{"id":317668,"date":"2016-04-26T08:47:07","date_gmt":"2016-04-26T01:47:07","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317668"},"modified":"2019-07-02T16:59:29","modified_gmt":"2019-07-02T09:59:29","slug":"10-vi-du-tieu-bieu-ve-mot-website-biet-ke-chuyen","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-quang-cao\/10-vi-du-tieu-bieu-ve-mot-website-biet-ke-chuyen\/","title":{"rendered":"10 v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u v\u1ec1 m\u1ed9t website “bi\u1ebft k\u1ec3 chuy\u1ec7n”"},"content":{"rendered":"

Website<\/a><\/strong><\/span> l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p h\u1ebft s\u1ee9c hi\u1ec7u qu\u1ea3 tr\u00ean internet. \u0110\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng doanh nghi\u1ec7p ch\u01b0a c\u00f3 quy m\u00f4 l\u1edbn, s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c ch\u00fa \u00fd \u0111\u1ebfn nhi\u1ec1u th\u00ec vi\u1ec7c hi\u1ec7n di\u1ec7n m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p qua m\u00f4i tr\u01b0\u1eddng m\u1ea1ng s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh m\u00e0 v\u1eabn ti\u1ebft ki\u1ec7m chi ph\u00ed. Do \u0111\u00f3, n\u1ebfu doanh nghi\u1ec7p c\u00f3 m\u1ed9t website thu h\u00fat v\u00e0 bi\u1ebft k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u00ecnh th\u00ec s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin l\u1edbn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Sau \u0111\u00e2y Sao Kim xin gi\u1edbi thi\u1ec7u 10 v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t website<\/strong> “bi\u1ebft k\u1ec3 chuy\u1ec7n” (storytelling website).<\/span><\/p>\n

Tinke<\/span><\/h2>\n

http:\/\/www.zensorium.com\/tinke\/index.html<\/a><\/strong><\/span><\/p>\n

\"06_tinke\"<\/span><\/p>\n

Trong website tr\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 \u00fd t\u01b0\u1edfng ch\u00ednh l\u00e0 c\u1ea3m h\u1ee9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Zensorium, m\u1ed9t lo\u1ea1i thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c s\u1ed1ng kh\u1ecfe. Ngay \u1edf trang ch\u1ee7, t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u00e1ch th\u00e0nh 3 ph\u1ea7n zen-sor-ium t\u1ea1o m\u1ed9t c\u1ea3m nh\u1eadn tr\u1ef1c quan v\u1ec1 c\u1ea3m h\u1ee9ng thi\u1ec1n trong s\u1ea3n ph\u1ea9m. Website thi\u1ebft k\u1ebf theo ki\u1ec3u b\u1ea3ng \u1ea3nh l\u1edbn, m\u1ed7i slide l\u00e0 ph\u1ea7n gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi m\u1ed9t ti\u00eau \u0111\u1ec1 g\u00f3i g\u1ecdn ch\u1ec9 trong m\u1ed9t t\u1eeb (being, tinke,…) v\u00e0 v\u00e0i l\u1eddi m\u00f4 t\u1ea3 s\u00fac t\u00edch v\u1ec1 s\u1ea3n ph\u1ea9m. C\u00e1c \u0111\u01b0\u1eddng d\u1eabn khuy\u1ebfn kh\u00edch t\u00ecm hi\u1ec1u th\u00eam \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat.<\/span><\/p>\n

Slavery Footprint<\/span><\/h2>\n

http:\/\/slaveryfootprint.org<\/a><\/strong><\/span><\/p>\n

\"26_slaveryfootprint\"<\/span><\/p>\n

Trong trang web Slavery footprint tr\u00ean, ng\u01b0\u1eddi thi\u1ebft k\u1ebf website<\/strong> \u0111\u00e3 s\u1eed d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng hi\u1ec7u \u1ee9ng \u0111\u1ed9ng \u0111\u1eb9p m\u1eaft n\u1ed1i ti\u1ebfp nhau khi ng\u01b0\u1eddi xem r\u00ea chu\u1ed9t xu\u1ed1ng d\u01b0\u1edbi, v\u1edbi m\u1ee5c \u0111\u00edch khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem tham gia \u0111i\u1ec1n v\u00e0o b\u1ea3ng kh\u1ea3o s\u00e1t.<\/span><\/p>\n

Dangers of Fracking<\/span><\/h2>\n

http:\/\/www.dangersoffracking.com<\/a><\/strong><\/span><\/p>\n

\"22_dangersoffracking\"<\/span><\/p>\n

C\u00e1c hi\u1ec7u \u1ee9ng \u0111\u1ed9ng c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c m\u00f4 t\u1ea3 m\u1ed9t quy tr\u00ecnh gi\u1ed1ng nh\u01b0 trong trang web v\u1ec1 m\u1ed1i nguy h\u1ea1i c\u1ee7a vi\u1ec7c khoan \u0111\u00e0o \u0111\u1ec3 l\u1ea5y gas. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o n\u1ebfu mu\u1ed1n \u0111\u01b0a m\u00f4 t\u1ea3 m\u1ed9t quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng n\u00e0o \u0111\u00f3 c\u1ee7a m\u00ecnh l\u00ean website \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

MoMA Century of the Child<\/span><\/h2>\n

http:\/\/www.moma.org\/interactives\/exhibitions\/2012\/centuryofthechild<\/a><\/span><\/p>\n

\"01_centuryofthechild\"<\/span><\/p>\n

Trong thi\u1ebft k\u1ebf website tr\u00ean, m\u1ecdi m\u1ee5c n\u1ed9i dung \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea nh\u01b0 m\u1ed9t b\u1ee9c tranh r\u1ea5t sinh \u0111\u1ed9ng m\u00e0 kh\u00f4ng b\u1ecb r\u1ed1i v\u00ec \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u1ec3 \u1edf d\u1ea1ng ch\u00ecm v\u1edbi m\u00e0u s\u1eafc tr\u1ea7m, ch\u1ec9 hi\u1ec7n l\u00ean r\u00f5 m\u00e0u s\u1eafc khi \u0111\u01b0\u1ee3c r\u00ea chu\u1ed9t l\u00ean. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o t\u00ednh r\u00f5 r\u00e0ng \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 m\u1eb7t th\u00f4ng tin m\u00e0 v\u1eabn khi\u1ebfn cho thi\u1ebft k\u1ebf tr\u00f4ng g\u1ecdn g\u00e0ng kh\u00f4ng b\u1ecb r\u01b0\u1eddm r\u00e0.<\/span><\/p>\n

Inception Explained<\/span><\/h2>\n

http:\/\/www.inception-explained.com<\/a><\/strong><\/span><\/p>\n

\"05_inceptionexplained\"<\/span><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 t\u01b0\u01a1ng t\u1ef1 l\u00e0 m\u1ed9t website r\u1ea5t th\u00fa v\u1ecb m\u00f4 t\u1ea3 c\u00e1c t\u00ecnh ti\u1ebft c\u1ee7a b\u1ed9 phim Inception, v\u00e0 \u1edf cu\u1ed1i website l\u00e0 \u0111\u01b0\u1eddng d\u1eabn t\u1edbi trang b\u00e1n DVD c\u1ee7a b\u1ed9 phim.<\/span><\/p>\n

Slimming Your Wallet<\/span><\/h2>\n

http:\/\/us.bellroy.com\/pages\/slim-your-wallet<\/a><\/strong><\/span><\/p>\n

\"07_slimmingyourwallet\"<\/span><\/p>\n

V\u00ed d\u1ee5 n\u00e0y l\u00e0 m\u1ed9t website b\u00e1n v\u00ed th\u01b0\u01a1ng hi\u1ec7u Bellroy, v\u1edbi ph\u1ea7n m\u00f4 t\u1ea3 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m r\u1ea5t thuy\u1ebft ph\u1ee5c b\u1eb1ng vi\u1ec7c n\u00eau ra v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ed3i d\u1eabn d\u1eaft t\u1edbi kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Bagigia<\/span><\/h2>\n

http:\/\/www.bagigia.com<\/a><\/strong><\/span><\/p>\n

\"16_bagigia1\"<\/span><\/p>\n

Trong website b\u00e1n t\u00fai th\u01b0\u01a1ng hi\u1ec7u Baggia \u1edf tr\u00ean, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 k\u0129 \u0111\u1ebfn t\u1eebng chi ti\u1ebft v\u1edbi \u0111\u1ed3 h\u1ecda sinh \u0111\u1ed9ng b\u1eaft m\u1eaft, c\u00e1c t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 v\u1edbi d\u00f2ng mi\u00eau t\u1ea3 v\u00e0 m\u0169i t\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 n\u00e9t v\u1ebd tay. H\u1eb3n l\u00e0 kh\u00f3 ai c\u00f3 th\u1ec3 t\u1eeb ch\u1ed1i hay c\u1ea3m th\u1ea5y e ng\u1ea1i g\u00ec khi mua h\u00e0ng online tr\u00ean nh\u1eefng website nh\u01b0 th\u1ebf n\u00e0y.<\/span><\/p>\n

Mangrove <\/strong><\/span><\/p>\n

http:\/\/www.mangrove.com\/en<\/a><\/strong><\/span><\/p>\n

\"19_mangrove\"<\/span><\/p>\n

Website thi\u1ebft k\u1ebf<\/strong> d\u1ea1ng timeline c\u0169ng r\u1ea5t ph\u1ed1 bi\u1ebfn khi b\u1ea1n mu\u1ed1n k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n hay qu\u00e1 tr\u00ecnh n\u00e0o \u0111\u00f3 v\u1ec1 doanh nghi\u1ec7p m\u00ecnh.<\/span><\/p>\n

Olympic story<\/span><\/h2>\n

http:\/\/www.olympicstory.com\/#!intro<\/a><\/span><\/p>\n

\"MTI5MDI1NjMzMDM1NTIzMzQ2\"<\/span><\/p>\n

Website v\u1ec1 l\u1ecbch s\u1eed c\u00e1c k\u00ec th\u1ebf v\u1eadn h\u1ed9i Olympic c\u0169ng r\u1ea5t cu\u1ed1n h\u00fat v\u1edbi vi\u1ec7c k\u1ebft h\u1ee3p nhi\u1ec1u k\u0129 thu\u1eadt \u0111\u1ed3 h\u1ecda \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00f3i t\u1edbi \u1edf tr\u00ean.<\/span><\/p>\n

100 McDonald moments<\/span><\/h2>\n

http:\/\/www.awwwards.com\/web-design-awards\/100-mcdonald-s-moments<\/a><\/span><\/p>\n

\"MTI5MDI1NjM1OTg4Mjg2MDgz\"<\/span><\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc t\u1eadp McDonald v\u1ec1 \u00fd t\u01b0\u1edfng\u00a0thi\u1ebft k\u1ebf m\u1ed9t website k\u1ec3 v\u1ec1 100 kho\u1ea3nh kh\u1eafc \u0111\u00e1ng nh\u1edb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Website c\u00f3 minh h\u1ecda h\u1ebft s\u1ee9c \u0111\u1eb9p m\u1eaft v\u00e0 thu h\u00fat, h\u01a1n n\u1eefa c\u00f2n c\u00f3 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng<\/strong> cao khi k\u1ebft h\u1ee3p trong chi\u1ebfn d\u1ecbch digital marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Qua c\u00e1c v\u00ed d\u1ee5 tr\u00ean, hi v\u1ecdng doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u00eam nh\u1eefng \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf gi\u00fap website<\/strong> h\u1ea5p d\u1eabn v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh cao. \u0110\u1ec3 nh\u1eadn th\u00eam nh\u1eefng t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u cho l\u0129nh v\u1ef1c kinh doanh c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/p>\n

Ngu\u1ed3n:\u00a0 Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n