{"id":317448,"date":"2016-01-08T13:35:53","date_gmt":"2016-01-08T06:35:53","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317448"},"modified":"2019-07-05T16:33:19","modified_gmt":"2019-07-05T09:33:19","slug":"checklist-nam-moi-cho-giam-doc-marketing-smes","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/checklist-nam-moi-cho-giam-doc-marketing-smes\/","title":{"rendered":"Checklist k\u1ebf ho\u1ea1ch marketing trong n\u0103m m\u1edbi cho SMEs"},"content":{"rendered":"<p><span style=\"color: #000000;\">N\u0103m m\u1edbi t\u1edbi c\u0169ng l\u00e0 l\u00fac n\u00ean nh\u00ecn l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 c\u1ee7a n\u0103m qua v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho m\u1ed9t n\u0103m s\u1eafp t\u1edbi. C\u00f4ng vi\u1ec7c marketing cho doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba c\u1ee7a b\u1ea1n c\u0169ng kh\u00f4ng n\u1eb1m ngo\u1ea1i l\u1ec7. Checklist sau \u0111\u00e2y c\u1ee7a Sao Kim c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n kh\u00f4ng b\u1ecf s\u00f3t nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch n\u0103m t\u1edbi c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-317449 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/01\/How-to-Build-an-Effective-Content-Marketing-Plan.jpg\" alt=\"marketing checklist\" width=\"609\" height=\"406\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/01\/How-to-Build-an-Effective-Content-Marketing-Plan.jpg 1000w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/01\/How-to-Build-an-Effective-Content-Marketing-Plan-500x334.jpg 500w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/span><\/p>\n<h2><span style=\"color: #000000;\">Kinh ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c d\u00e0nh cho marketing n\u0103m v\u1eeba qua?<\/span><\/h2>\n<p><span style=\"color: #000000;\">Khi xem x\u00e9t kinh ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng marketing, c\u1ea7n thi\u1ebft ph\u1ea3i xem x\u00e9t to\u00e0n di\u1ec7n v\u1ec1 c\u1ea3 chi ph\u00ed v\u1ec1 ti\u1ec1n b\u1ea1c, nh\u00e2n l\u1ef1c v\u00e0 th\u1eddi gian, tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh marketing online v\u00e0 offline.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Online marketing: social media, qu\u1ea3ng c\u00e1o online, website, blog, d\u1ecbch v\u1ee5 thu\u00ea ngo\u00e0i,\u00a0chi\u1ebfn d\u1ecbch email marketing, v.v.<\/span><\/li>\n<li><span style=\"color: #000000;\">Offline marketing: qu\u1ea3ng c\u00e1o, brochures, business cards, s\u1ef1 ki\u1ec7n,\u00a0tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i, hu\u1ea5n luy\u1ec7n,\u00a0t\u00e0i tr\u1ee3, v.v.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">N\u1ed7 l\u1ef1c\u00a0marketing n\u00e0o th\u00e0nh c\u00f4ng nh\u1ea5t n\u0103m qua?<\/span><\/h2>\n<p><span style=\"color: #000000;\">V\u1edbi nh\u1eefng ngu\u1ed3n l\u1ef1c v\u00e0 kinh ph\u00ed k\u1ec3 tr\u00ean, \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch kh\u00e1ch quan ho\u1ea1t \u0111\u1ed9ng n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 nhi\u1ec1u nh\u1ea5t. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 kh\u00f4ng ch\u1ec9 d\u1ef1a ho\u00e0n to\u00e0n tr\u00ean ROI m\u00e0 c\u00f2n v\u00e0o ti\u1ec1m n\u0103ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y mang l\u1ea1i. V\u1edbi m\u1ed9t doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, vi\u1ec7c \u0111\u1ea7u t\u01b0 m\u1edf r\u1ed9ng kinh doanh c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i ch\u1ea5p nh\u1eadn m\u1ed9t th\u1eddi gian ho\u00e0n v\u1ed1n d\u00e0i. V\u00ec th\u1ebf, c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 l\u1ee3i nhu\u1eadn ngay l\u1eadp t\u1ee9c nh\u01b0ng c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn v\u1ec1 l\u00e2u d\u00e0i th\u00ec v\u1eabn n\u00ean \u0111\u01b0\u1ee3c duy tr\u00ec ti\u1ebfp t\u1ee5c.<\/span><\/p>\n<h2><span style=\"color: #000000;\">N\u1ed7 l\u1ef1c\u00a0marketing n\u00e0o kh\u00f4ng th\u00e0nh c\u00f4ng trong n\u0103m qua?<\/span><\/h2>\n<p><span style=\"color: #000000;\">Trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng ph\u00e1t tri\u1ec3n, doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i th\u1eed-v\u00e0-sai nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng\u00a0marketing kh\u00e1c nhau. V\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng\u00a0kh\u00f4ng th\u00e0nh c\u00f4ng, h\u00e3y c\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm l\u00fd do v\u00e0 b\u00e0i h\u1ecdc.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">C\u00f3 ph\u1ea3i th\u1ecb tr\u01b0\u1eddng b\u1ea1n nh\u1eafm \u0111\u1ebfn l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi?<\/span><\/li>\n<li><span style=\"color: #000000;\">Th\u1eddi \u0111i\u1ec3m tri\u1ec3n khai kh\u00f4ng hi\u1ec7u qu\u1ea3?<\/span><\/li>\n<li><span style=\"color: #000000;\">N\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn th\u00eam?<\/span><\/li>\n<li><span style=\"color: #000000;\">B\u1ea1n ch\u01b0a d\u00e0nh \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3?<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">C\u00f4ng vi\u1ec7c kinh doanh c\u00f3 g\u00ec thay \u0111\u1ed5i trong n\u0103m t\u1edbi?<\/span><\/h2>\n<p><span style=\"color: #000000;\">Ngo\u00e0i s\u1ef1 thay \u0111\u1ed5i trong ch\u00ednh s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ec3 \u00fd t\u1edbi b\u1ea5t c\u1ee9 thay \u0111\u1ed5i n\u00e0o c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u1edbi doanh nghi\u1ec7p b\u1ea1n:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">C\u1ea1nh tranh m\u1edbi<\/span><\/li>\n<li><span style=\"color: #000000;\">Thay \u0111\u1ed5i v\u1ec1 ch\u00ednh s\u00e1ch, kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng<\/span><\/li>\n<li><span style=\"color: #000000;\">\u0110\u1ed1i t\u00e1c m\u1edbi, nh\u00e0 cung c\u1ea5p m\u1edbi<\/span><\/li>\n<li><span style=\"color: #000000;\">Nh\u00e2n vi\u00ean m\u1edbi<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">D\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 g\u00ec thay \u0111\u1ed5i trong n\u0103m t\u1edbi?<\/span><\/h2>\n<p><span style=\"color: #000000;\">B\u1ea5t c\u1ee9 thay \u0111\u1ed5i c\u00f3 th\u1ec3 c\u00f3 n\u00e0o t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng nh\u01b0:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng (hi\u1ec7n c\u00f3 v\u00e0 ti\u1ec1m n\u0103ng) t\u0103ng hay gi\u1ea3m nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi n\u0103m ngo\u00e1i?<\/span><\/li>\n<li><span style=\"color: #000000;\">Thay \u0111\u1ed5i trong s\u1edf th\u00edch, nhu c\u1ea7u, \u01b0\u1edbc mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng nh\u00f3m\u00a0tham v\u1ea5n (l\u00e0 nh\u00f3m ng\u01b0\u1eddi\u00a0c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau)<\/span><\/li>\n<li><span style=\"color: #000000;\">Thay \u0111\u1ed5i trong c\u00e1ch th\u1ee9c kh\u00e1ch h\u00e0ng giao ti\u1ebfp v\u1edbi doanh nghi\u1ec7p b\u1ea1n<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Qua b\u00e0i vi\u1ebft n\u00e0y, Sao Kim hy v\u1ecdng gi\u00fap b\u1ea1n r\u00e0 so\u00e1t l\u1ea1i l\u1ea7n n\u1eefa nh\u1eefng y\u00eau c\u1ea7u cho k\u1ebf ho\u1ea1ch marketing n\u0103m t\u1edbi. \u0110\u1ec3 nh\u1eadn th\u00eam c\u00e1c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u1ec1 thi\u1ebft k\u1ebf website t\u1eeb c\u00e1c chuy\u00ean gia<strong><span style=\"color: #ff0000;\"> <a style=\"color: #ff0000;\" title=\"thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u\" href=\"http:\/\/www.saokim.com.vn\/dich-vu\/nhan-dien-cot-loi\/nhan-dien-thuong-hieu-doanh-nghiep\/\" data-slimstat-clicked=\"false\" data-slimstat-type=\"0\" data-slimstat-tracking=\"true\" data-slimstat-callback=\"true\" data-slimstat-async=\"false\">thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/strong>, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i<strong> <a style=\"color: #000000;\" href=\"http:\/\/saokim.com.vn\/lien-he\" data-slimstat-clicked=\"false\" data-slimstat-type=\"0\" data-slimstat-tracking=\"true\" data-slimstat-callback=\"true\" data-slimstat-async=\"false\">t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n: <strong><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\">S<span style=\"color: #ff0000;\">ao Kim Branding<\/span><\/a><\/strong><\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/p>\n<p><span style=\"color: #ff6600;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/5-thu-phai-co-de-mot-thiet-ke-logo-thanh-cong\/\">5 Th\u1ee9 ph\u1ea3i c\u00f3 \u0111\u1ec3 m\u1ed9t thi\u1ebft k\u1ebf logo th\u00e0nh c\u00f4ng<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/meo-hay-de-tim-duoc-cam-hung-sang-tao-logo\/\">M\u1eb9o hay \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1456334287\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1eb9p\">Thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1eb9p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-profile-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c\">H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/tuvanthuonghieu.vn\" target=\"_blank\" rel=\"dofollow\" title=\"t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u\">T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>N\u0103m m\u1edbi t\u1edbi c\u0169ng l\u00e0 l\u00fac n\u00ean nh\u00ecn l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 c\u1ee7a n\u0103m qua v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho m\u1ed9t n\u0103m s\u1eafp t\u1edbi. C\u00f4ng vi\u1ec7c marketing cho doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba c\u1ee7a b\u1ea1n c\u0169ng kh\u00f4ng n\u1eb1m ngo\u1ea1i l\u1ec7. Checklist sau \u0111\u00e2y c\u1ee7a Sao Kim c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n kh\u00f4ng b\u1ecf s\u00f3t nh\u1eefng \u0111i\u1ec3m [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[23,385],"class_list":["post-317448","post","type-post","status-publish","format-standard","hentry","category-xay-dung-thuong-hieu","tag-brand-building","tag-marketing-plan"],"acf":[],"views":2401,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/317448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=317448"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/317448\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=317448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=317448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=317448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}