{"id":317731,"date":"2016-03-01T22:49:04","date_gmt":"2016-03-01T15:49:04","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317731"},"modified":"2022-08-30T16:30:21","modified_gmt":"2022-08-30T09:30:21","slug":"5-loi-dinh-vi-thuong-hieu-co-ban-can-tranh","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-loi-dinh-vi-thuong-hieu-co-ban-can-tranh\/","title":{"rendered":"5 l\u1ed7i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u01a1 b\u1ea3n c\u1ea7n tr\u00e1nh"},"content":{"rendered":"\n<p><span style=\"color: #000000;\">\u0110\u00f4i khi ngay c\u1ea3 nh\u1eefng doanh nghi\u1ec7p l\u1edbn c\u0169ng m\u1eafc ph\u1ea3i nh\u1eefng l\u1ed7i <strong><span style=\"color: #ff0000;\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-tai-dinh-vi-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/strong> c\u01a1 b\u1ea3n th\u00f4ng qua m\u1ed9t c\u00e1i t\u00ean kh\u00f4ng ph\u00f9 h\u1ee3p hay nh\u1eefng h\u00ecnh \u1ea3nh<span style=\"color: #ff0000;\"><strong> <a href=\"http:\/\/www.saokim.com.vn\/dich-vu\/bao-bi-nhan-mac\/thiet-ke-bao-bi\/\" target=\"_blank\" rel=\"noreferrer noopener\">thi\u1ebft k\u1ebf bao b\u00ec<\/a> <\/strong><\/span>v\u00e0 truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o l\u1ea1c \u0111i\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng k\u1ebft c\u1ee7a Sao Kim v\u1ec1 5 l\u1ed7i c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n tr\u00e1nh.<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"nh_v_thiu\" style=\"color: #000000;\">1 &#8211; \u0110\u1ecaNH V\u1eca THI\u1ebeU<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb thi\u1ebfu l\u00e0 doanh nghi\u1ec7p kh\u00f4ng n\u00eau l\u00ean \u0111\u01b0\u1ee3c m\u1ed9t l\u1ee3i \u00edch hay \u0111i\u1ec3m th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 thuy\u1ebft ph\u1ee5c &nbsp;kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"283\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/08\/loi-dinh-vi-thuong-hieu-1.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb thi\u1ebfu\" class=\"wp-image-333370\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Pizza hut \u0111\u00e3 xem x\u00e9t vi\u1ec7c \u0111\u1ed5i t\u00ean th\u00e0nh \u201cThe Hut\u201d trong kho\u1ea3ng th\u1eddi gian ng\u1eafn v\u00e0o n\u0103m 2009. Khi \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 l\u00e0m lu m\u1edd s\u1edf tr\u01b0\u1eddng th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh l\u00e0 m\u00f3n pizza \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t n\u1ed5i ti\u1ebfng. May m\u1eafn thay, c\u00f4ng ch\u00fang \u0111\u00e3 s\u1edbm c\u00f3 nh\u1eefng ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c n\u00ean s\u1ef1 thay \u0111\u1ed5i ch\u1ec9 x\u1ea3y \u0111\u1ebfn v\u1edbi 1 s\u1ed1 c\u1eeda h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00f4ng ty b\u00e1c b\u1ecf \u00fd ki\u1ebfn cho r\u1eb1ng h\u1ecd d\u1ef1 \u0111\u1ecbnh s\u1ebd \u0111\u1ed5i th\u00e0nh t\u00ean \u201cThe Hut\u201d m\u00e3i m\u00e3i, nh\u01b0ng 1 v\u00e0i t\u1ea5m \u1ea3nh \u0111\u00e3 ch\u1ec9 ra d\u1ef1 \u0111\u1ecbnh \u0111\u00f3 v\u1ed1n th\u1ef1c s\u1ef1 c\u00f3 th\u1eadt. \u0110\u00e2y c\u00f3 th\u1ec3 coi\u00a0l\u00e0 m\u1ed9t th\u1ee9c t\u1ec9nh k\u1ecbp th\u1eddi c\u1ee7a Pizza Hut tr\u01b0\u1edbc khi m\u1ecdi th\u1ee9 tr\u1edf n\u00ean qu\u00e1 mu\u1ed9n.<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"nh_v_tha\" style=\"color: #000000;\">2 &#8211; \u0110\u1ecaNH V\u1eca TH\u1eeaA<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb th\u1eeba l\u00e0 s\u1eed d\u1ee5ng qu\u00e1 m\u1ee9cy\u1ebfu t\u1ed1 \u0111\u1ecbnh v\u1ecb khi\u1ebfn cho \u0111\u1ecbnh v\u1ecb b\u1ecb h\u1eb9p \u0111\u1ebfn m\u1ee9c l\u00e0m gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p. Nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y s\u1ea3n ph\u1ea9m kh\u00f4ng d\u00e0nh cho m\u00ecnh, v\u00ec th\u1ebf b\u1ecf qua s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ec3 l\u1ee1 m\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh c\u00f3 l\u1ee3i.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/08\/loi-dinh-vi-thuong-hieu-2.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb th\u1eeba\" class=\"wp-image-333369\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/08\/loi-dinh-vi-thuong-hieu-2.jpg 700w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/08\/loi-dinh-vi-thuong-hieu-2-667x500.jpg 667w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Arch Deluxe l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c McDonald cho ra m\u1eaft v\u00e0o n\u0103m 1996. \u0110\u00e2y l\u00e0 lo\u1ea1i burger v\u1edbi rau di\u1ebfp, h\u00e0nh, c\u00e0 chua, t\u01b0\u01a1ng c\u00e0 v\u00e0 s\u1ed1t mayonnaise. McDonald \u0111\u00e3 chi 100 tri\u1ec7u USD cho qu\u1ea3ng c\u1ea3o s\u1ea3n ph\u1ea9m n\u00e0y, nh\u1eafm t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi l\u1edbn v\u00e0 k\u1ef3 v\u1ecdng th\u00e0nh c\u00f4ng h\u01a1n so v\u1edbi c\u00e1c lo\u1ea1i burger kh\u00e1c.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Tuy nhi\u00ean, thay v\u00ec d\u00f9ng h\u00ecnh \u1ea3nh m\u1ed9t ng\u01b0\u1eddi l\u1edbn \u0103n ngon l\u00e0nh, qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng hi\u1ec7u v\u00e0 TV c\u1ee7a s\u1ea3n ph\u1ea9m l\u1ea1i \u0111\u01b0a ra h\u00ecnh \u1ea3nh tr\u1ebb em kh\u00f4ng th\u00edch lo\u1ea1i burger m\u1edbi n\u00e0y. H\u1eadu qu\u1ea3 l\u00e0, nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n \u0103n lo\u1ea1i \u0111\u1ed3 \u0103n m\u00e0 tr\u1ebb con c\u0169ng kh\u00f4ng th\u00edch. H\u01a1n n\u1eefa, Arch Deluxe c\u0169ng kh\u00e1 \u0111\u1eaft, v\u1edbi gi\u00e1 th\u1ea5p nh\u1ea5t l\u00e0 2,29 USD, so v\u1edbi Big Mac ch\u1ec9 kho\u1ea3ng 1,9 USD khi \u0111\u00f3. Th\u1ea5t b\u1ea1i c\u1ee7a Arch khi\u1ebfn McDonald thay \u0111\u1ed5i ho\u00e0n to\u00e0n chi\u1ebfn l\u01b0\u1ee3c gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. N\u0103m 1997, c\u00f4ng ty cho ra m\u1eaft Big Mac gi\u00e1 ch\u1ec9 55 cent, \u0111\u1ed3ng th\u1eddi gi\u1ea3m gi\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c.<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"nh_v_nhm_ln\" style=\"color: #000000;\">3 &#8211; \u0110\u1ecaNH V\u1eca NH\u1ea6M L\u1eaaN<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb nh\u1ea7m l\u1eabn l\u00e0 vi\u1ec7c n\u00eau l\u00ean 2 hay nhi\u1ec1u l\u1ee3i \u00edch m\u00e2u thu\u1eabn nhau, khi\u1ebfn cho kh\u00e1ch h\u00e0ng b\u1ecb nhi\u1ec5u th\u00f4ng tin v\u00e0 kh\u00f4ng tin t\u01b0\u1edfng l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"700\" height=\"358\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/08\/loi-dinh-vi-thuong-hieu-3.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb nh\u1ea7m l\u1eabn\" class=\"wp-image-333368\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">V\u00e0o n\u0103m 1997, British Airways th\u1ef1c hi\u1ec7n vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n b\u1ed9 \u0111\u1ed9i bay c\u1ee7a m\u00ecnh, thay th\u1ebf h\u00ecnh \u1ea3nh l\u00e1 c\u1edd li\u00ean minh quen thu\u1ed9c t\u1ea1i ph\u1ea7n \u0111u\u00f4i m\u00e1y bay v\u1edbi nh\u1eefng thi\u1ebft k\u1ebf m\u1edbi t\u1eeb nh\u1eefng ngh\u1ec7 s\u0129 kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.&nbsp;Gi\u1ea3i th\u00edch cho \u0111i\u1ec1u n\u00e0y,&nbsp;gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u Bob Alying c\u00f3 n\u00f3i: \u201cC\u00f3 l\u1ebd ch\u00fang ta c\u1ea7n t\u1eeb b\u1ecf phong c\u00e1ch Anh qu\u1ed1c l\u1ea1c h\u1eadu v\u00e0 thay v\u00e0o \u0111\u00f3, h\u00e3y \u0111\u01b0a l\u00ean th\u00e2n phi c\u01a1 nh\u1eefng h\u00ecnh \u1ea3nh m\u1ed9t v\u01b0\u01a1ng qu\u1ed1c Anh m\u1edbi\u201d.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Tuy nhi\u00ean, sau r\u1ea5t nhi\u1ec1u l\u1eddi ph\u00ea b\u00ecnh t\u1eeb h\u00e0nh kh\u00e1ch c\u0169ng nh\u01b0 phi h\u00e0nh \u0111o\u00e0n, h\u00e3ng h\u00e0ng kh\u00f4ng n\u1ed5i ti\u1ebfng n\u00e0y \u0111\u00e3 d\u1eebng vi\u1ec7c s\u01a1n v\u1ebd l\u00ean m\u00e1y bay v\u00e0o n\u0103m 1999. H\u00e3ng \u0111\u00e3 \u0111em l\u1ea1i m\u1ed9t s\u1ef1 m\u00e2u thu\u1eabn trong c\u1ea3m nh\u1eadn c\u1ee7a h\u00e0nh kh\u00e1ch khi \u0111em nh\u1eefng h\u00ecnh \u1ea3nh tr\u00e1i ng\u01b0\u1ee3c v\u1edbi phong c\u00e1ch c\u1ed5 \u0111i\u1ec3n&nbsp;ki\u1ec3u Anh \u0111\u1ec3 truy\u1ec1n th\u00f4ng cho h\u00e3ng h\u00e0ng kh\u00f4ng qu\u1ed1c gia.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">V\u00e0 v\u00e0o n\u0103m 2001, sau khi Rod Eddington thay th\u1ebf Ayling tr\u00ean c\u01b0\u01a1ng v\u1ecb CEO, t\u1ea5t c\u1ea3 \u0111u\u00f4i m\u00e1y bay l\u1ea1i \u0111\u01b0\u1ee3c s\u01a1n h\u00ecnh l\u00e1 c\u1edd quen thu\u1ed9c.<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"nh_v_ng_ng\" style=\"color: #000000;\">4 &#8211; \u0110\u1ecaNH V\u1eca \u0110\u00c1NG NG\u1edc<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb \u0111\u00e1ng ng\u1edd l\u00e0 n\u00eau l\u00ean l\u1ee3i \u00edch khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f3 tin l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111em l\u1ea1i cho h\u1ecd.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"465\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/08\/loi-dinh-vi-thuong-hieu-4.png\" alt=\"\u0110\u1ecbnh v\u1ecb \u0111\u00e1ng ng\u1edd\" class=\"wp-image-333367\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">V\u00e0o n\u0103m 2010, Frito Lay \u0111\u00e3 \u0111\u01b0a ra bao b\u00ec m\u1edbi cho Sun Chips c\u1ea5u t\u1ea1o b\u1edfi 100% nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, nh\u01b0 m\u1ed9t c\u1ed1 g\u1eafng trong vi\u1ec7c t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u201cxanh\u201d cho doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u01b0ng v\u1ea5n \u0111\u1ec1 \u1edf ch\u1ed7, nh\u1eefng c\u1ea5u tr\u00fac ph\u00e2n t\u1eed b\u1ea5t th\u01b0\u1eddng c\u1ee7a chi\u1ebfc t\u00fai \u0111\u00e3 l\u00e0m bao b\u00ec tr\u1edf n\u00ean c\u1ee9ng h\u01a1n v\u00e0 t\u1ea1o ra nh\u1eefng \u00e2m thanh kh\u00f4ng h\u1ec1 d\u1ec5 ch\u1ecbu. T\u1edd USA Today c\u00f2n n\u00f3i r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n c\u1ed1 so s\u00e1nh \u00e2m thanh \u0111\u00f3 v\u1edbi ti\u1ebfng \u0111\u1ed9ng c\u1ee7a m\u00e1y c\u1eaft c\u1ecf cho \u0111\u1ebfn \u0111\u1ed9ng c\u01a1 m\u00e1y bay.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Thi\u1ebft k\u1ebf m\u1edbi n\u00e0y \u1ed3n \u00e0o t\u1edbi m\u1ee9c m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 kh\u00f4ng mu\u1ed1n mua ch\u00fang, h\u1ec7 qu\u1ea3 l\u00e0 doanh s\u1ed1 s\u1ee5t gi\u1ea3m 11%. 1 n\u0103m r\u01b0\u1ee1i sau \u0111\u00f3, Frito Lay \u0111\u00e3 ph\u1ea3i b\u1ecf h\u1ebft nh\u1eefng chi\u1ebfc t\u00fai m\u1edbi kh\u1ecfi k\u1ec7 h\u00e0ng v\u00e0 quay tr\u1edf v\u1ec1 ph\u00f2ng th\u00ed nghi\u1ec7m, nghi\u00ean c\u1ee9u \u00a0bao b\u00ec kh\u00e1c h\u1ee3p l\u00fd h\u01a1n.<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"nh_v_lc\" style=\"color: #000000;\">5 &#8211; \u0110\u1ecaNH V\u1eca L\u1ea0C \u0110\u1ec0<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb l\u1ea1c \u0111\u1ec1 l\u00e0 n\u00eau l\u00ean l\u1ee3i \u00edch m\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u00edt ho\u1eb7c kh\u00f4ng quan t\u00e2m t\u1edbi.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/08\/loi-dinh-vi-thuong-hieu-5.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb l\u1ea1c \u0111\u1ec1\" class=\"wp-image-333366\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/08\/loi-dinh-vi-thuong-hieu-5.jpg 700w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/08\/loi-dinh-vi-thuong-hieu-5-667x500.jpg 667w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Khi Karft Foods mu\u1ed1n <strong>t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> Vegemite v\u00e0o n\u0103m 2009, h\u1ecd \u0111\u00e3 t\u1ed5 ch\u1ee9c h\u1eb3n m\u1ed9t cu\u1ed9c thi \u0111\u1ec3 l\u1ea5y \u00fd ki\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c ch\u1ecdn ra t\u00ean m\u1edbi. Tho\u1ea1t \u0111\u1ea7u, chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 c\u00f3 v\u1ebb s\u1ebd l\u00e0m gi\u1ea3m nh\u1eb9 s\u1ef1 la \u00f3 c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 l\u1ef1a ch\u1ecdn n\u00e0y, nh\u01b0ng t\u1ea5t c\u1ea3 tr\u1edf n\u00ean v\u00f4 ngh\u0129a khi Kraft ch\u1ecdn c\u00e1i t\u00ean iSnack 2.0.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Theo Nick Foley, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a trung t\u00e2m t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u Landor Associates: \u201cH\u1ecd \u0111\u00e3 \u0111\u01b0a v\u00e0o ch\u1eef \u2018 i \u2018, ch\u1eef c\u00e1i l\u00e0m m\u1ecdi ng\u01b0\u1eddi li\u00ean t\u01b0\u1edfng \u0111\u1ebfn iPod, c\u00f2n 2.0 l\u1ea1i l\u00e0m g\u1ee3i nh\u1edb \u0111\u1ebfn nh\u1eefng th\u1ee9 li\u00ean quan \u0111\u1ebfn website. Nh\u01b0ng nh\u1eefng th\u1ee9 \u0111\u00f3 th\u00ec c\u00f3 li\u00ean quan g\u00ec t\u1edbi th\u1ef1c ph\u1ea9m ?\u201d<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u00e2y \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t \u201cphi\u00ean b\u1ea3n Australia\u201d c\u1ee7a b\u00e0i h\u1ecdc New Coke, v\u00e0 Kraft \u0111\u00e3 \u0111\u1ed5i Vegemite v\u1ec1 t\u00ean c\u0169 ch\u1ec9 trong v\u00f2ng 5 ng\u00e0y.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec3 nh\u1eadn th\u00eam nh\u1eefng t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c <strong>chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a t\u00f4i.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-profile\/thiet-ke-profile-tong-hop-thong-tin-can-thiet-nhat-cho-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener\">H\u01b0\u01a1ng d\u1eabn thi\u1ebft k\u1ebf profile c\u00f4ng ty<\/a><\/strong><\/li><li>C\u00e1ch <strong><a href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-profile\/viet-profile-cong-ty-can-pha-bo-loi-tu-duy-cu\/\" target=\"_blank\" rel=\"noopener\">vi\u1ebft Profile c\u00f4ng ty<\/a><\/strong><\/li><li>C\u00e1ch vi\u1ebft <strong><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/tuyen-ngon-dinh-vi\/\" target=\"_blank\" rel=\"noopener\">tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb<\/a><\/strong> hi\u1ec7u qu\u1ea3<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n: <strong><a href=\"https:\/\/www.saokim.com.vn\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_2045631600\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/thietkebaobi.vn\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m\">Thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/Nhandienthuonghieukhachsan.com\" target=\"_blank\" rel=\"dofollow\" title=\"h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n\">H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkeprofile.net\/thiet-ke-ho-so-nang-luc-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf profile \u0111\u1eb9p\">Thi\u1ebft k\u1ebf profile \u0111\u1eb9p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u00f4i khi ngay c\u1ea3 nh\u1eefng doanh nghi\u1ec7p l\u1edbn c\u0169ng m\u1eafc ph\u1ea3i nh\u1eefng l\u1ed7i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u01a1 b\u1ea3n th\u00f4ng qua m\u1ed9t c\u00e1i t\u00ean kh\u00f4ng ph\u00f9 h\u1ee3p hay nh\u1eefng h\u00ecnh \u1ea3nh thi\u1ebft k\u1ebf bao b\u00ec v\u00e0 truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o l\u1ea1c \u0111i\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng k\u1ebft c\u1ee7a Sao Kim v\u1ec1 5 l\u1ed7i c\u01a1 b\u1ea3n [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":317732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[387,10],"tags":[23,391],"class_list":["post-317731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-truyen-thong-thuong-hieu","category-xay-dung-thuong-hieu","tag-brand-building","tag-brand-communication"],"acf":[],"views":4150,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/317731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=317731"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/317731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/317732"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=317731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=317731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=317731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}