{"id":318068,"date":"2016-06-23T08:00:43","date_gmt":"2016-06-23T01:00:43","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318068"},"modified":"2019-07-01T15:35:34","modified_gmt":"2019-07-01T08:35:34","slug":"5-ly-do-doanh-nghiep-can-mot-ten-thuong-hieu-dep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-ly-do-doanh-nghiep-can-mot-ten-thuong-hieu-dep\/","title":{"rendered":"5 l\u00fd do doanh nghi\u1ec7p c\u1ea7n m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb9p"},"content":{"rendered":"

M\u1ed9t c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> \u0111\u1eb9p kh\u00f4ng ch\u1ec9 hay v\u1ec1 \u00fd ngh\u0129a, t\u1eeb ng\u1eef, v\u1ea7n \u0111i\u1ec7u m\u00e0 c\u00f2n l\u00e0m n\u1ed5i b\u1eadt l\u00ean \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Ngo\u00e0i ra m\u1ed9t c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh v\u1ecb r\u00f5 ng\u00e0nh ngh\u1ec1 t\u1ed1t s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u1ed1t h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n. D\u01b0\u1edbi \u0111\u00e2y, Sao Kim xin chia s\u1ebb 5 l\u00fd do v\u00ec sao doanh nghi\u1ec7p<\/strong> c\u1ea7n s\u1edf h\u1eefu m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb9p v\u00e0 h\u1ea5p d\u1eabn.<\/span><\/p>\n

\n

Tham kh\u1ea3o tr\u1ecdn b\u1ed9 27 t\u00e0i li\u1ec7u \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p \u0111\u1eb7t t\u00ean hi\u1ec7u qu\u1ea3<\/a><\/em><\/span><\/span><\/p>\n<\/blockquote>\n

\"5<\/span><\/p>\n

1.\u00a0Gi\u00fap ph\u00e2n bi\u1ec7t doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/span><\/h2>\n

M\u1ed9t doanh nghi\u1ec7p startup c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u1ee9a b\u00e9 m\u1edbi sinh. Doanh nghi\u1ec7p m\u1edbi c\u1ea7n m\u1ed9t c\u00e1i t\u00ean \u0111\u1ee7 ri\u00eang \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 ch\u1ee7 tr\u01b0\u01a1ng \u0111\u1eb7t t\u00ean na n\u00e1 \u0111\u1ed1i th\u1ee7. V\u00e0 \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u1ea1o cho kh\u00e1ch h\u00e0ng t\u00e2m l\u00fd so s\u00e1nh, do \u0111\u00f3 v\u00f4 t\u00ecnh n\u00e2ng t\u1ea7m \u0111\u1ed1i th\u1ee7 c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 l\u00ean. <\/span><\/p>\n

\u0110\u1eb7t m\u1ed9t c\u00e1i t\u00ean kh\u00f4ng \u201c\u0111\u1ee5ng h\u00e0ng\u201d c\u00f2n gi\u00fap doanh nghi\u1ec7p tr\u00e1nh c\u00e1c ki\u1ec7n c\u00e1o ph\u00e1p lu\u1eadt. V\u00e0 v\u1ec1 l\u00e2u d\u00e0i, t\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p, c\u1ea7n \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 ph\u00e1p l\u00fd.<\/span><\/p>\n

2. N\u00e2ng cao s\u1ee9c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p<\/span><\/h2>\n

Trong b\u1ea5t c\u1ee9 ng\u00e0nh ngh\u1ec1 n\u00e0o y\u1ebfu t\u1ed1 c\u1ea1nh tranh l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 h\u1ebft s\u1ee9c quan tr\u1ecdng. Trong h\u00e0ng lo\u1ea1t c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m gi\u1ed1ng nhau, s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. Y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t n\u00e0y n\u00ean \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n ngay trong t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. C\u00e1i t\u00ean s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: t\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u1ecdn d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a \u0111\u1ed1i th\u1ee7?<\/span><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh trong vi\u1ec7c \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong> g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 ch\u00ednh l\u00e0 Apple. Gi\u1eefa h\u00e0ng lo\u1ea1t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, c\u00e1i t\u00ean Apple n\u1ed5i b\u1eadt do gi\u1ea3m t\u00ednh c\u1ee9ng nh\u1eafc c\u1ee7a l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, thay v\u00e0o \u0111\u00f3 l\u00e0 s\u1ef1 m\u1ec1m m\u1ea1i, t\u00ednh th\u1eddi trang, t\u1ea1o c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a c\u1ee7a Apple l\u00e0 nh\u1ea5n m\u1ea1nh t\u1edbi y\u1ebfu t\u1ed1 Thi\u1ebft k\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m. Cho \u0111\u1ebfn nay, c\u00e1i t\u00ean Apple v\u1eabn lu\u00f4n g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 danh gi\u00e1.<\/span><\/p>\n

\"5<\/span><\/p>\n

3. T\u1ea1o \u0111\u1ed9ng l\u1ef1c t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/h2>\n

M\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb9p l\u00e0 c\u00e1i t\u00ean c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Y\u1ebfu t\u1ed1 n\u00e0y \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng\/ s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: t\u00ean th\u01b0\u01a1ng hi\u1ec7u cho th\u1ea9m m\u1ef9 vi\u1ec7n ph\u1ea3i mang l\u1ea1i cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng, an t\u00e2m, \u0111\u1ed3ng th\u1eddi ph\u1ea3i g\u1ee3i nh\u1edb \u0111\u1ebfn mong mu\u1ed1n \u1ea9n gi\u1ea5u c\u1ee7a kh\u00e1ch h\u00e0ng qua h\u00ecnh \u1ea3nh m\u1ed9t c\u00f4 g\u00e1i tr\u1ebb trung, xinh \u0111\u1eb9p v\u00e0 h\u1ea5p d\u1eabn.<\/em><\/span><\/p>\n

\"5<\/span><\/p>\n

D\u1ef1 \u00e1n\u00a0\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u1ea9m m\u1ef9 vi\u1ec7n Ph\u00fa Xu\u00e2n c\u1ee7a Sao Kim<\/span><\/p>\n

4. \u0110\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i cho kh\u00e1ch h\u00e0ng<\/span><\/h2>\n

M\u1ed9t c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u00ednh doanh nghi\u1ec7p coi tr\u1ecdng v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn v\u1ec1 l\u00e2u d\u00e0i ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t c\u00e1i t\u00ean \u1ea5n t\u01b0\u1ee3ng v\u00e0 d\u1ec5 nh\u1edb s\u1ebd l\u01b0u l\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3\u00a0c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn khi c\u1ea7n \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 l\u1ea7n k\u1ebf ti\u1ebfp. Trong m\u1ed9t\u00a0th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p mu\u1ed1n t\u1ed3n t\u1ea1i b\u1ec1n v\u1eefng \u0111\u1ec1u ph\u1ea3i coi tr\u1ecdng vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169. Nhi\u1ec1u chuy\u00ean gia \u0111\u00e3 cho r\u1eb1ng chi ph\u00ed \u0111\u1ec3 t\u1ea1o m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi g\u1ea5p t\u1edbi 6 l\u1ea7n so v\u1edbi chi ph\u00ed duy tr\u00ec m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169.<\/span><\/p>\n

5. T\u1ea1o ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng d\u1ed3i d\u00e0o cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/span><\/h2>\n

\u0110\u00e2y l\u00e0 \u00fd ngh\u0129a \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong> doanh nghi\u1ec7p. S\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u1ed9i ng\u0169 ch\u00ednh l\u00e0 ngu\u1ed3n s\u1ee9c m\u1ea1nh quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o. M\u1ed9t c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng nh\u1eefng t\u1ea1o c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng, m\u00e0 quan tr\u1ecdng h\u01a1n h\u1ebft l\u00e0 n\u00f3 t\u1ea1o n\u00ean c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o d\u1ed3i d\u00e0o cho \u0111\u1ed9i ng\u0169 marketing. Doanh nghi\u1ec7p ch\u1ec9 th\u00e0nh c\u00f4ng khi c\u00e1i t\u00ean tr\u1edf th\u00e0nh danh x\u01b0ng t\u1ef1 h\u00e0o \u0111\u1ed1i v\u1edbi b\u1ea5t c\u1ee9 nh\u00e2n vi\u00ean n\u00e0o c\u1ee7a c\u00f4ng ty, t\u1ea1o c\u1ea3m h\u1ee9ng v\u00e0 l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 5 l\u00fd do doanh nghi\u1ec7p c\u1ea7n m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb9p. \u0110\u1ec3 c\u00f3 nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 thi\u1ebft th\u1ef1c h\u01a1n cho d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 Sao Kim \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed!<\/strong><\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n