. Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng<\/span><\/h2>\n

V\u1edbi m\u1ed7i gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t n\u00e0y, h\u00e3y m\u00f4 t\u1ea3 n\u00f3 tr\u00ean m\u1ed9t trang \u00a0gi\u1ea5y v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a v\u00e0 h\u00ecnh \u1ea3nh nh\u01b0 m\u1ed9t s\u01a1 \u0111\u1ed3 t\u01b0 duy \u0111\u1ec3 ph\u00e1c th\u1ea3o nh\u1eefng \u00fd t\u01b0\u1edfng ch\u00ednh cho k\u1ebf ho\u1ea1ch marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai. X\u00e1c \u0111\u1ecbnh s\u01a1 b\u1ed9 m\u1ee9c \u0111\u1ed9 kh\u1ea3 thi v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y.<\/span><\/p>\n

5. Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/span><\/h2>\n

Th\u1ef1c hi\u1ec7n nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n ng\u1eafn v\u1edbi nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c nh\u00f3m kh\u00e1ch h\u00e0ng b\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi \u0111\u1ec3 ch\u1ecdn ra nh\u1eefng USP m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u01b0a th\u00edch nh\u1ea5t. Cu\u1ed1i c\u00f9ng th\u00ec \u0111\u00f3 c\u0169ng l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f4ng vi\u1ec7c kinh doanh\u00a0c\u1ee7a b\u1ea1n mu\u1ed1n ph\u1ee5c v\u1ee5.<\/span><\/p>\n

6. T\u1ed5ng h\u1ee3p th\u00f4ng tin<\/span><\/h2>\n

Sau khi ho\u00e0n t\u1ea5t nh\u1eefng b\u01b0\u1edbc tr\u00ean, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i r\u00e0 so\u00e1t ki\u1ec3m tra l\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0: USP c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ed3ng nh\u1ea5t v\u1edbi tri\u1ebft l\u00fd kinh doanh c\u1ee7a b\u1ea1n? USP c\u00f3 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh? USP c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng? USP c\u00f3 \u0111em l\u1ea1i ni\u1ec1m tin cho h\u1ecd?<\/span><\/p>\n

7. Ch\u1ecdn l\u1ecdc<\/span><\/h2>\n

Ch\u1ecdn l\u1ecdc 1-2 USP ch\u00ednh n\u1ed5i tr\u1ed9i nh\u1ea5t v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c \u00fd t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketing.<\/span><\/p>\n

8. C\u1eadp nh\u1eadt<\/span><\/h2>\n

\u0110\u1eebng qu\u00ean r\u1eb1ng th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i t\u1eebng ng\u00e0y. V\u00ec th\u1ebf h\u00e3y lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eefng b\u01b0\u1edbc \u0111i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c USP c\u1ee7a b\u1ea1n l\u00e0 lu\u00f4n ph\u00f9 h\u1ee3p.<\/span><\/p>\n

Qua b\u00e0i vi\u1ebft n\u00e0y, Sao Kim hy v\u1ecdng gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc chi ti\u1ebft c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh USP. \u0110\u1ec3 nh\u1eadn th\u00eam c\u00e1c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u1ec1 thi\u1ebft k\u1ebf website<\/strong> t\u1eeb c\u00e1c chuy\u00ean gia thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a>,<\/span> b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/span><\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n