{"id":317494,"date":"2016-01-14T12:28:35","date_gmt":"2016-01-14T05:28:35","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317494"},"modified":"2019-07-05T15:44:39","modified_gmt":"2019-07-05T08:44:39","slug":"top-thuong-hieu-noi-dia-tai-viet-nam-do-nielsen-binh-chon","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/top-thuong-hieu-noi-dia-tai-viet-nam-do-nielsen-binh-chon\/","title":{"rendered":"Top th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba t\u1ea1i Vi\u1ec7t Nam do Nielsen b\u00ecnh ch\u1ecdn"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">S\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba Vi\u1ec7t Nam so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i ngay tr\u00ean s\u00e2n nh\u00e0 ra sao? C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u \u0111i\u1ec1u n\u00e0y qua<strong><span style=\"color: #ff6600;\"> <a style=\"color: #ff6600;\" href=\"http:\/\/www.campaignasia.com\/Top1000Brands\/CountryRanking\/Vietnam\" target=\"_blank\" rel=\"noopener noreferrer\">b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a Nielsen<\/a><\/span><\/strong> &#8211; m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u1ed5i ti\u1ebfng &#8211; \u0111\u1ec3 xem nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t n\u00e0o c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn ng\u01b0\u1eddi Vi\u1ec7t t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u1ee7a th\u1ebf gi\u1edbi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-318490 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-15-th\u01b0\u01a1ng-hi\u1ec7u.jpg\" alt=\"Top-15-thuong-hieu\" width=\"977\" height=\"527\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-15-th\u01b0\u01a1ng-hi\u1ec7u.jpg 977w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-15-th\u01b0\u01a1ng-hi\u1ec7u-500x270.jpg 500w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/> <img decoding=\"async\" class=\"wp-image-318491 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-30-th\u01b0\u01a1ng-hi\u1ec7u.jpg\" alt=\"Top-30-thuong-hieu\" width=\"969\" height=\"525\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-30-th\u01b0\u01a1ng-hi\u1ec7u.jpg 969w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-30-th\u01b0\u01a1ng-hi\u1ec7u-500x271.jpg 500w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/> <img decoding=\"async\" class=\"wp-image-318497 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-45-thuong-hieu-1.jpg\" alt=\"\" width=\"973\" height=\"528\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-45-thuong-hieu-1.jpg 973w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-45-thuong-hieu-1-500x271.jpg 500w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-318493 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-60-thuong-hieu.jpg\" alt=\"Top-60-thuong-hieu\" width=\"969\" height=\"528\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-60-thuong-hieu.jpg 969w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-60-thuong-hieu-500x272.jpg 500w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-318494 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-75-thuong-hieu.jpg\" alt=\"Top-75-thuong-hieu\" width=\"965\" height=\"527\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-75-thuong-hieu.jpg 965w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-75-thuong-hieu-500x273.jpg 500w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-318495 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-90-thuong-hieu.jpg\" alt=\"Top-90-thuong-hieu\" width=\"959\" height=\"512\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-90-thuong-hieu.jpg 959w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-90-thuong-hieu-500x267.jpg 500w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-318496 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-100-thuong-hieu.jpg\" alt=\"Top-100-thuong-hieu\" width=\"963\" height=\"348\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-100-thuong-hieu.jpg 963w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/10\/Top-100-thuong-hieu-500x181.jpg 500w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Kh\u00f4ng qu\u00e1 ng\u1ea1c nhi\u00ean l\u00e0 nh\u1eefng<strong> th\u01b0\u01a1ng hi\u1ec7u<\/strong> Vi\u1ec7t thu\u1ed9c danh s\u00e1ch n\u00e0y \u0111\u1ec1u thu\u1ed9c nh\u1eefng nh\u00f3m ng\u00e0nh m\u00e0 h\u00e0ng n\u1ed9i c\u00f3 l\u1ee3i th\u1ebf h\u01a1n nh\u01b0 l\u00e0 Vi\u1ec5n th\u00f4ng (Viettel, MobiFone), Ng\u00e2n h\u00e0ng (Vietcombank), Th\u1ef1c ph\u1ea9m \u0111\u1ed3 u\u1ed1ng (Vinamilk, Chinsu foods, Trung Nguy\u00ean), H\u00e0ng kh\u00f4ng (Vietnam Airlines, Vietjet Air), X\u0103ng d\u1ea7u (Petrolimex). Tuy th\u1ebf, nh\u00f3m ng\u00e0nh Th\u1ef1c ph\u1ea9m \u0111\u1ed3 u\u1ed1ng v\u00e0 Ng\u00e2n h\u00e0ng v\u1eabn ch\u1ecbu s\u1ef1 c\u1ea1nh tranh m\u1ea1nh t\u1eeb th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i. Trong khi \u0111\u00f3 v\u1edbi c\u00e1c nh\u00f3m ng\u00e0nh v\u1ec1 c\u00f4ng ngh\u1ec7, h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), th\u1eddi trang m\u1ef9 ph\u1ea9m, xa x\u1ec9 ph\u1ea9m, b\u00e1n l\u1ebb, th\u00ec r\u00f5 r\u00e0ng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng h\u01a1n h\u1eb3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Viettel<\/strong> (th\u1ee9 21)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Vinamilk<\/strong> (th\u1ee9 44)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Vietnam Airlines<\/strong> (th\u1ee9 66)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Chinsu foods<\/strong> (th\u1ee9 37)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Trung Nguy\u00ean<\/strong> (th\u1ee9 46)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Petrolimex<\/strong> (th\u1ee9 27)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Mobifone<\/strong> (th\u1ee9 42)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Vietjet Air<\/strong> (th\u1ee9 39)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Vietcombank<\/strong> (th\u1ee9 60)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>*Th\u00f4ng tin th\u1ee9 h\u1ea1ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt ng\u00e0y 31\/10\/2016<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong b\u00e0i vi\u1ebft ti\u1ebfp theo, ch\u00fang ta s\u1ebd c\u00f9ng ph\u00e2n t\u00edch m\u1ed9t ch\u00fat v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh tr\u00ean \u0111\u1ec3 hi\u1ec3u th\u00eam \u0111i\u1ec3m chung\u00a0g\u00ec \u0111\u00e3 l\u00e0m n\u00ean t\u00ean tu\u1ed5i\u00a0c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam nh\u00e9!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Xem ngay<span style=\"color: #ff6600;\"><strong>\u00a0<a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-diem-tao-nen-cac-thuong-hieu-manh-tai-viet-nam\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 \u0111i\u1ec3m chung t\u1ea1o n\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/meo-hay-de-tim-duoc-cam-hung-sang-tao-logo\/\">M\u1eb9o hay \u0111\u1ec3 t\u00ecm c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o logo<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/9-logo-duoc-thiet-ke-lai-xuat-sac-cua-nhung-thuong-hieu-noi-tieng\/\">9 Logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i xu\u1ea5t s\u1eafc c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng<\/a><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_1589926371\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/dattenthuonghieu.com\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean c\u00f4ng ty\">\u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-lich-tet\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf l\u1ecbch t\u1ebft\">Thi\u1ebft k\u1ebf l\u1ecbch t\u1ebft<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>S\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba Vi\u1ec7t Nam so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i ngay tr\u00ean s\u00e2n nh\u00e0 ra sao? C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u \u0111i\u1ec1u n\u00e0y qua b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a Nielsen &#8211; m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u1ed5i ti\u1ebfng &#8211; \u0111\u1ec3 xem nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t n\u00e0o c\u00f3 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":317511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[23,381],"class_list":["post-317494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-brand-building","tag-brand-strategy"],"acf":[],"views":4383,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/317494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=317494"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/317494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/317511"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=317494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=317494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=317494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}