{"id":318229,"date":"2016-07-22T23:41:30","date_gmt":"2016-07-22T16:41:30","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318229"},"modified":"2022-04-15T07:30:51","modified_gmt":"2022-04-15T07:30:51","slug":"5-xu-huong-xay-dung-thuong-hieu-doanh-nghiep-can-biet","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-xu-huong-xay-dung-thuong-hieu-doanh-nghiep-can-biet\/","title":{"rendered":"5 Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n<p><span style=\"color: #000000;\">C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 bi\u1ec3n \u0111\u1ed5i trong c\u00e1ch m\u00e0 th\u1ebf gi\u1edbi con ng\u01b0\u1eddi giao ti\u1ebfp v\u1edbi nhau, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eefng chuy\u1ec3n bi\u1ebfn kh\u00f4ng ng\u1eebng, \u0111\u00f2i h\u1ecfi m\u1ed7i ng\u01b0\u1eddi l\u00e0m kinh doanh c\u1ea7n ph\u1ea3i c\u1eadp nh\u1eadt nh\u1eefng <strong>xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u1edbi nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/5-xu-huong-xay-dung-thuong-hieu.jpg\" alt=\"5 Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft\" class=\"wp-image-332648\" title=\"5 Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/5-xu-huong-xay-dung-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/5-xu-huong-xay-dung-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\" target=\"_blank\"><strong>Sao Kim<\/strong><\/a> xin t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch&nbsp;5 xu h\u01b0\u1edbng chung trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng qua nh\u1eefng \u0111\u1ed9ng th\u00e1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc v\u00e0 tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">1. T\u0103ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"http:\/\/cdn.mos.cms.futurecdn.net\/7aa52106ec177b95836e1dbdd2522907.jpg\" alt=\"T\u0103ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\" width=\"630\" height=\"630\" title=\"T\u0103ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>T\u0103ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong nh\u1eefng n\u0103m qua l\u00e0 s\u1ef1 chuy\u1ec3n h\u01b0\u1edbng t\u1eeb &#8220;th\u01b0\u01a1ng hi\u1ec7u&#8221; sang &#8220;tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u&#8221;, t\u1ee9c l\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u1ea1o ra v\u00e0 tr\u01b0ng b\u00e0y&nbsp;m\u1ed9t h\u00ecnh \u1ea3nh c\u1ed1 \u0111\u1ecbnh, m\u00e0 li\u00ean t\u1ee5c gia t\u0103ng c\u00e1c t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">T\u1eeb \u0111\u00f3 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c kh\u1eafc ghi s\u00e2u h\u01a1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00e3ng xe h\u01a1i Mercedes hay h\u00e3ng \u0111\u1ed3ng h\u1ed3 Rolex \u0111\u00e3 ch\u1ebf t\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh theo nhu c\u1ea7u kh\u00e1ch h\u00e0ng, \u0111\u01b0a qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00ean tr\u01b0\u1edbc c\u1ea3 giai \u0111o\u1ea1n s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i xu th\u1ebf n\u00e0y, kh\u1edfi \u0111\u1ea7u t\u1eeb Cocacola v\u1edbi vi\u1ec7c in t\u00ean kh\u00e1ch h\u00e0ng l\u00ean ch\u00ednh nh\u00e3n chai theo \u0111\u00fang font c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, gi\u1eef nguy\u00ean guide line v\u00e0 d\u1ea5u hi\u1ec7u nh\u1eadn di\u1ec7n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Khi \u0111\u00f3, t\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng xu\u1ea5t hi\u1ec7n nh\u01b0\u1eddng ch\u1ed7 cho&nbsp;tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u0103ng l\u00ean, g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng l\u00e2u b\u1ec1n h\u01a1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00f4ng d\u1eebng l\u1ea1i \u1edf s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o, m\u00e0 c\u00f2n m\u1edf r\u1ed9ng ra c\u00e1c gi\u00e1 tr\u1ecb gia t\u0103ng kh\u00e1c b\u00ean ngo\u00e0i s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e2m nh\u1eadp c\u1ea3 v\u00e0o \u0111\u1eddi s\u1ed1ng tinh th\u1ea7n v\u00e0 gi\u1ea3i tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft <em><span style=\"color: #ff6600;\"><strong><a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/lam-thuong-hieu-qua-am-nhac-tai-viet-nam\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u00e0m th\u01b0\u01a1ng hi\u1ec7u qua \u00e2m nh\u1ea1c t\u1ea1i Vi\u1ec7t Nam<\/a><\/strong> <\/span><\/em>\u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn r\u00f5 n\u00e9t h\u01a1n.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">2. Hi\u1ec7n di\u1ec7n m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00d4 FAMILY (\u00d4 M\u00ea Ly Cover)| Nh\u00e0 l\u00e0 n\u01a1i 2020  | 4K OFFICIAL MV\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/fnuDKMvknJM?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi\u1ebfn d\u1ecbch Nh\u00e0 l\u00e0 n\u01a1i &#8230; c\u1ee7a Fami<\/em><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110i c\u00f9ng v\u1edbi vi\u1ec7c t\u0103ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 xu h\u01b0\u1edbng \u00fd ngh\u0129a h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, ng\u01b0\u1eddi ta quan t\u00e2m nhi\u1ec1u h\u01a1n t\u1edbi vi\u1ec7c hi\u1ec7n di\u1ec7n \u1edf c\u00e0ng nhi\u1ec1u k\u00eanh&nbsp;c\u00e0ng t\u1ed1t (multichannel) th\u00ec ng\u00e0y nay vi\u1ec7c hi\u1ec7n di\u1ec7n c\u00f3 \u00fd ngh\u0129a t\u1ea1i m\u1ed7i k\u00eanh \u0111\u00f3 (omnichannel) l\u1ea1i quan tr\u1ecdng h\u01a1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u1ea7n t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n th\u00f4ng qua m\u1ed7i k\u00eanh m\u00e0 m\u00ecnh hi\u1ec7n di\u1ec7n. N\u0103m qua c\u0169ng ch\u1ee9ng ki\u1ebfn s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 &#8220;l\u1eafng nghe c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng&#8221; (Social listening) nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111ang n\u00f3i g\u00ec v\u1ec1 m\u00ecnh, \u0111\u1ed3ng th\u1eddi kh\u1edfi t\u1ea1o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u1ef1c s\u1ef1 v\u1edbi h\u1ecd, t\u1eeb \u0111\u00f3 ph\u1ee5c v\u1ee5 v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn th\u01b0\u1eddng \u0111\u1ec1u s\u1edf h\u1eefu m\u1ed9t t\u00e0i kho\u1ea3n Hootsuite, Tweetreach, Klout, TweetDeck, Social Mention ho\u1eb7c Google Alert \u0111\u1ec3 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng. Nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn nh\u01b0 Lenovo \u0111\u00e3 s\u1eed d\u1ee5ng ch\u00ednh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o l\u1eadp m\u1ed9t c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng cho m\u00ecnh.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng \u0111i\u1ec3n h\u00ecnh t\u1ea1i Vi\u1ec7t Nam l\u00e0 chi\u1ebfn d\u1ecbch <strong>#Nhalanoi<\/strong> c\u1ee7a Fami, trong \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng qua m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n m\u1edf c\u00f3 ch\u1ee7 \u0111\u1ec3 v\u1ec1 kh\u00e1i ni\u1ec7m &#8220;Nh\u00e0&#8221; &#8211; h\u00ecnh \u1ea3nh g\u1eafn li\u1ec1n ch\u1eb7t ch\u1ebd v\u1edbi gi\u00e1 tr\u1ecb &#8220;gia \u0111\u00ecnh&#8221; m\u00e0 Fami theo \u0111u\u1ed5i, ph\u1ea3n \u00e1nh qua ngay c\u00e1i t\u00ean th\u01b0\u01a1ng hi\u1ec7u (family).<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Trong chi\u1ebfn d\u1ecbch n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb nh\u1eefng quan ni\u1ec7m c\u1ee7a h\u1ecd v\u1ec1 gia \u0111\u00ecnh, mi\u00eau t\u1ea3 &#8220;nh\u00e0 l\u00e0 n\u01a1i nh\u01b0 th\u1ebf n\u00e0o?&#8221; \u0111\u1ed1i v\u1edbi h\u1ecd. Cu\u1ed9c th\u1ea3o lu\u1eadn n\u00e0y di\u1ec5n ra t\u1ea1i nhi\u1ec1u k\u00eanh, bao g\u1ed3m c\u1ea3 digital, PR, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, events, v\u00e0 th\u00f4ng qua c\u00e1c \u0111\u1ea1i s\u1ee9 l\u00e0 nh\u1eefng nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng. Nh\u01b0ng m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ea1i c\u00e1c k\u00eanh n\u00e0y \u0111\u1ea3m b\u1ea3o theo m\u1ed9t concept chung th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u00fd ngh\u0129a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">3.&nbsp;Bao b\u00ec tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"http:\/\/4.bp.blogspot.com\/-PJWR5_KgKbM\/VVEaQIMWmlI\/AAAAAAAABfA\/Nc-GBr5CnZ8\/s1600\/packaging_bread.jpg\" alt=\"Bao b\u00ec s\u00e1ng t\u1ea1o c\u1ee7a Kohberg. B\u1ea1n c\u00f3 th\u1ec3 n\u00f3i l\u00e0 &quot;kh\u00f4ng ngon&quot; kh\u00f4ng?\" width=\"630\" height=\"590\" title=\"Bao b\u00ec s\u00e1ng t\u1ea1o c\u1ee7a Kohberg. B\u1ea1n c\u00f3 th\u1ec3 n\u00f3i l\u00e0 &quot;kh\u00f4ng ngon&quot; kh\u00f4ng?\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Bao b\u00ec s\u00e1ng t\u1ea1o c\u1ee7a Kohberg. B\u1ea1n c\u00f3 th\u1ec3 n\u00f3i l\u00e0 &#8220;kh\u00f4ng ngon&#8221; kh\u00f4ng?<\/em><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u00f3ng g\u00f3p v\u00e0o tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 kh\u00f4ng k\u1ec3 \u0111\u1ebfn Bao b\u00ec. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 bi\u1ebfn vi\u1ec7c m\u1edf h\u1ed9p bao b\u00ec (unboxing)&nbsp;tr\u1edf th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 \u0111i\u1ec1u n\u00e0y trong tr\u01b0\u1eddng h\u1ee3p c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 c\u00f4ng ngh\u1ec7. B\u1ea1n c\u00f3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u00e3 c\u00f3 bao nhi\u00eau video clip v\u1ec1 vi\u1ec7c m\u1edf h\u1ed9p Iphone, Wacom Intous, Samsung&#8230; \u0111\u01b0\u1ee3c upload l\u00ean Youtube v\u00e0 \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i?<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u01b0 v\u1eady, bao b\u00ec kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n&nbsp;ch\u1ec9 \u0111\u1ec3 b\u1ea3o v\u1ec7 v\u00e0 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m, n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111em l\u1ea1i m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng khi nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, v\u00e0 t\u1ed1t h\u01a1n n\u1eefa l\u00e0 cho h\u1ecd l\u00fd do \u0111\u1ec3 gi\u1eef l\u1ea1i v\u00e0 t\u00e1i s\u1eed d\u1ee5ng l\u1ea1i bao b\u00ec \u0111\u00f3 cho m\u1ed9t tr\u01b0\u1eddng h\u1ee3p kh\u00e1c m\u00e0 trong \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c hi\u1ec7n di\u1ec7n m\u1ed9t c\u00e1ch mi\u1ec5n ph\u00ed.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">4.&nbsp;Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0 nh\u00e2n v\u0103n<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image wp-image-318232\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"331\" src=\"http:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/studiooneeightynine.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Studio 189 b\u1ea3o tr\u1ee3 b\u1edfi Vogue\" class=\"wp-image-318232\" title=\"Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Studio 189 b\u1ea3o tr\u1ee3 b\u1edfi Vogue\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/studiooneeightynine.jpg 700w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/studiooneeightynine-500x236.jpg 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Studio 189 b\u1ea3o tr\u1ee3 b\u1edfi Vogue<\/em><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ng\u00e0y nay, khi l\u00f2ng tin v\u00e0o qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean gi\u1ea3m s\u00fat so v\u1edbi tr\u01b0\u1edbc kia, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i khi\u1ebfn cho m\u00ecnh tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady, v\u1edbi uy t\u00edn \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t xu h\u01b0\u1edbng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u0103ng c\u01b0\u1eddng truy\u1ec1n t\u1ea3i nh\u1eefng h\u00ecnh \u1ea3nh v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb tinh th\u1ea7n c\u1ee7a m\u00ecnh. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 c\u1ea3 nh\u1eefng con ng\u01b0\u1eddi \u0111\u00e3 l\u00e0m ra c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u00f3.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi, v\u1eeba v\u00e0 nh\u1ecf, vi\u1ec7c t\u1eadn d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u1ea7n khai th\u00e1c.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Michelle Phan l\u00e0 m\u1ed9t v\u00ed d\u1ee5, s\u1ea3n ph\u1ea9m mang t\u00ean c\u00f4 r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o nh\u1edd uy t\u00edn c\u1ee7a vlogger chuy\u00ean v\u1ec1 m\u1ef9 ph\u1ea9m s\u1edf h\u1eefu k\u00eanh Youtube v\u1edbi 8.3 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00ed. S\u1ef1 n\u1ed5i l\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Tom&#8217;s shoes hay Studio 189 c\u0169ng l\u00e0 v\u00ed d\u1ee5 t\u01b0\u01a1ng t\u1ef1, khi n\u00f3 \u0111\u01b0\u1ee3c b\u1ea3o tr\u1ee3 b\u1edfi trang Vogue danh ti\u1ebfng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">5. T\u00ednh c\u1ed9ng \u0111\u1ed3ng<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image wp-image-318233\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1069\" height=\"725\" src=\"http:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/friso.png\" alt=\"Website Kh\u1ecfe m\u1ea1nh t\u1eeb b\u00ean trong \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u00fang style c\u1ee7a logo Friso, t\u1ea1o m\u1ed9t s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u kh\u00e9o l\u00e9o.\" class=\"wp-image-318233\" title=\"Website Kh\u1ecfe m\u1ea1nh t\u1eeb b\u00ean trong \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u00fang style c\u1ee7a logo Friso, t\u1ea1o m\u1ed9t s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u kh\u00e9o l\u00e9o.\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/friso.png 1069w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/friso-500x340.png 500w\" sizes=\"(max-width: 1069px) 100vw, 1069px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Website Kh\u1ecfe m\u1ea1nh t\u1eeb b\u00ean trong \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u00fang style c\u1ee7a logo Friso, t\u1ea1o m\u1ed9t s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u kh\u00e9o l\u00e9o.<\/em><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00e1c doanh nghi\u1ec7p c\u0169ng ng\u00e0y c\u00e0ng quan t\u00e2m h\u01a1n t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, g\u1eafn k\u1ebft l\u1ea1i v\u1edbi nhau nh\u1edd m\u1ed9t gi\u00e1 tr\u1ecb chung tr\u00f9ng v\u1edbi gi\u00e1 tr\u1ecb doanh nghi\u1ec7p theo \u0111u\u1ed5i.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ri\u00eang t\u1eeb \u0111\u1ea7u l\u00e0 h\u1ebft s\u1ee9c quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng cho s\u1ef1 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng n\u00e0y. Ch\u00ednh c\u00e1c c\u1ed9ng \u0111\u1ed3ng l\u00e0 n\u01a1i g\u1eafn k\u1ebft c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn h\u1ecd trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u01a1n, v\u00ec t\u1eeb b\u1ecf th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u1eeb b\u1ecf m\u1ed9t gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd \u0111\u00e3 m\u1eb7c \u0111\u1ecbnh thu\u1ed9c v\u1ec1 m\u00ecnh.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">H\u00e3y ngh\u0129 v\u1ec1 vi\u1ec7c Starsbuck v\u00e0 Amazon \u0111\u00e3 v\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng trong th\u1eddi gian v\u1eeba qua nh\u01b0 th\u1ebf n\u00e0o nh\u1edd c\u00f3 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 v\u1eefng ch\u1eafc.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">V\u00e0 h\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng c\u1ed9ng \u0111\u1ed3ng m\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c t\u1ea1i Vi\u1ec7t Nam, gi\u1ed1ng nh\u01b0 c\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o c\u1ee7a Trung Nguy\u00ean, &nbsp;c\u1ed9ng \u0111\u1ed3ng tri th\u1ee9c c\u1ee7a Alphabooks, hay c\u1ed9ng \u0111\u1ed3ng c\u00e1c b\u00e0 m\u1eb9 nu\u00f4i con kh\u1ecfe c\u1ee7a Friso.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Qua b\u00e0i vi\u1ebft n\u00e0y, <strong>Sao Kim<\/strong> hi v\u1ecdng \u0111em \u0111\u1ebfn cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch cho vi\u1ec7c <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Tham kh\u1ea3o ngay d\u1ecbch v\u1ee5 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\"><strong>t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 ki\u1ebfn t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #ff6600;\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/chien-luoc-thuong-hieu-danh-cho-spa-salon\/\" target=\"_blank\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho salon &#8211; spa<\/strong><\/a><\/span><\/li><li><span style=\"color: #ff6600;\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/tai-sao-can-co-chien-luoc-truyen-thong\/\" target=\"_blank\"><strong>T\u1ea1i sao c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span><\/li><li>15 <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/xu-huong-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> (Update 2022)<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_725831406\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-brochure\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf brochure \u0111\u1eb9p\">Thi\u1ebft k\u1ebf brochure \u0111\u1eb9p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/nhandienthuonghieu.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n ph\u1ea3i c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n","protected":false},"author":16,"featured_media":318234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[23,381],"class_list":["post-318229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-brand-building","tag-brand-strategy"],"acf":[],"views":1298,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318229"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318234"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}