{"id":318050,"date":"2019-06-10T13:55:49","date_gmt":"2019-06-10T06:55:49","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318050"},"modified":"2021-06-30T04:24:50","modified_gmt":"2021-06-30T04:24:50","slug":"phan-tich-mo-hinh-brand-key-cho-nhan-hang-famichef","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/phan-tich-mo-hinh-brand-key-cho-nhan-hang-famichef\/","title":{"rendered":"Case Study: Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh Brand key cho nh\u00e3n h\u00e0ng Famichef"},"content":{"rendered":"\n<p><span style=\"color: #000000;\">Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc, Sao Kim \u0111\u00e3 gi\u1edbi thi\u1ec7u<strong><span style=\"color: #ff0000;\"> <a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/2016\/01\/05\/4-mo-hinh-phan-tich-thuong-hieu-hieu-qua\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/strong>, trong \u0111\u00f3 c\u00f3&nbsp;m\u00f4 h\u00ecnh brandkey hay c\u00f2n g\u1ecdi l\u00e0 Ch\u00eca kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u. Trong b\u00e0i vi\u1ebft l\u1ea7n n\u00e0y, ch\u00fang t\u00f4i s\u1ebd s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 ph\u00e2n t\u00edch <strong><a style=\"color: #000000;\" href=\"http:\/\/www.saokim.com.vn\/project\/du-an\/du-an-sang-tao-thuong-hieu-thuc-pham-so-che-famichef\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">casestudy th\u01b0\u01a1ng hi\u1ec7u&nbsp;Famichef<\/span> <\/a><\/strong>do Sao Kim th\u1ef1c hi\u1ec7n&nbsp;l\u00e0m&nbsp;v\u00ed d\u1ee5 minh h\u1ecda.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"435\" height=\"500\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/06\/famicheff-435x500-435x500.png\" alt=\"Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh brandkey Famichef\" class=\"wp-image-318051\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">M\u00d4 H\u00ccNH BRANDKEY<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">M\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 b\u1edfi h\u00ecnh chi\u1ebfc&nbsp;\u1ed5 kh\u00f3a, bao g\u1ed3m 2 nh\u00f3m: nh\u00f3m \u1ea3nh h\u01b0\u1edfng v\u00e0 nh\u00f3m t\u1ea1o l\u1eadp.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\"><em><strong>Nh\u00f3m 1: Nh\u00f3m \u1ea3nh h\u01b0\u1edfng<\/strong><\/em><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"color: #000000;\"><strong><em>Root Strength:<\/em><\/strong>&nbsp;N\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb&nbsp;c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, th\u1ec3 hi\u1ec7n th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p\/tuy\u00ean ng\u00f4n\/l\u1eddi h\u1ee9a v\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><em><strong><img decoding=\"async\" title=\"More...\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" data-mce-placeholder=\"1\">Competitive environment:<\/strong><\/em>&nbsp;m\u00f4i tr\u01b0\u1eddng kinh doanh ti\u1ec1m n\u0103ng, \u0111\u1ed9 l\u1edbn th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh , th\u01b0\u01a1ng hi\u1ec7u n\u00e0o l\u00e0 s\u1ed1 1 trong l\u0129nh v\u1ef1c kinh doanh.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><em><strong><img decoding=\"async\" title=\"More...\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" data-mce-placeholder=\"1\">Target:<\/strong><\/em>&nbsp;Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai? \u0110\u1ed9 tu\u1ed5i n\u00e0o? Th\u00f3i quen s\u1edf th\u00edch ra sao, nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a h\u1ecd l\u00e0 g\u00ec? Y\u1ebfu t\u1ed1 n\u00e0o s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n?<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><em><strong><img decoding=\"async\" title=\"More...\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" data-mce-placeholder=\"1\">Insight:<\/strong><\/em>&nbsp;Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec, mu\u1ed1n g\u00ec ? s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c g\u00ec cho h\u1ecd?h\u1ecd t\u01b0\u01a1ng t\u00e1c ra sao v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p? Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay ra sao?<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\"><em><strong><img decoding=\"async\" title=\"More...\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" data-mce-placeholder=\"1\">Nh\u00f3m 2: Nh\u00f3m t\u1ea1o l\u1eadp<\/strong><\/em><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"color: #000000;\"><strong><em>Benefits:<\/em>&nbsp;<\/strong>L\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m,&nbsp;d\u1ecbch v\u1ee5. Bao g\u1ed3m c\u1ea3 l\u1ee3i \u00edch v\u1ec1 m\u1eb7t l\u00fd t\u00ednh c\u0169ng nh\u01b0 c\u1ea3m t\u00ednh.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong><em>Value, Personality, different:<\/em>&nbsp;<\/strong>Gi\u00e1 tr\u1ecb v\u00e0 c\u00e1 t\u00ednh \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o, duy nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong><em>Reason to Believe:<\/em>&nbsp;<\/strong>L\u00fd do khi\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1eb7t ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ? (ph\u01b0\u01a1ng ch\u00e2m kinh doanh, th\u1ebf m\u1ea1nh s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5\u2026 )<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong><em>Core Value:<\/em>&nbsp;<\/strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, th\u1ee9 kh\u00f4ng th\u1ec3 thay th\u1ebf b\u1edfi b\u1ea5t c\u1ee9 y\u1ebfu t\u1ed1 n\u00e0o, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u ph\u00e1t tri\u1ec3n xoay quanh \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">M\u00d4 H\u00ccNH BRANDKEY CHO FAMICHEF<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\"><strong>1. Root strength \u2013 \u01afu th\u1ebf c\u1ed1t l\u00f5i<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">S\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m s\u01a1 ch\u1ebf \u2013 phong ph\u00fa v\u1ec1 ch\u1ee7ng lo\u1ea1i, an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m, th\u00e0nh ph\u1ea7n nguy\u00ean li\u1ec7u&nbsp;ngon, tr\u1ecdn g\u00f3i \u0111\u1ea7y \u0111\u1ee7.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>2. Competitive environment \u2013 M\u00f4i tr\u01b0\u1eddng&nbsp;<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">S\u1ea3n ph\u1ea9m s\u01a1 ch\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng l\u00e0 do ch\u00ednh c\u00e1c si\u00eau&nbsp;th\u1ecb cung c\u1ea5p t\u1ea1i gian h\u00e0ng th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng c\u1ee7a m\u00ecnh v\u00e0 ch\u01b0a mang m\u1ed9t nh\u00e3n hi\u1ec7u n\u00e0o ri\u00eang \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb cho s\u1ea3n ph\u1ea9m s\u01a1 ch\u1ebf. V\u00ec th\u1ebf Famichef s\u1ebd l\u00e0 nh\u00e3n hi\u1ec7u ti\u00ean phong trong ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>3. Target \u2013 \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 ph\u1ee5 n\u1eef c\u00f3 gia \u0111\u00ecnh, t\u1ea1i Vi\u1ec7t Nam nh\u1eefng ng\u01b0\u1eddi n\u00e0y r\u01a1i v\u00e0o \u0111\u1ed9 tu\u1ed5i 25-50 tu\u1ed5i.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>4. Insight &#8211; S\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef trong th\u1eddi hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay th\u01b0\u1eddng r\u1ea5t b\u1eadn r\u1ed9n do v\u1eeba ph\u1ea3i \u0111\u1ea3m nhi\u1ec7m c\u00f4ng vi\u1ec7c gia \u0111\u00ecnh v\u1eeba ph\u1ea3i ho\u00e0n th\u00e0nh t\u1ed1t vai tr\u00f2 t\u1ea1i c\u00f4ng s\u1edf. Vi\u1ec7c \u0111\u00e1p \u1ee9ng c\u1ea3 2 ti\u00eau ch\u00ed &#8220;gi\u1ecfi v\u00e0 \u0111\u1ea3m&#8221; l\u00e0 m\u1ed9t \u00e1p l\u1ef1c l\u1edbn \u0111\u1ed1i v\u1edbi&nbsp;ch\u1ecb em. Do \u0111\u00f3, ph\u00e1i n\u1eef s\u1ebd c\u1ea7n \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 cho c\u00f4ng vi\u1ec7c n\u1ed9i tr\u1ee3 c\u1ee7a m\u00ecnh, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng ch\u0103m s\u00f3c gia \u0111\u00ecnh m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. Ra \u0111\u1eddi t\u1eeb nhu c\u1ea7u th\u1ef1c t\u1ebf n\u00e0y,&nbsp;th\u1ef1c ph\u1ea9m s\u01a1 ch\u1ebf s\u1ebd l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 tri\u1ec3n v\u1ecdng \u0111\u01b0\u1ee3c ch\u1ecb em y\u00eau th\u00edch.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>5. Benefits \u2013L\u1ee3i \u00edch<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u01a1 ch\u1ebf, t\u1ea9m \u01b0\u1edbp, \u0111\u00f3ng g\u00f3i s\u1eb5n gi\u00fap ch\u1ecb em gi\u1ea3m b\u1edbt th\u1eddi gian \u0111i ch\u1ee3, l\u1ef1a t\u00ecm nguy\u00ean li\u1ec7u, ch\u1ebf bi\u1ebfn m\u00f3n \u0103n, \u0111\u1ed3ng th\u1eddi&nbsp;l\u1ea1i an t\u00e2m h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c ph\u1ea9m (v\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ef1a t\u00ecm, ki\u1ec3m tra \u0111\u1ea7u v\u00e0o k\u1ef9 l\u01b0\u1ee1ng).<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>6. Values, Beliefs, Personality \u2013 Gi\u00e1 tr\u1ecb, Ni\u1ec1m tin,&nbsp;T\u00ednh c\u00e1ch<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">S\u1ea3n ph\u1ea9m \u0111\u1ea1i di\u1ec7n cho gi\u00e1 tr\u1ecb gi\u1ea3i ph\u00f3ng ng\u01b0\u1eddi ph\u1ee5 n\u1eef, gi\u00fap ng\u01b0\u1eddi ph\u1ee5 n\u1eef ti\u1ebft ki\u1ec7m th\u1eddi gian c\u00f4ng s\u1ee9c cho vi\u1ec7c b\u1ebfp n\u00fac, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 d\u00e0nh nhi\u1ec1u&nbsp;th\u1eddi gian h\u01a1n cho ng\u01b0\u1eddi th\u00e2n v\u00e0 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n m\u00ecnh. Do v\u1eady s\u1ea3n ph\u1ea9m s\u1edf h\u1eefu t\u00ednh ti\u00ean ti\u1ebfn,&nbsp;t\u00ednh kh\u1edfi x\u01b0\u1edbng, ti\u00ean phong v\u00e0 hi\u1ec7n \u0111\u1ea1i<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>7. Reason to&nbsp;believe \u2013 L\u00fd do tin t\u01b0\u1edfng<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u01a1 s\u1edf h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin t\u01b0\u1edfng cho ch\u1ecb em l\u00e0 y\u1ebfu t\u1ed1 v\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m c\u1ee7a s\u1ea3n ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>8. Discriminator \u2013 \u0110i\u1ec3m kh\u00e1c bi\u1ec7t<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 s\u1ef1 tr\u1ecdn g\u00f3i, h\u1ea7u h\u1ebft c\u00e1c gia v\u1ecb v\u00e0 th\u00e0nh ph\u1ea7n c\u1ea7n ph\u1ea3i c\u00f3 cho 1 m\u00f3n \u0103n \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i chung.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>9. Essence \u2013 Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">T\u1eeb c\u00e1c ph\u00e2n t\u00edch tr\u00ean ch\u00fang ta s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c &nbsp;gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Famichef s\u1ebd t\u1eadp trung v\u00e0o Gia \u0111\u00ecnh, s\u1ef1 An to\u00e0n v\u00e0 s\u1ef1&nbsp;Ti\u1ec7n l\u1ee3i&nbsp;(nhanh, ti\u1ebft ki\u1ec7m th\u1eddi gian c\u00f4ng s\u1ee9c).<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">= &gt;&gt;&gt; M\u1eddi b\u1ea1n xem s\u1ea3n ph\u1ea9m ch\u00fang t\u00f4i \u0111\u00e3 ho\u00e0n th\u00e0nh t\u1ea1i \u0111\u00e2y:<span style=\"color: #ff6600;\"> <strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/2013\/04\/05\/du-an-sang-tao-thuong-hieu-thuc-pham-so-che-famichef\/\">D\u1ef1 \u00e1n s\u00e1ng t\u1ea1o nh\u00e3n hi\u1ec7u Famichef<\/a><\/strong><\/span><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Trong nh\u1eefng b\u00e0i vi\u1ebft ti\u1ebfp theo, Sao Kim s\u1ebd ti\u1ebfp t\u1ee5c g\u1eedi t\u1edbi b\u1ea1n nh\u1eefng v\u00ed d\u1ee5 minh h\u1ecda v\u1ec1 <strong>ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/strong> trong c\u00e1c d\u1ef1 \u00e1n ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n. \u0110\u1ec3 nh\u1eadn th\u00eam t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ngu\u1ed3n:<\/span> <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Chuy\u00ean gia s\u1ed1 1 v\u1ec1 gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #ThietKeLogo #Logo<\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_593933697\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/sangtacslogan.com\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/dattenthuonghieu.com\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p\">\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkecatalog.com\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p\">Thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc, Sao Kim \u0111\u00e3 gi\u1edbi thi\u1ec7u 4 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u, trong \u0111\u00f3 c\u00f3&nbsp;m\u00f4 h\u00ecnh brandkey hay c\u00f2n g\u1ecdi l\u00e0 Ch\u00eca kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u. Trong b\u00e0i vi\u1ebft l\u1ea7n n\u00e0y, ch\u00fang t\u00f4i s\u1ebd s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 ph\u00e2n t\u00edch casestudy th\u01b0\u01a1ng hi\u1ec7u&nbsp;Famichef do Sao Kim th\u1ef1c hi\u1ec7n&nbsp;l\u00e0m&nbsp;v\u00ed d\u1ee5 minh [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":318051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[219,10],"tags":[23,381,477,478,476],"class_list":["post-318050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-xay-dung-thuong-hieu","tag-brand-building","tag-brand-strategy","tag-chia-khoa-thuong-hieu","tag-famichef","tag-mo-hinh-brandkey"],"acf":[],"views":12877,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318050"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318051"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}