{"id":318329,"date":"2016-08-15T19:42:30","date_gmt":"2016-08-15T12:42:30","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318329"},"modified":"2022-04-15T03:46:55","modified_gmt":"2022-04-15T03:46:55","slug":"7-nguy-co-lon-doanh-nghiep-phai-doi-mat-khi-khong-dang-ky-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/bao-ho-thuong-hieu\/7-nguy-co-lon-doanh-nghiep-phai-doi-mat-khi-khong-dang-ky-thuong-hieu\/","title":{"rendered":"7 Nguy c\u01a1 l\u1edbn doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t khi kh\u00f4ng \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/08\/7nguycokhongdangkynhanhieu.jpg\" alt=\"7 nguy c\u01a1 khi kh\u00f4ng \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u\" class=\"wp-image-318338\" width=\"650\" height=\"365\" title=\"7 nguy c\u01a1 khi kh\u00f4ng \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u\"\/><\/figure><\/div>\n\n\n\n<p>\u0110\u1ea7u t\u01b0 cho th\u01b0\u01a1ng hi\u1ec7u \u0111ang tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m n\u00f3ng trong kinh doanh. N\u00f3 kh\u00f4ng ch\u1ec9 bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n bao g\u1ed3m c\u1ea3 vi\u1ec7c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o. R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111ang b\u1ecf ti\u1ec1n v\u00e0o ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 qu\u00ean \u0111i vi\u1ec7c b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ph\u00e1p l\u00fd v\u00e0 v\u00f4 t\u00ecnh khi\u1ebfn m\u00ecnh g\u1eb7p nhi\u1ec1u r\u1ee7i ro trong kinh doanh.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 nh\u00f3m r\u1ee7i do ch\u00ednh doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i khi kh\u00f4ng <strong>\u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Kh\u00f4ng l\u00e0m ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/h2>\n\n\n\n<p>Lu\u1eadt s\u1edf h\u1eefu tr\u00ed tu\u1ec7 quy \u0111\u1ecbnh v\u1ec1 t\u00ednh \u0111\u1ed9c quy\u1ec1n c\u1ee7a ch\u1ee7 nh\u00e3n hi\u1ec7u \u0111\u1ed1i v\u1edbi nh\u00e3n hi\u1ec7u \u0111\u0103ng k\u00fd. N\u1ebfu kh\u00f4ng <strong>\u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u<\/strong>, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p \u0111\u1ed9c quy\u1ec1n s\u1edf h\u1eefu, s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u. M\u1ed9t khi t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng gia t\u0103ng th\u00ec vi\u1ec7c kh\u00f4ng l\u00e0m ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean c\u1ef1c k\u1ef3 nguy hi\u1ec3m.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. B\u1ecb l\u00e0m nh\u00e1i, l\u00e0m gi\u1ea3<\/h2>\n\n\n\n<p>Hi\u1ec7n t\u01b0\u1ee3ng l\u00e0m h\u00e0ng nh\u00e1i h\u00e0ng gi\u1ea3 tr\u1edf l\u00ean ph\u1ed5 bi\u1ebfn trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 \u0111a d\u1ea1ng. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 th\u01b0\u1eddng xuy\u00ean ph\u1ea3i \u0111\u1ea5u tranh v\u1edbi hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y. M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u1ea5u tranh hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1edbi h\u00e0ng nh\u00e1i, h\u00e0ng gi\u1ea3 \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e1p l\u00fd c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u h\u00e0ng ho\u00e1.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt;T\u00ecm hi\u1ec3u v\u1ec1 Quy tr\u00ecnh, th\u1ee7 t\u1ee5c <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/quy-trinh-thu-tuc-dang-ky-nhan-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u<\/strong><\/a> t\u1ea1i Vi\u1ec7t Nam v\u00e0 Qu\u1ed1c t\u1ebf<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. Thi\u1ec7t h\u1ea1i khi tranh ch\u1ea5p x\u1ea3y ra<\/h2>\n\n\n\n<p>Khi tranh ch\u1ea5p v\u1ec1 nh\u00e3n hi\u1ec7u x\u1ea3y ra, c\u01a1 s\u1edf ph\u00e1p l\u00fd m\u1ea1nh nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u00f3 l\u00e0 quy\u1ec1n s\u1edf h\u1eefu v\u1ec1 nh\u00e3n hi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c nh\u1edd vi\u1ec7c <strong>\u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u<\/strong> s\u1edbm.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng thi\u1ebfu s\u1ef1 tin t\u01b0\u1edfng<\/h2>\n\n\n\n<p>Nh\u00e3n hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c <strong>\u0111\u0103ng k\u00fd \u0111\u1ed9c quy\u1ec1n<\/strong> l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1ea3m b\u1ea3o l\u00f2ng tin cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. D\u1ea5u hi\u1ec7u n\u00e0y v\u1eeba \u0111\u1ea3m b\u1ea3o cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng an t\u00e2m v\u1ec1 tr\u00e1ch nhi\u1ec7m c\u1ee7a doanh nghi\u1ec7p v\u1eeba gi\u00fap ph\u00e2n bi\u1ec7t ch\u1ed1ng h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. Kh\u00f3 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>To\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 hi\u1ec7u qu\u1ea3 n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u. B\u1ecb c\u00e1c \u0111\u1ed1i th\u1ee7 h\u1ea1 b\u1ec7 b\u1eb1ng vi\u1ec7c canh tranh b\u1ea9n (t\u1ea1o nh\u00e3n hi\u1ec7u t\u01b0\u01a1ng t\u1ef1 g\u00e2y nh\u1ea7m l\u1eabn)<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. Nguy c\u01a1 m\u1ea5t th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<p>R\u1ea5t nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng uy t\u00edn tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 Nh\u1eadt, EU, M\u1ef9 \u2026 kh\u00f4ng cho ph\u00e9p nh\u1eadp kh\u1ea9u c\u00e1c s\u1ea3n ph\u1ea9m d\u00e1n nh\u00e3n hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9. D\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c gia nh\u1eadp c\u00e1c li\u00ean minh kinh t\u1ebf c\u1ee7a Vi\u1ec7t Nam, c\u00e1c \u0111i\u1ec1u ki\u1ec7n v\u1ec1 b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng tr\u1edf l\u00ean ng\u1eb7t ngh\u00e8o. V\u00ec v\u1eady, kh\u00f4ng \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u \u0111\u1ed3ng ngh\u0129a v\u1edbi nguy c\u01a1 l\u1edbn \u0111\u00e1nh m\u1ea5t th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">7. Nguy c\u01a1 b\u1ecb m\u1ea5t nh\u00e3n hi\u1ec7u<\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nguy c\u01a1 h\u00e0ng \u0111\u1ea7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u \u2013 t\u00e0i s\u1ea3n c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u00e2y d\u1ef1ng v\u1edbi r\u1ea5t nhi\u1ec1u t\u00e2m huy\u1ebft, ngu\u1ed3n l\u1ef1c \u2026 c\u00f3 th\u1ec3 nhanh ch\u00f3ng b\u1ecb r\u01a1i v\u00e0o tay ng\u01b0\u1eddi kh\u00e1c n\u1ebfu doanh nghi\u1ec7p ch\u01b0a b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u1eefng nguy c\u01a1 tr\u00ean \u0111\u1ec1u ti\u1ec1m t\u00e0ng v\u00e0 g\u00e2y nguy hi\u1ec3m cho doanh nghi\u1ec7p. Tuy nhi\u00ean, gi\u1ea3i ph\u00e1p cho nh\u1eefng nguy c\u01a1 n\u00e0y th\u1ef1c t\u1ebf l\u1ea1i r\u1ea5t \u0111\u01a1n gi\u1ea3n. Vi\u1ec7c <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dang-ky-bao-ho-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u00e3 tr\u1edf l\u00ean h\u1ebft s\u1ee9c \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00f4ng h\u1ec1 t\u1ed1n k\u00e9m.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 t\u1eeb t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, slogan, bao b\u00ec nh\u00e3n m\u00e1c s\u1ea3n ph\u1ea9m \u2026 \u0110\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim qua hotline <a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964.699.499<\/strong><\/a> ho\u1eb7c email <a rel=\"noreferrer noopener\" href=\"mailto:contact@saokim.com.vn\" target=\"_blank\"><strong>contact@saokim.com.vn<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/bao-ho-thuong-hieu\/bao-ve-thuong-hieu-khi-kinh-doanh-quoc-te\/\" target=\"_blank\"><strong>C\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u khi kinh doanh qu\u1ed1c t\u1ebf<\/strong><\/a><\/li><li><span><a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/chien-luoc-thuong-hieu-danh-cho-spa-salon\/\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho salon &#8211; spa<\/strong><\/a><\/span><\/li><li><span><a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/tai-sao-can-co-chien-luoc-truyen-thong\/\"><strong>T\u1ea1i sao c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_1680349798\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/datten.vn\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p\">\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/Nhandienthuonghieukhachsan.com\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/sangtacslogan.com\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ea7u t\u01b0 cho th\u01b0\u01a1ng hi\u1ec7u \u0111ang tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m n\u00f3ng trong kinh doanh. N\u00f3 kh\u00f4ng ch\u1ec9 bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n bao g\u1ed3m c\u1ea3 vi\u1ec7c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o. R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111ang b\u1ecf ti\u1ec1n v\u00e0o ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 qu\u00ean \u0111i [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":318342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[482,894],"class_list":["post-318329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-ho-thuong-hieu","tag-trademark","tag-dang-ky-thuong-hieu"],"acf":[],"views":1803,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318329"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318342"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}