{"id":317496,"date":"2016-01-15T13:00:41","date_gmt":"2016-01-15T06:00:41","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317496"},"modified":"2021-06-30T07:39:31","modified_gmt":"2021-06-30T07:39:31","slug":"5-diem-tao-nen-cac-thuong-hieu-manh-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-diem-tao-nen-cac-thuong-hieu-manh-tai-viet-nam\/","title":{"rendered":"5 \u0111i\u1ec3m chung t\u1ea1o n\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n

Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc, Sao Kim \u0111\u00e3 \u0111\u1ec1 c\u1eadp t\u1edbi 10 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 thu\u1ed9c nh\u00f3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam<\/a>,<\/span> <\/strong>s\u00e1nh ngang v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ngo\u1ea1i nh\u1eadp kh\u00e1c. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u xem nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o \u0111\u00e3 l\u00e0m n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh qua nh\u1eefng minh h\u1ecda \u0111i\u1ec3n h\u00ecnh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba n\u00e0y.<\/span><\/p>\n\n\n\n

1. Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/h2>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft \u0111\u01b0\u1ee3c v\u1edbi t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. M\u00e0 s\u1ef1 g\u1eafn k\u1ebft th\u00ec lu\u00f4n \u0111\u1ebfn t\u1eeb s\u1ef1 th\u1ea5u hi\u1ec3u. V\u00ec th\u1ebf doanh nghi\u1ec7p ph\u1ea3i kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n

\"dang-ky-3g-mobifone-1\"<\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u MobiFone<\/strong> \u0111\u00e3 \u00e1p d\u1ee5ng Big Data v\u00e0o ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 c\u01a1 s\u1edf x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, marketing, b\u00e1n h\u00e0ng \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng. Doanh thu t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a n\u00e0y l\u00e0 3.000 t\u1ef7 \u0111\u1ed3ng. Nh\u1edd \u0111\u00f3, MobiFone<\/strong> \u0111\u00e3 k\u1ecbp th\u1eddi gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c 500.000 kh\u00e1ch h\u00e0ng s\u1eafp r\u1eddi m\u1ea1ng.<\/span><\/p>\n\n\n\n

Sau nh\u1eefng hi\u1ec7u qu\u1ea3 n\u00e0y, c\u00f4ng ty \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng doanh nghi\u1ec7p s\u1ed1. Theo \u0111\u00f3, \u0111\u1ea1i gia vi\u1ec5n th\u00f4ng n\u00e0y \u0111\u00e3 \u0111\u1ea7u t\u01b0 nh\u1ea5t \u0111\u1ecbnh v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n Big Data v\u00e0 Cloud. C\u00e1c n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng c\u0169ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o khai th\u00e1c trong nh\u1eefng n\u0103m t\u1edbi.<\/span><\/p>\n\n\n\n

D\u1ef1 ki\u1ebfn, \u0111\u1ea7u n\u0103m 2016, MobiFone<\/strong> s\u1ebd \u0111\u1ea9y m\u1ea1nh vi\u1ec7c ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m cho c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p. C\u00f9ng v\u1edbi \u0111\u00f3, Big Data s\u1ebd \u0111\u01b0\u1ee3c khai th\u00e1c th\u01b0\u1eddng xuy\u00ean h\u01a1n \u0111\u1ec3 ph\u00e2n t\u00edch ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 th\u00f4ng qua ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 bi\u1ec7n ph\u00e1p ch\u0103m s\u00f3c t\u1ed1t h\u01a1n.<\/span><\/p>\n\n\n\n

2. Khai th\u00e1c \u0111\u01b0\u1ee3c kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7<\/span><\/h2>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh lu\u00f4n x\u00e1c \u0111\u1ecbnh r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1eadp trung khai th\u00e1c c\u00e1c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0y (USP)<\/strong> <\/a><\/span>\u0111\u1ec3 truy\u1ec1n th\u00f4ng t\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. Ngay c\u1ea3 v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m r\u1ea5t th\u00f4ng th\u01b0\u1eddng, d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf \u0111\u1ec3 khai th\u00e1c, doanh nghi\u1ec7p c\u0169ng v\u1eabn c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Chinsu foods<\/strong>, s\u1edf h\u1eefu b\u1edfi t\u1eadp \u0111o\u00e0n Massan.<\/span><\/p>\n\n\n\n

\"ChinSu_footer\"<\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

S\u1ef1 th\u00e0nh c\u00f4ng v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb Massan \u0111\u1ebfn t\u1eeb m\u1ed9t v\u0169 kh\u00ed duy nh\u1ea5t m\u00e0 tr\u01b0\u1edbc \u0111\u00f3 ch\u01b0a \u0111\u1ed1i th\u1ee7 n\u00e0o d\u00f9ng: \u0111\u00e1nh v\u00e0o n\u1ed7i s\u1ee3 h\u00e3i v\u1ec1 v\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c duy tr\u00ec v\u1edbi h\u00e0ng lo\u1ea1t c\u00e1c th\u00f4ng \u0111i\u1ec7p cho c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Tam Th\u00e1i T\u1eed \u201cn\u01b0\u1edbc t\u01b0\u01a1ng kh\u00f4ng c\u00f3 3-MCPD\u201d, Nam Ng\u01b0 – “N\u01b0\u1edbc m\u1eafm kh\u00f4ng c\u1eb7n\u201d hay l\u00e0 M\u00ec Omachi l\u00e0m t\u1eeb khoai t\u00e2y “kh\u00f4ng lo b\u1ecb n\u00f3ng”. Trong khi c\u00e1c \u0111\u1ed1i th\u1ee7 v\u1eabn loanh quanh v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p chung chung n\u00f3i v\u1ec1 v\u1ecb ngon nh\u01b0 l\u00e0 “ngon t\u1ef1 nhi\u00ean”, “th\u01a1m l\u1eebng”, “v\u1ecb ngon t\u1eeb th\u1ecbt”, “h\u01b0\u01a1ng v\u1ecb \u0111\u1eadm \u0111\u00e0”, “s\u1ee3i ngon gi\u00f2n” v.v… th\u00ec Chinsu foods l\u1ea1i \u0111i theo m\u1ed9t h\u01b0\u1edbng ho\u00e0n to\u00e0n kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap l\u00fd gi\u1ea3i ph\u1ea7n n\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u1eefa m\u1ed9t th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m c\u1ea1nh tranh v\u00f4 c\u00f9ng kh\u1ed1c li\u1ec7t t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n\n\n\n

3. Cam k\u1ebft d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb l\u00f5i<\/span><\/h2>\n\n\n\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f2n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft d\u1ef1a tr\u00ean nh\u1eefng g\u00ec m\u00ecnh l\u00e0m t\u1ed1t nh\u1ea5t v\u00e0 c\u0169ng t\u1eadp trung l\u00e0m t\u1ed1t nh\u1ea5t nh\u1eefng g\u00ec m\u00ecnh \u0111\u00e3 cam k\u1ebft.<\/span><\/p>\n\n\n\n

B\u1ea5t ch\u1ea5p c\u00e1c \u0111\u1ea1i gia trong n\u01b0\u1edbc hay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, Trung Nguy\u00ean<\/strong> v\u01b0\u1ee3t l\u00ean v\u00e0 gi\u1eef v\u1eefng v\u1ecb th\u1ebf s\u1ed1 1 c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong su\u1ed1t nhi\u1ec1u n\u0103m qua, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh 200%\/n\u0103m v\u00e0 \u0111\u1eb7t ra m\u1ee5c ti\u00eau \u0111\u1ea1t 1 t\u1ef7 \u0111\u00f4 v\u00e0o n\u0103m 2016. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3, Trung Nguy\u00ean tham gia v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c kh\u00e2u c\u1ee7a chu\u1ed7i gi\u00e1 tr\u1ecb c\u00e0 ph\u00ea to\u00e0n c\u1ea7u v\u00e0 ch\u1ec9 t\u1eadp trung ph\u00e1t tri\u1ec3n th\u1ebf m\u1ea1nh c\u1ed1t l\u00f5i l\u00e0 c\u00e0 ph\u00ea.<\/span><\/p>\n\n\n\n

Trung Nguy\u00ean<\/strong> v\u1eabn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 s\u1ed1 1 v\u1ec1 c\u00e0 ph\u00ea rang xay, s\u1ed1 1 v\u1ec1 c\u00e0 ph\u00ea h\u00f2a tan v\u1edbi s\u1ea3n ph\u1ea9m G7. Trung Nguy\u00ean c\u0169ng \u0111\u1ee9ng s\u1ed1 1 v\u1ec1 chu\u1ed7i qu\u00e1n c\u00e0 ph\u00ea \u2013 v\u1edbi h\u01a1n 2.500 qu\u00e1n c\u00e0 ph\u00ea Trung Nguy\u00ean<\/strong> v\u00e0 10.000 qu\u00e1n c\u00f3 b\u00e1n c\u00e0 ph\u00ea Trung Nguy\u00ean<\/strong>, kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o v\u01b0\u1ee3t qua \u00f4ng l\u1edbn n\u00e0y v\u1ec1 h\u1ec7 th\u1ed1ng chu\u1ed7i qu\u00e1n. H\u01a1n n\u1eefa, qu\u00e1n Trung Nguy\u00ean<\/strong> \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh l\u00e0 kh\u00f4ng gian th\u00fac \u0111\u1ea9y, \u0111\u00e1nh th\u1ee9c s\u1ee9c m\u1ea1nh s\u00e1ng t\u1ea1o, th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong slogan l\u00e0 “Kh\u01a1i ngu\u1ed3n s\u00e1ng t\u1ea1o”. V\u1edbi Kh\u00f4ng gian C\u00e0 ph\u00ea S\u00e1ch, C\u00e0 ph\u00ea th\u1ee9 b\u1ea3y hay H\u1ed9i qu\u00e1n Thanh Ni\u00ean S\u00e1ng T\u1ea1o, L\u00e0ng c\u00e0 ph\u00ea\u2026. qu\u00e1n Trung Nguy\u00ean<\/strong> \u0111\u01b0\u1ee3c gi\u1edbi tri th\u1ee9c, nh\u1eefng ng\u01b0\u1eddi y\u00eau s\u00e1ng t\u1ea1o y\u00eau th\u00edch, ch\u1ecdn l\u00e0m \u0111i\u1ec3m \u0111\u1ebfn.<\/span><\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m, Trung Nguy\u00ean<\/strong> \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 doanh nghi\u1ec7p \u0111i \u0111\u1ea7u trong c\u00e1c d\u1ef1 \u00e1n, k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n ng\u00e0nh c\u00e0 ph\u00ea Vi\u1ec7t Nam, nh\u01b0 C\u1ee5m ng\u00e0nh c\u00e0 ph\u00ea qu\u1ed1c gia \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u00f4 h\u00ecnh ch\u1ebf bi\u1ebfn h\u1ebft c\u00e0 ph\u00ea, d\u1ef1 \u00e1n x\u00e2y d\u1ef1ng Bu\u00f4n Ma Thu\u1ed9t th\u00e0nh Th\u00e1nh \u0111\u1ecba c\u00e0 ph\u00ea to\u00e0n c\u1ea7u, \u0111\u1ec1 xu\u1ea5t 4 nguy\u00ean t\u1eafc c\u1ed9ng t\u00e1c \u0111a ph\u01b0\u01a1ng v\u00e0 7 s\u00e1ng ki\u1ebfn cho ng\u00e0nh c\u00e0 ph\u00ea to\u00e0n c\u1ea7u.<\/span><\/p>\n\n\n\n

4. S\u1ef1 nh\u1ea5t qu\u00e1n<\/span><\/h2>\n\n\n\n

S\u1ef1 nh\u1ea5t qu\u00e1n trong x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang c\u00f3 m\u1ed9t c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang v\u1edbi mong \u0111\u1ee3i.<\/span><\/p>\n\n\n\n

\"Logo
Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a Petrolimex<\/span><\/figcaption><\/figure><\/div>\n\n\n\n

V\u1edbi quy\u1ebft t\u00e2m x\u00e2y d\u1ef1ng Petrolimex<\/strong> th\u00e0nh t\u1eadp \u0111o\u00e0n kinh t\u1ebf m\u1ea1nh v\u00e0 n\u0103ng \u0111\u1ed9ng, T\u1eadp \u0111o\u00e0n X\u0103ng d\u1ea7u Vi\u1ec7t Nam \u0111\u00e3 \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi Petrolimex<\/strong> trong to\u00e0n h\u1ec7 th\u1ed1ng, t\u1eeb C\u00f4ng ty M\u1eb9 – T\u1eadp \u0111o\u00e0n X\u0103ng d\u1ea7u Vi\u1ec7t Nam \u0111\u1ebfn c\u00e1c c\u00f4ng ty con – \u0111\u01a1n v\u1ecb th\u00e0nh vi\u00ean Petrolimex<\/strong> t\u1ea1i Vi\u1ec7t Nam v\u00e0 t\u1ea1i n\u01b0\u1edbc ngo\u00e0i.<\/span><\/p>\n\n\n\n

Nh\u1eadn di\u1ec7n m\u1edbi Petrolimex<\/strong> l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n k\u1ebf th\u1eeba c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i qu\u00fd b\u00e1u, ph\u00e1t huy c\u00e1c t\u00ednh c\u00e1ch t\u1ed1t \u0111\u1eb9p c\u1ee7a nh\u1eadn di\u1ec7n tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn \u201c\u0111\u1ec3 ti\u1ebfn xa h\u01a1n\u201d. B\u00ean c\u1ea1nh vi\u1ec7c \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, Petrolimex<\/strong> t\u1eadp trung x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u1eadn h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n tr\u1ecb ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p (ERP), r\u00e0 so\u00e1t c\u00e1c quy tr\u00ecnh quy ph\u1ea1m, ho\u00e0n thi\u1ec7n c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd; ki\u00ean quy\u1ebft ng\u0103n ch\u1eb7n, lo\u1ea1i b\u1ecf c\u00e1c h\u00e0nh vi vi ph\u1ea1m l\u00e0m \u1ea3nh h\u01b0\u1edfng kh\u00f4ng t\u1ed1t \u0111\u1ebfn uy t\u00edn, h\u00ecnh \u1ea3nh, th\u01b0\u01a1ng hi\u1ec7u Petrolimex<\/strong>.<\/span><\/p>\n\n\n\n

5. K\u00eanh hi\u1ec7n di\u1ec7n \u0111a d\u1ea1ng<\/span><\/h2>\n\n\n\n

S\u1ef1 g\u1eafn k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c duy tr\u00ec th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau. B\u1edfi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i v\u00e0 c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u c\u00f4ng s\u1ee9c. Khi c\u00f4ng ngh\u1ec7 \u0111\u00e3 ph\u00e1t tri\u1ec3n, doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nh\u1eb1m duy tr\u00ec m\u1ed9t k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng.<\/span><\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

Vietjet Air<\/strong> v\u1edbi \u0111\u1ecbnh v\u1ecb l\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb, \u0111\u00e3 t\u1eadn d\u1ee5ng k\u00eanh Facebook nh\u01b0 m\u1ed9t k\u00eanh \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh s\u0103n v\u00e9 gi\u00e1 r\u1ebb, \u0111\u00fang nh\u01b0 slogan \u0111\u00e3 n\u00f3i “Gi\u00e1 r\u1ebb h\u01a1n, bay nhi\u1ec1u th\u00eam”. H\u00e3ng \u0111\u00e3 t\u00edch h\u1ee3p m\u1ed9t ch\u1ee9c n\u0103ng tr\u00ean Facebook cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1ea5u gi\u00e1 v\u00e9 m\u00e1y bay tr\u1ef1c tuy\u1ebfn, t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng \u0111\u1ed3ng th\u1eddi qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. C\u0169ng c\u00f9ng chung m\u1ee5c \u0111\u00edch n\u00e0y, Trung Nguy\u00ean<\/strong> cho ra \u0111\u1eddi \u0110\u1ea1i si\u00eau th\u1ecb c\u00e0 ph\u00ea www.caf\u00e9.net.vn b\u00ean c\u1ea1nh h\u1ec7 th\u1ed1ng qu\u00e1n c\u00e0 ph\u00ea li\u00ean t\u1ee5c m\u1edf m\u1ea1nh m\u1ebd. MobiFone<\/strong> d\u00f9ng Big Data \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Vinamilk<\/strong> th\u00ec kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m bao tr\u00f9m to\u00e0n b\u1ed9 ng\u00e0nh s\u1eefa, v\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp v\u00e0 s\u1eed d\u1ee5ng m\u1ecdi k\u00eanh truy\u1ec1n th\u00f4ng marketing c\u00f3 th\u1ec3 c\u00f3 t\u1eeb qu\u1ea3ng c\u00e1o, PR, s\u1ef1 ki\u1ec7n, CSR cho t\u1edbi digital marketing.<\/span><\/p>\n\n\n\n

Qua b\u00e0i vi\u1ebft n\u00e0y, Sao Kim mong chia s\u1ebb v\u1edbi doanh nghi\u1ec7p nh\u1eefng th\u00f4ng tin th\u00fa v\u1ecb v\u00e0 h\u1eefu \u00edch t\u1eeb kinh nghi\u1ec7m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t n\u1ed5i ti\u1ebfng. \u0110\u1ec3 nh\u1eadn th\u00eam c\u00e1c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u t\u1eeb c\u00e1c chuy\u00ean gia thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a>,<\/strong><\/span> b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/span><\/p>\n\n\n\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n\n\n\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n\n\n\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n\n\n\n