{"id":318176,"date":"2016-07-08T21:20:18","date_gmt":"2016-07-08T14:20:18","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318176"},"modified":"2019-07-01T14:46:11","modified_gmt":"2019-07-01T07:46:11","slug":"cac-thuong-hieu-noi-tieng-chon-mau-sac-font-chu-va-bieu-tuong-logo-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/cac-thuong-hieu-noi-tieng-chon-mau-sac-font-chu-va-bieu-tuong-logo-nhu-the-nao\/","title":{"rendered":"G\u1ee3i \u00fd ch\u1ecdn logo t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong qu\u00e1 tr\u00ecnh c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn<span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\"> thi\u1ebft k\u1ebf logo<\/a> <\/strong><\/span>cho doanh nghi\u1ec7p m\u00ecnh, b\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u00e3 ch\u1ecdn m\u00e0u s\u1eafc, font ch\u1eef v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng logo c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o ch\u01b0a? M\u1ed9t th\u1ed1ng k\u00ea g\u1ea7n \u0111\u00e2y c\u1ee7a<strong><span style=\"color: #ff0000;\"> <a style=\"color: #ff0000;\" href=\"https:\/\/www.tastyplacement.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tasty Placement<\/a> <\/span><\/strong>v\u1ec1 100 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u00e3 cho ch\u00fang ta m\u1ed9t t\u1ed5ng k\u1ebft c\u1ee5 th\u1ec3 v\u1ec1 \u0111i\u1ec1u n\u00e0y, Sao Kim xin m\u1eddi b\u1ea1n tham kh\u1ea3o.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u00e0u s\u1eafc logo<\/span><\/h2>\n<p><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-318177 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/bai1.png\" alt=\"bai1\" width=\"376\" height=\"661\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/bai1.png 376w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/bai1-284x500.png 284w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Theo th\u1ed1ng k\u00ea n\u00e0y th\u00ec m\u00e0u s\u1eafc \u0111\u01b0\u1ee3c\u00a0\u01b0a th\u00edch\u00a0nh\u1ea5t l\u00e0 M\u00e0u Xanh D\u01b0\u01a1ng, v\u1edbi 37% doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u l\u1ef1a ch\u1ecdn n\u00f3 cho logo c\u1ee7a m\u00ecnh. Ti\u1ebfp \u0111\u1ebfn l\u00e0 M\u00e0u \u0110\u1ecf\u00a0v\u00e0 M\u00e0u \u0110en,\u00a0chi\u1ebfm 27%. C\u00e1c m\u00e0u kh\u00e1c x\u1ebfp theo th\u1ee9 t\u1ef1 ph\u1ed5 bi\u1ebfn gi\u1ea3m d\u1ea7n g\u1ed3m c\u00f3 M\u00e0u V\u00e0ng (16%), M\u00e0u Xanh L\u00e1,\u00a0M\u00e0u X\u00e1m(7%), M\u00e0u Da Cam, M\u00e0u B\u1ea1c (5%), M\u00e0u N\u00e2u (3%), M\u00e0u T\u00edm (2%), M\u00e0u Tr\u1eafng (1%). \u0110\u1ec3 bi\u1ebft th\u00eam v\u1ec1 \u00fd ngh\u0129a c\u1ee7a c\u00e1c m\u00e0u s\u1eafc n\u00e0y, Sao Kim m\u1eddi b\u1ea1n tham kh\u1ea3o th\u00eam c\u00e1c b\u00e0i vi\u1ebft sau:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/2016\/04\/01\/mau-sac-nao-phu-hop-cho-logo-trong-nganh-nghe-cua-ban\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00e0u s\u1eafc n\u00e0o ph\u00f9 h\u1ee3p cho th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh ngh\u1ec1 c\u1ee7a b\u1ea1n?<\/a><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/2016\/05\/20\/su-dung-mau-sac-thuong-hieu-de-tang-doanh-so-ban-hang\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u k\u00edch th\u00edch doanh s\u1ed1 b\u00e1n h\u00e0ng<\/a><\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Font ch\u1eef logo<\/span><\/h2>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-318178 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/bai2.png\" alt=\"bai2\" width=\"376\" height=\"504\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/bai2.png 376w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/bai2-373x500.png 373w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u1ec1 font ch\u1eef cho logo, font ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 lo\u1ea1i font kh\u00f4ng ch\u00e2n (Sans Font), v\u00ed d\u1ee5 nh\u01b0 logo at&amp;t, chi\u1ebfm t\u1edbi 63% logo 100\u00a0th\u01b0\u01a1ng hi\u1ec7u\u00a0d\u1eabn \u0111\u1ea7u. Trong s\u1ed1 n\u00e0y th\u00ec \u0111\u1ebfn 21% l\u00e0 font Helvetica, cho th\u1ea5y font n\u00e0y v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed trong t\u00e2m tr\u00ed c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u n\u00f3i chung.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Chi\u1ebfm t\u1ec9 l\u1ec7 \u00edt h\u01a1n l\u00e0 c\u00e1c font c\u00f3 ch\u00e2n vu\u00f4ng \u00a0(Slab Font) &#8211; 12%, font\u00a0u\u1ed1n l\u01b0\u1ee3n m\u1ec1m m\u1ea1i (Script Font) &#8211; 11% v\u00e0 font c\u00f3 ch\u00e2n n\u00f3i chung (8%).<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Ki\u1ec3u logo<\/span><\/h2>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-318179 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/bai3.png\" alt=\"bai3\" width=\"376\" height=\"550\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/bai3.png 376w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/bai3-342x500.png 342w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nh\u01b0 trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc, Sao Kim \u0111\u00e3 gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n<strong><span style=\"color: #ff6600;\"> <a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/2016\/07\/05\/5-kieu-thiet-ke-logo-co-ban-ban-chon-kieu-nao\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 ki\u1ec3u logo c\u01a1 b\u1ea3n<\/a><\/span><\/strong>, trong \u0111\u00f3 c\u00f3 c\u00e1c ki\u1ec3u \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0: ch\u1ec9 c\u00f3 ch\u1eef, ch\u1ec9 c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng, ho\u1eb7c c\u00f3 c\u1ea3 hai. Th\u1ed1ng k\u00ea \u00a0c\u1ee7a Tasty Placement cho th\u1ea5y, c\u00f3 t\u1edbi 56% c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p an to\u00e0n v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t, \u0111\u00f3 l\u00e0 k\u1ebft h\u1ee3p c\u1ea3 ch\u1eef v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng trong logo, khi \u0111\u00f3 gi\u00e1 tr\u1ecb v\u00e0 tri\u1ebft l\u00fd kinh doanh \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u1ea3\u00a0h\u00ecnh \u1ea3nh v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00f3 37% l\u1ef1a ch\u1ecdn c\u00e1ch ch\u1ec9 th\u1ec3 hi\u1ec7n t\u00ean th\u01b0\u01a1ng hi\u1ec7u qua font ch\u1eef m\u00e0 th\u00f4i. N\u1ebfu theo c\u00e1ch n\u00e0y, font ch\u1eef s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 phong c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thay cho bi\u1ec3u t\u01b0\u1ee3ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ch\u1ec9 c\u00f3 6% c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ecdn c\u00e1ch th\u1ec3 hi\u1ec7n logo qua bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ee9ng ri\u00eang m\u1ed9t m\u00ecnh m\u00e0 kh\u00f4ng c\u00f3 t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111i c\u00f9ng. C\u00e1ch n\u00e0y ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 r\u1ea5t n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u th\u1ebf h\u1ec7 logo kh\u00e1c nhau. Khi \u0111\u00f3 ngay c\u1ea3 khi kh\u00f4ng c\u00f3 t\u00ean \u0111i k\u00e8m th\u00ec kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang v\u1eabn nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Qua b\u00e0i vi\u1ebft n\u00e0y, Sao Kim hi v\u1ecdng b\u1ea1n c\u00f3 th\u00eam th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 tham kh\u1ea3o trong qu\u00e1 tr\u00ecnh ch\u1ecdn l\u1ef1a c\u00e1c ph\u01b0\u01a1ng \u00e1n <strong>thi\u1ebft k\u1ebf logo<\/strong> cho doanh nghi\u1ec7p m\u00ecnh. \u0110\u1ec3 c\u00f3 th\u00eam c\u00e1c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n:<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/chien-luoc-thuong-hieu-danh-cho-spa-salon\/\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho salon &#8211; spa<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/tai-sao-can-co-chien-luoc-truyen-thong\/\">T\u1ea1i sao c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1583400633\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/Nhandienthuonghieukhachsan.com\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-profile-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf profile c\u00f4ng ty\">Thi\u1ebft k\u1ebf profile c\u00f4ng ty<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Trong qu\u00e1 tr\u00ecnh c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf logo cho doanh nghi\u1ec7p m\u00ecnh, b\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u00e3 ch\u1ecdn m\u00e0u s\u1eafc, font ch\u1eef v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng logo c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o ch\u01b0a? M\u1ed9t th\u1ed1ng k\u00ea g\u1ea7n \u0111\u00e2y c\u1ee7a Tasty Placement v\u1ec1 100 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":318181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[229,152],"class_list":["post-318176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-logo","tag-logo-design","tag-thiet-ke-logo-3"],"acf":[],"views":1651,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318176"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318181"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}