{"id":317845,"date":"2016-02-19T01:25:57","date_gmt":"2016-02-18T18:25:57","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=317845"},"modified":"2019-07-04T14:22:39","modified_gmt":"2019-07-04T07:22:39","slug":"khi-nao-doanh-nghiep-ban-can-den-mot-thuong-hieu-moi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/khi-nao-doanh-nghiep-ban-can-den-mot-thuong-hieu-moi\/","title":{"rendered":"Khi n\u00e0o doanh nghi\u1ec7p b\u1ea1n c\u1ea7n \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Kinh doanh lu\u00f4n \u0111\u00f2i h\u1ecfi \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o. C\u00e2u h\u1ecfi quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh<span style=\"color: #ff0000;\"><strong> <a style=\"color: #ff0000;\" href=\"http:\/\/www.saokim.com.vn\/dich-vu\/nhan-dien-cot-loi\/nhan-dien-thuong-hieu-doanh-nghiep\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/strong><\/span>l\u00e0 khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p m\u00e0 b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Doanh_nghip_mi_thnh_lp\" style=\"color: #000000;\">DOANH NGHI\u1ec6P M\u1edaI TH\u00c0NH L\u1eacP<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1ed9t doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp lu\u00f4n c\u1ea7n c\u00f3 m\u1ed9t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p v\u00e0 nh\u1ea5t qu\u00e1n ngay t\u1eeb \u0111\u1ea7u \u0111\u1ec3 chu\u1ea9n b\u1ecb cho s\u1ef1 ra m\u1eaft \u1ea5n t\u01b0\u1ee3ng, thu\u1eadn l\u1ee3i cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u1ec1 sau. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc thay \u0111\u1ed5i nhi\u1ec1u l\u1ea7n \u0111\u1ec3 <strong>\u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-317846 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/05\/cong-ty-co-phan-tran-vuong-travus1_1365232226.jpg\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" width=\"700\" height=\"545\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/05\/cong-ty-co-phan-tran-vuong-travus1_1365232226.jpg 700w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/05\/cong-ty-co-phan-tran-vuong-travus1_1365232226-500x389.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Thay_i_chin_lc_kinh_doanh\" style=\"color: #000000;\">THAY \u0110\u1ed4I CHI\u1ebeN L\u01af\u1ee2C KINH DOANH<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 danh s\u00e1ch s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u1ee9c t\u1ea1p, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng qu\u00e1 v\u1ee5n v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00f4ng nh\u1ea5t qu\u00e1n, m\u1ed9t k\u1ebf ho\u1ea1ch thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh\u00a0s\u1ebd gi\u00fap c\u00f4ng ty c\u1ea3i thi\u1ec7n t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac, gi\u00fap ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. \u0110i\u1ec1u n\u00e0y hi\u1ec3n nhi\u00ean c\u0169ng d\u1eabn t\u1edbi m\u1ed9t nh\u1eadn di\u1ec7n m\u1edbi \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 thay \u0111\u1ed5i.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Th_trng_c_du_hiu_chng_li\" style=\"color: #000000;\">TH\u1eca TR\u01af\u1edcNG C\u00d3 D\u1ea4U HI\u1ec6U CH\u1eeeNG L\u1ea0I<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ec3\u00a0v\u1ef1c l\u1ea1i doanh s\u1ed1 sau\u00a0giai \u0111o\u1ea1n b\u00e3o h\u00f2a c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c\u00a0nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u1ee7a c\u1ea1nh tranh v\u00e0 gia t\u0103ng th\u1ecb ph\u1ea7n b\u1eb1ng nh\u1eefng h\u00ecnh \u1ea3nh m\u1edbi l\u1ea1. Tuy nhi\u00ean, c\u00f4ng vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi nghi\u00ean c\u1ee9u k\u0129 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c ph\u1ea3n \u1ee9ng c\u00f3 th\u1ec3 c\u00f3 c\u1ee7a \u00a0kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Nng_cp_sn_phm_dch_v\" style=\"color: #000000;\">N\u00c2NG C\u1ea4P S\u1ea2N PH\u1ea8M D\u1ecaCH V\u1ee4<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Khi doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, vi\u1ec7c tung th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c nh\u1eefng m\u1eb7t v\u01b0\u1ee3t tr\u1ed9i v\u00e0 t\u00ednh n\u0103ng m\u1edbi c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"size-full wp-image-317847 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/05\/fancom2_1353578136.jpg\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Fancom\" width=\"700\" height=\"495\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/05\/fancom2_1353578136.jpg 700w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/05\/fancom2_1353578136-500x354.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"M_rng_doanh_nghip_trong_di_hn\" style=\"color: #000000;\">M\u1ede R\u1ed8NG DOANH NGHI\u1ec6P TRONG D\u00c0I H\u1ea0N<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p nh\u1ecf v\u00e0 \u0111ang trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh, vi\u1ec7c tung th\u01b0\u01a1ng hi\u1ec7u m\u1edbi mang th\u00f4ng \u0111i\u1ec7p v\u1ec1 m\u1ed9t t\u1ed5 ch\u1ee9c l\u1edbn m\u1ea1nh h\u01a1n, uy t\u00edn h\u01a1n\u00a0v\u00e0 l\u00e0\u00a0m\u1ed9t minh ch\u1ee9ng cho s\u1ef1 c\u1ea3i ti\u1ebfn c\u1ee7a doanh nghi\u1ec7p. S\u1ef1 c\u1ea3i ti\u1ebfn c\u00f3 th\u1ec3 l\u00e0 v\u1ec1 c\u00f4ng ngh\u1ec7, R&amp;D (nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m) hay v\u1ec1 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd doanh nghi\u1ec7p.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Phn_ng_li_ng_thi_ca_i_th_cnh_tranh\" style=\"color: #000000;\">PH\u1ea2N \u1ee8NG L\u1ea0I \u0110\u1ed8NG TH\u00c1I C\u1ee6A \u0110\u1ed0I TH\u1ee6 C\u1ea0NH TRANH<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng tr\u01b0\u1eddng v\u1ed1n l\u00e0 chi\u1ebfn tr\u01b0\u1eddng. Tr\u01b0\u1edbc m\u1ed7i h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i m\u1ea1nh m\u1ebd \u0111\u1ec3 tr\u1ee5 v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ed1n \u0111\u1ea7y c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. Vi\u1ec7c gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng bi\u1ec7n ph\u00e1p d\u00f9ng \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ec3 nh\u1eadn th\u00eam t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c <strong>chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n:<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam nhi\u1ec1u b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/truyen-thong-thuong-hieu\/tai-sao-can-co-chien-luoc-truyen-thong-2\/\">Chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1eaft \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/5-tieu-chi-danh-gia-thiet-ke-bao-bi-thuc-pham-chuyen-nghiep\/\">5 Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 thi\u1ebft k\u1ebf bao b\u00ec th\u1ef1c ph\u1ea9m chuy\u00ean nghi\u1ec7p<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_982777859\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/thietkeprofile.net\/thiet-ke-ho-so-nang-luc-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf profile c\u00f4ng ty\">Thi\u1ebft k\u1ebf profile c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkebrochure.com\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf brochure uy t\u00edn\">Thi\u1ebft k\u1ebf brochure uy t\u00edn<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Kinh doanh lu\u00f4n \u0111\u00f2i h\u1ecfi \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o. C\u00e2u h\u1ecfi quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p m\u00e0 b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc. DOANH NGHI\u1ec6P M\u1edaI TH\u00c0NH L\u1eacP M\u1ed9t doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,5,10],"tags":[428,133,19,427],"class_list":["post-317845","post","type-post","status-publish","format-standard","hentry","category-nhan-dien-thuong-hieu","category-sang-tao-thuong-hieu","category-xay-dung-thuong-hieu","tag-nhan-dien-thuong-hieu-chuyen-nghiep","tag-thiet-ke-thuong-hieu","tag-xay-dng-thng-hiu","tag-xay-dung-thuong-hieu-cho-doanh-nghiep-moi"],"acf":[],"views":1212,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/317845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=317845"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/317845\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=317845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=317845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=317845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}