{"id":318387,"date":"2021-06-14T11:09:46","date_gmt":"2021-06-14T11:09:46","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318387"},"modified":"2024-01-16T17:30:01","modified_gmt":"2024-01-16T10:30:01","slug":"5-buoc-xay-dung-mot-profile-doanh-nghiep-chuyen-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/5-buoc-xay-dung-mot-profile-doanh-nghiep-chuyen-nghiep\/","title":{"rendered":"5 B\u01b0\u1edbc X\u00e2y d\u1ef1ng Profile doanh nghi\u1ec7p Chuy\u00ean nghi\u1ec7p"},"content":{"rendered":"\n<p><strong>X\u00e2y d\u1ef1ng Profile doanh nghi\u1ec7p<\/strong> tr\u1edf n\u00ean r\u1ea5t quan tr\u1ecdng, Profile doanh nghi\u1ec7p \u0111\u1ee7 t\u1ed1t ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi: Vi\u1ebft cho ai? Vi\u1ebft c\u00e1i g\u00ec? Nh\u01b0 th\u1ebf n\u00e0o? L\u00ean n\u1ed9i dung c\u1ea7n c\u00f3.<\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>Profile doanh nghi\u1ec7p<\/strong>&nbsp;gi\u1ed1ng nh\u01b0 CV xin vi\u1ec7c c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n.<strong> Profile<\/strong> gi\u00fap c\u00f4ng ty b\u00e1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 l\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho \u0111\u1ed9i ng\u0169 kinh doanh. <\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/cach-xay-dung-profile-doanh-nghiep-cach-lam-profile-cong-ty.jpg\" alt=\"C\u00e1c x\u00e2y d\u1ef1ng Profile doanh nghi\u1ec7p - C\u00e1ch l\u00e0m Profile c\u00f4ng ty\" class=\"wp-image-329876\" title=\"C\u00e1c x\u00e2y d\u1ef1ng Profile doanh nghi\u1ec7p - C\u00e1ch l\u00e0m Profile c\u00f4ng ty\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/cach-xay-dung-profile-doanh-nghiep-cach-lam-profile-cong-ty.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/09\/cach-xay-dung-profile-doanh-nghiep-cach-lam-profile-cong-ty-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">X\u00e2y d\u1ef1ng Profile doanh nghi\u1ec7p <\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"color: #000000;\">C\u1ee5 th\u1ec3 5 b\u01b0\u1edbc thi\u1ebft k\u1ebf profile c\u00f4ng ty,  <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.saokim.com.vn\/\"><strong>Sao Kim<\/strong><\/a><\/span> xin \u0111\u01b0\u1ee3c chia s\u1ebb trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-xac-d\u1ecbnh-d\u1ed1i-t\u01b0\u1ee3ng-m\u1ee5c-tieu-profile-doanh-nghi\u1ec7p-nh\u1eafm-t\u1edbi\"><span style=\"color: #000000;\"><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau Profile doanh nghi\u1ec7p nh\u1eafm t\u1edbi<\/strong><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"764\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/xac-dinh-doi-tuong-muc-tieu.jpg\" alt=\"B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\" class=\"wp-image-332204\" title=\"B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/xac-dinh-doi-tuong-muc-tieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/xac-dinh-doi-tuong-muc-tieu-730x465.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau Profile th\u1ecfa m\u00e3n t\u1ed1t nh\u1ea5t ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u00f3 ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p (targeted customers).<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Theo quy lu\u1eadt Pareto th\u00ec \u0111\u00e2y m\u1edbi l\u00e0 nh\u00f3m 20% mang \u0111\u1ebfn 80% doanh thu cho doanh nghi\u1ec7p<\/span>. <\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u00fang, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi hai c\u00e2u h\u1ecfi sau:<\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ai: Tu\u1ed5i t\u00e1c, tr\u00ecnh \u0111\u1ed9 h\u1ecdc th\u1ee9c, c\u1ea5p b\u1eadc \/ \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i, quan \u0111i\u1ec3m \u0111\u1ea1i di\u1ec7n (truy\u1ec1n th\u1ed1ng hay hi\u1ec7n \u0111\u1ea1i, pha tr\u1ed9n)?<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">T\u1ea1i sao h\u1ecd c\u1ea7n xem profile c\u1ee7a doanh nghi\u1ec7p?<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ec1 ra c\u00e1c h\u1ea1ng m\u1ee5c v\u00e0 l\u1ed3ng gh\u00e9p v\u0103n phong th\u00edch h\u1ee3p trong cu\u1ed1n profile.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-xac-d\u1ecbnh-n\u1ed9i-dung-profile-doanh-nghi\u1ec7p\"><span style=\"color: #000000;\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh n\u1ed9i dung Profile doanh nghi\u1ec7p<\/span> <\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Doanh nghi\u1ec7p c\u1ea7n ch\u1ecdn l\u1ecdc th\u00f4ng tin, s\u1eafp x\u1ebfp n\u1ed9i dung h\u1ee3p l\u00fd tr\u00e1nh \u0111\u1ec3 cu\u1ed1n Profile c\u00f3 qu\u00e1 nhi\u1ec1u th\u00f4ng tin. \u0110i\u1ec1u n\u00e0y  kh\u00f4ng g\u00e2y \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">K\u1ecbch b\u1ea3n n\u1ed9i dung v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o quy\u1ebft \u0111\u1ecbnh l\u1edbn \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a Profile c\u00f4ng ty.<\/span> <span style=\"color: #000000;\">N\u1ed9i dung s\u1ea3n ph\u1ea9m l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong profile doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n v\u00e0 b\u1ea1n c\u1ed1 g\u1eafng ch\u1ecdn l\u1ecdc th\u00f4ng tin kh\u00e1ch h\u00e0ng d\u1ec5 nh\u00ecn d\u1ec5 ti\u1ebfp c\u1eadn. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Profile (H\u1ed3 s\u01a1 doanh nghi\u1ec7p) l\u00e0 \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng, \u0111\u1ed5i t\u00e1c hi\u1ec3u th\u00eam v\u1ec1 c\u1ed9i ngu\u1ed3n c\u1ee7a b\u1ea1n v\u00e0 t\u01b0 t\u01b0\u1edfng, c\u1ed1t c\u00e1ch c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"764\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/xac-dinh-noi-dung-profile-cong-ty.jpg\" alt=\"X\u00e1c \u0111\u1ecbnh n\u1ed9i dung profile\" class=\"wp-image-332206\" title=\"X\u00e1c \u0111\u1ecbnh n\u1ed9i dung profile\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/xac-dinh-noi-dung-profile-cong-ty.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/xac-dinh-noi-dung-profile-cong-ty-730x465.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cac-n\u1ed9i-dung-chinh-trong-profile\"><span style=\"color: #000000;\"><strong>C\u00e1c n\u1ed9i dung ch\u00ednh trong Profile:<\/strong><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><strong>M\u1ee5c l\u1ee5c<\/strong>: Gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac n\u1ed9i dung c\u1ee7a Profile m\u00e0 h\u1ecd c\u1ea7m tr\u00ean tay, nhanh ch\u00f3ng tra c\u1ee9u \u0111\u1ebfn n\u1ed9i dung m\u00e0 h\u1ecd quan t\u00e2m nh\u1ea5t.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>T\u00ean doanh nghi\u1ec7p<\/strong>: T\u00ean \u0111\u1ea7y \u0111\u1ee7 b\u1eb1ng ti\u1ebfng Anh, ti\u1ebfng Vi\u1ec7t ho\u1eb7c c\u1ea3 hai, tr\u1ee5 s\u1edf ch\u00ednh, chi nh\u00e1nh\/ v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n, nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t, \u0111i\u1ec7n tho\u1ea1i, fax, email ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, th\u1eddi gian th\u00e0nh l\u1eadp. Ph\u1ea7n n\u00e0y n\u00ean xu\u1ea5t hi\u1ec7n c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t, \u1edf m\u1ecdi header\/footer trong m\u1ecdi trang profile, \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng li\u00ean l\u1ea1c khi c\u1ea7n.<\/span><\/li>\n\n\n\n<li><strong>Th\u01b0 ng\u1ecf<\/strong>: Th\u01b0 ng\u1ecf c\u1ee7a T\u1ed5ng gi\u00e1m \u0111\u1ed1c\/ Ch\u1ee7 t\u1ecbch<\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n<\/strong>: \u0111i\u1ec3m qua nh\u1eefng m\u1ed1c th\u1eddi gian quan tr\u1ecdng, nh\u1eefng s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0: chi nh\u00e1nh th\u1ee9 \u201cn\u201d khai tr\u01b0\u01a1ng\/ kh\u00e1nh th\u00e0nh, k\u1ef7 ni\u1ec7m 500 n\u0103m th\u00e0nh l\u1eadp, n\u00e2ng c\u1ea5p c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t m\u1edbi, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ecb ph\u1ea7n\/c\u00f4ng su\u1ea5t\/l\u1ee3i nhu\u1eadn, \u2026<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>Th\u00e0nh t\u1ef1u<\/strong>: c\u00e1c gi\u1ea3i th\u01b0\u1edfng, hu\u00e2n ch\u01b0\u01a1ng, ch\u1ee9ng nh\u1eadn ti\u00eau chu\u1ea9n, ch\u1ea5t l\u01b0\u1ee3ng,&nbsp;\u2026<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>T\u1ea7m nh\u00ecn<\/strong>: m\u1ee5c ti\u00eau t\u01b0\u01a1ng lai v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>S\u1ee9 m\u1ec7nh<\/strong>: s\u1ef1 cam k\u1ebft c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng, v\u1edbi x\u00e3 h\u1ed9i, nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p mang \u0111\u1ebfn, g\u00f3p ph\u1ea7n t\u1ea1o d\u1ef1ng t\u01b0\u01a1ng lai s\u00e1ng l\u1ea1n cho nh\u00e2n lo\u1ea1i. Tuy\u1ec7t \u0111\u1ed1i \u1edf m\u1ee5c s\u1ee9 m\u1ec7nh n\u00e0y, kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1ea7m l\u1eabn cho v\u00e0o nh\u1eefng c\u00e2u t\u1eeb \u201cth\u01b0\u01a1ng m\u1ea1i\u201d. V\u00ec n\u1ebfu doanh nghi\u1ec7p ch\u1ec9 neo v\u00e0o \u201cti\u1ec1n\u201d th\u00ec kh\u00f4ng th\u1ec3 b\u1ec1n v\u1eefng, ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec mang t\u00ednh nh\u00e2n v\u0103n, \u0111\u1ea1o \u0111\u1ee9c v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb m\u00e3i m\u00e3i.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong>: \u0111\u00e2y l\u00e0 m\u1ee5c quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7. Ph\u1ea7n n\u00e0y h\u00e3y khai th\u00e1c nhi\u1ec1u h\u01a1n t\u1eeb CEO hay Founder, t\u00ecm hi\u1ec3u tri\u1ebft l\u00fd s\u1ed1ng c\u00f2n v\u00e0 tr\u01b0\u1eddng t\u1ed3n c\u1ee7a doanh nghi\u1ec7p. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i s\u1ebd bao g\u1ed3m c\u1ea3 \u0111i\u1ec3m m\u1ea1nh v\u00e0 nguy\u00ean t\u1eafc s\u1ea3n xu\u1ea5t kinh doanh, gi\u00fap kh\u00e1ch h\u00e0ng ph\u00e2n lo\u1ea1i c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng, \u0111\u1ea7u t\u01b0.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c<\/strong>: \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng c\u1ea7n khi profile nh\u1eafm \u0111\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0\/ \u0111\u1ed1i t\u00e1c l\u1edbn. \u0110i\u1ec1u n\u00e0y gi\u00fap nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1eadn \u0111\u1ecbnh m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng, qu\u1ea3n l\u00fd c\u1ee7a doanh nghi\u1ec7p c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd hay kh\u00f4ng.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>S\u1ea3n ph\u1ea9m<\/strong>: N\u1ebfu doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u00e3y ph\u00e2n lo\u1ea1i th\u00e0nh c\u00e1c nh\u00f3m. Vi\u1ec7c n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng trong vi\u1ec7c t\u00ecm ki\u1ebfm, t\u1ed1i \u01b0u s\u1ea3n ph\u1ea9m.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>Quy tr\u00ecnh l\u00e0m vi\u1ec7c\/ h\u1ee3p t\u00e1c<\/strong>: ph\u1ea7n n\u00e0y quan tr\u1ecdng \u0111\u1ed1i v\u1edbi profile c\u1ee7a doanh nghi\u1ec7p d\u1ecbch v\u1ee5, nh\u1ea5t l\u00e0 m\u1ea3ng t\u01b0 v\u1ea5n. Kh\u00e1ch h\u00e0ng s\u1ebd n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo sau khi k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng \u0111\u1ec3 tr\u00e1nh vi\u1ec7c l\u1ed9n x\u1ed9n trong giao d\u1ecbch.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>Kh\u00e1ch h\u00e0ng\/ D\u1ef1 \u00e1n ti\u00eau bi\u1ec3u<\/strong>: cho kh\u00e1ch h\u00e0ng bi\u1ebft doanh nghi\u1ec7p \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb ti\u00eau bi\u1ec3u n\u00e0o, \u0111a d\u1ea1ng ng\u00e0nh ngh\u1ec1, l\u0129nh v\u1ef1c n\u00e0o. T\u1ea1o ni\u1ec1m tin b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Xu h\u01b0\u1edbng m\u1edbi hi\u1ec7n nay, nhi\u1ec1u doanh nghi\u1ec7p v\u1edbi t\u01b0 duy m\u1edbi s\u1ebd l\u01b0\u1ee3c b\u1edbt nh\u1eefng ph\u1ea7n \u00edt t\u00e1c d\u1ee5ng nh\u01b0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh hay th\u1eadm ch\u00ed qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c (ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 t\u1ed1i gi\u1ea3n ch\u00fang)<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Quan \u0111i\u1ec3m c\u1ee7a h\u1ecd l\u00e0 nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n \u0111\u00f3 \u0111\u00e3 c\u00f3 s\u1eb5n v\u00e0 v\u00f4 c\u00f9ng \u0111\u1ea7y \u0111\u1ee7 tr\u00ean website, c\u00f3 \u0111\u01b0a v\u00e0o profile, kh\u00e1ch h\u00e0ng c\u0169ng ch\u1eb3ng m\u1ea5y quan t\u00e2m m\u00e0 c\u00f2n l\u00e0m &#8220;d\u00e0i d\u00f2ng v\u0103n t\u1ef1&#8221;.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">V\u00ec th\u1ebf, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc xu h\u01b0\u1edbng h\u01b0\u1edbng n\u00e0y, n\u1ebfu th\u00edch l\u00e0 phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i v\u00e0 mu\u1ed1n t\u1eadp trung v\u00e0o ph\u1ea7n c\u1ed1t l\u00f5i nh\u1ea5t.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em style=\"color: #000000; font-size: inherit;\">&gt; Tham kh\u1ea3o ngay d\u1ecbch v\u1ee5 <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-profile\/\">Thi\u1ebft k\u1ebf Profile<\/a><\/strong><\/span> c\u1ee7a Sao Kim \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3 \u0111\u1ed3ng h\u00e0nh. <\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-xac-d\u1ecbnh-van-phong-c\u1ee7a-profile\"><span style=\"color: #000000;\">B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh v\u0103n phong c\u1ee7a Profile<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Doanh nghi\u1ec7p c\u1ea7n quy\u1ebft \u0111\u1ecbnh s\u1eafp x\u1ebfp n\u1ed9i dung \u0111\u00e3 l\u00ean m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd nh\u1ea5t, d\u1eabn d\u1eaft v\u0103n phong ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-vi\u1ebft-ph\u1ea7n-k\u1ebft-thuc-c\u1ee7a-profile\"><span style=\"color: #000000;\">B\u01b0\u1edbc 4: Vi\u1ebft ph\u1ea7n k\u1ebft th\u00fac c\u1ee7a Profile<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">L\u1ef1a ch\u1ecdn c\u00e1ch k\u1ebft th\u00fac m\u1edf cho cu\u1ed1n Profile \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn nhi\u1ec1u h\u01a1n: \u0110\u00f4i khi l\u00e0 m\u1ed9t c\u00e2u n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00f4i khi l\u00e0 m\u1ed9t cu\u1ed9c h\u1eb9n g\u1eb7p m\u1eb7t, v\u00e0 \u0111\u00f4i khi l\u00e0 th\u00eam c\u1ea3 1 h\u1ee3p \u0111\u1ed3ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Khi kh\u00e1ch h\u00e0ng xem xong Profile, h\u00e3y k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng, b\u00e0y t\u1ecf r\u1eb1ng mong mu\u1ed1n h\u1ee3p t\u00e1c, c\u00f9ng kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n, \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p <\/span>kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 vi\u1ebft ra k\u1ebft th\u00fac Profile t\u1ea1o \u0111i\u1ec3m nh\u1ea5n: <span style=\"color: #000000;\">m\u1ed9t c\u00e2u h\u1ecfi m\u1edf, m\u1ed9t kh\u1eb3ng \u0111\u1ecbnh r\u1eafn ch\u1eafc, m\u1ed9t l\u1eddi ti\u00ean tri v\u1ec1 th\u00e0nh c\u00f4ng n\u1ebfu c\u00f3 c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c,<\/span>&#8230;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-trinh-bay-c\u01a1-b\u1ea3n-c\u1ee7a-profile-doanh-nghi\u1ec7p\"><span style=\"color: #000000;\">B\u01b0\u1edbc 5: Tr\u00ecnh b\u00e0y c\u01a1 b\u1ea3n c\u1ee7a Profile doanh nghi\u1ec7p<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng h\u00ecnh h\u00e0i cho cu\u1ed1n Profile doanh nghi\u1ec7p b\u1eb1ng c\u00e1c thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng, \u0111\u1ed9c \u0111\u00e1o th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c tinh th\u1ea7n chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ngo\u00e0i vi\u1ec7c tu\u00e2n th\u1ee7 theo nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (brand guidline), c\u00e1c designer ph\u1ea3i t\u00ecm ch\u1ecdn h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p, quy\u1ebft \u0111\u1ecbnh font ch\u1eef, m\u00e0u s\u1eafc, k\u00edch th\u01b0\u1edbc. Thi\u1ebft k\u1ebf \u0111\u1eb9p s\u1ebd chuy\u1ec3n c\u00e1c n\u1ed9i dung kh\u00f4 khan th\u00e0nh n\u1ed9i dung th\u00edch \u1ee9ng th\u1ecb gi\u00e1c.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00f2n n\u1ebfu ch\u01b0a c\u00f3 brand guidline \u0111\u1ec3 bi\u1ebft x\u00e1c \u0111\u1ecbnh phong c\u00e1ch thi\u1ebft k\u1ebf, c\u00e1ch d\u00e0n trang, gam m\u00e0u ch\u1ee7 \u0111\u1ea1o th\u00ec h\u00e3y t\u1eadp h\u1ee3p l\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty, t\u00ecm \u0111i\u1ec3m chung c\u1ee7a ch\u00fang v\u00e0 c\u1ed1 g\u1eafng \u0111\u1eebng \u0111\u1ec3 cu\u1ed1n profile b\u1ecb l\u1ea1c lo\u00e0i khi \u1edf c\u00f9ng m\u1ed9t ch\u1ed7.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn, chia s\u1ebb kinh nghi\u1ec7m thi\u1ebft k\u1ebf profile cho doanh nghi\u1ec7p. Hi v\u1ecdng th\u00f4ng tin s\u1ebd h\u1eefu d\u1ee5ng v\u1edbi m\u1ecdi ng\u01b0\u1eddi l\u00e0m kinh doanh hay th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><em>&gt; \u0110\u1ecdc th\u00eam v\u1ec1 <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" rel=\"noopener noreferrer\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-quang-cao\/sales-kit-la-gi-va-vai-tro-cua-bo-sales-kit\/\" target=\"_blank\">sales kit l\u00e0 g\u00ec<\/a><\/strong><\/span> v\u00e0 t\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng v\u1ec1 <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" rel=\"noopener noreferrer\" href=\"https:\/\/www.saokim.com.vn\/blog\/category\/nhan-dien-thuong-hieu\/\" target=\"_blank\">nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span>, \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c c\u00e1c \u1ea5n ph\u1ea9m th\u00fac \u0111\u1ea9y kinh doanh, t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/em><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:\u00a0<\/strong><\/p>\n<p><!-- \/wp:post-content --> <!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Blog Sao Kim<\/span><\/strong><\/a>,\u00a0<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">C\u1ea9m Nang Sao Kim<\/span><\/strong><\/a>\u00a0<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>Facebook:<\/strong>\u00a0<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span class=\"has-inline-color has-vivid-cyan-blue-color\">Sao Kim Branding<\/span><\/strong><\/a><\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p><strong>Case study Behance<\/strong>:\u00a0<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>#SaoKim #SaoKimBranding #Profile #ThietKeProfile<\/p>\n<\/p>\n<p><!-- wp:spacer {\"height\":50} --><\/p>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><!-- \/wp:spacer --><\/p><div class=\"saokim-link-exchange\"><span id=\"link_1648628933\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-he-thong-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean c\u00f4ng ty\">\u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkecatalog.com\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p\">Thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Vvi\u1ebft Profile c\u00f4ng ty nh\u01b0 th\u1ebf n\u00e0o th\u1ef1c s\u1ef1 quan tr\u1ecdng. C\u00e1ch vi\u1ebft Profile c\u00f4ng ty, vi\u1ebft cho ai? vi\u1ebft c\u00e1i g\u00ec? nh\u01b0 th\u1ebf n\u00e0o? l\u00ean n\u1ed9i dung ra sao s\u1ebd \u0111\u01b0\u1ee3c Sao Kim chia s\u1ebb trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":44,"featured_media":329876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,3,397],"tags":[142,337],"class_list":["post-318387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem","category-copywriting","category-thiet-ke-profile","tag-thit-k-nhn-din-thng-hiu","tag-thiet-ke-profile"],"acf":[],"views":9413,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318387"}],"version-history":[{"count":4,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318387\/revisions"}],"predecessor-version":[{"id":334087,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318387\/revisions\/334087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/329876"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}