{"id":317805,"date":"2016-05-20T22:55:29","date_gmt":"2016-05-20T15:55:29","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317805"},"modified":"2019-07-01T15:49:36","modified_gmt":"2019-07-01T08:49:36","slug":"su-dung-mau-sac-thuong-hieu-de-tang-doanh-so-ban-hang","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/su-dung-mau-sac-thuong-hieu-de-tang-doanh-so-ban-hang\/","title":{"rendered":"M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u k\u00edch th\u00edch doanh s\u1ed1 b\u00e1n h\u00e0ng?"},"content":{"rendered":"

Nhi\u1ec1u nghi\u00ean c\u1ee9u v\u1ec1 t\u00e2m l\u00fd h\u1ecdc \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c m\u00e0u s\u1eafc c\u00f3 t\u00e1c \u0111\u1ed9ng t\u1edbi qu\u00e1 tr\u00ecnh mua h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang l\u00fac v\u00e0 \u0111\u00fang c\u00e1ch, m\u00e0u s\u1eafc c\u00f3 th\u1ec3 gi\u00fap k\u00edch th\u00edch c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi mua, t\u1ea1o l\u1eadp nhu c\u1ea7u trong ti\u1ec1m th\u1ee9c v\u00e0 t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p. \u0110\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i theo m\u00f9a,\u00a0vi\u1ec7c bi\u1ebfn h\u00f3a m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> theo m\u00f9a c\u0169ng l\u00e0 \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf c\u00e1c t\u00e0i li\u1ec7u\u00a0truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

T\u1ea5t nhi\u00ean m\u1ed7i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t m\u00e0u s\u1eafc ri\u00eang nh\u01b0ng doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 bi\u1ebfn t\u1ea5u v\u00e0 s\u00e1ng t\u1ea1o trong vi\u1ec7c k\u1ebft h\u1ee3p m\u00e0u s\u1eafc c\u01a1 b\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh v\u1edbi m\u1ed9t v\u00e0i m\u00e0u s\u1eafc kh\u00e1c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t b\u1ea3ng m\u00e0u cho th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng theo m\u00f9a tr\u00ean website, t\u1edd r\u01a1i, qu\u1ea3ng c\u00e1o\u2026M\u00e0u s\u1eafc d\u00f9ng cho \u0111\u1ee3t khuy\u1ebfn m\u00e3i ng\u00e0y T\u1ebft, ng\u00e0y Gi\u00e1ng sinh, n\u0103m m\u1edbi, hay m\u00f9a sale h\u00e8 ho\u1eb7c thu s\u1ebd ph\u1ea3i kh\u00e1c nhau. S\u1ef1 s\u00e1ng t\u1ea1o trong m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft kh\u00f4ng ch\u1ec9 k\u00edch c\u1ea7u mua s\u1eafm m\u00e0 c\u00f2n gi\u00fap h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng b\u1ecb nh\u00e0m ch\u00e1n v\u00e0 tr\u1edf n\u00ean h\u1ea5p d\u1eabn m\u1ed9t c\u00e1ch \u0111\u00fang \u0111i\u1ec7u v\u1edbi nh\u1ecbp \u0111\u1eadp c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

\"color-swatches-winter-summer-spring-autumn-color-me-beautiful\"<\/span><\/p>\n

Theo Fiona Humberstone, m\u1ed9t chuy\u00ean gia v\u1ec1 marketing c\u1ee7a MarketingDonut,\u00a0c\u00f3 m\u1ed9t v\u00e0i \u0111\u1eb7c t\u00ednh c\u1ee7a t\u1eebng m\u00f9a m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 \u00e1p d\u1ee5ng trong vi\u1ec7c ph\u1ed1i m\u00e0u khi qu\u1ea3ng b\u00e1 truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh.<\/span><\/p>\n

M\u00d9A XU\u00c2N<\/span><\/h2>\n

M\u00f9a xu\u00e2n l\u00e0 m\u00f9a c\u1ee7a s\u1ee9c s\u1ed1ng, s\u1ef1 m\u1edbi m\u1ebb, s\u1ef1 s\u00e1ng t\u1ea1o, \u0111\u1ed9t ph\u00e1 v\u00e0 ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc. C\u1ea3m x\u00fac c\u1ee7a con ng\u01b0\u1eddi trong m\u00f9a xu\u00e2n c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 b\u1edfi nh\u1eefng t\u1eeb n\u00e0y. V\u00ec th\u1ebf h\u00e3y s\u1eed d\u1ee5ng nh\u1eefng m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng, r\u00f5 r\u00e0ng, \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00f3 ch\u00fat nh\u1eb9 nh\u00e0ng trong \u0111\u00f3.<\/span><\/p>\n

M\u00d9A H\u00c8<\/span><\/h2>\n

M\u00f9a h\u00e8 th\u01b0\u1eddng \u1ea5m \u00e1p, s\u00f4i \u0111\u1ed9ng, c\u00f3 ch\u00fat m\u1ea1nh m\u1ebd v\u00e0 gay g\u1eaft, v\u1eeba \u0111em \u0111\u1ebfn c\u1ea3m x\u00fac \u0111\u1ea7y \u0111\u1ed9ng l\u1ef1c v\u1eeba c\u00f3 khi khi\u1ebfn con ng\u01b0\u1eddi m\u1ec7t m\u1ecfi. Do \u0111\u00f3 h\u00e3y l\u01b0u \u00fd s\u1eed d\u1ee5ng nh\u1eefng s\u1eafc m\u00e0u \u0111\u01b0\u1eddng n\u00e9t \u0111\u1eadm, m\u1ea1nh m\u1ebd, s\u1ed1ng \u0111\u1ed9ng nh\u01b0ng c\u0169ng n\u00ean c\u00f3 ch\u00fat t\u01b0\u01a1i m\u00e1t, ph\u00f3ng kho\u00e1ng v\u00e0 tho\u1ea3i m\u00e1i.<\/span><\/p>\n

M\u00d9A THU<\/span><\/h2>\n

M\u00f9a thu l\u00e0 m\u00f9a c\u1ee7a s\u1ef1 tr\u00ecu m\u1ebfn, l\u00e3ng m\u1ea1n, d\u1ecbu d\u00e0ng, d\u1ec5 \u0111\u01b0a con ng\u01b0\u1eddi ta t\u1edbi v\u1edbi nh\u1eefng kho\u1ea3ng l\u1eb7ng nh\u1eb9 nh\u00e0ng. S\u1eed d\u1ee5ng m\u00e0u s\u1eafc nh\u1eb9 nh\u00e0ng, tr\u1ea7m, \u1ea5m, mang h\u01a1i h\u01b0\u1edbng thi\u00ean nhi\u00ean v\u00e0 ho\u00e0i c\u1ed5 c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac t\u00edch c\u1ef1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng.<\/span><\/p>\n

M\u00d9A \u0110\u00d4NG<\/span><\/h2>\n

Kh\u00e1c v\u1edbi m\u00f9a h\u00e8 c\u1ee7a s\u1ef1 b\u00f9ng n\u1ed5, m\u00f9a \u0111\u00f4ng l\u1ea1i th\u01b0\u1eddng g\u1ee3i cho con ng\u01b0\u1eddi c\u1ea3m gi\u00e1c v\u1ec1 s\u1ef1 quay tr\u1edf v\u1ec1, s\u1ef1 h\u01b0\u1edbng v\u00e0o b\u00ean trong, s\u1ef1 b\u00ed \u1ea9n. \u0110\u1ed3ng th\u1eddi l\u00e0 m\u00f9a cu\u1ed1i n\u0103m, n\u00f3 c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m\u00a0m\u00e0 con ng\u01b0\u1eddi ta mu\u1ed1n t\u00ecm v\u1ec1 v\u1edbi gia \u0111\u00ecnh, hay s\u1ef1 th\u00e2n thu\u1ed9c. Nh\u1eefng m\u00e0u s\u1eafc g\u1ee3i s\u1ef1 \u1ea5m \u00e1p, hay nh\u1eefng m\u00e0u trung t\u00ednh \u0111\u1ec1u ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi m\u00f9a \u0111\u00f4ng. \u0110\u00e2y l\u00e0 m\u00f9a duy nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3\u00a0s\u1eed d\u1ee5ng m\u00e0u \u0111en.<\/span><\/p>\n

\"flow-color-chart\"<\/span><\/p>\n

Kh\u00f4ng c\u00f3 g\u1ee3i \u00fd v\u1ec1 nh\u1eefng m\u00e0u s\u1eafc nh\u1ea5t \u0111\u1ecbnh v\u00ec m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch ri\u00eang v\u00e0 v\u00f9ng \u0111\u1ecba l\u00fd ri\u00eang, nh\u01b0ng vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c v\u00e0 t\u00e2m l\u00fd con ng\u01b0\u1eddi theo m\u00f9a nh\u01b0 tr\u00ecnh b\u00e0y tr\u00ean \u0111\u00e2y c\u0169ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p h\u01a1n.<\/span><\/p>\n

\u0110\u1ec3 nh\u1eadn th\u00eam c\u00e1c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n