{"id":318343,"date":"2016-09-16T02:15:59","date_gmt":"2016-09-15T19:15:59","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318343"},"modified":"2019-06-28T15:43:13","modified_gmt":"2019-06-28T08:43:13","slug":"bao-ho-thuong-hieu-bai-toan-song-con-cho-cac-doanh-nghiep-viet","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/bao-ho-thuong-hieu\/bao-ho-thuong-hieu-bai-toan-song-con-cho-cac-doanh-nghiep-viet\/","title":{"rendered":"B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u &#8211; b\u00e0i to\u00e1n \u201cS\u1ed1ng C\u00f2n\u201d cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t"},"content":{"rendered":"<p><span style=\"color: #000000;\"><span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dang-ky-ban-quyen-tac-gia-logo-nhan-hieu\/\">\u0110\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> l\u00e0 m\u1ed9t trong nh\u1eefng bi\u1ec7n ph\u00e1p quan tr\u1ecdng v\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh m\u00ecnh trong qu\u00e1 tr\u00ecnh \u0111\u1ea5t n\u01b0\u1edbc \u0111ang tr\u00ean \u0111\u00e0 h\u1ed9i nh\u1eadp m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n nay.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Nh\u1eefng m\u1ea5t m\u00e1t l\u1edbn khi c\u00e1c doanh nghi\u1ec7p khi ch\u01b0a th\u1ef1c s\u1ef1 ch\u00fa tr\u1ecdng \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>1. Kh\u00f4ng \u0111\u01b0\u01a1c ph\u00e1p lu\u1eadt b\u1ea3o v\u1ec7<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Khi x\u1ea3y ra tranh ch\u1ea5p c\u00e1c doanh nghi\u1ec7p kh\u00f4ng \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng c\u00f3 l\u00fd do \u0111\u00f2i quy\u1ec1n b\u1ed3i th\u01b0\u1eddng, ki\u1ec7n c\u00e1o n\u1ebfu c\u00f3 b\u00ean kh\u00e1c \u0103n c\u1eafp th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>2. D\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd th\u00ec s\u1ebd d\u1ec5 d\u1eabn \u0111\u1ebfn tr\u01b0\u1eddng h\u1ee3p tr\u00f9ng l\u1eb7p v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c g\u00e2y kh\u00f3 kh\u0103n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Quan tr\u1ecdng h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p s\u1ebd kh\u00f4ng ghi \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>3. H\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Doanh nghi\u1ec7p kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng c\u00f3 quy\u1ec1n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u sang th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. Nh\u01b0 th\u1ebf, s\u1ebd h\u1ea1n ch\u1ebf s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00ednh doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>4. Kh\u00f4ng n\u00e2ng cao \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">Nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a t\u1ea1o ra gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd r\u1ea5t s\u1eb5n l\u00f2ng tr\u1ea3 gi\u00e1 cao h\u01a1n \u0111\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang nh\u00e3n hi\u1ec7u m\u00e0 h\u1ecd y\u00eau th\u00edch. Ch\u00ednh v\u00ec th\u1ebf, kh\u00f4ng \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0m gi\u1ea3m s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>5. Kh\u00f4ng b\u1ea3o v\u1ec7 \u0111\u01b0\u1ee3c quy\u1ec1n l\u1ee3i ch\u00ednh \u0111\u00e1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">V\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a c\u00f3 vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. Tuy nhi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c c\u00e1c h\u00e0ng h\u00f3a mang nh\u00e3n hi\u1ec7u th\u1eadt v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m l\u00e0m nh\u00e1i, l\u00e0m gi\u1ea3 \u0111\u1ea7y tinh vi nh\u01b0 hi\u1ec7n nay. Vi\u1ec7c mua nh\u1ea7m x\u1ea3y ra th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 h\u1eadu qu\u1ea3 l\u00e0 kh\u00f4ng th\u1ec3 l\u01b0\u1eddng \u0111\u01b0\u1ee3c. B\u1ea3o h\u1ed9 nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a g\u00f3p ph\u1ea7n \u0111\u1ea9y l\u00f9i t\u1ec7 n\u1ea1n h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng tho\u00e1t kh\u1ecfi t\u00e2m l\u00fd hoang mang, lo s\u1ee3 khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><span style=\"color: #000000;\">Hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u01b0: \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u h\u00e0ng h\u00f3a, \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n t\u00e1c gi\u1ea3, \u0111\u0103ng k\u00fd ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p &#8230; \u0110\u1ec3 th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t vi\u1ec7c b\u1ea3o h\u1ed9, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<p>Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/p>\n<p>Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<p>Ng\u01b0\u1eddi vi\u1ebft Thanh Ph\u01b0\u01a1ng<\/p>\n<p>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/bao-ho-thuong-hieu\/can-co-chien-luoc-khi-doi-ten-thuong-hieu\/\">C\u1ea7n c\u00f3 chi\u00ean l\u01b0\u1ee3c khi \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/7-cach-tao-dung-thuong-hieu-trong-tiep-thi\/\">7 C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong ti\u1ebfp th\u1ecb<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_2081418027\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/chupanh.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"ch\u1ee5p \u1ea3nh s\u1ea3n ph\u1ea9m\">Ch\u1ee5p \u1ea3nh s\u1ea3n ph\u1ea9m<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkelichtet.com\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf l\u1ecbch bloc\">Thi\u1ebft k\u1ebf l\u1ecbch bloc<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkeprofile.net\/thiet-ke-ho-so-nang-luc-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf profile chuy\u00ean nghi\u1ec7p\">Thi\u1ebft k\u1ebf profile chuy\u00ean nghi\u1ec7p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng bi\u1ec7n ph\u00e1p quan tr\u1ecdng v\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh m\u00ecnh trong qu\u00e1 tr\u00ecnh \u0111\u1ea5t n\u01b0\u1edbc \u0111ang tr\u00ean \u0111\u00e0 h\u1ed9i nh\u1eadp m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n nay. Nh\u1eefng m\u1ea5t m\u00e1t l\u1edbn khi c\u00e1c doanh nghi\u1ec7p khi ch\u01b0a [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":318457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[482,894],"class_list":["post-318343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-ho-thuong-hieu","tag-trademark","tag-dang-ky-thuong-hieu"],"acf":[],"views":1008,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318343"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318457"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}