{"id":318281,"date":"2016-08-02T18:01:26","date_gmt":"2016-08-02T11:01:26","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318281"},"modified":"2019-07-01T14:25:17","modified_gmt":"2019-07-01T07:25:17","slug":"thiet-ke-lam-nen-thuong-hieu-bai-hoc-tu-5-thuong-hieu-lon","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/thiet-ke-lam-nen-thuong-hieu-bai-hoc-tu-5-thuong-hieu-lon\/","title":{"rendered":"Thi\u1ebft k\u1ebf l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u: B\u00e0i h\u1ecdc t\u1eeb 5 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn"},"content":{"rendered":"

Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span> c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p? H\u00e3y c\u00f9ng Sao Kim kh\u00e1m ph\u00e1 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n ngo\u1ea1n m\u1ee5c c\u1ee7a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u1eeb 5 doanh nghi\u1ec7p l\u1edbn tr\u00ean th\u1ebf gi\u1edbi nh\u00e9 !\u00a0<\/strong><\/span><\/p>\n

1. Apple<\/strong><\/span><\/h2>\n

Logo c\u1ee7a Apple v\u1ed1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp l\u00e0 Ronald Wayne. Tuy nhi\u00ean m\u1eabu logo<\/strong> s\u01a1 khai n\u00e0y kh\u00f4ng t\u1ed3n t\u1ea1i n\u1ed5i 1 n\u0103m b\u1edfi theo Steve Jobs th\u00ec h\u00ecnh \u1ea3nh Newton ng\u1ed3i d\u01b0\u1edbi c\u00e2y t\u00e1o qu\u00e1 ph\u1ee9c t\u1ea1p kh\u00f4ng th\u1ec3 in \u1ea5n r\u00f5 r\u00e0ng tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m m\u00e1y t\u00ednh \u0111\u01b0\u1ee3c. H\u01a1n n\u1eefa, h\u00ecnh t\u01b0\u1ee3ng n\u00e0y qu\u00e1 kh\u00f3 hi\u1ec3u \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn ra \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed9t h\u00e3ng m\u00e1y t\u00ednh c\u00f4ng ngh\u1ec7. Ch\u00ednh v\u00ec th\u1ebf, Ronald Wayne \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u00e1o b\u1ecf ho\u00e0n to\u00e0n nh\u1eefng h\u00ecnh \u1ea3nh r\u1eafc r\u1ed1i tr\u00ean logo, thay v\u00e0o \u0111\u00f3 ch\u1ec9 gi\u1eef l\u1ea1i duy nh\u1ea5t qu\u1ea3 t\u00e1o c\u1eafn d\u1edf mang 7 s\u1eafc c\u1ea7u v\u1ed3ng t\u1eeb n\u0103m 1976 v\u00e0 \u0111\u1ebfn gi\u1edd th\u00ec bi\u1ec3u t\u01b0\u1ee3ng t\u00e1o c\u1eafn d\u1edf ch\u1ec9 c\u00f2n m\u00e0u b\u1ea1c sang tr\u1ecdng v\u00e0 tinh t\u1ebf.<\/span><\/p>\n

\"\"<\/span><\/p>\n

2. Starbucks<\/strong><\/span><\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn l\u1ea7m t\u01b0\u1edfng r\u1eb1ng Starbucks ra \u0111\u1eddi v\u00e0o th\u1eadp ni\u00ean 90 t\u1ea1i Seatle nh\u01b0ng th\u1ef1c ch\u1ea5t chu\u1ed7i caf\u00e9 kh\u1ed5ng l\u1ed3 n\u00e0y l\u1ea1i ra \u0111\u1eddi t\u1eeb th\u1eadp ni\u00ean 70. Trong nh\u1eefng ng\u00e0y \u0111\u1ea7u, logo c\u1ee7a Starbucks \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u00e0u n\u00e2u v\u1edbi h\u00ecnh n\u00e0ng ti\u00ean c\u00e1 b\u00e1n kh\u1ecfa th\u00e2n trong th\u1ea7n tho\u1ea1i Hy L\u1ea1p. Tuy nhi\u00ean, m\u1eabu thi\u1ebft k\u1ebf n\u00e0y d\u01b0\u1eddng nh\u01b0 kh\u00f4ng \u0111em l\u1ea1i s\u1ee9c h\u00fat n\u00e0o cho h\u00e3ng caf\u00e9 n\u00e0y cho t\u1edbi \u201ccu\u1ed9c c\u00e1ch m\u1ea1ng\u201d n\u0103m 1987, khi m\u1eabu logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i v\u1edbi h\u00ecnh n\u00e0ng ti\u00ean c\u00e1 k\u00edn \u0111\u00e1o v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n.<\/span><\/p>\n

\"090913<\/span><\/p>\n

V\u00e0 r\u1ed3i sau cu\u1ed9c c\u00e1ch t\u00e2n ti\u1ebfp theo n\u0103m 1992 th\u00ec \u0111\u1ebfn n\u0103m 2011, logo Starbucks th\u1ef1c s\u1ef1 \u0111\u00e3 \u201cl\u1ed9t x\u00e1c\u201d ho\u00e0n to\u00e0n, \u0111\u01a1n gi\u1ea3n v\u00e0 tinh t\u1ebf. C\u00f3 l\u1ebd n\u1ebfu Starbucks\u00a0gi\u1eef nguy\u00ean b\u1ea3n logo \u0111\u1eddi \u0111\u1ea7u th\u00ec ng\u00e0y nay ch\u00fang ta ch\u01b0a ch\u1eafc \u0111\u00e3 bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea danh ti\u1ebfng n\u00e0y.<\/span><\/p>\n

3. Microsoft<\/strong><\/span><\/h2>\n

Microsoft \u0111\u01b0\u1ee3c ra \u0111\u1eddi t\u1eeb n\u0103m 1975 nh\u01b0ng \u0111\u1ec3 th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 h\u00f4m nay, Microsoft \u0111\u00e3 tr\u1ea3i qua r\u1ea5t nhi\u1ec1u l\u1ea7n c\u00e1ch t\u00e2n trong thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. \u0110i\u1ec3n h\u00ecnh \u0111\u00f3 l\u00e0 m\u1eabu logo v\u1edbi phi\u00ean b\u1ea3n tr\u1eafng \u0111en t\u1ed1i gi\u1ea3n trong nh\u1eefng th\u1eadp ni\u00ean 80. V\u00e0 qua ba l\u1ea7n thay \u0111\u1ed5i n\u1eefa th\u00ec \u0111\u1ebfn l\u1ea7n th\u1ee9 t\u01b0, Microsoft m\u1edbi c\u00f3 m\u1ed9t \u201cdi\u1ec7n m\u1ea1o\u201d ho\u00e0n h\u1ea3o v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a 4 kh\u1ed1i m\u00e0u vu\u00f4ng s\u1eafc m\u00e0u, c\u00f2n g\u1ecdi l\u00e0 \u201cSagoe\u201d.<\/span><\/p>\n

\"090913<\/span><\/p>\n

Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 quen v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y, k\u1ec3 c\u1ea3 khi kh\u00f4ng nh\u00ecn th\u1ea5y t\u00ean th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n di\u1ec7n?<\/span><\/p>\n

4. Canon<\/strong><\/span><\/h2>\n

M\u1eb7c d\u00f9 Canon l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e1y \u1ea3nh n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi nh\u01b0ng \u00edt ai bi\u1ebft \u0111\u01b0\u1ee3c t\u00ean nguy\u00ean th\u1ee7y c\u1ee7a nh\u00e3n h\u00e0ng n\u00e0y ch\u00ednh l\u00e0 Kwanon, d\u1ef1a theo t\u00ean c\u1ee7a \u0110\u1ee9c Ph\u1eadt Quan \u00c2m v\u00e0 logo c\u0169ng ch\u00ednh l\u00e0 h\u00ecnh \u1ea3nh n\u00e0y. Nghe th\u00ec c\u00f3 v\u1ebb r\u1ea5t \u00fd ngh\u0129a nh\u01b0ng c\u00e1i t\u00ean n\u00e0y l\u1ea1i khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u01b0\u01a1ng T\u00e2y kh\u00f3 kh\u0103n khi \u0111\u1ecdc ch\u00fang. Tuy nhi\u00ean, t\u1edbi n\u0103m 1935 khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u01b0\u01a1n t\u1ea7m th\u1ebf gi\u1edbi th\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u00e0nh \u201cCanon\u201d cho d\u1ec5 \u0111\u1ecdc v\u00e0 r\u1ed3i logo c\u0169ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea1i ho\u00e0n to\u00e0n v\u1edbi font ch\u1eef m\u1ea1nh m\u1ebd, m\u00e0u \u0111\u1ecf \u1ea5n t\u01b0\u1ee3ng v\u00e0 nh\u1ea5t l\u00e0 d\u1ec5 \u0111\u1ecdc v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n

\"090913<\/span><\/p>\n

B\u00e0i h\u1ecdc v\u1ec1 c\u00e1ch \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u sao cho v\u1eeba hay, c\u00f3 \u00fd ngh\u0129a v\u00e0 quan tr\u1ecdng nh\u1ea5t v\u1eabn ph\u1ea3i d\u1ec5 \u0111\u1ecdc, d\u1ec5 ghi nh\u1edb \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f9ng h\u1ecdc h\u1ecfi.<\/span><\/p>\n

5. Lego<\/strong><\/span><\/h2>\n

H\u00e3ng \u0111\u1ed3 ch\u01a1i l\u1eafp r\u00e1p n\u1ed5i ti\u1ebfng n\u00e0y \u0111\u00e3 g\u1eafn li\u1ec1n v\u1edbi tu\u1ed5i th\u01a1 c\u1ee7a r\u1ea5t nhi\u1ec1u tr\u1ebb em tr\u00ean th\u1ebf gi\u1edbi nh\u01b0ng \u00edt ai bi\u1ebft h\u00e3ng \u0111\u00e3 t\u1eebng tr\u1ea3i qua giai \u0111o\u1ea1n khi\u00eam t\u1ed1n trong nh\u1eefng th\u1eadp ni\u00ean 30. Phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean c\u1ee7a logo \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 mi\u1ebfng \u0111\u1ec1 can d\u00e1n l\u00ean \u0111\u1ed3 ch\u01a1i th\u00f4ng th\u01b0\u1eddng. Cho t\u1edbi n\u0103m 1953, h\u00ecnh \u1ea3nh \u0111\u1ea7u ti\u00ean c\u1ee7a font ch\u1eef tr\u00f2n tr\u00ean n\u1ec1n m\u00e0u tr\u1eafng m\u1edbi xu\u1ea5t hi\u1ec7n. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed1c \u0111\u00e1nh d\u1ea5u s\u1ef1 \u0111i \u0111\u00fang h\u01b0\u1edbng c\u1ee7a Lego trong vi\u1ec7c thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c m\u1ed9t s\u1ee9c s\u1ed1ng m\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khi\u1ebfn n\u00f3 g\u1ea7n g\u0169i h\u01a1n v\u1edbi tr\u1ebb nh\u1ecf v\u00e0 c\u00e1c gia \u0111\u00ecnh.\u00a0T\u1eeb \u0111\u00f3 t\u1edbi nay logo c\u1ee7a nh\u00e3n h\u00e0ng n\u00e0y c\u0169ng ch\u1ec9 tr\u1ea3i qua v\u00e0i l\u1ea7n \u201cc\u00e1ch t\u00e2n\u201d nh\u1ecf kh\u00f4ng \u0111\u00e1ng k\u1ec3 , v\u1ec1 c\u01a1 b\u1ea3n v\u1eabn gi\u1eef nguy\u00ean \u00fd t\u01b0\u1edfng t\u1eeb logo thu\u1ea7n ban \u0111\u1ea7u.\u00a0S\u1ee9c h\u00fat c\u1ee7a nh\u1eefng b\u1ed9 \u0111\u1ed3 ch\u01a1i Lego ch\u01b0a bao gi\u1edd nh\u1ea1t nh\u00f2a trong t\u00e2m tr\u00ed nh\u1eefng \u0111\u1ee9a tr\u1ebb nh\u1ecf tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/p>\n

\"090913<\/span><\/p>\n

Qua b\u00e0i vi\u1ebft n\u00e0y\u00a0c\u1ee7a\u00a0Sao Kim, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a thi\u1ebft k\u1ebf trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 nh\u1eadn th\u00eam c\u00e1c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n