{"id":318039,"date":"2016-06-16T19:45:59","date_gmt":"2016-06-16T12:45:59","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318039"},"modified":"2019-07-01T15:43:09","modified_gmt":"2019-07-01T08:43:09","slug":"thuong-hieu-viet-nao-lot-top-1000-thuong-hieu-chau-a","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/thuong-hieu-viet-nao-lot-top-1000-thuong-hieu-chau-a\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t n\u00e0o l\u1ecdt top 1000 th\u01b0\u01a1ng hi\u1ec7u ch\u00e2u \u00c1?"},"content":{"rendered":"<p>Nh\u1eefng c\u00f4ng ty l\u1edbn to\u00e0n c\u1ea7u v\u1eabn ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u danh s\u00e1ch <strong>Top 1000 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1 <\/strong>n\u0103m nay, tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba \u0111\u00e3 c\u00f3 nhi\u1ec1u c\u1ea3i thi\u1ec7n v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, theo b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean <strong>Top 1000 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1<\/strong>\u00a0<strong>2016<\/strong>\u2013 m\u1ed9t nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi t\u1ea1p ch\u00ed <strong>Campaign Asia-Pacific<\/strong>\u00a0trung tu\u1ea7n th\u00e1ng 6 v\u1eeba qua, v\u00e0 d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u \u0111\u1ed9c quy\u1ec1n t\u1eeb <strong>Nielsen<\/strong>.<\/p>\n<p>Kh\u1ea3o s\u00e1t top 1000 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1 l\u00e0 kh\u1ea3o s\u00e1t l\u1edbn nh\u1ea5t v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t trong n\u0103m, kh\u1ea3o s\u00e1t n\u00e0y ch\u1ec9 ra nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t trong khu v\u1ef1c. B\u00e1o c\u00e1o k\u1ebft h\u1ee3p nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i 13 th\u1ecb tr\u01b0\u1eddng ch\u1ee7 ch\u1ed1t trong khu v\u1ef1c ch\u00e2u \u00c1 v\u00e0 bao g\u1ed3m 14 h\u1ea1ng m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, t\u1eeb ng\u00e0nh h\u00e0ng th\u1ee9c u\u1ed1ng c\u00f3 c\u1ed3n \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, t\u1eeb ng\u00e0nh h\u00e0ng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng \u0111\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p xe h\u01a1i v\u00e0 h\u01a1n 70 ng\u00e0nh h\u00e0ng nh\u1ecf kh\u00e1c.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-318040 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/06\/9714TopBrandsVN_1465898349.jpg\" alt=\"9714TopBrandsVN_1465898349\" width=\"679\" height=\"679\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/06\/9714TopBrandsVN_1465898349.jpg 1280w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/06\/9714TopBrandsVN_1465898349-500x500.jpg 500w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<p>M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng \u0111\u00f4i l\u00fac v\u1eabn c\u00f2n kh\u00f3 kh\u0103n v\u00e0 b\u1ea5t \u1ed5n cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c doanh nhi\u1ec7p, nh\u01b0ng c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh. 10 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111\u00e3 xu\u1ea5t hi\u1ec7n trong danh s\u00e1ch top 1000 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00e2u \u00c1 bao g\u1ed3m: <strong>Vietjet Air<\/strong> (490), <strong>Viettel<\/strong> (501), <strong>Petrolimex<\/strong> (512), <strong>Vinamilk<\/strong> (558), <strong>Mobifone<\/strong> (605), <strong>Trung Nguy\u00ean<\/strong> (626), <strong>H\u1ea3o H\u1ea3o<\/strong> (654), <strong>Vietnam Airlines<\/strong> (708), <strong>Vietcombank<\/strong> (753) v\u00e0 P\/S (807).<\/p>\n<p>\u201c\u0110\u00e2y l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf khu v\u1ef1c Ch\u00e2u \u00c1 nh\u1eafc \u0111\u1ebfn khi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e2u l\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd. V\u00e0 m\u1ed9t s\u1ef1 th\u1eadt r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00e2u \u00c1 \u0111ang l\u1edbn m\u1ea1nh d\u1ea7n l\u00ean v\u00e0 so k\u00e8 c\u00f9ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u nh\u01b0 Samsung, Apple ho\u1eb7c Nestle.\u201d <strong>B\u00e0 Nguy\u1ec5n H\u01b0\u01a1ng Qu\u1ef3nh, T\u1ed5ng Gi\u00e1m \u0110\u1ed1c c\u00f4ng ty Nielsen Vi\u1ec7t Nam<\/strong> nh\u1eadn \u0111\u1ecbnh v\u1ec1 Top 1000 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u khu v\u1ef1c Ch\u00e2u \u00c1. \u201cT\u00f4i c\u1ea3m th\u1ea5y r\u1ea5t t\u1ef1 h\u00e0o khi c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh khi \u0111\u01b0a t\u00ean tu\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u01b0\u1ee3t ra kh\u1ecfi Vi\u1ec7t Nam, \u0111\u1ebfn t\u1ea7m khu v\u1ef1c. Ch\u00fang t\u00f4i tin r\u1eb1ng n\u1ebfu c\u00e1c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba ti\u1ebfp t\u1ee5c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, gi\u1eef v\u1eefng ni\u1ec1m tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 ti\u1ebfp t\u1ee5c mang \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd s\u1ebd c\u00f2n l\u1edbn m\u1ea1nh h\u01a1n n\u1eefa, th\u1eadm ch\u00ed s\u1ebd b\u01b0\u1edbc xa h\u01a1n trong s\u00e2n ch\u01a1i khu v\u1ef1c \u0111\u1ec3 v\u01b0\u01a1n \u0111\u1ebfn t\u1ea7m cao qu\u1ed1c t\u1ebf.\u201d<\/p>\n<p>Ngu\u1ed3n: <a href=\"http:\/\/www.nielsen.com\/vn\/vi\/insights\/2016\/asia-top1000-brand.html\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen Vietnam<\/a> v\u00e0 <a href=\"http:\/\/www.campaignasia.com\/Top1000Brands\" target=\"_blank\" rel=\"noopener noreferrer\">Campaign Asia<\/a><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_299057192\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkecatalog.com\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p\">Thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u\">T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng c\u00f4ng ty l\u1edbn to\u00e0n c\u1ea7u v\u1eabn ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u danh s\u00e1ch Top 1000 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1 n\u0103m nay, tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba \u0111\u00e3 c\u00f3 nhi\u1ec1u c\u1ea3i thi\u1ec7n v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, theo b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean Top 1000 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1\u00a02016\u2013 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":318041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[23,44],"class_list":["post-318039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-brand-building","tag-branding"],"acf":[],"views":1012,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318039"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318041"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}