{"id":318187,"date":"2016-07-07T00:33:44","date_gmt":"2016-07-06T17:33:44","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318187"},"modified":"2019-07-01T14:55:25","modified_gmt":"2019-07-01T07:55:25","slug":"phan-biet-giua-thuong-hieu-bo-nhan-dien-thuong-hieu-va-logo-cua-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/phan-biet-giua-thuong-hieu-bo-nhan-dien-thuong-hieu-va-logo-cua-doanh-nghiep\/","title":{"rendered":"Ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Vi\u1ec7c<span style=\"color: #ff0000;\"><strong> <a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/xay-dung-quy-che-thuong-hieu\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/strong><\/span>doanh nghi\u1ec7p l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh bao g\u1ed3m r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. Vi\u1ec7c n\u00e0y \u0111\u1ecfi h\u1ecfi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p v\u00e0 c\u00e1c gi\u00e1m \u0111\u1ed1c marketing kh\u00f4ng ch\u1ec9 am hi\u1ec3u\u00a0th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 c\u00f2n ph\u1ea3i n\u1eafm ch\u1eafc nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim s\u1ebd gi\u00fap c\u00e1c b\u1ea1n hi\u1ec3u r\u00f5 v\u00e0 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c <strong>ba kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n nh\u1ea5t<\/strong> trong vi\u1ec7c l\u00e0m\u00a0th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p g\u1ed3m: &#8220;th\u01b0\u01a1ng hi\u1ec7u&#8221;,&#8221;b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u&#8221; v\u00e0 &#8220;logo doanh nghi\u1ec7p&#8221;.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u00e2y l\u00e0 ba kh\u00e1i ni\u1ec7m ho\u00e0n to\u00e0n kh\u00e1c nhau nh\u01b0ng ch\u00fang c\u0169ng ho\u00e0n to\u00e0n th\u1ed1ng nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3. N\u1ebfu kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u1ed1ng nh\u1ea5t gi\u1eefa 3 y\u1ebfu t\u1ed1 n\u00e0y, qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-318197\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/FeatImgv2-500x166.png\" alt=\"Ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo c\u1ee7a doanh nghi\u1ec7p\" width=\"500\" height=\"166\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Kh\u00e1i ni\u1ec7m c\u1ee5 th\u1ec3:<\/strong><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Logo l\u00e0 <\/b><span style=\"font-weight: 400;\">m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p \u1edf d\u1ea1ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t, th\u01b0\u1eddng l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng.<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0<\/b><span style=\"font-weight: 400;\"> m\u1ed9t t\u1eadp h\u1ee3p nh\u1eefng c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c kh\u00eda c\u1ea1nh t\u1ed5ng th\u1ec3: <\/span><span style=\"font-weight: 400;\">m\u00f4 t\u1ea3 nh\u1eadn di\u1ec7n (brand identity), gi\u00e1 tr\u1ecb (brand values), thu\u1ed9c t\u00ednh (brand attributes), c\u00e1 t\u00ednh (brand personality). Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0<\/b><span style=\"font-weight: 400;\"> nh\u1eefng v\u1eadt d\u1ee5ng\u00a0gi\u00fap doanh nghi\u1ec7p\u00a0th\u1ec3 hi\u1ec7n nh\u1eefng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, v\u00e0 mong mu\u1ed1n kh\u00e1ch h\u00e0ng ghi nh\u1eadn. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u01a1 b\u1ea3n bao g\u1ed3m: <\/span><b>logo<\/b><span style=\"font-weight: 400;\">, danh thi\u1ebfp, bao b\u00ec s\u1ea3n ph\u1ea9m, bi\u1ec3n hi\u1ec7u, bi\u1ec3n qu\u1ea3ng c\u00e1o, thi\u1ebft b\u1ecb d\u1ee5ng c\u1ee5 v\u0103n ph\u00f2ng, h\u00f3a \u0111\u01a1n, \u2026.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-318198\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/Logo-BrandID-Brand-500x495-500x495.gif\" alt=\"Ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo c\u1ee7a doanh nghi\u1ec7p\" width=\"500\" height=\"495\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>M\u1ed1i li\u00ean k\u1ebft gi\u1eefa 3 kh\u00e1i ni\u1ec7m:<\/strong><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u00a0<strong>L<\/strong><\/span><b>ogo<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t ph\u1ea7n c\u1ea5u th\u00e0nh <\/span><b>b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><span style=\"font-weight: 400;\"> doanh nghi\u1ec7p. <\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p s\u1eed d\u1ee5ng <\/span><b>b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><span style=\"font-weight: 400;\"> v\u1edbi m\u1ee5c \u0111\u00edch ti\u1ebfp c\u1eadn, g\u00e2y \u1ea5n t\u01b0\u1ee3ng, t\u00e1c \u0111\u1ed9ng mang l\u1ea1i c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p hy v\u1ecdng c\u00f4ng\u00a0ch\u00fang s\u1ebd ghi nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd, \u0111\u00e1nh d\u1ea5u n\u00f3 l\u1ea1i v\u00e0 ngh\u0129 \u0111\u1ebfn n\u00f3 khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u00a0<\/span><\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">H\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c ghi nh\u1eadn b\u1edfi c\u00f4ng\u00a0ch\u00fang \u0111\u01b0\u1ee3c hi\u1ec3u ch\u00ednh l\u00e0\u00a0<strong>th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/strong>c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y: Qu\u00e1 tr\u00ecnh t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc trong l\u00f2ng c\u00f4ng ch\u00fang l\u00e0 m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i \u0111\u00f2i h\u1ecfi nhi\u1ec1u n\u1ed7 l\u1ef1c v\u00e0 c\u00f4ng s\u1ee9c, trong \u0111\u00f3 nh\u00e0\u00a0thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 t\u1ea1o n\u00ean n\u1ec1n t\u1ea3ng cho th\u01b0\u01a1ng hi\u1ec7u, hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Ph\u00e2n t\u00edch m\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ec3 gi\u1ea3i th\u00edch r\u00f5 h\u01a1n cho c\u00e1c b\u1ea1n hi\u1ec3u v\u00e0 ph\u00e2n bi\u1ec7t 3 kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n n\u00e0y, Sao Kim\u00a0xin \u0111\u01b0a ra m\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3. M\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi m\u00e0 ai c\u0169ng bi\u1ebft \u0111\u1ebfn l\u00e0 Apple.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter wp-image-318188\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/logo-apple-500x313.png\" alt=\"Ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo c\u1ee7a doanh nghi\u1ec7p\" width=\"600\" height=\"375\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/logo-apple-500x313.png 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/logo-apple.png 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><strong>Logo c\u1ee7a Apple<\/strong> \u0111\u01a1n gi\u1ea3n l\u00e0 h\u00ecnh \u201cqu\u1ea3 t\u00e1o c\u1eafn d\u1edf\u201d. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u1ea3m th\u1ea5y c\u00e1 t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u to\u00e1t ra \u1edf \u0111\u00e2y. Nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng \u0111\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u00f4ng phu b\u1edfi c\u00e1c chuy\u00ean vi\u00ean thi\u1ebft k\u1ebf, kh\u00f4ng h\u01a1n kh\u00f4ng k\u00e9m. H\u00ecnh \u1ea3nh n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Apple.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-318189\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/Anh_1.jpg\" alt=\"Ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo c\u1ee7a doanh nghi\u1ec7p\" width=\"600\" height=\"399\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/Anh_1.jpg 550w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/Anh_1-500x333.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Trong khi \u0111\u00f3, <strong>b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple<\/strong> bao g\u1ed3m r\u1ea5t nhi\u1ec1u th\u1ee9: nh\u1eefng thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t, nh\u1eefng t\u1ea5m bi\u1ec3n l\u1edbn mang bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a Apple \u1edf m\u1ecdi n\u01a1i, t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, bao b\u00ec s\u1ea3n ph\u1ea9m,&#8230;. th\u1eadm ch\u00ed c\u1ea3 h\u00ecnh \u1ea3nh c\u1ee7a Steve Jobs c\u0169ng l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-318190\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/ap070109070253-500x375.jpg\" alt=\"Ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo c\u1ee7a doanh nghi\u1ec7p\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/ap070109070253-500x375.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/ap070109070253.jpg 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">Steve Jobs tr\u1edf th\u00e0nh h\u00ecnh \u1ea3nh \u0111\u1ecbnh v\u1ecb c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u cho Apple<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-318191\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/2584388_Tinhte_Appe_iPhone_6_Waiting_line-9-500x276.jpg\" alt=\"Ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo c\u1ee7a doanh nghi\u1ec7p\" width=\"600\" height=\"331\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/2584388_Tinhte_Appe_iPhone_6_Waiting_line-9-500x276.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/2584388_Tinhte_Appe_iPhone_6_Waiting_line-9.jpg 960w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple\u00a0t\u1ea1i NewYork<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">N\u0103m 2015, th\u01b0\u01a1ng hi\u1ec7u Apple \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean gia \u0111\u00e1nh gi\u00e1 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eaft gi\u00e1 nh\u1ea5t n\u0103m. Gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00ean t\u1edbi 145,3 t\u1ef7 USD. C\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m Apple c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng quan t\u00e2m nh\u1eefng con s\u1ed1 \u0111\u00e1nh gi\u00e1 n\u00e0y. V\u00ec \u0111\u01a1n gi\u1ea3n v\u1edbi h\u1ecd, <strong>th\u01b0\u01a1ng hi\u1ec7u Apple<\/strong> <strong>l\u00e0<\/strong> m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1eadm t\u00ednh nh\u00e2n v\u0103n, v\u1edbi \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p m\u1ea1nh m\u1ebd. C\u00e1ch Apple th\u1ec3 thi\u1ec7n v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecnh nguy\u1ec7n \u0111\u00e3 mang l\u1ea1i \u0111i\u1ec1u \u0111\u00f3. Apple c\u0169ng mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng c\u1ea3m gi\u00e1c \u201c\u0111\u1eb3ng c\u1ea5p\u201d v\u00e0 kh\u00e1c bi\u1ec7t. Nh\u1eefng k\u1ebft n\u1ed1i c\u1ea3m x\u00fac n\u00e0y t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-318192\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/iPad-apple-007.jpg\" alt=\"Ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo c\u1ee7a doanh nghi\u1ec7p\" width=\"600\" height=\"360\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">H\u00ecnh \u1ea3nh kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ea7m tr\u00ean tay s\u1ea3n ph\u1ea9m Apple t\u1ea1i Store ngay khi n\u00f3 v\u1eeba ra m\u1eaft<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">B\u1eb1ng c\u00e1ch ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c ba kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n (logo, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u), b\u1ea1n \u0111\u00e3 \u0111i b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh <strong>chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n c\u1ea7n th\u00eam th\u00f4ng tin b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam m\u1ed9t s\u1ed1 b\u00e0i vi\u1ebft kh\u00e1c c\u1ee7a Sao Kim:<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/2012\/07\/28\/5-buoc-thiet-ke-thuong-hieu-cho-doanh-nghiep-moi\/\">5 b\u01b0\u1edbc thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p m\u1edbi<\/a><\/strong><\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/2012\/07\/25\/lua-chon-mo-hinh-thuong-hieu-cho-doanh-nghiep\/\">L\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/a><\/strong><\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>\u00a0<a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/2016\/01\/15\/5-diem-tao-nen-cac-thuong-hieu-manh-tai-viet-nam\/\">5 \u0111i\u1ec3m chung t\u1ea1o n\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam<\/a><\/strong><\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/2016\/01\/05\/4-mo-hinh-phan-tich-thuong-hieu-hieu-qua\/\">4 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3<\/a><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n b\u1edfi c\u00e1c chuy\u00ean gia v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi nhanh nh\u1ea5t.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n:<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/chien-luoc-thuong-hieu-danh-cho-spa-salon\/\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho salon &#8211; spa<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/tai-sao-can-co-chien-luoc-truyen-thong\/\">T\u1ea1i sao c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_2069805888\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-lich-tet\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf l\u1ecbch bloc\">Thi\u1ebft k\u1ebf l\u1ecbch bloc<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/lamphim.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"c\u00f4ng ty l\u00e0m phim qu\u1ea3ng c\u00e1o\">C\u00f4ng ty l\u00e0m phim qu\u1ea3ng c\u00e1o<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p\">\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh bao g\u1ed3m r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh. Vi\u1ec7c n\u00e0y \u0111\u1ecfi h\u1ecfi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p v\u00e0 c\u00e1c gi\u00e1m \u0111\u1ed1c marketing kh\u00f4ng ch\u1ec9 am hi\u1ec3u\u00a0th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 c\u00f2n ph\u1ea3i n\u1eafm ch\u1eafc nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Trong b\u00e0i vi\u1ebft [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":318204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,5,6,10],"tags":[369,23,383,47,22,19],"class_list":["post-318187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhan-dien-thuong-hieu","category-sang-tao-thuong-hieu","category-thiet-ke-logo","category-xay-dung-thuong-hieu","tag-bo-nhan-dien-thuong-hieu","tag-brand-building","tag-brand-identity","tag-logo","tag-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":4137,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318187"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318204"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}